WarmUp: Make a List!

•What is a social movement?

•Make a list of all the social movements you can think of from history.

Chapter 17.2Collective Behavior &Social Movements

Collective Behavior Review

•Collective Behavior & Social Movements Video

Objectives•Describe the types of social movements that exist & explain how they differ.

•Identify the stages present in the life cycle of social movements & describe ways in which the existence of social movements can be explained.

Social Movements•a long-term, conscious effort to promote or

prevent social change

Prohibition Documentary

Types of Social Movements

Reactionary, Conservative, Revisionary, Revolutionary

Reactionary Movements•main goal is to reverse current social

trend or “turn back the clock”

example: Tea Party, Occupy Wall Street

Conservative Movements•try to protect what

they see as society’s prevailing values from change that they consider to be a threat to those values

•example: Republican Party within USA

Revisionary Movements•goal is to improve or

revise some part of society through social change

•example: women’s suffrage movement (1820s- 1920)

•End Women’s Suffrage?

Revolutionary Movements•goal is a total &

radical change to the existing social structure

•example: French Revolution

Life Cycle of Social

MovementsAgitation, Legitimation,

Bureaucratization, Institutionalization

Agitation•begins with belief that a problem exists

•small group begins to stir up public awareness

Legitimation•social movement becomes more respectable as it gains increasing acceptance

Bureaucratization•movement develops a ranked structure of authority, official policies & efficient strategies for the future

Institutionalization•movement becomes established as a part of society

Explaining Social Movements

Relative Depravation Theory, Resource Mobilization Theory

Relative Deprivation Theory•economic theory

that suggests that social movements arise when large numbers of people feel economically or socially deprived of what they think they deserve

Resource Mobilization Theory•not even the most ill-treated group will be able to bring about change without resources

money ($$$) people media outlets

Case Study:Social Movements &

Technology•Read the case study on pg. 453 & answer

the questions in your journal.•What other social movements have

originated as a result of new technology?•How do you see technology affecting

social movements in the future?•What sorts of possible future movements,

do you see coming as a result of technological aid?

Rally to Restore Sanity and/or Fear

• Rally Highlights• Jon Stewart: Final Speech

• In what ways is Stewart’s speech related to, or a commentary on, social movements?

• Would you define the Rally to Restore Sanity and/or Fear as a social movement? Why or why not?

• If you would classify it as a social movement, what kind of movement is it? How do you know?

• If you would not classify it as a social movement, what would it need to become one? Will it?