Water ConservationThe Facts and What We Can do About it.

NAME ROLL NO.

AVINASH PATIL 73

YUSUF SHAIKH 92

SHYAM YADAV 110

D ROOPESHWAR 21

SHAILESH BHOSALE 09

SUHAS KAMBLE 41

VIJAY DAHDWAL 17

VIVEK PATIL 74

SUJATA KOYANDE 49

AKSHAY POLEKAR 79

AMOL BHOPTE 126

Water Cycle & How do we pollute water

What Is Water Conservation?

Water conservation refers to reducing the usage of water and recycling of waste water for different purposes such as residential, cleaning, manufacturing, and agricultural irrigation.

Any beneficial reduction in water loss, use or waste.Improved water management practices that reduce or enhance the beneficial use of water.

Water Availibilty The total volume of water on Earth is about 1.4 billion

km3. The volume of freshwater resources is around 35 million km3, or about 2.5 percent of the total volume.Source: United Nations Environment Programme (UNEP)

Of these freshwater resources, about 24 million km3 or 70 percent is in the form of ice and permanent snow cover in mountainous regions, the Antarctic and Arctic regions.Source: UNEP

Around 30 percent of the world's freshwater is stored underground in the form of groundwater (shallow and deep groundwater basins up to 2 000 metres, soil moisture, swamp water and permafrost). This constitutes about 97 percent of all the freshwater that is potentially available for human use.Source: UNEP

Freshwater lakes and rivers contain an estimated 105 000 km3 or around 0.3 percent of the world's freshwater.Source: UNEP

The Earth's atmosphere contains approximately 13,000 km3 of water.Source: World Water Assessment Programme (WWAP)

The total usable freshwater supply for ecosystems and humans is about 200 000 km3 of water - less than 1 percent of all freshwater resources.Source: UNEP

Water Uses How the world uses freshwater:

• about 70 percent for irrigation • about 22 percent for industry • about 8 percent for domestic useSource: World Water Assessment Programme (WWAP)

Water withdrawals are predicted to increase by 50 percent by 2025 in developing countries, and 18 per cent in developed countries.Source: Global Environment Outlook: environment for development (GEO-4)

Over 1.4 billion people currently live in river basins where the use of water exceeds minimum recharge levels, leading to the desiccation of rivers and depletion of groundwater.Source: Human Development Report 2006

In 60 percent of European cities with more than 100,000 people, groundwater is being used at a faster rate than it can be replenished.Source: World Business Counicl For Sustainable Development (WBCSD)

By 2025, 1 800 million people will be living in countries or regions with absolute water scarcity, and two-thirds of the world population could be under stress conditions.Source: FAO

Water Uses

Source : http://www.ibm.com/smarterplanet/in/en/water_management/ideas/index.html

Water Demand The daily drinking water requirement per person

is 2-4 litres, but it takes 2 000 to 5 000 litres of water to produce one person's daily food.Source: Food and Agriculture Organization of the United Nations (FAO)

It takes 1 000-3 000 litres of water to produce just one kilo of rice and 13 000 to 15 000 litres to produce one kilo of grain-fed beef.Source: FAO

In 2007, the estimated number of undernourished people worldwide was 923 million.Source: FAO

Over the period to 2050 the world's water will have to support the agricultural systems that will feed and create livelihoods for an additional 2.7 billion people.Source: FAO

The extent of land under irrigation in the world is 277 million hectares, about 20 percent of all cropland. Rainfed agriculture is practiced on the reamining 80 percent of the arable land.Source: FAO

Water Demand

Due to climate change, Himalayan snow and ice, which provide vast amounts of water for agriculture in Asia, are expected to decline by 20 percent by 2030. Source: FAO

Irrigation increases yields of most crops by 100 to 400 percent, and irrigated agriculture currently contributes to 40 percent of the world's food production.Source: FAO

Poor drainage and irrigation practices have led to waterlogging and salinization of approximately 10 percent of the world's irrigated lands.Source: World Water Assessment Programme (WWAP)

8 Ps Product(Objective) - Public outreach campaign

Price – Cost of Advertising material,Salaries of Govt. employees, Valuable time of N.S.S. & N.G.O. members

Place – Mumbai ( Being metro city ), School, College, Community Social Programs, Govt. Bldg, Industrial Summit

Promotion – Media Campaign in School, Seminar in Colleges, Speech on Conservation of Water by Community Leaders in Social & Community programs, Documentaries & Panel Discussion in Channels

Public – Internal – Ministry of Water Resources, Local Govt. Bodies, NGO, NSSExternal – General Public & Industries

8 Ps

Partnership – Local NGO, Chamber of Commerce, Local & National Media

Policy – To make aware about water crisis & make them conserve water by avoiding wastage of it.

Purse string – Funds provided by Local Bodies, Ministry of Water Resources, Foundation, CSR funds, Donations

THANK YOU