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Ishak Firdauzi R(29114333)Yudith Pradipta(29114429)Dioni Marsana A(29114431)Daniel Hanry Sitompul(29114446)Product Development Process & House of Quality of Waterproof Running Shoes

WATERPROOF RUNNING SHOES PRODUCT DEVELOPMENT PROCESSPHASE 0:PLANNINGPHASE 1:CONCEPTDEVELOPMENTPHASE 2:SYSTEM-LEVEL DESIGNPHASE 3:DETAIL DESIGNPHASE 4:TESTING AND REFINEMENTPHASE 5:PRODUCTION RAMP-UPMARKETINGRunning event trend. People need Running Shoes, want the most comfort and waterproof Running Shoes, but they cant buy the waterproof one because this kind of product not yet available on the marketThe product can compete with other running shoes, because our shoes have the waterproof technologyProduct option is Running Shoes waterproof for babies, toddler, or child.Produce comfort Running shoes with waterproof technology for active runners with age 18-50 years old, female and maleUse taslan waterproof material for this shoes with superiority such as light weight, firm, flexible, can absorb the sweat, and easy to dry. This shoes have a waterproof technology and comfortable to wearDistribute the product to Key Opinion Leader (KOL)Market segments is runners, age 18-50 yo, Female and maleCustomer needs is waterproof running shoes and comfortableThe lead users is runnerstarget sales price point Rp 400.000Have a booth promotion at running eventRunning trackIntroducing the new product to the segmented market

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WATERPROOF RUNNING SHOES PRODUCT DEVELOPMENT PROCESSPHASE 0:PLANNINGPHASE 1:CONCEPTDEVELOPMENTPHASE 2:SYSTEM-LEVEL DESIGNPHASE 3:DETAIL DESIGNPHASE 4:TESTING AND REFINEMENTPHASE 5:PRODUCTION RAMP-UPDESIGNRunning shoes that comfortable for runners and have waterproof technologyThis product will success at the market because of running trend and also for now most people use running shoes for daily activityAlternative product from taslan waterproof material is jacket shoes that can use for any other type of shoes beside our waterproof running shoesMaterial that we use is taslan waterproofPerformance from this waterproof running shoes as good as the basic running shoes and still comfort after a long runWith our booth at running event, are people who participate that event have an awareness for our productThrough several event we could gather feedbacks for the developmentThe design it self must ergonomics and fashionableWith taslan material, our product can be developed as waterproof shoes and can absorb the sweatDifferent design for different category

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WATERPROOF RUNNING SHOES PRODUCT DEVELOPMENT PROCESSPHASE 0:PLANNINGPHASE 1:CONCEPTDEVELOPMENTPHASE 2:SYSTEM-LEVEL DESIGNPHASE 3:DETAIL DESIGNPHASE 4:TESTING AND REFINEMENTPHASE 5:PRODUCTION RAMP-UPMANUFACTURINGProduct defect because of machine error that can make our shoes not symmetric. The key material (taslan) doesnt met our demand to produce our productEstimation production cost is Rp 90.000 per shoes, produce 100 shoes, total production cost Rp 9.000.000. Total labor cost for 5 employee Rp 7.500.000. Rent and equipment for 100 shoes Rp 4.000.000. Total manufacturing cost is Rp 20.500.000Supplier for key component is soles supplier, insoles supplier, tansal waterproof supplier, ropes supplierPick the colour, customize the design, make the prototype, consturcted Train workforce, testing the final designBegin operation of entire waterproof running shoes productRaw Material Component Manufacturer Retailer Consumer With this manufacturing cost and profit that we get, we think this business is feasible to produce this productTarget cost for this waterproof running shoes is Rp 300.000Get standardization from creadible institution, such as ISO 9001Evaluate than modified the design base on analysis the prototype

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WATERPROOF RUNNING SHOES PRODUCT DEVELOPMENT PROCESSPHASE 0:PLANNINGPHASE 1:CONCEPTDEVELOPMENTPHASE 2:SYSTEM-LEVEL DESIGNPHASE 3:DETAIL DESIGNPHASE 4:TESTING AND REFINEMENTPHASE 5:PRODUCTION RAMP-UPOTHER FUNCTIONSResearch : endorse athlete to use our product to demonstrate the ability of the shoesFinance : Achieve break event point in 6th monthFinance : hire finance consulting to give us insight about our financial state and solve our financial problemGeneral : consultant to analysis why consumer want to use our productSales : we create unique sales proposition, for the segmented marketGeneral management : human capital managementLegal : regiser the brand to the governmentService : conduct the survey about our product

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