You possibly have the biggest and most diverse

premium content library in the world, your content is first

rate.

Chris R., Australia

“I think Watch Mojo is interesting because you produce

quality, professional content on such a wide array of

topics that can be consumed in short bits. It's incredible

that basically no one else is doing what you guys are

doing to the same extent-- it's totally brilliant.”

Adam S., Viewer – Canada

Presented at JMSB

By Ashkan

Karbasfrooshan

(Class of 1999)

@ashkan

@watchmojo

Producer of Premium Videos

The BIG Opportunity in Advertising

$70B TV Ad Spend Shifting to Online Video

Video is fastest growing segment in all of

advertising.

People spend more time consuming content

than any other activity

The Dirty C Word (Clients) Consumers Don’t Pay for Content

It’s Always Ad-Supported

Users Spend More Time on Facebook

Than Anywhere Else

But Google/YouTube OWN Video with

47% Market Share in the U.S.

Web is Repeating History of Cable:

Audience Fragmentation

Web is Repeating History of Cable:

Overall Consumption Grows

Covering entertainment, lifestyle and knowledge,

WatchMojo is a producer and distributor of premium,

professionally-produced video content on the

people, places and things that audiences are passionate

about.

WatchMojo boasts a catalog of 7,000 videos that have

generated 700,000,000 cumulative views since 2006.

The company is privately-held, profitable and has never

raised outside financing.

What is WatchMojo?

Four Approaches to Video

CONTENT

DECA, DBG, Eqal, Fora.tv, Funny or Die,

Generate, Howcast, Katalyst Media, Machinima,

Mania TV, Mevio, Next New Networks,

Revision3, VideoJug, WatchMojo

TECHNOLOGY (CMS, CDN)

Adobe, Apple, Avid, JumpCut, Sorensen,

On2, blip.tv, Brightcove, Feedroom, Justin.tv,

KIT Digital, Livestream/Mogulus, Ooyala,

Maven, Permission TV, Qik, uStream,

StudioNow (AOL), VMIX, Akamai, BitGravity,

Edgecast, Grid Networks, Limelight Networks,

Panther Express

ADVERTISING (Networks/Platforms)

Adap.tv, AdConion, Adify (Cox), Auditude,

Brightroll, Broadband Enterprises, Freewheel,

LiveRail, Overlay.tv, Panache, Scanscout, Tidal

TV, Tremor Media, Video Egg, Yume

DISTRIBUTION

Aggregation: 5Min (AOL), AOL (parent co),

Break, DailyMotion, Hulu, Kaltura, MSN,

Metacafe, Nabbr, Revver, Vimeo, Yahoo!,

YouTube (Google)

Search, Recovery, Discovery: Blinkx, Cast TV,

Clicker, Clipblast, Dabble, Everyzing, Google,

Mefeedia, Pixsy, Truveo (AOL)

Pro Video Solves a HUGE Industry Pain

Creating High Value Video Ad Inventory

Hypothesis proven right:

1) Marketers rejected

UGC (user-generated

Content)

2) Traditional Media

Companies Didn’t

Embrace Online

WatchMojo focuses on

having the best content

In Premium space,

between Traditional

Media Companies’

Super Premium

content and Prosumer/

UGC.

The Content Pyramid

Challenge #1

53% of videos garner 500 views over time

Challenge #2

25% of views will come in the first four days

Challenge #3

only the first 30 to 60 seconds will be watched

The Dirty C Word (Clients) So what do we do?

A Content-First Strategy

3) Leverage Social Media

to Amplify Reach

& Impact of Content

2) Distribute on Large Video Sites

To Create InStream Video Views

4) Increase Reach, Build Brand,

& Maximize Revenues

Through InBanner Video Impressions

5) Offer Fortune 500 Advertisers

Brand-Safe Premium

Content and Passionate &

Targeted Audience at Scale

1) Produce Great Content

6) Synthesize Feedback from

Distribution Partners &

Advertising Clients to

Produce More Content

Traction + Validation

Monthly

WM Content Performs Well on Portals and

with Traditional Media

All time Views/Impressions: 700,000,000: 250M Click-to-Play + 450M Auto-Play

Despite being the most capital efficient,

WatchMojo provides the most value:

- Evergreen and ad-friendly catalog

- Proven production capabilities

- Ramping up curation and aggregation

- Explosive Distribution via launch of Tier 3

initiative

- Demonstrates an ability to produce a

wide array of content across all categories

(no learning curve)

- Owns the means of production versus

managing a team of far-flung freelancers

with no commitment (this might work with

articles but not with videos)

- 5 years of experience producing content

for the masses (10 yrs including founder’s

experience at AskMen)

Capital Efficient & Strategically Focused vs Peers

Headquarters: Montreal, Canada

WatchMojo is based in Montreal, Canada

- Perennial finalist in Greatest Cities to Live in

- Increasingly on list of “best startup cities”

- Government R&D tax credits up to 50%

- 33% Multimedia tax credits on video production

- Low cost environment

- Four colleges contribute experienced workforce

- Creative city with European flair and extensively multilingual workforce

- Manager of Investor Relations, reporting to CEO at Mamma.

- Executive and Partner at AskMen, helped build the #1 men’s lifestyle portal with

only $500,000 in capital: VP ad sales, spokesperson, interviewer, author.

Developed product placement strategies and initiatives in articles.

- Sold $10M worth of ads in toughest advertising climate since Great Depression

from 2000 – 2005 while running AskMen’s sales.

- Helped sell company to IGN for $13.5M; IGN subsequently sold to News Corp. for

$650M.

- Author of two books, 1,000 articles published on MSN, AOL, Yahoo! – industry

articles published on Tech Crunch, MediaPost, Yahoo! Finance, PaidContent,

GigaOm.

- Consulted for various media companies: Yellow Pages (2006), Transcontinental

(2006), Demand Media (2007), How Stuff Works (2006), etc.

- Funded company, today runs day-to-day operations of WatchMojo.com

(Never raised outside capital)

Ashkan Karbasfrooshan

Founder & CEO

Revenue Streams

Licensing Syndication Advertising

12/31/2008 60% 30% 10%

12/31/2009 33% 33% 33%

12/31/2010 20% 30% 50%

12/31/2011 10% 15% 75%

WatchMojo is well positioned for upside via multiple distribution and “Syndication” agreements,

or revenue share deals.

WatchMojo was one of the few companies securing guaranteed recurring “Licensing” revenues,

or minimum guarantees (MGs). Arguably ONLY new media company garnering such deals.

WatchMojo is now opening up distribution and video advertising takes off and growing its

“Advertising” revenue stream.

Content Strategy

Creation + Curation + Aggregation

Creation

Curation

Aggregation

The entire WatchMojo library consists of three tiers:

A) The “produced and owned” videos created by

WatchMojo.com, which represents one of the largest

catalogues of professionally-produced, premium video

content on a wide array of topics.

B) Videos by outside producers under the WatchMojo

Presents banner (WatchMojo has right to sell ads on

partners YouTube channel under WatchMojo

Represents.

C) WatchMojo TV which houses over 135,000 super

premium videos from 500 traditional media

companies & other premium made-for-web

producers.

Distribution Strategy

Multi-Platform

I :: Online (2006-present)

6,000,000+ users per month

10,000,000 Click to Play (CTP)

streams per month

100,000,000 Auto-Play (AP)

impressions per month

250,000,000 CTP all-time streams

(01/2006)

400,000,000 AP all-time streams

(11/2010)

650,000,000 all time streams.

II :: Wireless (2008-present)

5,000,000 views

III :: OOH (2007-present)

35,000,000 consumers/month

5,000 retail outlets

10,000+ screens

In malls, retail outlets, cabs (Spain,

US, India)

IV :: OTT

Boxee, XBOX, Sezmi, Roku, Apple TV,

Google TV, DIVXPro, etc

V :: Offline

Education portals, academic

publishers, etc

The Dirty C Word (Clients) Unique Position in Marketplace

We Offer Everything or Just What You Need

Production

Capabilities

Content

Catalog

Media, Monetization

and Technology

PRESENCE ON

CONNECTING WITH FANS

ON

WHAT PEOPLE

SOME OF OUR FOLLOWERS

INFLUENCE: FOLLOWERS

Julian Assange profile re-tweeted

by Julian Assange himself… SONY Music digging

our profile on their artist

Content is being disrupted, but…

It’s More Valuable than Ever

Who’s this crazy SOB?

Presented at JMSB

By Ashkan Karbasfrooshan

(Class of 1999)

ash@watchmojo.com

@ashkan

@watchmojo

Thanks!