Warid Franchise
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Transcript of Warid Franchise
PROJECT
WARID FRANCHISE
SMALL BUSINESS MANAGEMENT
PRSENTED TO SIKANDER AZIZ
PRESENTED BY
MALIK MUHAMMAD WAQAR
BILAL MUNNI
NATIONAL COLLEGE OF BUSINESS ADMINISTRATION&ECONOMICS NCBA&E
Table of Contents
1. Acknowledgement
2. Introduction
3. What is franchise business?
4. Basic information of the company
Industrial sector
Name
Address
Small Business ManagementPresented to: Sir. Sikander Aziz
Contact information
Senior management
Type of ownership
5. Organizational structure
6. Products and services
7. Marketing strategy
8. Operations
9. Reporting system
10.Conclusion
11.Suggestion for improvement
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Small Business ManagementPresented to: Sir. Sikander Aziz
All glory and honor is for Allah, the Supreme Being who bestowed profound
perseverance and ability on us to accomplish this work.
We express our profound and cordial gratitude to offer thanks to our learned,
kind and experienced teacher, Mr. sikandar aziz for his valuable guidance,
constructive comments and continuous encouragement through out the
research.
Grateful acknowledgement is due to Mr. Naveed Saeed GM Sales &
Marketing & Miss Rubab of Warid Telecom for allowing us to carry out
our research for the completion of this project.
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Small Business ManagementPresented to: Sir. Sikander Aziz
Warid Telecom is one of the biggest cellular service providers in Pakistan.
Warid is an international company that is joint venture of Abu Dhabi Group
and Sing Tel Group. In this joint venture SingTel acquired 30% percent
equity stake and remaining acquired by Abu Dhabi Group. This partnership
is part of a strategy to support Warid Telecom’s continued growth and to
enhance its market position.
WARID FRANCHISE
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Small Business ManagementPresented to: Sir. Sikander Aziz
What is franchise business?
A franchise business is a method a company uses to distribute its products
or services through retail outlets owned by independent, third party
operators. The independent operator does business using the marketing
methods, trademarked goods and services and the "goodwill" and name
recognition developed by the company. In exchange, the independent
operator pays an initial fee and royalties to the owner of the franchise.
The company that grants the independent operator the right to distribute its
trademarks, products, or techniques is known as the franchiser. The
independent, third party business person distributing the franchiser's
products or services through retail or service outlets is called the franchisee.
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Small Business ManagementPresented to: Sir. Sikander Aziz
4- Basic information of the company
4.1 Industrial sector
The telecommunication services are the industrial sector of warid.Warid Telecom
is a joint venture between Abu Dhabi Group & SingTel Group. Abu Dhabi Group
entered into a strategic alliance with Singapore Telecom. Subsequent to this
transaction in July 2007, telecom giant SingTel acquired 30% percent equity
stake in Warid Telecom, Pakistan, for US$758 million. This partnership is part of
a strategy to support Warid Telecom’s continued growth and to enhance its
market position.
Abu Dhabi Group, one of the largest business groups in the Middle East and the
single largest foreign investor in Pakistan. It has diversified business interests,
offering strong financial resources and extensive management expertise that
result in commercial success for several institutions.
SingTel’s investment in mobile operations include, Advanced Info Service (AIS) –
Thailand, (21.4%), Bharti Telecom Group – India (30.5%), Optus Telecom –
Australia (100%), Globe Telecom – Philippines (44.5%), Pacific Bangladesh
Telecom (PBTL) - Bangladesh (45%), Telkomsel – Indonesia (35%) and Warid
Telecom – Pakistan (30%).
4.2 Name
Warid telecommunication (franchisor)
Mn communication (franchisee)
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Small Business ManagementPresented to: Sir. Sikander Aziz
4.3 Address
The address of franchise is Sargodha road sheikupura and the franchisor
address is Warid Telecom Headquarters Address. EFU House, 7th Floor Jail
Road Lahore, Punjab 54660. Pakistan .
4.4 Contact information
This is the head office contact information Phone: +92-42-5715750. Fax: +92-42-
5717008 and this is the franchise contact information
4.4.1 Franchise contact information
Contact information +92-03228402227.+92-0563-613535
4.5 Senior management
The senior management of the warid franchise is
Franchisor
Franchisee
Franchise Manager
Franchisor
Franchisor is the owner of the marketing system its patent trade mark and
logistics. In this franchise the WARID is the franchisor and top management.
Franchisee
MN communication which is franchisee is an independent party who agree to sell
the product and services according to requirement of the franchisor (WARID)
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Small Business ManagementPresented to: Sir. Sikander Aziz
Franchisor manager
Franchise manager is the person who manages all the business matter of the
franchise and checks the daily franchise business and sends the daily financial
report to the head of the franchise .The head of the franchise is franchisor and
franchisor is WARID telecommunication. The manager is hired by the franchisee.
4.6 Type of ownership
MN communication ( warid franchise) is owned by single person. So it is form of
solepropritor ship business.
Type of management
The type of management MN communication is independent because it is
owned and control by one person.
5- Organizational structure
Franchisee have outlet which is situated suitable location and full fill are
requirements which are set by franchisor.
Franchises have their own staff which is hired by franchisor or franchisee.
Franchisee has a manager which is manage franchise affairs and
performance.
Franchise use latest IT technology.
Other than the division of Management, Finance, IT and Engineering, all the
divisions are headed by GM (General Manager), or DGM (Deputy General
Manager).
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Small Business ManagementPresented to: Sir. Sikander Aziz
Under each division, there are several departments, which are usually led by
Senior Managers, or Managers.
Management Division is headed by the
CEO (Chief Executive Officer)
And Finance Division is headed by
CFO (Chief Financial Officer).
In the similar manner, IT Department is headed by the
CIO (Chief Information Officer)
and Engineering Division is headed by
CTO (Chief Technical Officer).
There are no GM/DGM(s) assigned for these Four Divisions.
6- Description of product and services
These services are provided by the franchise MN communication
Warid presents a wide selection of value added services that ensure you well
manage your life via your mobile phone & express yourself effectively. The world
of Warid Value Added Services has unlimited options of not only communication,
but also convenience, entertainment & personalization. These services comprise
a myriad of options from entertainment to utility based services. You think of it
and we have it! Keep exploring & stay amused!
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Small Business ManagementPresented to: Sir. Sikander Aziz
WaridGroupSMS
10 friends, 1 SMS!
CallerTunes-SongSearch
Search for your favourite song, and set it as your CallerTune!
VOW(VideosonWarid)
Enjoy FREE entertaining videos on the go.
WaridSMSBlocker
Warid brings an easy to use solution to block all those annoying & unwanted
SMS
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Small Business ManagementPresented to: Sir. Sikander Aziz
DUAService
Allah(SWT) says “Call on Me; I will answer your DUA”
WaridComedyCorner
Ab hasso dil khol ke!
IMOverSMS!
Let your fingers do the talking!
InternationalTop-up
Send balance to Warid prepaid users in Pakistan..
MissedCallAlerts
Enjoy Miss Call Alerts now on your prepaid numbers..
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Small Business ManagementPresented to: Sir. Sikander Aziz
PrepaidGPRSBucket
If you love surfing, Warid offers you a package that will keep you connected..
YouthBlogZone
Write Share & Inspire!
Surf@Twilight
Enjoy the unlimited freedom of mobile internet.
WaridCallBlock9211
Warid is proud to launch Warid Call Block 9211 service that instantly makes you
get rid of those annoying calls
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Small Business ManagementPresented to: Sir. Sikander Aziz
WaridPictureCompetition
Give us your best shot!
786IslamicServices
Dial 786 from your Warid number and listen to Quranic Ayat, Hadith, Namaz...
FacebookMobileTexts
Convenience you never imagined!
WaridMusicClub
Now carry your favorite music with you..anywhere, anytime!
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Small Business ManagementPresented to: Sir. Sikander Aziz
UploadPhotos@Facebook
Snap, Send, Share!
read more
LoveMeter
When yOu are in Love, you can’t fall asleep because reality is better than your
dreams.
WaridSMSEmail
Now get your e-mails on your mobile via SMS.
RechargeMe
Stay in touch, even at low balance
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Small Business ManagementPresented to: Sir. Sikander Aziz
BalanceShare
Out of cash? But never out of balance!
ZemGupLagao
Gup Lagao-Dost Banao Sir Zem Kay saath
WaridFunStore
Now gift to friends & spread the joy!
Zem.Talky
Express your emotions with Zem Talky Service
Warid.Sports.Station
Never miss out your favorite game
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Small Business ManagementPresented to: Sir. Sikander Aziz
These services and so many other are provided by MN communication
(franchisee of warid) to the warid customers .Descriptions and details of the
services are given bellow
Sales new prepaid warid sim
Warid franchise MN communication sale the new sim of warid to the customers
The sims stock are provided by warid which is franchisor.MN communication pay
some percentage to WARID against sales of the warid sim.
Issue new postpaid warid sim
Warid franchise MN communication sale the new postpaid sims of warid to the
customers and franchise keep the security against issuance of post paid sim and
also pay percentage to the franchisor.
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Small Business ManagementPresented to: Sir. Sikander Aziz
Issue duplicate sim card
MN communication ( franchise) is gives service of issue of duplicate sim
to warid customers.warid customers can re issue the sim if they lost it.
Postpaid bill collection
Warid customers can pay their postpaid bill on the warid franchise MN
communication through credit, cash or debit card
Mini load to retailer
MN communication (warid franchise) is provide services to mini load of the
retailer of the warid.
Block the lost sim
Warid customers can block their lost sim from the warid franchise (MN
communication)
GPRS settings
Warid customers can activate their GPRS setting from the warid franchise.
Handset offer
Registration of sim
Warid customers can registered their new sim from warid franchise and they can
also change the ownership as well,
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Small Business ManagementPresented to: Sir. Sikander Aziz
International roaming
Share all your overwhelming Hajj experiences with your loved ones back home!
Warid offers amazing International Dialing rates for as low as Rs. 7.50+tax/min
on landlines in Saudi Arabia and with our free incoming SMS on International
Roaming, we’ll make sure you stay connected at the most affordable rates with
the most faithful connection in your hand!
Prepaid international roaming
You can now use your prepaid connection abroad. Warid aims to provide prepaid
international roaming at all major destinations.
Top Up on Roaming
When you go abroad it's always a good idea to top up your mobile phone before
you leave. But if you do need to top up from overseas, not a problem, Warid has
a solution for that too, all you need to do is go to the nearest participating retailer
or Warid’s website and buy your required chunk of minutes and you will be well
on your way to making your important calls again.
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Small Business ManagementPresented to: Sir. Sikander Aziz
You can use your Credit/Debit Card, and or cash to pay the retailer for your Top-
Up or go online. These options will allow you to top up via the Warid Top-Up
website from overseas just in case you run out of scratch cards or unable to do
balance share from someone back home.
Retailers are currently available at UAE, UK & USA. For all other destinations
Top Up can be done online.
That’s not it! We thought it would be a great idea to let people Top-Up their loved
ones’ cell phones from overseas!!
Now with Warid’s International Top-Up you can Top-Up your grand children’s
phone and talk to him/her for as long as your heart pleases. It’s
really simple yet extremely intimate. You can either make it a birthday present or
just a token of your love! Top-up your loved one’s minutes from overseas and
make their day!
Sms roaming
Warid is proud to have launched 'SMS Roaming' for the first time in Pakistan,
which facilitates you in staying in touch with your contacts and loved ones while
you roam around the world. You can send & receive SMS while traveling abroad.
Messages are sent instantly to your friends and family regardless of the day &
time, just as it would be back home.
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Small Business ManagementPresented to: Sir. Sikander Aziz
It provides a cost-effective means of communication by enabling SMS only. Pay
as low as Rs. 2,000 (refundable security deposit) and enjoy the most economical
roaming available in Pakistan. Our widespread IR coverage is now much more
affordable with the ease-of-use of two-way textual communication. Warid stands,
once again, a pioneer in providing quality services to our esteemed customers.
7- Marketing strategy
Market strategy is consist of following points
Advertisement
Advertisement through print media i.e news paper, electronic media i.e
television,radio,internet,and as well bill boards
Role of Personal Selling
Personal selling mean sale the warid products through the sale man which are
sale the warid products in the market.
Publicity and Public Relations
Open new outlets and franchises in different cities of pakistan
Distribution Channels of Warid
There are two types of distribution channel used by WARID TELCOM which are
followings
Direct Channel
As Warid telecom is on introduction stage it uses direct selling also.In this
channelcompany has large no. of sales of officers who meet persons and tell
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Small Business ManagementPresented to: Sir. Sikander Aziz
them about waridtelecom products.This sale force is totally committed towards
their work.They knowhow to sell the products to the customers.In future warid
telecom is planning to startdoor to door selling of their products.In the
introduction stage of its operations waridtelecom wants to provide all the things to
its customers at their door step.The directselling staff is highly trained and
motivated.They use their personal references,retailers, friends for selling
products.
Franchise Selling
Warid telecom is providing their brands to ultimate consumers through
franchises. Ithas a strong network of franchises all over the Pakistan.In Multan
there are 5franchises of Warid telecom they want to establish 7 franchises.In
franchises Waridtelecom brands are sold and commission is giver to
franchisee.The franchisee workaccording to the requirements of Warid
telecom.In order to provide best services totheir customer’s Warid telecom
monitor the working of franchisees time to time.Franchisees sell Warid brands
directly to the ultimate consumer or they can appointtheir own dealers in order to
save the product.Warid telecom provides technicaltraining to the staff of
franchisees.Warid telecom franchisees are in all the importantareas of Multan.So
for a Warid customer it is easy to get connection at any time
fromeverywhere.Warid telecom establishes franchisees in the important areas of
every city.
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Small Business ManagementPresented to: Sir. Sikander Aziz
8- Operational system
Distribution activity monitoring of franchises/distributors within the assigned
territory; Set channel footprint across the territory ... Managing systems and
compliances of franchises/distributors and retailers.
Market Coverage
Channel Structure
Logistics/Physical Distribution
9- Reporting system
The daily reporting system of MN communication is auto update to the franchisor
computers.Resolution of all system related issues with IT, reported by franchisee
to franchisor.
Management and coordination for RAN rollout- Participation in weekly internal
and external meetings with vendor and other stakeholders for timely target
delivery- Coordination with Vendors/subcon for projected and unprojected RAN
deliverables.- Escalation and possible resolutions for various problems during
RAN implementation- Swap and expantion of sites as per planning requirements-
Conducting telecom PATs
Including BTS, Access Transmission, BSC and PCU.- Participation in
RFI as per agreed specification of Macro, Micro and IBS sites,
Franchisee staff
The franchise staff is hired by franchisee .franchisee
(MN communication) is independent to take decision for recruiting selecting and
termination.
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Small Business ManagementPresented to: Sir. Sikander Aziz
10- Conclusion
10.1 General impression about the company
Warid telecommunication is the multinational telecom company and has numbers
of franchise in Pakistan.warid franchise is the successful small business in
Pakistan because warid have million of customers and have good repute in
telecommunication industry.
10.2 Future prospects
Future prospects of the warid is open his new franchises in different cities of
Pakistan and give different packages to franchisee to promote franchise
business.
11- Suggestions for improvement
Affordable security deposit for new franchisee
Increase their coverage area because it’s direct effect of new desired
franchisee who wants to become franchisee.
Warid telecom is offering cheap rates for its prepaid and postpaid
customers as
Gives compensations and benefit to franchisee
More staff to should be hired in some departments to meet the
requirements.
Compensation and benefits plans should be revised, as it can be used as
a very important tool to create motivation in employees.
There should be consistency of brand ambassadors, jingles, colors and
graphics in their print and electronic media ads to create strong brand
recognition.
There should be more decentralization and employees should be
encouraged for their ideas.
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Small Business ManagementPresented to: Sir. Sikander Aziz
Provide management skills
Training program
Low call rates
Free issue of duplicate sim to retain the customers
Provide tension free faculties/services
Follow rules and regulations which is set by PTA
(Pakistan telecommunication authority)
Page 24 of 23