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www.culturalcognition.net
Dan M. Kahan Yale University
Maggie Wittlin Cultural Cognition Project Lab
Ellen Peters
Ohio State University
Paul Slovic Decision Research
Lisa Larrimore Ouellette Cultural Cognition Project Lab
Donald Braman George Washington University
Gregory Mandel Temple University
Culture, Rationality, and Climate Change: the Tragedy of the Risk-Perceptions Commons
Research Supported by: National Science Foundation, SES-0922714, - 0621840 & -0242106 Ruebhausen Fund, Yale Law School
1. Two hypotheses
2. Data
3. Tragedy of the risk perception commons
Individual rationality, group values & climate change opinion
Two Hypotheses
1. Public Irrationality Thesis (PIT)
2. Cultural cognition thesis (CCT)
• “science illiteracy”• “bounded rationality”
1. Two hypotheses
2. Data
3. Tragedy of the risk perception commons
Individual rationality, group values & climate change opinion
-1.00
-0.75
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-0.25
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1.00
low high
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
low high-1.00
-0.75
-0.50
-0.25
0.00
0.25
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0.75
1.00
low high
Greater
Lesser
perc
eive
d ris
k (z
-sco
re)
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
point 1 point 2
low vs. high sci
“How much risk do you believe climate change poses to human health, safety, or prosperity?”
U.S. general population survey, N = 1,500. Knowledge Networks, Feb. 2010. Scale 0 (“no risk at all”) to 10 (“extreme risk”), M = 5.7, SD = 3.4. CIs reflect 0.95 level of confidence.
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
low high
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
low high-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
low high
Greater
Lesser
perc
eive
d ris
k (z
-sco
re)
PIT prediction: Science Illiteracy & Bounded Rationality
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
point 1 point 2
low vs. high sci
High Sci. litearcy/System 2
Low Sci. litearcy/System 1
“How much risk do you believe climate change poses to human health, safety, or prosperity?”
U.S. general population survey, N = 1,500. Knowledge Networks, Feb. 2010. Scale 0 (“no risk at all”) to 10 (“extreme risk”), M = 5.7, SD = 3.4. CIs reflect 0.95 level of confidence.
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
point 1 point 2
low vs. high sci
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
point 1 point 2
low vs. high sci
Lesser Risk
Greater Risk
Science literacy Numeracylow high
perc
eive
d ris
k (z
-sco
re)
low high
PIT prediction PIT prediction
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
30b 30t 30b 30t
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
30b 30t 30b 30t
actual varianceactual variance
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
point 1 point 2
low vs. high sci
U.S. general population survey, N = 1,500. Knowledge Networks, Feb. 2010. Scale 0 (“no risk at all”) to 10 (“extreme risk”), M = 5.7, SD = 3.4. CIs reflect 0.95 level of confidence.
“How much risk do you believe climate change poses to human health, safety, or prosperity?”
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
point 1 point 2
low vs. high sci
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
low high
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
low high-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
low high
Greater
Lesser
perc
eive
d ris
k (z
-sco
re)
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
point 1 point 2
low vs. high sci
“How much risk do you believe climate change poses to human health, safety, or prosperity?”
U.S. general population survey, N = 1,500. Knowledge Networks, Feb. 2010. Scale 0 (“no risk at all”) to 10 (“extreme risk”), M = 5.7, SD = 3.4. CIs reflect 0.95 level of confidence.
PIT prediction
Scilit/num Scalelow high
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
low high
Actual variance
Low Sci lit/numeracy
High Sci lit/numeracy
Two Hypotheses
1. Public Irrationality Thesis (PIT)
2. Cultural cognition thesis (CCT)
• “science illiteracy”• “bounded rationality”
Climate ChangeNuclear Power
Climate ChangeNuclear Power
Guns/Gun Control
Risk Perception Key:Low RiskHigh Risk
Mary Douglas’s “Group-Grid” Worldview Scheme
Environmental Risk
Environmental Risk
Abortion
Abortion
Compulsory psychiatric treatment
Compulsory psychiatriatic treatment
Guns/Gun Control
HPV Vaccination
HPV Vaccination
Egalitarian
CommunitarianIndividualist
Hierarchist
-1.00
-0.75
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-0.25
0.00
0.25
0.50
0.75
1.00
low high
-1.00
-0.75
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-0.25
0.00
0.25
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1.00
low high-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
low high
Greater
Lesser
perc
eive
d ris
k (z
-sco
re)
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
point 1 point 2
low vs. high sci
“How much risk do you believe climate change poses to human health, safety, or prosperity?”
U.S. general population survey, N = 1,500. Knowledge Networks, Feb. 2010. Scale 0 (“no risk at all”) to 10 (“extreme risk”), M = 5.7, SD = 3.4. CIs reflect 0.95 level of confidence.
Low Sci lit/numeracy
High Sci lit/numeracy
Cultural Variance
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0.75
1.00
low high-1.00
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0.00
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0.75
1.00
low high
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0.00
0.25
0.50
0.75
1.00
low high
Hierarchical Individualist
Egalitarian Communitarian
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-0.25
0.00
0.25
0.50
0.75
1.00
low high
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-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
low high
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
low high
Greater
Lesser
perc
eive
d ris
k (z
-sco
re)
“How much risk do you believe climate change poses to human health, safety, or prosperity?”
U.S. general population survey, N = 1,500. Knowledge Networks, Feb. 2010. Scale 0 (“no risk at all”) to 10 (“extreme risk”), M = 5.7, SD = 3.4. CIs reflect 0.95 level of confidence.
Low Sci lit/numeracy
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
low high
-1.00
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0.00
0.25
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0.75
1.00
low high
High Sci lit/numeracy
Egalitarian Communitarian
PIT prediction: Culture as heuristic substitute
-1.00
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-0.25
0.00
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0.50
0.75
1.00
low highHierarchical Individualist
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1.00
low high
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low high-1.00
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1.00
low high
Greater
Lesser
perc
eive
d ris
k (z
-sco
re)
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
point 1 point 2
low vs. high sci
“How much risk do you believe climate change poses to human health, safety, or prosperity?”
U.S. general population survey, N = 1,500. Knowledge Networks, Feb. 2010. Scale 0 (“no risk at all”) to 10 (“extreme risk”), M = 5.7, SD = 3.4. CIs reflect 0.95 level of confidence.
High Sci lit/numeracy
Actual interaction of culture & sci-lit/num...
Low Sci lit/numeracy
-1.00
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-0.25
0.00
0.25
0.50
0.75
1.00
low high
sci_num
High Sci lit/numeracyEgal Comm
Low Sci/lit numeracyEgal Comm
-1.00
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-0.25
0.00
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0.75
1.00
low high
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0.00
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1.00
low high
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-0.25
0.00
0.25
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1.00
low high-1.00
-0.75
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0.00
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1.00
low high
Greater
Lesser
perc
eive
d ris
k (z
-sco
re)
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
point 1 point 2
low vs. high sci
“How much risk do you believe climate change poses to human health, safety, or prosperity?”
U.S. general population survey, N = 1,500. Knowledge Networks, Feb. 2010. Scale 0 (“no risk at all”) to 10 (“extreme risk”), M = 5.7, SD = 3.4. CIs reflect 0.95 level of confidence.
High Sci lit/numeracy
Low Sci lit/numeracy
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
low high
sci_num
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
low high
sci_num
Low Sci lit/num.Hierarc Individ
High Sci lit/numeracyEgal Comm
High Sci lit/numeracyHierarch Individ
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
low high
Low Sci/lit numeracyEgal Comm
Actual interaction of culture & sci-lit/num...
-1.00
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0.00
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1.00
low high
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0.00
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1.00
low high-1.00
-0.75
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0.00
0.25
0.50
0.75
1.00
low high
Greater
Lesser
perc
eive
d ris
k (z
-sco
re)
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
point 1 point 2
low vs. high sci
“How much risk do you believe climate change poses to human health, safety, or prosperity?”
U.S. general population survey, N = 1,500. Knowledge Networks, Feb. 2010. Scale 0 (“no risk at all”) to 10 (“extreme risk”), M = 5.7, SD = 3.4. CIs reflect 0.95 level of confidence.
High Sci lit/numeracy
Low Sci lit/numeracy
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
low high
sci_num
-1.00
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-0.25
0.00
0.25
0.50
0.75
1.00
low high
sci_num
Low Sci lit/num.Hierarc Individ
POLARIZATION INCREASES as scil-lit/numeracy increases
High Sci lit/numeracyEgal Comm
High Sci lit/numeracyHierarch Individ
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
low high
Low Sci/lit numeracyEgal Comm
1. Two hypotheses
2. Data
3. Tragedy of the risk perception commons
Individual rationality, group values & climate change opinion
1. Culturally motivated search & assimilation
2. Cultural source credibility effect
3. Cultural availability effect
4. Culturally motivated system(atic) 2 reasoning
Mechanisms of cultural cognition
• Kahan, D.M., Braman, D., Slovic, P., Gastil, J. & Cohen, G. Cultural Cognition of the Risks and Benefits of Nanotechnology. Nature Nanotechnology 4, 87-91 (2009)
• Kahan, D.M., Jenkins-Smith, H. & Braman, D. Cultural Cognition of Scientific Consensus. J. Risk Res. 14, 147-174 (2011)
• Kahan, D.M., Braman, D., Cohen, G.L., Gastil, J. & Slovic, P. Who Fears the HPV Vaccine, Who Doesn't, and Why? An Experimental Study of the Evidence (mechanisms). L. & Human Behavior 34, 501-516 (2010)
• Kahan, D.M., Wittlin, M, Peters, E., Slovic, P., Ouellette, L.L., Braman D. & Mandel, G. The Tragedy of the Risk-Perception Commons, CCP Working Paper No. 89 (June 24, 2011))
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
low high
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
low high-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
low high
Greater
Lesser
perc
eive
d ris
k (z
-sco
re)
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
point 1 point 2
low vs. high sci
“How much risk do you believe climate change poses to human health, safety, or prosperity?”
U.S. general population survey, N = 1,500. Knowledge Networks, Feb. 2010. Scale 0 (“no risk at all”) to 10 (“extreme risk”), M = 5.7, SD = 3.4. CIs reflect 0.95 level of confidence.
High Sci lit/numeracy
Low Sci lit/numeracy
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
low high
sci_num
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
low high
sci_num
Low Sci lit/num.Hierarc Individ
POLARIZATION INCREASES as scil-lit/numeracy increases
High Sci lit/numeracyEgal Comm
High Sci lit/numeracyHierarch Individ
-1.00
-0.75
-0.50
-0.25
0.00
0.25
0.50
0.75
1.00
low high
Low Sci/lit numeracy
Egal Comm
1. Culturally motivated search & assimilation
2. Cultural source credibility effect
3. Cultural availability effect
4. Culturally motivated system(atic) 2 reasoning
Mechanisms of cultural cognition
• Kahan, D.M., Braman, D., Slovic, P., Gastil, J. & Cohen, G. Cultural Cognition of the Risks and Benefits of Nanotechnology. Nature Nanotechnology 4, 87-91 (2009)
• Kahan, D.M., Jenkins-Smith, H. & Braman, D. Cultural Cognition of Scientific Consensus. J. Risk Res. 14, 147-174 (2011)
• Kahan, D.M., Braman, D., Cohen, G.L., Gastil, J. & Slovic, P. Who Fears the HPV Vaccine, Who Doesn't, and Why? An Experimental Study of the Evidence (mechanisms). L. & Human Behavior 34, 501-516 (2010)
• Kahan, D.M., Wittlin, M, Peters, E., Slovic, P., Ouellette, L.L., Braman D. & Mandel, G. The Tragedy of the Risk-Perception Commons, CCP Working Paper No. 89 (June 24, 2011))
1. Two hypotheses
2. Data
3. Tragedy of the risk perception commons
Individual rationality, group values & climate change opinion
Cultural Cognition Cat Scan Experiment
Go to www.culturalcognition.net!