Synergy & Convergence

Warner Bros. is an Asset of Time Warner, and its subsidiaries include New Line Cinema, Turner Entertainment and Castle Rock Entertainment

Top 10 Grossing Warner Bros. Pictures films:

WARNER BROS.(Time Warner)

Television Production

Music Publishing

Film Production & Distribution

Video Game Production

Warner Bros. Records

Warner Bros. Pictures

DVD, Blu-Ray, 3D, UV, Digital Download and Stream

Film Consumption

Synergy and Symbiosis; The Hobbit: The Desolation Of Smaug

• OST available from Warner Bros.Records• Joint venture with companies such asLEGO and Vivid Imaginations to Produce merchandise• Collaboration between Peter Jackson(Warner) and Ed Sheeran (Atlantic Records)To produce the song “I See Fire” for thesoundtrack

Advantages of Synergy and Symbiosis

• Dominate the market – reach a wider audience, target primary and secondary markets

• Maximise profit after theatrical release – sale of DVD, Stream, merchandise etc.

• Dominate various markets• Share and exploit skills of collaborating firms –

(Warner and Atlantic, LEGO, Vivid Imaginations…)

Issues of Synergy and Symbiosis

• Although skills are shared merges occupy potential risks also

• Easier in theory than practice; firms may have different ideas, leading to disputes

• Smaller companies e.g. Artificial Eye find it more difficult to compete with big marketing and distribution campaigns