Warren Knight - Social Commerce Presentation Internet Week
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Transcript of Warren Knight - Social Commerce Presentation Internet Week
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Social Media meets Digital CommerceSocial
Commerce
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Hello
Warren Knight Co-founder and CEO Gloople
20 years Retail Experience
Helping SME understand Social Media and eCommerce
Multi-channel Experience
Drive Traffic – Internet Marketing
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Online store
Ratings &reviews
Peer to peersharing discount
EmbeddedFacebook store
GroupBuy & Flash sale
Refer a friend
Social integration
Mobile platform
Affiliate network
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Highrise
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Zopim
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Animoto
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The Big News
Influence Search Rankings
Google: YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article
Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook
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The Big News
Google: YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article
Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook
What we share onGoogle+ matters
Influence Search RankingsOver 40 million people are already using
Google+
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Socialise your business
No. 5
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LEAD Strategy
LEAD: LISTEN
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LEAD Strategy
LEAD: EXPERIMENT
LEAD: LISTEN
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LEAD Strategy
LEAD: LISTEN
LEAD: EXPERIMENT
LEAD: APPLY
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LEAD Strategy
LEAD: LISTEN
LEAD: EXPERIMENT
LEAD: APPLY
LEAD: DEVELOP
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WHAT IS CONTENT MARKETING?
Blogging - 434% Google Index
Video + Podcasting
Email Marketing
Flickr, Picasa
Social (Twitter, Facebook, LinkedIn)
Case Studies, White Papers, Webinars
Tumblr, Posterous, etc.
All of this is called Inbound Marketing
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Best Practice
Advice: As an expert you should offer advice
Share: Article, link information that aligns with your business
Engage: Industry. Follow them, re-tweet, engage in conversations
Have fun: Be funny - send links to relevant funny articles
Special Offer: Send information about a special offer, promotion, event
5 Tweets a day
1 Post a day
Pictures: 3 Images at a time (Facebook)
Video: Link to a video you have placed on YouTube
Press Release: Take a picture and load or link to online article
Add Value: Talk around the business and add value to your audience
Competitions & Polls: Find out what your customer want
1 Blog a Week
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Social commerce defined Changes how products are brought to market
Builds brand awareness cost effectively
Expands target audience
Enhances product discovery/awareness
Creates social media content
Enables peer recommendations
Expands relationships with others who share your tastes
Offers group buying opportunities
Develops social shopping opportunities on social media platforms
Links bricks and mortar stores and social connections through use of mobile
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Shopow
Capitalise on social engagement
Increase traffic, conversion and return
Decrease customer support costs
Engage and empower loyal customers
Generate social brand exposure
Dramatically advance consumer insight
Effectively target the right psychographics with a greater understanding of prospects.
Efficiently retarget previous customers
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beeptreat
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F-commerce
ASOS f-storeUK e-tailer opens up a full f-store International Delivery
Cheeky Beach f-storeSME opens up a full f-storeIntegrated with CMS
f-commerce formula = Facebook Fan-Sampling + Facebook Pop-Up Fan Store
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F-commerce – buy from your wall
ASOS f-storeUK e-tailer opens up a full f-store International Delivery
Cheeky Beach f-storeSME opens up a full f-storeIntegrated with CMS
f-commerce formula = Facebook Fan-Sampling + Facebook Pop-Up Fan Store
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In-store f-commerce
Diesel Cam Facebook-connected fitting rooms in Diesel stores in Spain
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Facebook insights and premium ads
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Groupbuy – Flash sale
Twitter = 3 Sales in 21 mins
Value $12 Billion 14m UK subscribers Active in 565 cities 4000 employees Save customers over $300
Million 27 Million visits per month 14.7 Unique visitors per month
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Subscription clubs
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Top tips to take-away
Online + Offline Integration – DIGITAL FIRST Incorporate Social Media into your PR, email, direct mailing & advertising
Tracking Social Media ROI Utilise Google Analytics and tools like Hootsuite, BrandWatch to test and track
GroupBuy & Flash Sales Expand your brand buy utilising crowdsourcing
Social CommerceLet consumers connect where they buy and buy where they connect
Mobile Commerce Make sure your website is mobile compatible use HTML 5 instead of apps
SEOCreate your online voice and communication around your keywords
Video YouTube is the second largest search engine in the English-speaking world.
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Warren Knightwww.warrenknight.co.uk
Warren Knighte: [email protected]: @wvrknight
Gloople – Making Shopping Socialwww.gloople.co.ukt: @gloople
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