Washington Post Presentation
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Transcript of Washington Post Presentation
![Page 1: Washington Post Presentation](https://reader033.fdocuments.in/reader033/viewer/2022061616/55613d05d8b42a9b248b52aa/html5/thumbnails/1.jpg)
Revamp, Remodel, Personalize!!
Sherry Lin, Ansa Edim, Jamie Neam, Christine Bequai, and Zenah Hasan
![Page 2: Washington Post Presentation](https://reader033.fdocuments.in/reader033/viewer/2022061616/55613d05d8b42a9b248b52aa/html5/thumbnails/2.jpg)
![Page 3: Washington Post Presentation](https://reader033.fdocuments.in/reader033/viewer/2022061616/55613d05d8b42a9b248b52aa/html5/thumbnails/3.jpg)
The Plan
Revamp mywashingtonpost.com!
Personalized homepages
Going Out Gurus and Post Points to the forefront
“Post Playback”
![Page 4: Washington Post Presentation](https://reader033.fdocuments.in/reader033/viewer/2022061616/55613d05d8b42a9b248b52aa/html5/thumbnails/4.jpg)
Personalize It!
• How?– Set up an account– Personalize with colors, news and events
important to you
• Why?Personalizing information attracts consumers to
a product by making it feel as though it is truly their own.
![Page 5: Washington Post Presentation](https://reader033.fdocuments.in/reader033/viewer/2022061616/55613d05d8b42a9b248b52aa/html5/thumbnails/5.jpg)
http://www.cardtrak.com/media/images/200801/08b.jpg
![Page 6: Washington Post Presentation](https://reader033.fdocuments.in/reader033/viewer/2022061616/55613d05d8b42a9b248b52aa/html5/thumbnails/6.jpg)
26% of DC residents
are 18 – 34
15 Million visitors each year. They
spend $5.24 Billion
Generation Y
•Most Influential
•Spending Power
•Strong Opinions
Drive-thru Approach:
•Clear, concise, Instantly accessible
•Information “Happy Meals”: blogs, podcasts,
mobile alerts
Facts!
![Page 7: Washington Post Presentation](https://reader033.fdocuments.in/reader033/viewer/2022061616/55613d05d8b42a9b248b52aa/html5/thumbnails/7.jpg)
Advertise IT!
• Video ads will exceed $7-billion by 2012
• 18.2% increase in online revenue this
year
• Average 232 million page views per month in 2007
• Display online ad Revenue grew 46% in 2006 & 16% in 2007
![Page 8: Washington Post Presentation](https://reader033.fdocuments.in/reader033/viewer/2022061616/55613d05d8b42a9b248b52aa/html5/thumbnails/8.jpg)
http://www.washingtonpost.com/wp-srv/cityguide/
![Page 9: Washington Post Presentation](https://reader033.fdocuments.in/reader033/viewer/2022061616/55613d05d8b42a9b248b52aa/html5/thumbnails/9.jpg)
Going Out Gurus
• City Guide – Day and Nightlife
• Re-PromoteCreate BUZZ
• Constant Updates
• Visit & Revisit
![Page 10: Washington Post Presentation](https://reader033.fdocuments.in/reader033/viewer/2022061616/55613d05d8b42a9b248b52aa/html5/thumbnails/10.jpg)
http://blog.washingtonpost.com/goingoutgurus/2008/07/restaurant_week_restaurants_an.html
![Page 11: Washington Post Presentation](https://reader033.fdocuments.in/reader033/viewer/2022061616/55613d05d8b42a9b248b52aa/html5/thumbnails/11.jpg)
Organize IT! Monthly Social Calendar
oPart of the homepage customization experience
oEvents suggested by the GOG – Add on to your own
calendar oOrganized and Unique
D.C. Restaurant Week
7:30 @ Zaytiny
a
![Page 12: Washington Post Presentation](https://reader033.fdocuments.in/reader033/viewer/2022061616/55613d05d8b42a9b248b52aa/html5/thumbnails/12.jpg)
Post Playback
• Integrate Video & Mobile Newsgathering
• “Post Playback” application on personalized homepage
• specific to the user’s interests
I) Short Attention Span• Quick Clips – Right to the Point homepage• 5 – 15 seconds
II) Capture Reader’s Interest Interior Page
III) Serious Readers Other Related Articles
![Page 13: Washington Post Presentation](https://reader033.fdocuments.in/reader033/viewer/2022061616/55613d05d8b42a9b248b52aa/html5/thumbnails/13.jpg)
Cell It!
• Distribute Camera Phones to Journalists • Allow Readers to Upload Videos
– Subject to Editorial Review
• Enhance Articles• Eyewitness Accounts• Reliable, direct coverage – Unfiltered News
– CNN’s i-report – Celljournalist.com
Cell phone Journalism
![Page 14: Washington Post Presentation](https://reader033.fdocuments.in/reader033/viewer/2022061616/55613d05d8b42a9b248b52aa/html5/thumbnails/14.jpg)
Reward It! - PostPoints
![Page 15: Washington Post Presentation](https://reader033.fdocuments.in/reader033/viewer/2022061616/55613d05d8b42a9b248b52aa/html5/thumbnails/15.jpg)
Reward It!PostPoints Program:
• new reader rewards program
• FREE!
• points - prizes
![Page 16: Washington Post Presentation](https://reader033.fdocuments.in/reader033/viewer/2022061616/55613d05d8b42a9b248b52aa/html5/thumbnails/16.jpg)
Reward It!Earn Points:
• personalizing page
• going to events
• adding applications, ex. calendar, Going Out Gurus
![Page 17: Washington Post Presentation](https://reader033.fdocuments.in/reader033/viewer/2022061616/55613d05d8b42a9b248b52aa/html5/thumbnails/17.jpg)
Reward It!Redeem Prizes:
• current PostPoints rewards
• meet/hang out with Going Out Gurus
![Page 18: Washington Post Presentation](https://reader033.fdocuments.in/reader033/viewer/2022061616/55613d05d8b42a9b248b52aa/html5/thumbnails/18.jpg)
Reward It!PostPoints Spot Partners:
• businesses partnered with PostPoints
• sponsor or advertise events to attract young adults
![Page 19: Washington Post Presentation](https://reader033.fdocuments.in/reader033/viewer/2022061616/55613d05d8b42a9b248b52aa/html5/thumbnails/19.jpg)
Cost/Benefit Analysis
• WPNI – Collection of websites / Fall into various
groups / operated separately – Majority of site = in-house
• Outsourcing appropriate parts
– “Cost” = Zero $0.00 – Advertising:
• Long – term impact user experience • Customization less negative impact
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0100
200300
400
500600
700
800900
1000
2005 2006 2007 2008* 2009*
NewspaperPublishingDivision PrintAdvertising
WPNI
*projection