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It’s Still A Flat, Flat World

Derry LyonsMay 4, 2007WASBO Annual Conference

Got Coffee?…you’ll need it to keep

up…

GOOD

MORNING!

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Derry’s Favorite 2006 Comment• “Session had too much information”

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The Journey• Review of The World Is Flat• Introducing The Long Tail• Digital Natives, Digital Immigrants• Discussion about K-12 implications• BREAK?• Web 2.0 and You• Google Apps

Weighing Anchor For Change:So, when you were in the Navy, how

long did it take you to cross the Atlantic?

Two weeks, but we did a lot of zig-zagging.

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The Outcomes• INFORMATION• Videos• Laughter• Challenges• *STARTING* a Conversation• …and ONE change

• Handouts are online (blue cards)

Watch for the

bubble!

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The World Is Flat• By Thomas Friedman• Released 2005, Revised 2006• 10 Flatteners of the World• Great video online

• 1960’s – The Russians Are Coming• 1980’s – The Japanese Are Coming• 2000’s – Everyone Else Is Coming

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10 Flatteners1. Berlin Wall & MS Windows2. Netscape Goes Public3. Streamlined Workflow4. Opensourcing5. Outsourcing (Fungible)

(Latin Fungibilis – to perform in place of)

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10 Flatteners6. Offshoring7. Supply Chaining8. Insourcing9. Informing10. Steroids

Examples from your own back

yard?

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One $100 Laptop Per Child“It's an education project, not a laptop

project.” — Nicholas Negroponte

Nigerian students going through laptop orientation

Credit: Khaled Hassounah via CNet News.com

9 / 33Credit: http://headrush.typepad.com/creating_passionate_users/2005/03

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The Long Tail – Chris Anderson• So you see the concept…

…where do schools fit in the graph?• The Digital Jukebox• Lulu.com• Any similarities with K-12 education?

See anything in K-

12?

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Professional-Amateur (Pro-Am)• Amateur ~ latin amator/amare: to love• Eli Lilly Innocentive Program• The Weather Underground• Why do they do it?

• Fun, passion, respect…the LOVE of it• NOT for money necessarily

• Where do you see it around you?• Astronomy• Wikipedia• Classrooms?

Where do you

see Pro-Am?

Impact of Baby Boomer

s?

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Heroes

Thanks to Jim Hirsch,Plano ISD, Texas

What do they have in common?

What has changed with time?Why is it

significant?

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Gathering Data• Club Cards / Purchasing History /

Casinos• Surveys & Feedback• The VALUE of data?

• But it’s more than prediction, it’s word of mouth: Amazon predicts and shows customer reviews

• Maven – one who accumulates knowledge (from The Tipping Point )

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Digital Immigrants and Natives•Gen “Y” (1977+) are digital natives, not knowing a world without technology•Pre-Gen “Y” are digital immigrants, brought along into this new world•Immigrants have accents, however distinct or faint

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Business and ConversationsASYNCHRONOUS

•Telegram•Postal Mail•E-Mail•Voice Mail•Web Sites 1.0•Saving Files

SYNCHRONOUS•Telegraph•Telephone•Videoconference•Chat•Web 2.0 (Blogs, etc.)•Real-Time Collaboration

E-mail? That’s how old people communicate…

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Traditional Marketing Doesn’t Work

• Kettering University’s Stickman• College recruiting• Invited 1,000 students to pilot;

400,000 hits in first day• …or is a glossy brochure and letter from

the dean more enticing?

• Seth Godin’s Purple Cow• International Paper wouldn’t

print the cartons• 10,000+ conversations

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Video

Has Change Always Been This Difficult? (2:38)

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Did You Know• Did You Know? By Karl Fisch (8:00)• During the break, think about what

facts had the most impact on you…

Most impactful slide?

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BREAK

You do NOT want to miss the next video!!!

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Video

Kodak: Kick It Up or Give It Up (3:30)

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Embracing Change• Kodak: Entire foundation built on

film. Defend it or adapt.• So if Kodak can do it… ??• From before the break, what “Didn’t

You Know?”

What Did You

NOT Know?

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Covey’s Seventh Habit• Sharpen the saw• If it gets dull, you get frustrated and

start “chopping” rather than sawing• Learn – Commit – Do• Make the commitment for ONE

change

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Web 2.0 Is1. Communicating 2. Social Networking3. Collaborating4. Creating5. “Gaming” and

“Second Life”

…and tiring

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Del.icio.us – “Bookmarks 2.0”1. Consolidate

• On multiple machines• On the internet

2. Categorize• “Tagged” with key

words

3. Connect• Ranked for popularity• Comments added

4. Collaborate• Linked to other people

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Wikipedia• WikiMEDIA ~ lots of initiatives!

• Books• Species• Discussions about changes

• Digital Immigrants:If it’s edited by a million people, how can it be right?

• Digital Natives:If it’s edited by a million people, how can it be wrong?

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Blogs• Pro-Am Publishing

“There’s garbage in any media format”

• About 3 million blogs*…some of them have to be good

• What are you interested in?…”there’s a blog for that”

* http://www.knowledgesearch.org/census/

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RSS – Real Simple Syndication• AGGREGATOR of CONTENT from all

over the web (Pro-Am)• Equivalent of a custom newspaper

with just the sources/blogs you want• Feeds can be added/deleted any

time• Several ways to be fed ~ Google

Reader, etc.• Take in moderate doses• Published books are OLD content

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Choosing My Authors• ~ 12 articles/day:• Seth Godin – Marketing Guru• Guy Kawasaki – Mac Evangelist and Venture

Capitalist• Karl Fisch – Did You Know?• Ian Jukes – Educational Futurist• Steve Constantino – Family Friendly Schools• Susan Brooks-Young – Web 2.0 and School

Administrators• Dr. Scott McLeod – Ed, Tech and Kids• Levitt & Dubner – Freakonomics

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A Learning Map

How do you get

your info?

What are the

biases on that info?

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Google Apps• Search• GMail• Desktop and Gadgets• Reader• Shared Applications

• Talk• Calendar• Word Processing / Spreadsheet• Presentation (Coming Soon)

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Next Steps…• Handouts online - YAGOTTAWANNA

• http://del.icio.us/derrylyons/wasbo2007• http://derrylyons.blogspot.com• http://www.slideshare.net/derrylyons

• Keep an eye out for the flat world• Sketch out your learning map• Embrace Web 2.0

LEARN – COMMIT – DO

Thank you!