Was Maslow a Lean Marketer?
23
Joe Dager – Business901
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The presentation below is my humble attempt to demonstrate that the basic needs of an enterprise is remarkably similar to that as an individual. Your thoughts?
Transcript of Was Maslow a Lean Marketer?
Joe Dager ndash Business901
Self- Actualization
Personal Esteem
Social Acceptance
Security
Physical Comfort
Maslowrsquos HierarcHy of Needs
Wisdom
Understanding
Knowledge
Information
Data
Introduce The Experience Economy by B Joseph Pine and James H Gilmore
Wisdom
Understanding
Knowledge
Information
Data
Maslow = The Experience Economy
Transformation
Experiences
Services
Goods
Commodities
Experience Economy to Solutions
bull You charge for the demonstrated outcome customer achieves
Transformation ndash Wisdom
bull You charge for the time customers spend with you
Experiences ndash Knowledge
bull You charge for the activities you execute
Services ndash Information
bull You charge for tangible things
Goods ndash Data
bull You charge for stuff
Commodities ndash Noise
Understanding of Solutions
Self- Actualization
Personal Esteem
Social Acceptance
Security
Physical Comfort
Back to Maslow
A philosophy and process of
emotionally connecting consumers
to brands through design
Authors introduce Psycho-Aestheticsreg
Self Actualization
Aesthetic
KnowUnderstand
Esteem
Belonging
Safety
Physiological
Maslowrsquos HierarcHy of Needs in a 7 Step Process
Dynamic
Creative
Intelligent
Personal
Coherent
Natural
Essential
Maslow to User Experience
Empowered Performance
Aesthetic Learning
Intuitive Meaningful
Expressive Unique
Consistent Systematic
Accurate Functional
Dependable Safe
User Experience to Solutions
Industry Example Introduce The Toyota Way Fieldbook
by Jeffrey Liker and David Meier
Co-authors Jeffrey Liker and David Meir co-
authors of The Toyota Way Fieldbook created
the pyramid of the Supplier Partnering
Hierarchy of Toyota that consisted of these 7
steps
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
7 Step Hierarchy of Toyota Supplier Partnering
Principle of Lean Marketing
Mirror Customer Decision Making Process
bull Shared Lessons PDCA Cost Reduction
Kaizen amp Learning
bull VAVE Supplier Develop Study Groups
Joint Improvement
bull Data Collect Common Language Timely Communications
Information Sharing
bull Eng Excellence Oper Excellence Problem Solving
Compatible Capabilities
bull Measures Feedback Target Pricing Cost Mgrmt
Control Systems
bull Alliance Interdependence Parallel Sourcing
Interlocking Structures
bull Trust Respect Mutual Prosperity Genchi Genbutsu
Mutual Understanding
Understanding of Supplier Hierarchy
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Creating a marketing perspective
Viewing From maslow To
Partnering with Toyota
Start with Customer
The Basic Needs of a Customer Have not Changed
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Understand Your Customer Experience
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
Continuously Improve your marketing
Bringing a Smile at every step
Co-create
Co-produce
Co-learning
Collate
Co-operate
Connect
Community
A Future Addition
Visit the Business901 Website
Podcast with Authors Industry Practitioners and Leading Thought Leaders
Our Mission is to bring Continuous Improvement to Sales and Marketing
Self- Actualization
Personal Esteem
Social Acceptance
Security
Physical Comfort
Maslowrsquos HierarcHy of Needs
Wisdom
Understanding
Knowledge
Information
Data
Introduce The Experience Economy by B Joseph Pine and James H Gilmore
Wisdom
Understanding
Knowledge
Information
Data
Maslow = The Experience Economy
Transformation
Experiences
Services
Goods
Commodities
Experience Economy to Solutions
bull You charge for the demonstrated outcome customer achieves
Transformation ndash Wisdom
bull You charge for the time customers spend with you
Experiences ndash Knowledge
bull You charge for the activities you execute
Services ndash Information
bull You charge for tangible things
Goods ndash Data
bull You charge for stuff
Commodities ndash Noise
Understanding of Solutions
Self- Actualization
Personal Esteem
Social Acceptance
Security
Physical Comfort
Back to Maslow
A philosophy and process of
emotionally connecting consumers
to brands through design
Authors introduce Psycho-Aestheticsreg
Self Actualization
Aesthetic
KnowUnderstand
Esteem
Belonging
Safety
Physiological
Maslowrsquos HierarcHy of Needs in a 7 Step Process
Dynamic
Creative
Intelligent
Personal
Coherent
Natural
Essential
Maslow to User Experience
Empowered Performance
Aesthetic Learning
Intuitive Meaningful
Expressive Unique
Consistent Systematic
Accurate Functional
Dependable Safe
User Experience to Solutions
Industry Example Introduce The Toyota Way Fieldbook
by Jeffrey Liker and David Meier
Co-authors Jeffrey Liker and David Meir co-
authors of The Toyota Way Fieldbook created
the pyramid of the Supplier Partnering
Hierarchy of Toyota that consisted of these 7
steps
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
7 Step Hierarchy of Toyota Supplier Partnering
Principle of Lean Marketing
Mirror Customer Decision Making Process
bull Shared Lessons PDCA Cost Reduction
Kaizen amp Learning
bull VAVE Supplier Develop Study Groups
Joint Improvement
bull Data Collect Common Language Timely Communications
Information Sharing
bull Eng Excellence Oper Excellence Problem Solving
Compatible Capabilities
bull Measures Feedback Target Pricing Cost Mgrmt
Control Systems
bull Alliance Interdependence Parallel Sourcing
Interlocking Structures
bull Trust Respect Mutual Prosperity Genchi Genbutsu
Mutual Understanding
Understanding of Supplier Hierarchy
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Creating a marketing perspective
Viewing From maslow To
Partnering with Toyota
Start with Customer
The Basic Needs of a Customer Have not Changed
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Understand Your Customer Experience
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
Continuously Improve your marketing
Bringing a Smile at every step
Co-create
Co-produce
Co-learning
Collate
Co-operate
Connect
Community
A Future Addition
Visit the Business901 Website
Podcast with Authors Industry Practitioners and Leading Thought Leaders
Our Mission is to bring Continuous Improvement to Sales and Marketing
Wisdom
Understanding
Knowledge
Information
Data
Introduce The Experience Economy by B Joseph Pine and James H Gilmore
Wisdom
Understanding
Knowledge
Information
Data
Maslow = The Experience Economy
Transformation
Experiences
Services
Goods
Commodities
Experience Economy to Solutions
bull You charge for the demonstrated outcome customer achieves
Transformation ndash Wisdom
bull You charge for the time customers spend with you
Experiences ndash Knowledge
bull You charge for the activities you execute
Services ndash Information
bull You charge for tangible things
Goods ndash Data
bull You charge for stuff
Commodities ndash Noise
Understanding of Solutions
Self- Actualization
Personal Esteem
Social Acceptance
Security
Physical Comfort
Back to Maslow
A philosophy and process of
emotionally connecting consumers
to brands through design
Authors introduce Psycho-Aestheticsreg
Self Actualization
Aesthetic
KnowUnderstand
Esteem
Belonging
Safety
Physiological
Maslowrsquos HierarcHy of Needs in a 7 Step Process
Dynamic
Creative
Intelligent
Personal
Coherent
Natural
Essential
Maslow to User Experience
Empowered Performance
Aesthetic Learning
Intuitive Meaningful
Expressive Unique
Consistent Systematic
Accurate Functional
Dependable Safe
User Experience to Solutions
Industry Example Introduce The Toyota Way Fieldbook
by Jeffrey Liker and David Meier
Co-authors Jeffrey Liker and David Meir co-
authors of The Toyota Way Fieldbook created
the pyramid of the Supplier Partnering
Hierarchy of Toyota that consisted of these 7
steps
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
7 Step Hierarchy of Toyota Supplier Partnering
Principle of Lean Marketing
Mirror Customer Decision Making Process
bull Shared Lessons PDCA Cost Reduction
Kaizen amp Learning
bull VAVE Supplier Develop Study Groups
Joint Improvement
bull Data Collect Common Language Timely Communications
Information Sharing
bull Eng Excellence Oper Excellence Problem Solving
Compatible Capabilities
bull Measures Feedback Target Pricing Cost Mgrmt
Control Systems
bull Alliance Interdependence Parallel Sourcing
Interlocking Structures
bull Trust Respect Mutual Prosperity Genchi Genbutsu
Mutual Understanding
Understanding of Supplier Hierarchy
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Creating a marketing perspective
Viewing From maslow To
Partnering with Toyota
Start with Customer
The Basic Needs of a Customer Have not Changed
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Understand Your Customer Experience
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
Continuously Improve your marketing
Bringing a Smile at every step
Co-create
Co-produce
Co-learning
Collate
Co-operate
Connect
Community
A Future Addition
Visit the Business901 Website
Podcast with Authors Industry Practitioners and Leading Thought Leaders
Our Mission is to bring Continuous Improvement to Sales and Marketing
Wisdom
Understanding
Knowledge
Information
Data
Maslow = The Experience Economy
Transformation
Experiences
Services
Goods
Commodities
Experience Economy to Solutions
bull You charge for the demonstrated outcome customer achieves
Transformation ndash Wisdom
bull You charge for the time customers spend with you
Experiences ndash Knowledge
bull You charge for the activities you execute
Services ndash Information
bull You charge for tangible things
Goods ndash Data
bull You charge for stuff
Commodities ndash Noise
Understanding of Solutions
Self- Actualization
Personal Esteem
Social Acceptance
Security
Physical Comfort
Back to Maslow
A philosophy and process of
emotionally connecting consumers
to brands through design
Authors introduce Psycho-Aestheticsreg
Self Actualization
Aesthetic
KnowUnderstand
Esteem
Belonging
Safety
Physiological
Maslowrsquos HierarcHy of Needs in a 7 Step Process
Dynamic
Creative
Intelligent
Personal
Coherent
Natural
Essential
Maslow to User Experience
Empowered Performance
Aesthetic Learning
Intuitive Meaningful
Expressive Unique
Consistent Systematic
Accurate Functional
Dependable Safe
User Experience to Solutions
Industry Example Introduce The Toyota Way Fieldbook
by Jeffrey Liker and David Meier
Co-authors Jeffrey Liker and David Meir co-
authors of The Toyota Way Fieldbook created
the pyramid of the Supplier Partnering
Hierarchy of Toyota that consisted of these 7
steps
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
7 Step Hierarchy of Toyota Supplier Partnering
Principle of Lean Marketing
Mirror Customer Decision Making Process
bull Shared Lessons PDCA Cost Reduction
Kaizen amp Learning
bull VAVE Supplier Develop Study Groups
Joint Improvement
bull Data Collect Common Language Timely Communications
Information Sharing
bull Eng Excellence Oper Excellence Problem Solving
Compatible Capabilities
bull Measures Feedback Target Pricing Cost Mgrmt
Control Systems
bull Alliance Interdependence Parallel Sourcing
Interlocking Structures
bull Trust Respect Mutual Prosperity Genchi Genbutsu
Mutual Understanding
Understanding of Supplier Hierarchy
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Creating a marketing perspective
Viewing From maslow To
Partnering with Toyota
Start with Customer
The Basic Needs of a Customer Have not Changed
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Understand Your Customer Experience
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
Continuously Improve your marketing
Bringing a Smile at every step
Co-create
Co-produce
Co-learning
Collate
Co-operate
Connect
Community
A Future Addition
Visit the Business901 Website
Podcast with Authors Industry Practitioners and Leading Thought Leaders
Our Mission is to bring Continuous Improvement to Sales and Marketing
Transformation
Experiences
Services
Goods
Commodities
Experience Economy to Solutions
bull You charge for the demonstrated outcome customer achieves
Transformation ndash Wisdom
bull You charge for the time customers spend with you
Experiences ndash Knowledge
bull You charge for the activities you execute
Services ndash Information
bull You charge for tangible things
Goods ndash Data
bull You charge for stuff
Commodities ndash Noise
Understanding of Solutions
Self- Actualization
Personal Esteem
Social Acceptance
Security
Physical Comfort
Back to Maslow
A philosophy and process of
emotionally connecting consumers
to brands through design
Authors introduce Psycho-Aestheticsreg
Self Actualization
Aesthetic
KnowUnderstand
Esteem
Belonging
Safety
Physiological
Maslowrsquos HierarcHy of Needs in a 7 Step Process
Dynamic
Creative
Intelligent
Personal
Coherent
Natural
Essential
Maslow to User Experience
Empowered Performance
Aesthetic Learning
Intuitive Meaningful
Expressive Unique
Consistent Systematic
Accurate Functional
Dependable Safe
User Experience to Solutions
Industry Example Introduce The Toyota Way Fieldbook
by Jeffrey Liker and David Meier
Co-authors Jeffrey Liker and David Meir co-
authors of The Toyota Way Fieldbook created
the pyramid of the Supplier Partnering
Hierarchy of Toyota that consisted of these 7
steps
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
7 Step Hierarchy of Toyota Supplier Partnering
Principle of Lean Marketing
Mirror Customer Decision Making Process
bull Shared Lessons PDCA Cost Reduction
Kaizen amp Learning
bull VAVE Supplier Develop Study Groups
Joint Improvement
bull Data Collect Common Language Timely Communications
Information Sharing
bull Eng Excellence Oper Excellence Problem Solving
Compatible Capabilities
bull Measures Feedback Target Pricing Cost Mgrmt
Control Systems
bull Alliance Interdependence Parallel Sourcing
Interlocking Structures
bull Trust Respect Mutual Prosperity Genchi Genbutsu
Mutual Understanding
Understanding of Supplier Hierarchy
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Creating a marketing perspective
Viewing From maslow To
Partnering with Toyota
Start with Customer
The Basic Needs of a Customer Have not Changed
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Understand Your Customer Experience
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
Continuously Improve your marketing
Bringing a Smile at every step
Co-create
Co-produce
Co-learning
Collate
Co-operate
Connect
Community
A Future Addition
Visit the Business901 Website
Podcast with Authors Industry Practitioners and Leading Thought Leaders
Our Mission is to bring Continuous Improvement to Sales and Marketing
bull You charge for the demonstrated outcome customer achieves
Transformation ndash Wisdom
bull You charge for the time customers spend with you
Experiences ndash Knowledge
bull You charge for the activities you execute
Services ndash Information
bull You charge for tangible things
Goods ndash Data
bull You charge for stuff
Commodities ndash Noise
Understanding of Solutions
Self- Actualization
Personal Esteem
Social Acceptance
Security
Physical Comfort
Back to Maslow
A philosophy and process of
emotionally connecting consumers
to brands through design
Authors introduce Psycho-Aestheticsreg
Self Actualization
Aesthetic
KnowUnderstand
Esteem
Belonging
Safety
Physiological
Maslowrsquos HierarcHy of Needs in a 7 Step Process
Dynamic
Creative
Intelligent
Personal
Coherent
Natural
Essential
Maslow to User Experience
Empowered Performance
Aesthetic Learning
Intuitive Meaningful
Expressive Unique
Consistent Systematic
Accurate Functional
Dependable Safe
User Experience to Solutions
Industry Example Introduce The Toyota Way Fieldbook
by Jeffrey Liker and David Meier
Co-authors Jeffrey Liker and David Meir co-
authors of The Toyota Way Fieldbook created
the pyramid of the Supplier Partnering
Hierarchy of Toyota that consisted of these 7
steps
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
7 Step Hierarchy of Toyota Supplier Partnering
Principle of Lean Marketing
Mirror Customer Decision Making Process
bull Shared Lessons PDCA Cost Reduction
Kaizen amp Learning
bull VAVE Supplier Develop Study Groups
Joint Improvement
bull Data Collect Common Language Timely Communications
Information Sharing
bull Eng Excellence Oper Excellence Problem Solving
Compatible Capabilities
bull Measures Feedback Target Pricing Cost Mgrmt
Control Systems
bull Alliance Interdependence Parallel Sourcing
Interlocking Structures
bull Trust Respect Mutual Prosperity Genchi Genbutsu
Mutual Understanding
Understanding of Supplier Hierarchy
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Creating a marketing perspective
Viewing From maslow To
Partnering with Toyota
Start with Customer
The Basic Needs of a Customer Have not Changed
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Understand Your Customer Experience
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
Continuously Improve your marketing
Bringing a Smile at every step
Co-create
Co-produce
Co-learning
Collate
Co-operate
Connect
Community
A Future Addition
Visit the Business901 Website
Podcast with Authors Industry Practitioners and Leading Thought Leaders
Our Mission is to bring Continuous Improvement to Sales and Marketing
Self- Actualization
Personal Esteem
Social Acceptance
Security
Physical Comfort
Back to Maslow
A philosophy and process of
emotionally connecting consumers
to brands through design
Authors introduce Psycho-Aestheticsreg
Self Actualization
Aesthetic
KnowUnderstand
Esteem
Belonging
Safety
Physiological
Maslowrsquos HierarcHy of Needs in a 7 Step Process
Dynamic
Creative
Intelligent
Personal
Coherent
Natural
Essential
Maslow to User Experience
Empowered Performance
Aesthetic Learning
Intuitive Meaningful
Expressive Unique
Consistent Systematic
Accurate Functional
Dependable Safe
User Experience to Solutions
Industry Example Introduce The Toyota Way Fieldbook
by Jeffrey Liker and David Meier
Co-authors Jeffrey Liker and David Meir co-
authors of The Toyota Way Fieldbook created
the pyramid of the Supplier Partnering
Hierarchy of Toyota that consisted of these 7
steps
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
7 Step Hierarchy of Toyota Supplier Partnering
Principle of Lean Marketing
Mirror Customer Decision Making Process
bull Shared Lessons PDCA Cost Reduction
Kaizen amp Learning
bull VAVE Supplier Develop Study Groups
Joint Improvement
bull Data Collect Common Language Timely Communications
Information Sharing
bull Eng Excellence Oper Excellence Problem Solving
Compatible Capabilities
bull Measures Feedback Target Pricing Cost Mgrmt
Control Systems
bull Alliance Interdependence Parallel Sourcing
Interlocking Structures
bull Trust Respect Mutual Prosperity Genchi Genbutsu
Mutual Understanding
Understanding of Supplier Hierarchy
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Creating a marketing perspective
Viewing From maslow To
Partnering with Toyota
Start with Customer
The Basic Needs of a Customer Have not Changed
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Understand Your Customer Experience
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
Continuously Improve your marketing
Bringing a Smile at every step
Co-create
Co-produce
Co-learning
Collate
Co-operate
Connect
Community
A Future Addition
Visit the Business901 Website
Podcast with Authors Industry Practitioners and Leading Thought Leaders
Our Mission is to bring Continuous Improvement to Sales and Marketing
A philosophy and process of
emotionally connecting consumers
to brands through design
Authors introduce Psycho-Aestheticsreg
Self Actualization
Aesthetic
KnowUnderstand
Esteem
Belonging
Safety
Physiological
Maslowrsquos HierarcHy of Needs in a 7 Step Process
Dynamic
Creative
Intelligent
Personal
Coherent
Natural
Essential
Maslow to User Experience
Empowered Performance
Aesthetic Learning
Intuitive Meaningful
Expressive Unique
Consistent Systematic
Accurate Functional
Dependable Safe
User Experience to Solutions
Industry Example Introduce The Toyota Way Fieldbook
by Jeffrey Liker and David Meier
Co-authors Jeffrey Liker and David Meir co-
authors of The Toyota Way Fieldbook created
the pyramid of the Supplier Partnering
Hierarchy of Toyota that consisted of these 7
steps
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
7 Step Hierarchy of Toyota Supplier Partnering
Principle of Lean Marketing
Mirror Customer Decision Making Process
bull Shared Lessons PDCA Cost Reduction
Kaizen amp Learning
bull VAVE Supplier Develop Study Groups
Joint Improvement
bull Data Collect Common Language Timely Communications
Information Sharing
bull Eng Excellence Oper Excellence Problem Solving
Compatible Capabilities
bull Measures Feedback Target Pricing Cost Mgrmt
Control Systems
bull Alliance Interdependence Parallel Sourcing
Interlocking Structures
bull Trust Respect Mutual Prosperity Genchi Genbutsu
Mutual Understanding
Understanding of Supplier Hierarchy
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Creating a marketing perspective
Viewing From maslow To
Partnering with Toyota
Start with Customer
The Basic Needs of a Customer Have not Changed
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Understand Your Customer Experience
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
Continuously Improve your marketing
Bringing a Smile at every step
Co-create
Co-produce
Co-learning
Collate
Co-operate
Connect
Community
A Future Addition
Visit the Business901 Website
Podcast with Authors Industry Practitioners and Leading Thought Leaders
Our Mission is to bring Continuous Improvement to Sales and Marketing
Self Actualization
Aesthetic
KnowUnderstand
Esteem
Belonging
Safety
Physiological
Maslowrsquos HierarcHy of Needs in a 7 Step Process
Dynamic
Creative
Intelligent
Personal
Coherent
Natural
Essential
Maslow to User Experience
Empowered Performance
Aesthetic Learning
Intuitive Meaningful
Expressive Unique
Consistent Systematic
Accurate Functional
Dependable Safe
User Experience to Solutions
Industry Example Introduce The Toyota Way Fieldbook
by Jeffrey Liker and David Meier
Co-authors Jeffrey Liker and David Meir co-
authors of The Toyota Way Fieldbook created
the pyramid of the Supplier Partnering
Hierarchy of Toyota that consisted of these 7
steps
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
7 Step Hierarchy of Toyota Supplier Partnering
Principle of Lean Marketing
Mirror Customer Decision Making Process
bull Shared Lessons PDCA Cost Reduction
Kaizen amp Learning
bull VAVE Supplier Develop Study Groups
Joint Improvement
bull Data Collect Common Language Timely Communications
Information Sharing
bull Eng Excellence Oper Excellence Problem Solving
Compatible Capabilities
bull Measures Feedback Target Pricing Cost Mgrmt
Control Systems
bull Alliance Interdependence Parallel Sourcing
Interlocking Structures
bull Trust Respect Mutual Prosperity Genchi Genbutsu
Mutual Understanding
Understanding of Supplier Hierarchy
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Creating a marketing perspective
Viewing From maslow To
Partnering with Toyota
Start with Customer
The Basic Needs of a Customer Have not Changed
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Understand Your Customer Experience
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
Continuously Improve your marketing
Bringing a Smile at every step
Co-create
Co-produce
Co-learning
Collate
Co-operate
Connect
Community
A Future Addition
Visit the Business901 Website
Podcast with Authors Industry Practitioners and Leading Thought Leaders
Our Mission is to bring Continuous Improvement to Sales and Marketing
Dynamic
Creative
Intelligent
Personal
Coherent
Natural
Essential
Maslow to User Experience
Empowered Performance
Aesthetic Learning
Intuitive Meaningful
Expressive Unique
Consistent Systematic
Accurate Functional
Dependable Safe
User Experience to Solutions
Industry Example Introduce The Toyota Way Fieldbook
by Jeffrey Liker and David Meier
Co-authors Jeffrey Liker and David Meir co-
authors of The Toyota Way Fieldbook created
the pyramid of the Supplier Partnering
Hierarchy of Toyota that consisted of these 7
steps
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
7 Step Hierarchy of Toyota Supplier Partnering
Principle of Lean Marketing
Mirror Customer Decision Making Process
bull Shared Lessons PDCA Cost Reduction
Kaizen amp Learning
bull VAVE Supplier Develop Study Groups
Joint Improvement
bull Data Collect Common Language Timely Communications
Information Sharing
bull Eng Excellence Oper Excellence Problem Solving
Compatible Capabilities
bull Measures Feedback Target Pricing Cost Mgrmt
Control Systems
bull Alliance Interdependence Parallel Sourcing
Interlocking Structures
bull Trust Respect Mutual Prosperity Genchi Genbutsu
Mutual Understanding
Understanding of Supplier Hierarchy
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Creating a marketing perspective
Viewing From maslow To
Partnering with Toyota
Start with Customer
The Basic Needs of a Customer Have not Changed
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Understand Your Customer Experience
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
Continuously Improve your marketing
Bringing a Smile at every step
Co-create
Co-produce
Co-learning
Collate
Co-operate
Connect
Community
A Future Addition
Visit the Business901 Website
Podcast with Authors Industry Practitioners and Leading Thought Leaders
Our Mission is to bring Continuous Improvement to Sales and Marketing
Empowered Performance
Aesthetic Learning
Intuitive Meaningful
Expressive Unique
Consistent Systematic
Accurate Functional
Dependable Safe
User Experience to Solutions
Industry Example Introduce The Toyota Way Fieldbook
by Jeffrey Liker and David Meier
Co-authors Jeffrey Liker and David Meir co-
authors of The Toyota Way Fieldbook created
the pyramid of the Supplier Partnering
Hierarchy of Toyota that consisted of these 7
steps
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
7 Step Hierarchy of Toyota Supplier Partnering
Principle of Lean Marketing
Mirror Customer Decision Making Process
bull Shared Lessons PDCA Cost Reduction
Kaizen amp Learning
bull VAVE Supplier Develop Study Groups
Joint Improvement
bull Data Collect Common Language Timely Communications
Information Sharing
bull Eng Excellence Oper Excellence Problem Solving
Compatible Capabilities
bull Measures Feedback Target Pricing Cost Mgrmt
Control Systems
bull Alliance Interdependence Parallel Sourcing
Interlocking Structures
bull Trust Respect Mutual Prosperity Genchi Genbutsu
Mutual Understanding
Understanding of Supplier Hierarchy
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Creating a marketing perspective
Viewing From maslow To
Partnering with Toyota
Start with Customer
The Basic Needs of a Customer Have not Changed
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Understand Your Customer Experience
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
Continuously Improve your marketing
Bringing a Smile at every step
Co-create
Co-produce
Co-learning
Collate
Co-operate
Connect
Community
A Future Addition
Visit the Business901 Website
Podcast with Authors Industry Practitioners and Leading Thought Leaders
Our Mission is to bring Continuous Improvement to Sales and Marketing
Industry Example Introduce The Toyota Way Fieldbook
by Jeffrey Liker and David Meier
Co-authors Jeffrey Liker and David Meir co-
authors of The Toyota Way Fieldbook created
the pyramid of the Supplier Partnering
Hierarchy of Toyota that consisted of these 7
steps
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
7 Step Hierarchy of Toyota Supplier Partnering
Principle of Lean Marketing
Mirror Customer Decision Making Process
bull Shared Lessons PDCA Cost Reduction
Kaizen amp Learning
bull VAVE Supplier Develop Study Groups
Joint Improvement
bull Data Collect Common Language Timely Communications
Information Sharing
bull Eng Excellence Oper Excellence Problem Solving
Compatible Capabilities
bull Measures Feedback Target Pricing Cost Mgrmt
Control Systems
bull Alliance Interdependence Parallel Sourcing
Interlocking Structures
bull Trust Respect Mutual Prosperity Genchi Genbutsu
Mutual Understanding
Understanding of Supplier Hierarchy
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Creating a marketing perspective
Viewing From maslow To
Partnering with Toyota
Start with Customer
The Basic Needs of a Customer Have not Changed
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Understand Your Customer Experience
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
Continuously Improve your marketing
Bringing a Smile at every step
Co-create
Co-produce
Co-learning
Collate
Co-operate
Connect
Community
A Future Addition
Visit the Business901 Website
Podcast with Authors Industry Practitioners and Leading Thought Leaders
Our Mission is to bring Continuous Improvement to Sales and Marketing
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
7 Step Hierarchy of Toyota Supplier Partnering
Principle of Lean Marketing
Mirror Customer Decision Making Process
bull Shared Lessons PDCA Cost Reduction
Kaizen amp Learning
bull VAVE Supplier Develop Study Groups
Joint Improvement
bull Data Collect Common Language Timely Communications
Information Sharing
bull Eng Excellence Oper Excellence Problem Solving
Compatible Capabilities
bull Measures Feedback Target Pricing Cost Mgrmt
Control Systems
bull Alliance Interdependence Parallel Sourcing
Interlocking Structures
bull Trust Respect Mutual Prosperity Genchi Genbutsu
Mutual Understanding
Understanding of Supplier Hierarchy
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Creating a marketing perspective
Viewing From maslow To
Partnering with Toyota
Start with Customer
The Basic Needs of a Customer Have not Changed
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Understand Your Customer Experience
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
Continuously Improve your marketing
Bringing a Smile at every step
Co-create
Co-produce
Co-learning
Collate
Co-operate
Connect
Community
A Future Addition
Visit the Business901 Website
Podcast with Authors Industry Practitioners and Leading Thought Leaders
Our Mission is to bring Continuous Improvement to Sales and Marketing
bull Shared Lessons PDCA Cost Reduction
Kaizen amp Learning
bull VAVE Supplier Develop Study Groups
Joint Improvement
bull Data Collect Common Language Timely Communications
Information Sharing
bull Eng Excellence Oper Excellence Problem Solving
Compatible Capabilities
bull Measures Feedback Target Pricing Cost Mgrmt
Control Systems
bull Alliance Interdependence Parallel Sourcing
Interlocking Structures
bull Trust Respect Mutual Prosperity Genchi Genbutsu
Mutual Understanding
Understanding of Supplier Hierarchy
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Creating a marketing perspective
Viewing From maslow To
Partnering with Toyota
Start with Customer
The Basic Needs of a Customer Have not Changed
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Understand Your Customer Experience
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
Continuously Improve your marketing
Bringing a Smile at every step
Co-create
Co-produce
Co-learning
Collate
Co-operate
Connect
Community
A Future Addition
Visit the Business901 Website
Podcast with Authors Industry Practitioners and Leading Thought Leaders
Our Mission is to bring Continuous Improvement to Sales and Marketing
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Creating a marketing perspective
Viewing From maslow To
Partnering with Toyota
Start with Customer
The Basic Needs of a Customer Have not Changed
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Understand Your Customer Experience
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
Continuously Improve your marketing
Bringing a Smile at every step
Co-create
Co-produce
Co-learning
Collate
Co-operate
Connect
Community
A Future Addition
Visit the Business901 Website
Podcast with Authors Industry Practitioners and Leading Thought Leaders
Our Mission is to bring Continuous Improvement to Sales and Marketing
Viewing From maslow To
Partnering with Toyota
Start with Customer
The Basic Needs of a Customer Have not Changed
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Understand Your Customer Experience
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
Continuously Improve your marketing
Bringing a Smile at every step
Co-create
Co-produce
Co-learning
Collate
Co-operate
Connect
Community
A Future Addition
Visit the Business901 Website
Podcast with Authors Industry Practitioners and Leading Thought Leaders
Our Mission is to bring Continuous Improvement to Sales and Marketing
Start with Customer
The Basic Needs of a Customer Have not Changed
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Understand Your Customer Experience
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
Continuously Improve your marketing
Bringing a Smile at every step
Co-create
Co-produce
Co-learning
Collate
Co-operate
Connect
Community
A Future Addition
Visit the Business901 Website
Podcast with Authors Industry Practitioners and Leading Thought Leaders
Our Mission is to bring Continuous Improvement to Sales and Marketing
The Basic Needs of a Customer Have not Changed
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Understand Your Customer Experience
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
Continuously Improve your marketing
Bringing a Smile at every step
Co-create
Co-produce
Co-learning
Collate
Co-operate
Connect
Community
A Future Addition
Visit the Business901 Website
Podcast with Authors Industry Practitioners and Leading Thought Leaders
Our Mission is to bring Continuous Improvement to Sales and Marketing
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Understand Your Customer Experience
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
Continuously Improve your marketing
Bringing a Smile at every step
Co-create
Co-produce
Co-learning
Collate
Co-operate
Connect
Community
A Future Addition
Visit the Business901 Website
Podcast with Authors Industry Practitioners and Leading Thought Leaders
Our Mission is to bring Continuous Improvement to Sales and Marketing
Kaizen amp Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
PDCA
Continuously Improve your marketing
Bringing a Smile at every step
Co-create
Co-produce
Co-learning
Collate
Co-operate
Connect
Community
A Future Addition
Visit the Business901 Website
Podcast with Authors Industry Practitioners and Leading Thought Leaders
Our Mission is to bring Continuous Improvement to Sales and Marketing
Bringing a Smile at every step
Co-create
Co-produce
Co-learning
Collate
Co-operate
Connect
Community
A Future Addition
Visit the Business901 Website
Podcast with Authors Industry Practitioners and Leading Thought Leaders
Our Mission is to bring Continuous Improvement to Sales and Marketing
Co-create
Co-produce
Co-learning
Collate
Co-operate
Connect
Community
A Future Addition
Visit the Business901 Website
Podcast with Authors Industry Practitioners and Leading Thought Leaders
Our Mission is to bring Continuous Improvement to Sales and Marketing
Visit the Business901 Website
Podcast with Authors Industry Practitioners and Leading Thought Leaders
Our Mission is to bring Continuous Improvement to Sales and Marketing
