Washington DC - 08 November 2010Virgiliu.Stan@DigitalMures.com

Here we are

Romania

Romania

Dracula wuuuu!

Transylvania

BrasovSibiu

Cluj

TIRGU MURES

Bucharest

TIRGU MURES CITY

•One of the 40 leading municipalities in Romania;•Located in the center of Romania, the well-known “Transylvania” Region;•Famous Romanian health & education center;•Incorporated into the Transylvania travel chain;•180k population + metropolitan area; 50%-50% Romanians and Hungarians•On the major European Road corridors;•International Airport;•High level of foreign spoken languages;•Land & other resources available for infrastructure development at the City’s disposal.

THE MAYOR

•Dr. Dorin Florea, 1996-2000 Governor of Mures County;•Since 2000 mayor of Tirgu Mures City (today the 3rd mandate);•Vice-President of the Romanian Association of Municipalities;

•In the last 14 years Tirgu Mures has become a successful inter-ethnic model;•The city’s infrastructure was rebuilt and it’s in a continuous development state;• The high education and health sectors have been strongly developed and they represent today the most important pillar for the Mayor’s future plans

Lessons learned from Issy-Les-Moulineaux (Rank 7 worldwide as “Digital City”)

Lessons learned from Issy-Les-Moulineaux (Rank 7 worldwide as “Digital City”)

Issy-Les-Moulineaux Tirgu-Mures

Political commitment Mayor Santini, long term elected

Mayor Florea, long term elected

Professional consulting

Items International, outsourcing

Items International, lesson learned

Geostrategic advantage Near Paris

In the center of Romania, on the main EU road corridors & International airport

Smart financing models PPP types In plan PPP types, EU funding

Use of innovation A lot SVN smart card concept

The strategy is developed together with the business sector

Any decision is taken in accordance with the local investor opinion

Lesson learned

Facilities and residential

The entire urbanism strategy considers the business sector needs

Lesson learned

Digital Mures Strategy

Digital Mures Strategy

IT&C Sectorial Strategy Urbanism Strategy

Smart financing models

IT&C SVN Smart Card The Medical Informatics Science City

Science Park ResidentialPublic-Private Service Infrastructure

Launch of the consultations with the private sector on 9 December 2010 in Tirgu Mures

First public announcement: Washington DC, Global Forum 2010

Bank 1

Bank 2 Bank N

Bank 3

VISA

City Hall

EMV Contactless

Other

Mass Distribution via a PPP initiative

Mass use = mass effects

Digital Qualified Signature

EMV ContactNew global technology

IT&C Sectorial Strategy

Bank 1

Bank 2 Bank N

Utility 1Utility 2

Utility N

City Hall

Transport

1

Other publicOther

publicOther public

Other public Other

public

RestaurantHyper Market

BarGas

stationShop

OTHERPRIVATE Bank 3

One card infrastructure to serve for all public & private

services and e-services

Hospital 1Hospital

2Hospital

N

School 2School 1

School N

University 2

University 1

University N

Transport 2

Parking

Application 1

Application 2

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ID

Application 1

Application 2

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Application 1

Application 2

Application NOther public

Private

Application 1

Application 2

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Application 1

Application 2

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Application 1

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Application 1

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Application 1

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ID

Application 1

Application 2

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Application 1

Application 2

Application NOther public

Private

INTEGRATOR

C1

C3

C4

C2

C5

C6

C8

C7

C9

Cx

Cx

Cx

Cx

Cx

Cx Cx

Cx

Cx

Cx

Cx

Cx

Cx

Cx

Cx

Cx

Cx

Cx Cx

Cx

Cx

Cx Cx

Cx

Cx

Cx

Cx

CxCx

Cx

Application 1

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Application 1

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ID

Application 1

Application 2

Application N

Application 1

Application 2

Application NOther public

Private

IT&C SYSTEM• Interoperability Framework• System architecture• DataBases; Local Citizen Registry• Applications• Identification & authentication management• Application-System Connectors• Acceptance (pc/infokiosk/mobile?)

SMART CARD SYSTEM• Smart Card Framework• Chip architecture Framework• Citizen ID Database & App Management• Bank applications• Qualified Signature integration & apps.• Acceptance (pc/atm/pos/mobile?)

LEGAL FRAMEWORK• Local Gov. legal framework• Central Gov. legal issues

Campus access

Tax

ID

Loyalty

Banking

Private

Field Data

Name xxx

Surname(s) xxx

PNC xxx

Date of birth xxx

Place of birth xxx

Address … fields xxx

Certificate … fields xxx

E-mail xxx

Financial … fields xxx

Social assistance xxx

Social assistance … fields xxx

Student yes

University xxx

Student fields xxx

Student Transportation % yes

Loyalty … fields xxx

Bank fields xxx

Pensioner xxx

Pensioner … fields xxx

Employer … fields xxx

Etc xxx

Social ass

QUALIFIEDCERTIFICATE

STUDENTPROFILE

On the card

eTaxDoc MgmService PortaleID DBEducation applicationsPublic Consultation applicationTransport systemHealth applicationsQualified Signature, applicationsOther applications, continous development

Chip frameworkPersonalization frameworkBank EMV contactless proceduresBank applications, POSOther applications, continous development

Etc

EtcContinous legal adjustments, application for EU & Other funding

IT&

CBa

nkin

gCi

ty

Sept‘11 Oct‘11 Nov‘11 Dec‘11 Ian‘12 Feb ‘12 Mar‘12 Apr ‘12 May ‘12

Start card issuance

Project timeline scenario IT&C Sectorial Strategy

Application 1

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ID

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Application NOther public

Private

PRIVATE PARTNERS & SUPPLIERS

• Technology & Smart Card Scheme• Banks (in consortium?) – BRD;BCR

• PPP Investor(s)

• Digital Signature Supplier (s)• Smart Card personalization

• IT&C Sub-System suppliers• Smart Card System suppliers

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Nov 2010 Dec 2010 Jan 2011 Feb 2011 May 2010 Jun 2010 Sept 2011Today 1 month 1 month

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IT&C Sectorial Strategy and the Urbanism Strategy

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1 May – 1 JunPublic Consultations

The Medical Informatics Science City

THE MEDICAL INFORMATICS SCIENCE CITY

-Medical Informatics R&D; start-up

-Facilities: Offices, SuperComputing Center, DataCenter, Disaster Recovery, etc;

-Residential

IT&C Sectorial Strategy and the Urbanism Strategy

WE INVITE YOU:

Strategy Consultations & Winter Lights Event

9 – 10 DECEMBER 2010Tirgu Mures, Romania

virgiliu.stan@digitalmures.com