OCTOBER                                                                                                                                                                                                                                        VOLUME  #1  

News  that  keeps  you  Inside  the  Blue  of  Green  Plumbing  

 

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  Table  of  Contents        

     

                           

   

Table  Of  Contents    

Page  2-­‐3              Social  Media  101    Page  4-­‐5              New  Green  Plumber  Spotlights    Page  6-­‐7                Find  Your  Green  Plumber    Page  8-­‐9                Water  Smart  Highlights  

 

                                                             

Social  media  is  the  newest  form  of  online  marketing  -­‐  and  for  many  small  business  owners  such  as  plumbers,  it's  the  most  intimidating  and  underutilized.    Social  media  is  simply  an  amped-­‐up  form  of  word-­‐of-­‐mouth  marketing,  with  some  of  the  benefits  of  other  forms  of  online  marketing  thrown  in  as  a  bonus.    Social  media  marketing  offers  businesses  the  opportunity  to  go  to  where  consumers  are  already  "hanging  out"  and  speak  directly  to  them  in  a  low-­‐key,  low-­‐pressure  way  that  makes  customers  comfortable.    When  done  properly,  social  media  posts  are  a  way  to  win  the  interest  and  trust  of  customers  -­‐  and  potential  customers  -­‐  by  providing  useful  information  and  special  offers  in  a  relaxed  environment,  while  offering  consumers  a  direct,  immediate  link  right  to  you  and  your  business.    Social  media  posts  are  also  a  terrific  way  to  let  your  community  know  that  you  care  -­‐  you  can  use  your  posts  to  share  information  about  your  community  activities  and  local  charity  work.    In  addition,  social  media  marketing  is  vital  to  optimizing  the  benefits  of  search  engines.    Search  engines  give  a  significant  advantage  to  websites  that  update  their  social  media  pages  regularly.    

               

The  best  part?  Social  media  is  100%  FREE!    To  leverage  the  power  of  social  media  for  your  business,  you  simply  start  participating  in  the  conversations  on  social  media  sites.  To  do  this  effectively,  you  need  to  increase  the  number  of  your  social  media  friends,  fans,  and  followers.  You  can  use  many  of  the  same  marketing  techniques  you  use  to  collect  email  addresses  for  your  newsletter  -­‐  encouraging  online  social  media  signups  and  asking  satisfied  customers  to  "opt-­‐in"  to  your  messages.    Remember,  too,  social  media  doesn't  only  mean  Facebook  and  Twitter.  Your  social  media  marketing  strategy  should  also  include  online  review  sites  such  as  Yelp  and  Angie's  List.  These  online  review  sites  are  invaluable  as  a  source  of  leads  for  contracting  businesses.    Despite  the  many  advantages  of  social  media,  the  vast  majority  of  small  to  mid-­‐size  businesses  don't  have  a  social  media  presence.  They  worry  that  they  lack  the  knowledge,  time,  and  resources  to  use  this  exciting  new  marketing  channel  effectively.    So,  if  you  haven't  already,  consider  setting  up  a  Facebook  page.    Have  each  of  your  employees  set  up  a  business  Facebook  page  and  link  your  site  to  their  Facebook  page.    Ask  satisfied,  loyal  customers  to  become  friends,  fans,  and  followers  of  your  business.    Set  up  a  Twitter  account  and  "tweet"  at  least  once  a  week.  Even  the  busiest  person  has  time  to  write  140  characters  once  a  week!    Encourage  your  loyal  customers  to  visit  online  review  sites  (Yelp,  Angie's  List,  etc.)  and  post  positive  reviews.    If  there  are  negative  online  reviews  about  your  company,  consider  contacting  those  individuals  and  offering  a  discount  on  future  services  and/or  ask  how  you  can  remedy  their  displeasure.    Green  Plumbers  USA  is  glad  to  help  and  offer  advice  in  your  social  media  endeavors.  Not  a  licensed  Green  Plumber?    Join  us  today  and  together  we  can  make  a  difference.      

 

       

   

 

 

 

Colby and Dannielle Julian established Plumbing Medic Inc. in 2006. Colby’s skill as a master plumber and dream of owning and operating his own company, combined with Dannielle’s entrepreneurial spirit, business savvy, and passion for company operations have built Plumbing Medic Inc. into a successful and viable business. Together, they have formed their company on a solid foundation of honesty and integrity and credit these fundamentals for the continued success of Plumbing Medic Inc.

1. What prompted you to attend the Green Plumbers workshop?

In early spring 2014, Mr. and Mrs. Julian attended a Nexstar Network conference where they learned from plumbing industry leaders the extreme importance conservation practices will have to consumers of precious natural resources like water. It was stated in plain words that demand for water would outweigh supply; consequently, water rates will increase and consumers will be the ones to bear the burden. Following this conference the Julian’s felt they were undereducated in water conservation knowledge, practices and products. To learn more, service manager Mike Roberts attended the Green Plumbers education class in an effort to be at the forefront with customer education on green, money and resource saving practices.

2. Name one thing that inspired you from the workshop?

The Green Plumbers workshop showed me the importance of water conservation and how plumbers are on the front lines of educating the community about water sustainability.

3. What role do you see Plumbing Medic taking in your community within the realm of water conservation?

Plumbing Medic Inc. has already implemented a water conservation social media campaign as well as reached out to many local municipalities. An entire page has been added to our website with tips and municipality information for consumers. We have also partnered with Arizona Project WET sponsored through the University of Arizona. Plumbing Medic employees will volunteer time with Project WET to support their efforts of water conservation education. Project WET provides statewide community outreach programs to students, citizens and groups of all kinds on water conservation.

4. Would you recommend this workshop to other contractors? If so why?

Absolutely. This workshop is worth the time investment. If you are a plumbing contractor who intends to stay in business, you better know what's going on with water conservation laws, initiatives and be more knowledgeable than the consumer when they call. We believe the mission of Green Plumbers and other like-minded resource conservation groups will become more mainstream over the upcoming years. Out of necessity, many changes will be coming down the pipeline (pun intended) in regards to conservation laws, building codes, raw resources, materials and most importantly the wants and needs of our consumers. We are excited to be one the first full service residential and commercial Green Plumbers in the Greater Phoenix metro area. PAGE5  

 

 

   

   

 

 

Green Plumbers is proud to announce the launch of its Green Plumber 5 Star Referral program. Find the best of the best service providers in your area today. Licensed Green Plumbers, contact us today to sign your company up for the Green Plumbers Referral Program and take your licensing to the next level by becoming an Emerald Standard Contractor today!

Call (800) 316-3207 for more information.  

 

     

       

                   

 

Las  Vegas  Water  Smart  

Jamie  Rogers  from  Rogers  Remodel  learning  about  what’s  new  in  gray  water.  

Curt Lanini and Son from Curt Plumbing  

Newly  Licensed  Green  Plumber      Zachary  Montgomery  Alberta,  CANADA  !  

 

Every  year,  hundreds  of  water  smart  minded  individuals  and  groups  meet  in  the  desert  to  learn  more  about  the  latest  and  greatest  methods  of  saving  water.  This  year,  with  the  current  drought,  interest  in  Green  Plumbers  was  at  an  all-­‐time  high.  Municipalities  were  excited  to  see  Green  Plumbers  taking  a  role  and  in  their  community  and  to  learn  about  the  success  of  the  Green  City  Retrofit  programs  across  the  United  States.  As  a  Green  Plumber,  you  should  plan  on  attending  this  conference  at  least  once.  You  won’t  be  disappointed!  

 

 

 Coming  Up  In  Next  Months  Issue  

 

   • Green  Plumber  Of  The  Year  Awards  • OK,  Now  I’m  A  Green  Plumber,  Now  What?  • Green  Plumber  Spotlight  • Green  Cities  Program  • Product  Showcase