WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use...
-
Upload
marylou-preston -
Category
Documents
-
view
212 -
download
0
Transcript of WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use...
![Page 1: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/1.jpg)
WasteMINZ Mid-Year Roundup May 3rd and 4th 2012
Overview of Behaviour Change Methods- which to use when
Liz Ampt, Practice Leader Behaviour Change, SKM
![Page 2: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/2.jpg)
How do you change this waistline?
![Page 3: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/3.jpg)
What is behaviour change?-Doing things differently-Me stopping smoking-Getting the kids to be ready on time-Any change of habitual behaviour-Any transformation or modification of human behaviour
![Page 4: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/4.jpg)
Behaviour change in waste?-Stopping bin contamination-Having enough transfer stations-Getting people to understand about organic waste-Getting people to put their bins in the right place on the right day-Making waste minimisation the norm
![Page 5: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/5.jpg)
What is waste?Something I no longer need Waste is a negativeWhen you buy too muchThings people perceive have no value (financial, talent, knowledge)Something left over after something utilisedInefficient use of a needed productDiffers from person to person
![Page 6: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/6.jpg)
The conundrum
?Behaviour change – can mean many
things
Waste – can mean many things
![Page 7: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/7.jpg)
3 categories3 Complementary approachesChange by:
1. managing supply (providing infrastructure)2. managing demand (someone tells us to change)3. voluntary behaviour change (helping people to help themselves)
![Page 8: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/8.jpg)
1. Managing supplyInfrastructure change
Changing supply
Providing morewaste infrastructure (bins, resource recovery centres)more roadsmore substationsmore dams
Works well while supply is availableAlways needed to some extent
![Page 9: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/9.jpg)
2. Managing demandControlling consumer demand/someone tells us to change
RegulationPricingTechnological changesEducation/Awareness
![Page 10: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/10.jpg)
2. Managing demandRegulation
By-laws banning greenwaste from landfillsBy-law to permit fines for illegal dumping
![Page 11: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/11.jpg)
2. Managing demandPricing
Charging more for taking waste to land-fill than for recyclables or green wasteWaste levy Carbon tax on waste to landfill (Australia)
![Page 12: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/12.jpg)
2. Managing demandTechnology
Automatic sorting of recyclablesExtended alternative waste treatments (AWTs):
green waste is pulled out of a residential solid waste stream – i.e. no kerb-side required
![Page 13: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/13.jpg)
2. Managing demandEducation/awareness
Giving people information aboutRecyclingBin daysContamination
Using social marketing techniquesLabelling at points of reminder (bin lids)Demonstrations
![Page 14: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/14.jpg)
2. Managing demandRegulationPricingTechnologyEducation/awareness/marketing
All external to the individual – top downValue is in relatively immediate effectProblem can be in longevity of change
![Page 15: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/15.jpg)
3. Voluntary behaviour changeHelping people to help themselves
Getting people to
identify things they want to solvework out their own solutions
![Page 16: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/16.jpg)
An example – reducing food waste
A conversation
![Page 17: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/17.jpg)
What is it about left over food and food scraps that really bothers you?
![Page 18: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/18.jpg)
The smell of rotten tomatoes in the rubbish
![Page 19: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/19.jpg)
Have you thought what you could do about it?
![Page 20: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/20.jpg)
Well, I always buy 2 kilos because they’re cheaper that way..... and I live by myself.
![Page 21: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/21.jpg)
And my brother’s told me about some worm composting
![Page 22: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/22.jpg)
We have a leaflet – would that help?
![Page 23: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/23.jpg)
When do you think you’d be able to do that?
![Page 24: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/24.jpg)
5 steps1. Identify a problem2. Have you thought of a solution?
Build on it, discuss3. Offer ‘tools’ or materials if needed4. Discuss and action plan5. Social contract
Suitable for individuals, communities, organisations
![Page 25: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/25.jpg)
3 methodsSupply (provide infrastructure)
Demand- Regulation- Pricing- Technology- Education/awareness/
marketing
Voluntary- People/organisations
developing their own solution
![Page 26: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/26.jpg)
When to use each?1. List the current things you believe are in place to change behaviour2. Put them into the 3 categories
![Page 27: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/27.jpg)
1. What have we supplied?- rubbish or recycling bins, transfer station...
2. How have we managed consumer demand?
- regulation -- pricing -- technology -- information/marketing/education -
3. Have people already taken responsibility?
- Art box – early childhood centres
![Page 28: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/28.jpg)
Next steps4. Think about your target audience5. Work out likely key influencing factors for them6. Then work out what is needed
![Page 29: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/29.jpg)
Supply alone – losing effect Supply management
Voluntary behaviour change Demand management
Supply alone – losing its effect
![Page 30: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/30.jpg)
Supply, Demand – losing effect
Supply management
Voluntary behaviour change Demand management
![Page 31: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/31.jpg)
In summaryConsider 3 types of change toolsAssess what you have done so farWork out what is missingListen carefully over the next 2 days for more clues!
![Page 32: WasteMINZ Mid-Year RoundupMay 3 rd and 4 th 2012 Overview of Behaviour Change Methods - which to use when Liz Ampt, Practice Leader Behaviour Change, SKM.](https://reader035.fdocuments.in/reader035/viewer/2022070412/56649ea75503460f94ba96e9/html5/thumbnails/32.jpg)
And you’ll be on the way to changing your waste-line!