Waseet Profile -March 20010
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Transcript of Waseet Profile -March 20010
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Company ProfileMarch 2010
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About
Waseet Sales Channels Advertising Solutions Innovation in Distribution
eWaseet
Outline
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About
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As Waseet,
we are committed to offer
a comprehensive media
platform
for individuals and businesses to
Buy, Sell and Get Informed;
through innovative solutions, high-quality,
cost effective, and easy to use
products and services
Mission
About
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Geographic reach – from local to international
About
6.2 Million Copies
13 Countries
39 Operations
8K+ Part timer
1.3K+
Full timer
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Waseet Showcase
About
Waseet Dubai Showcase is a fully functioning operation that serves as a franchise training centre, and sets the standards that all current and future operations will adhere to
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Waseet Showcase
About
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Waseet Showcase
About
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Waseet Franshise
Profitable and competitive business model as part of a successfully proven since 1992
Experience and know-how of establishing and operating within new markets
Strong brand name and part of a growing international network
Standard Operating Procedures (SOP) to replicate
Waseet’s success story in any new market
About
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The Group – AWI Company
About
Magazines DailiesClassified
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Waseet – Free Weekly Classified
WASEET
is a
free weekly classified
publication offering
“readers” a combined
content of classified and
commercial ads, and
providing
“advertisers” with
optimal advertising
solutions, and presenting
attractive mix to every reader
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13 Waseet – Free Weekly Classified
Reader’s profile
Majority Male - 66,6% Majority < 45 Years - 81,4% Majority > Secondary Education - 84,9%
Mainly Employee - 50,2%, followed by Non-Workers* - 27,4%
Majority with Medium Income Level - 68,1% (18,8% High
Income Level)
*House Wives, Students, Un-employedSource: IPSOS 2008-2009
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14 Waseet – Free Weekly Classified
Reader’s profile
Waseet readersare everywhere
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15 Waseet – Free Weekly Classified
Key indicators
19,872,000 average number of Waseet’s weekly readers
6,210,000
number of weekly distributed copies
5,895,215 average number of Special Distributions and TMM weekly distributions for 2009
40K+ average number of weekly published classified ads in 8 different categories
10K+ average number of weekly published commercial ads
3,2 average Waseet issue readership
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Source: IPSOS 2008-2009
18.62009 average reach
%
Waseet Readership over adults population 2007-2009
Waseet – Free Weekly Classified / Key Indicators
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17 Waseet – Free Weekly Classified / Key Indicators
Source: IPSOS 2008-2009
Average readership per issue
3.22009 average
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Sales channels
Waseet – Free Weekly Classified
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Sales channels
Waseet – Free Weekly Classified / Sales channels
Direct Sales
Call Center
Agencies
Point Of Sales (P.O.S)
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Sales channels in brief
Waseet – Free Weekly Classified / Sales channels
Direct SalesWaseet’s Direct sales strategy is similar to the FMCG’s approach.The 300+ well trained, friendly, and efficient Direct sales team strives to build long term relationships, while continuously canvassing potential advertisers and nurturing existing ones
AgenciesAdvertising agencies continue to form a growing segment of our portfolio.A specialized team is solely dedicated to this rapidly expanding division
P.O.SP.O.S build proximity and convenience with our readers/customers
Call CentreHighly trained in communications and coached to assist clients with virtually any enquiry. Each country has its own dedicated call centre, committed to streamlining the advertising process while maximizing sales and turnover
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Advertising solutions
Waseet – Free Weekly Classified
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Classified Ads
Commercial Ads
MMS Distribution with Waseet publication, or targeted mass mailing solutions
Special Operations Envelops, Jackets, String Ads, Inserts, Bag Branding & Sampling, Supplements
Advertising solutions
Waseet – Free Weekly Classified
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Classified ads
Waseet – Free Weekly Classified / Advertising solutions
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Booking a classified ad
Waseet – Free Weekly Classified / Advertising solutions / classified ads
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Commercial Ads
Waseet – Free Weekly Classified / Advertising solutions
Above the Line advertising for companies marketing and promoting their products, services, or brand.
Advertisers can choose among a range of standard cm/col sizes, to match their budget
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Creative ads
Waseet – Free Weekly Classified / Advertising solutions / Commercial ads
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27 Waseet – Free Weekly Classified / Advertising solutions
MMS and Special operations
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28 Waseet – Free Weekly Classified / Advertising solutions
MMS and Special operations
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29 Waseet – Free Weekly Classified / Advertising solutions
MMS and Special operations
GeographicTargeting according to Geographic area
Socio-DemographicTargeting according to social class, nationality, or income
Activity-BasedTargeting according to a specific professional group or sector of activity
VIP
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30 Waseet – Free Weekly Classified / Advertising solutions
MMS and Special operations / country / typeCOUNTRY
Loose Insert With GeoActivity Based
VIPCover Jacket
String Ad
Wrapper
Other TOTAL
UAE 8,257,464 765,342 46,396,006 652,443 123,355 8,292,211 167,523 78,329 123,493 64,856,166
KSA 31,870,136 0 48,850,168 136,771 79,213 5,641,932 2,682,545 0 4,034,456 93,295,221
Kuwait 10,286,324 75,000 1,595,125 668,000 1,740 195,000 40,350 0 0 12,861,539
Syria 7,332,505 737,778 2,033,700 73,200 2,557 676,400 636,189 0 180,000 11,672,329
Egypt 59,629,290 0 8,895,525 324,772 423,750 0 0 0 0 69,273,337
Lebanon 6,646,905 0 2,872,123 0 0 2,443,216 1,658,526 0 878,282 14,499,052
Qatar 3,356,000 283,111 11,746,906 5,322 2,937 100,000 11,200 0 1,000 15,506,476
Bahrain 3,810,000 0 13,345,664 3,500 37,500 1,300,000 425,000 30,000 0 18,951,664
Oman 785,458 0 4,313,142 43,245 60,000 123,555 130,000 0 180,000 5,635,400
TOTAL 131,974,082 1,861,231140,048,35
91,907,253 731,052 18,772,314
5,751,333
108,3295,397,23
1306,551,1
84
P.S: 2009 data
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31 Waseet – Free Weekly Classified / Advertising solutions
Jackets
MMS and Special operations
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Door hangers – Bag branding
Waseet – Free Weekly Classified / Advertising solutions / Special operations
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33 Waseet – Free Weekly Classified / Advertising solutions / Special operations
Sampling
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34 Waseet – Free Weekly Classified / Advertising solutions
MMS and Special operations
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35 Waseet – Free Weekly Classified / Advertising solutions
Some of our clients
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Innovation in distribution
Waseet – Free Weekly Classified
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Right Place
Right Time
Right Quantity
Right Way
Right Person5R
Innovation in distribution
Waseet – Free Weekly Classified
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38 Waseet – Free Weekly Classified / Innovation in distribution
Coverage strategy
65%residential
35%commercial
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39 Waseet – Free Weekly Classified / Innovation in distribution
Distribution per operation
COUNTRY OPERATION # OF COPIES
BAHRAIN Manama 100,000
KUWAIT
Kuwait 200,000
Kuwait Classified 150,000
Jahraa 50,000
KSA
Riyadh 320,000
Jeddah 250,000
Dammam 200,000
Qasim 100,000
Madinah 100,000
Assir 100,000
Tabuk 80,000
Ehsaa 80,000
Hael 70,000
QATAR Doha 100,000
UAE
Dubai 300,000
Abu Dhabi 200,000
Dubai English 200,000
Ras Al Khaima 75,000
Al-Ain 75,000
COUNTRY OPERATION # OF COPIES
COMOROS Moroni 25,000
EGYPT
Cairo 700,000
Cairo Classified 350,000
Alexandria 300,000
Saeed 150,000
Delta 120,000
LEBANON
Beirut 250,000
S. Lebanon 150,000
N. Lebanon 70,000
NIGERIA Lagos 150,000
OMAN Muscat 100,000
POLAND Warsaw 100,000
SUDAN Khartoum 150,000
SYRIA
Aleppo 200,000
Damascus 200,000
Homs 150,000
Al Reef 100,000
Jazira 100,000
Lattakia 100,000
TOTAL # OF COPIES: 6,210,000
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40 Waseet – Free Weekly Classified / Innovation in distribution
Distribution per operation – VIP
COUNTRY OPERATION # OF COPIES
BAHRAIN Manama 1,500
KUWAIT
Kuwait 3,000
Kuwait Classified 2,500
Jahraa 500
KSA
Riyadh 3,500
Jeddah 3,000
Dammam 1,200
Qasim 400
Madinah 500
Assir 500
Tabuk 255
Ehsaa 200
Hael 200
QATAR Doha 1,000
UAE
Dubai 6,000
Abu Dhabi 6,000
Dubai English 6,000
Ras Al Khaima 1,000
Al-Ain 3,000
COUNTRY OPERATION # OF COPIES
COMOROS Moroni 100
EGYPT
Cairo 7,300
Cairo Classified 3,700
Alexandria 2,700
Saeed 1,500
Delta 2,500
LEBANON
Beirut 4,000
S. Lebanon 500
N. Lebanon 500
NIGERIA Lagos 3,000
OMAN Muscat 1,400
POLAND Warsaw 3,000
SUDAN Khartoum 2,000
SYRIA
Aleppo 2,900
Damascus 3,000
Homs 1,500
Al Reef 500
Jazira 800
Lattakia 500
TOTAL # OF COPIES: 81,655
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41 Waseet – Free Weekly Classified / Innovation in distribution
In-House fulfillment & logistics
8,218Distributor
332Controller
272Management
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42 Waseet – Free Weekly Classified / Innovation in distribution
Door-to-Door
•Massive coverage for main Commercial
areas and points
•Extensive door-to-door coverage for
medium income level residential areas
•Strategic door-to-door coverage for high
income level residential areas
•Strategic coverage for low income level
residential areas through a network of
Points of Distribution (POD)
•Personalized distribution to VIP
readers
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Newspaper distribution flow
Waseet – Free Weekly Classified / Innovation in distribution
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MMS distribution flow
Waseet – Free Weekly Classified / Innovation in distribution
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Distribution complaint flow
Waseet – Free Weekly Classified / Innovation in distribution
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46 Waseet – Free Weekly Classified / Innovation in distribution
Special operations / Hand-by-hand
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47 Waseet – Free Weekly Classified / Innovation in distribution
Selected P.O.S
1,800POS across the ME
Intranet Connection
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P.O.S – full branding
Waseet – Free Weekly Classified / Innovation in distribution / P.O.S
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P.O.S branding tools
Waseet – Free Weekly Classified / Innovation in distribution / P.O.S
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Vision“To become the Regional Online Marketplace”
Mission"To provide innovative, high-quality, cost effective, and easy
to use products and services enabling individuals and businesses to safely Buy, Sell and Get Informed using the latest
online, mobile, and future emerging technologies”
eWaseet
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52 eWaseet
Business framework
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53 eWaseet
Business framework
Regional LeadershipeWaseet is the leading online classified portal in the Middle East updated by “Waseet” free weekly classified publication and online submission
Power of 3 eWaseet classified clients have the advantage of having their ads published in the print editions and broadcasted on Waseet TV
Specialized Portals in addition to the general Classified portal, eWaseet is developing specialized portals to meet today’s growing online market (Auction, Online store, Real Estate, Job Portal)
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54 eWaseet
Key Figures
Source: Google Analytics – as of February 2010
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Thank you
Al Waseet International
8th floorAl Thuraya Tower 1Dubai Media CityP.O.Box: 42747Dubai, UAE
www.ewaseet.comwww.alwaseetintl.com