WARP #2 - Jonathan MacDonald - The future of communication and technology
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Transcript of WARP #2 - Jonathan MacDonald - The future of communication and technology
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Jonathan MacDonald
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3 Elements
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Purpose - clarity of objective
3 Elements
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Purpose - clarity of objective
Bravery - taking the chance
3 Elements
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Purpose - clarity of objective
Bravery - taking the chance
Movement - using change as fuel
3 Elements
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Today is the slowest rate of change we will
ever experience
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Change Management
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Management of Perpetual Change
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Business
Society
Technology
Interconnected
Variable Speed
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"Progress is impossible without change, and those who cannot
change their minds cannot change anything”
!
George Bernard Shaw Playwright & co-founder of the London School of Economics
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Capability and Affordability of Technology
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The Digital Revolution
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Democratising The Value Chain
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Evolution of funding models
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Evolution of retail models
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7 million storefronts
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Evolution of new media channels
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Evolution of empowered
citizens
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Evolution of experience
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Evolution of consumer behaviour
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120
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14,400
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1,728,000
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Evolution
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1,000,000,000
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1 billion minutes ago
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1 billion months ago
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Evolution in the requirement for
meaning
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Purpose - clarity of objective
Bravery - taking the chance
Movement - using change as fuel
3 Elements
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Where Are The Biggest
Opportunities?
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3D Printing & Desktop Factories
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4D Organic Printing & Kinetic Architecture
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Smart Fabrics & F-Commerce
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Digital Smart Medicine
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…
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What missions would enable the greatest positive
change?
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Personal Success
Global Success
Macro Change
Micro Change
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10 things I wish I had known back then
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1. Everything costs twice as much, makes half as much, and takes 3 times as long
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2. Don't bother convincing non-believers
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3. Nothing is unique, it's how it's executed that counts
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4. Opinion polls lie
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5. 0% of nothing = nothing
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6. Reward effort as much as results
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7. You know you have a good idea when people start hating you
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8. Being 2nd costs more than being 1st
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9. A gap in the market doesn’t always mean there’s a market for
the gap
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10. The main thing is to keep the main thing, the main thing
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Purpose - clarity of objective
Bravery - taking the chance
Movement - using change as fuel
3 Elements