No, it’s not video in a banner ad. (That doesn’t even qualify as a revolution.) It’s pure video,

and it runs inside streaming video clips like news stories or sports highlights on websites.

Like a movie trailer before the film. An appetizer before the main course. You get the idea.

The point is, video is transforming the online advertising environment. And Atlas In-Stream

Video makes it easy for you to tap into its power. The impact is strong. The message is

targeted. Plus, you’ll be able to track exactly how effective your campaign is.

And we’ll take care of the technical stuff. No need to worry about things like converting

video to this or that format. From your point of view, it’s all about the big picture. Like how

do your in-stream video results compare with your rich media or paid search numbers?

How does in-stream video complement the rest of your marketing mix? Stuff like that.

Watch this: The digital video revolution is here. And it’s about to rock your advertising’s potential.

Atlas In-Stream Video

Atlas + In-Stream Video + your online campaign = no-brainer.

With In-Stream Video, Atlas gives your marketing message a new, direct route to your target audience. With Atlas, you can introduce pre-roll video to a captive audience. You can deploy Atlas’ industrial strength analytics to measure results across all your digital marketing efforts, so your insights are crisp, clean and true.

You can manage your In-Stream Video campaign on its own, or as part of your entire ad program. And with Atlas, you can manage your online video campaigns right alongside your other digital efforts in paid search, banners, rich media and video on demand. From one central place, you can plan and manage all your media buys. From a single toolset, you’ll see precisely how your campaigns are performing—in every channel—and what’s really driving your results.

Oh, and did we mention that because managing in-stream ads with Atlas is as easy as working with banners, you’ll be up and running in no time? Well, we should have.

Oh, come on. It can’t really be this easy.But it is. Atlas In-Stream Video does the detail work, from start to finish. From converting your creative assets into the right video formats, to hosting ads, to real-time ad serving into ad placements, to creating customized post-campaign analysis.

Atlas In-Stream Video Vital StatisticsFormats & bit rates include:

• Flash

• Windows Media

• Real

• Quicktime

• Low to high range Kbps

Standard Reporting metrics include:

• Total number of ad impressions

• Conversions

• Reach and Frequency

• Brand Exposure Duration (BXD)—a report on the length of engagement your audience has with your ad.

Advanced Analytics custom reports include:

• Optimal frequency analysis—dis-cover how many times they watch before the ad loses effectiveness

• Video drop-off analysis—you’ll find out when and where your viewers stop watching

• In-depth viewer analysis—find out who it is that’s watching

Plan &Buy Media

1

1

2

3

4

Traffic& Deliver

3

ManageCreative 2Track &

Optimize4

Plan & Buy Media – Plan and buy media just as you would for banner ads, using Atlas to search for publishers who accept in-stream video.

Manage Creative – Atlas digitizes and converts your raw video content to standard player formats.

Traffic & Deliver – Assign your ads to publisher placements in one fell swoop. Ads are inserted into video clips on publisher sites seamlessly.

Track & Optimize – Get real-time results with Atlas’ powerful reporting and analytics tools, and make informed decisions to optimize your campaigns on the fly.

A four-step process

Here’s what you don’t get with Atlas In-Stream Video:

No heavy lifting—Atlas converts your creative assets, coordinates with publishers, and rescues you from spreadsheet chaos.

We’ll save you the time and the headache, so you can get on to the important task of planning your campaign. We’ll digitize your video assets from tape (encode) and upload them into Atlas. Already digital? Just upload video assets to Atlas, and we’ll convert them into industry-standard formats (transcode). Can’t keep publisher requirements straight? Just send your video once to Atlas, and we’ll handle the rest so you don’t have to work with multiple publishers. Finally, because we host, serve and track all your ads in one place, you can stop patching together a lot of separate spreadsheets. One report, and you’re done.

No worries—Atlas’ centralized management tools put you in a position of absolute power.

When your ads are ready, you assign your creative to your ad placements. Atlas In-Stream Video is integrated with the Atlas Media Console, so advertisers and direct marketers can fully manage complete online campaigns—from media planning to ad serving to reporting.

• Media Planning & Buying—You quickly locate the sites that fit your needs, create proposals, and manage insertion orders.

• Manage Creative—You assign specific ads to each placement and you make the decisions about scheduling, weighting, and frequency capping for each campaign.

• Traffic & Delivery—Your trafficking instructions are sent to publishers for campaign implementation with one button click. You specify the sites, and Atlas quickly and accurately delivers ads to those viewers, then captures all the relevant data for your campaign analysis. Thanks to a robust and reliable ad serving technology, you can rest easy that your campaign will run smoothly.

No question marks—Atlas reporting & analytics make you feel smarter when you spend your media dollars.

Just exactly how well did your in-stream video campaigns perform? Atlas’ powerhouse analytics will tell you. Atlas In-Stream Video lets you combine all your video campaign results and metrics into one big-picture view, across banners, rich media, video on demand, and search. And that means you can optimize your media spend across all of your campaigns.

With Atlas In-Stream Video, you can have standard reporting and tracking as well as industry leading custom analysis. Because we both serve and track your ads, we can offer reports on every nook and cranny of ad delivery and performance. You can even order up industrial-strength research through the Atlas Custom Research Group, our crew of dedicated, insightful, and ridiculously industry-obsessed analysts. And if you’d like an extra pat on the back with that, feel free to ask.

What’s in it for online advertisers?With Atlas In-Stream Video, marketers get

to run spots within streaming video content,

they get the most advanced insertion

process and incredible tracking technology.

Advertiser clients have easy access to pre-

rolls, post-rolls and every digital thing

in between.

Plus, Atlas lets you manage in-stream ads

alongside every other online media channel,

on one integrated platform. So you can

have the full, panoramic view from above

your online marketing efforts—over

banners, rich media, video and paid search.

You’re on top of it all. (No supplemental

oxygen required.)

What’s in it for TV advertisers?Want to reach your audience where they

are focused and engaged? Atlas In-Stream

Video puts your clients’ campaigns into

the media that captures your hard-to-reach

audience: internet video. Here you can do

what’s never been done before with tradi-

tional commercials: track and report. Finally,

accurate accountability and relevancy exists

in video advertising.

What’s in it for publishers? Advertisers are demanding accountability in

in-stream video placements now. So now’s

the time to make the most of your video

content streams. Making your sites available

to advertisers through Atlas increases your

visibility, and puts you in contact with our

media-buying customers. Plus, we save you

time by doing the hard work of encoding

& transcoding video assets, as well as sup-

porting the advertisers themselves. We also

save you money (honestly, actual dollars and

cents) by hosting and serving bandwidth-in-

tensive video streams.

Optimize Your Entire Digital Marketing Campaign

MEDIA CONSOLE: Your Digital Control Center

In-StreamVideo

RichMedia

PaidSearch

BannerAds

VideoOn

Demand

Q&A Time

What is in-stream video?

Picture a TV commercial, only it’s not on TV. It’s online, and it runs within online video content that websites offer to site visitors free of charge—like a streaming TV show, or a news clip. An in-stream video could be placed pre-roll (before the video), mid-roll (during) or post-roll (after). Your users are expecting video con-tent, have their audio turned on, and are less likely to be distracted. Also, unlike television commercials, most video publishers don’t allow users to skip ads which means fewer wasted impressions and more user engage-ment. In addition, every in-stream video is tracked, so your media spend is more efficient.

Isn’t that the same as in-page video?

No, sorry, you have the wrong num-ber. In-page video is video inside a banner ad. With in-page video, the user can click, and interact. However, it’s very difficult to get a user to click on the ad at all; whereas, in-stream video is part of the video experience.

How do I know how my in-stream ads are performing?

First of all, Atlas’ Brand Exposure Duration (BXD) metric will tell you how long users are watching your video content. Secondly, Atlas offers the perfect companion for a video ad—an ad adjacent to your stream-ing video on the same web page. The “companion ad” is available in every format. It offers limitless rich media possibilities. It reinforces your message and—here it comes to save the day—it accurately tracks clicks, interactions and conversions.

315 5th Avenue S, Suite 500 • Seattle, WA 98104 © 2006 Atlas DMT LLC. All rights reserved.

Rely on trusted, market-tested technology. That’s marketing-speak for “Atlas just totally gets it.”

Atlas has a looooong (in digital years) history of delivering the most relevant and effective tools and services in the industry. Our clients know and trust the Atlas Digital Marketing Suite to deliver efficient, effective online campaign management. With a dedicated team of digital video specialists, Atlas In-Stream Video Media now expands the Atlas Suite, adding the best in online video and digital cable technologies. Atlas is uniquely poised to grow with the digital video industry, and to take you right along with us.

Superior service, reliable support and thorough training.The Atlas client service team puts its in-depth online marketing expertise at your disposal. As part of our ongoing support, we assign you a team of marketing professionals who understand the challenges you face, and can advise you on how to get great results. You escape the drudgery of process management and have more bandwidth for mining your true talent: delivering brilliant breakthrough strategies and creative and delivering impres-sive, measurable results. (Not to belittle your talent for singing in the shower.)

About Atlas

Atlas’ marketing technology solutions make life easier for marketers and agencies. These solutions coexist harmoniously within the At-las Digital Marketing Suite, which centralizes, unifies and integrates everything related to your digital marketing efforts. With the suite, you can manage and analyze your online advertising, rich media, search marketing, website behavior, digital cable and video all in one place. You get advanced tools, totally integrated on a powerful platform, backed by the nicest, smartest, most passionate people you’ve ever engaged in collaboration. It’s a unique combination. And it consistently drives dramatic and measurable results for our clients.

To learn how Atlas In-Stream Video can help revolutionize your digital advertising campaigns, and reach your video watching audience:

• Call: 1-866-285-2736 (U.S. and Canada) or +44 (0) 207 291 1901 (United Kingdom)

• Email: info@AtlasSolutions.com

• Visit: www.AtlasSolutions.com