Wat wednesday fb ads(2)
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Transcript of Wat wednesday fb ads(2)
Facebook Ads
Elements of a Facebook Ad in order of appeal to a user.
•Picture•Title (25 characters)•Body (130 characters)
What to Do
• Be grammatically correct• Use a relevant picture• Use an action picture or something slightly
provocative • Target the correct people • Have a call to action• Use a landing pageFacebook ONLY checks one level deep. So
make sure your landing page is relevant and sales/money/asking-for-info free.
• Be as targeted as possible.
Targeting – General
• Location• Keyword• Connection • Relationship• Age
• Birthday• Education• Gender• Workplace (B
2B)• Language
Targeting - Keywords
Identify Keywords1. Google Keyword ToolThis tool can take your product’s website
and generate a list of keywords2. Google TrendsTrends will show you which countries,
cities and areas search your keyword(s) the most. It will also tell you which language.
Integration of the Like Button
• To be used if the purpose of the ad is to get your page liked
• Ad Title will not possible
Sex Sells
• Most effective on males
• Use when no prizes can be offered
• Picture must be relevant and safe to avoid getting flagged
Metrics• Reach – Number of People who saw the ad• Frequency – Avg. Number of times each person
saw the ad• Social Reach = Reach + Friends’ names in the ad• Connections – Action taken from the ad within 24
hours of seeing it• CTR – Clicks divided by Impressions• CPC – Cost per Click• Bid – Higher bid = more impressions• Price – What your ad costs
Sources• http://www.insidefacebook.com/
2009/07/27/10-powerful-ways-to-target-facebook-ads-that-every-performance-advertiser-should-know/
• http://www.piotrkrzyzek.com/how-to-create-successful-facebook-ads/
• http://www.facebook.com/FacebookAds?sk=app_7146470109
• http://socialmediatoday.com/reidbenson/299550/facebooks-new-metrics-connections-frequency-and-reach