Warm Up – Writer’s Notebook“Puppy Adoption”

• Respond – Both of these puppies were left on your doorstep. You are not sure if your parents will agree to keep them, so you decide to write a letter to convince them.

• What appeals – emotional, logical, and ethical – will you use to persuade them?

WHAT IS RHETORIC?

• Rhetoric is the art of speaking, writing, and communicating in order to persuade effectively.

WHAT IS A RHETORICAL TECHNIQUE OR APPEAL AND HOW IS IT USED TO SELL A

PRODUCT OR IDEA?

• A rhetorical technique is a strategy that appeals to an audience’s emotion, ethics, and/or logic.

RHETORICAL STRATEGIES ARE APPEALS USED TO CONVINCE OR PERSUADE.

WHAT THE THE THREE RHETORICAL APPEALS?

• ETHOS – ETHICAL APPEAL

• LOGOS – LOGICAL APPEAL

• PATHOS – EMOTIONAL APPEAL

AN EMOTIONAL APPEAL IS…

• Emotional appeals target a person’s feelings or emotions – love, hate, fear, excitement, affection, pain, etc…

A LOGICAL APPEAL IS…

• LOGICAL APPEALS ARE BASED ON FACTS, STATISTICS, PERSONAL ANECDOTES (A SHORT PERSONAL EXPERIENCE USED TO MAKE A POINT).

• THEY APPEAL TO LOGIC AND REASON.

• PERSUASIVE WRITINGMUST HAVE THIS APPEALTO BE EFFECTIVE.

AN ETHICAL APPEAL IS…

• ETHICAL APPEALS ARE BASED ON A PERSON’S SENSE OF RIGHT AND WRONG.

• They appeal to a person’s moral and values.• Include character traits such as honesty,

integrity, trust, etc…

WHAT IS A “CALL TO ACTION”?

• A message that attempts to persuade a person to perform a desired action, or to do something.

• Examples: “Act Now”“please consider supporting…”“Just do it!”

PERSUASIVE TECHNIQUES

“The Art of Rhetoric”http://www.readwritethink.org/classroom-resources/lesson-plans/video/persuasive-techniques-advertising-1166.html