Warid Franchise

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PROJECT WARID FRANCHISE SMALL BUSINESS MANAGEMENT PRSENTED TO SIKANDER AZIZ PRESENTED BY MALIK MUHAMMAD WAQAR BILAL MUNNI NATIONAL COLLEGE OF BUSINESS ADMINISTRATION&ECONOMICS NCBA&E Table of Contents 1.Acknowledgement 2. Introduction 3. What is franchise business? 4. Basic information of the company

Transcript of Warid Franchise

Page 1: Warid Franchise

PROJECT

WARID FRANCHISE

SMALL BUSINESS MANAGEMENT

PRSENTED TO SIKANDER AZIZ

PRESENTED BY

MALIK MUHAMMAD WAQAR

BILAL MUNNI

NATIONAL COLLEGE OF BUSINESS ADMINISTRATION&ECONOMICS NCBA&E

Table of Contents

1. Acknowledgement

2. Introduction

3. What is franchise business?

4. Basic information of the company

Industrial sector

Name

Address

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Small Business ManagementPresented to: Sir. Sikander Aziz

Contact information

Senior management

Type of ownership

5. Organizational structure

6. Products and services

7. Marketing strategy

8. Operations

9. Reporting system

10.Conclusion

11.Suggestion for improvement

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Page 3: Warid Franchise

Small Business ManagementPresented to: Sir. Sikander Aziz

All glory and honor is for Allah, the Supreme Being who bestowed profound

perseverance and ability on us to accomplish this work.

We express our profound and cordial gratitude to offer thanks to our learned,

kind and experienced teacher, Mr. sikandar aziz for his valuable guidance,

constructive comments and continuous encouragement through out the

research.

Grateful acknowledgement is due to Mr. Naveed Saeed GM Sales &

Marketing & Miss Rubab of Warid Telecom for allowing us to carry out

our research for the completion of this project.

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Small Business ManagementPresented to: Sir. Sikander Aziz

Warid Telecom is one of the biggest cellular service providers in Pakistan.

Warid is an international company that is joint venture of Abu Dhabi Group

and Sing Tel Group. In this joint venture SingTel acquired 30% percent

equity stake and remaining acquired by Abu Dhabi Group. This partnership

is part of a strategy to support Warid Telecom’s continued growth and to

enhance its market position.

WARID FRANCHISE

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Small Business ManagementPresented to: Sir. Sikander Aziz

What is franchise business?

A franchise business is a method a company uses to distribute its products

or services through retail outlets owned by independent, third party

operators. The independent operator does business using the marketing

methods, trademarked goods and services and the "goodwill" and name

recognition developed by the company. In exchange, the independent

operator pays an initial fee and royalties to the owner of the franchise.

The company that grants the independent operator the right to distribute its

trademarks, products, or techniques is known as the franchiser. The

independent, third party business person distributing the franchiser's

products or services through retail or service outlets is called the franchisee.

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Small Business ManagementPresented to: Sir. Sikander Aziz

4- Basic information of the company

4.1 Industrial sector

The telecommunication services are the industrial sector of warid.Warid Telecom

is a joint venture between Abu Dhabi Group & SingTel Group. Abu Dhabi Group

entered into a strategic alliance with Singapore Telecom. Subsequent to this

transaction in July 2007, telecom giant SingTel acquired 30% percent equity

stake in Warid Telecom, Pakistan, for US$758 million. This partnership is part of

a strategy to support Warid Telecom’s continued growth and to enhance its

market position.

Abu Dhabi Group, one of the largest business groups in the Middle East and the

single largest foreign investor in Pakistan. It has diversified business interests,

offering strong financial resources and extensive management expertise that

result in commercial success for several institutions.

SingTel’s investment in mobile operations include, Advanced Info Service (AIS) –

Thailand, (21.4%), Bharti Telecom Group – India (30.5%), Optus Telecom –

Australia (100%), Globe Telecom – Philippines (44.5%), Pacific Bangladesh

Telecom (PBTL) - Bangladesh (45%), Telkomsel – Indonesia (35%) and Warid

Telecom – Pakistan (30%).

4.2 Name

Warid telecommunication (franchisor)

Mn communication (franchisee)

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4.3 Address

The address of franchise is Sargodha road sheikupura and the franchisor

address is Warid Telecom Headquarters Address. EFU House, 7th Floor Jail

Road Lahore, Punjab 54660. Pakistan .

4.4 Contact information

This is the head office contact information Phone: +92-42-5715750. Fax: +92-42-

5717008 and this is the franchise contact information

4.4.1 Franchise contact information

Contact information +92-03228402227.+92-0563-613535

4.5 Senior management

The senior management of the warid franchise is

Franchisor

Franchisee

Franchise Manager

Franchisor

Franchisor is the owner of the marketing system its patent trade mark and

logistics. In this franchise the WARID is the franchisor and top management.

Franchisee

MN communication which is franchisee is an independent party who agree to sell

the product and services according to requirement of the franchisor (WARID)

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Small Business ManagementPresented to: Sir. Sikander Aziz

Franchisor manager

Franchise manager is the person who manages all the business matter of the

franchise and checks the daily franchise business and sends the daily financial

report to the head of the franchise .The head of the franchise is franchisor and

franchisor is WARID telecommunication. The manager is hired by the franchisee.

4.6 Type of ownership

MN communication ( warid franchise) is owned by single person. So it is form of

solepropritor ship business.

Type of management

The type of management MN communication is independent because it is

owned and control by one person.

5- Organizational structure

Franchisee have outlet which is situated suitable location and full fill are

requirements which are set by franchisor.

Franchises have their own staff which is hired by franchisor or franchisee.

Franchisee has a manager which is manage franchise affairs and

performance.

Franchise use latest IT technology.

Other than the division of Management, Finance, IT and Engineering, all the

divisions are headed by GM (General Manager), or DGM (Deputy General

Manager).

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Under each division, there are several departments, which are usually led by

Senior Managers, or Managers.

Management Division is headed by the

CEO (Chief Executive Officer)

And Finance Division is headed by

CFO (Chief Financial Officer).

In the similar manner, IT Department is headed by the

CIO (Chief Information Officer)

and Engineering Division is headed by

CTO (Chief Technical Officer).

There are no GM/DGM(s) assigned for these Four Divisions.

6- Description of product and services

These services are provided by the franchise MN communication

Warid presents a wide selection of value added services that ensure you well

manage your life via your mobile phone & express yourself effectively. The world

of Warid Value Added Services has unlimited options of not only communication,

but also convenience, entertainment & personalization. These services comprise

a myriad of options from entertainment to utility based services. You think of it

and we have it! Keep exploring & stay amused!

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WaridGroupSMS

10 friends, 1 SMS! 

CallerTunes-SongSearch

Search for your favourite song, and set it as your CallerTune! 

VOW(VideosonWarid)

Enjoy FREE entertaining videos on the go. 

WaridSMSBlocker

Warid brings an easy to use solution to block all those annoying & unwanted

SMS

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DUAService

Allah(SWT) says “Call on Me; I will answer your DUA”

WaridComedyCorner

Ab hasso dil khol ke! 

IMOverSMS!

Let your fingers do the talking! 

InternationalTop-up

Send balance to Warid prepaid users in Pakistan..

MissedCallAlerts

Enjoy Miss Call Alerts now on your prepaid numbers.. 

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PrepaidGPRSBucket

If you love surfing, Warid offers you a package that will keep you connected.. 

YouthBlogZone

Write Share & Inspire! 

Surf@Twilight

Enjoy the unlimited freedom of mobile internet. 

WaridCallBlock9211

Warid is proud to launch Warid Call Block 9211 service that instantly makes you

get rid of those annoying calls 

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WaridPictureCompetition

Give us your best shot!

786IslamicServices

Dial 786 from your Warid number and listen to Quranic Ayat, Hadith, Namaz... 

FacebookMobileTexts

Convenience you never imagined!

WaridMusicClub

Now carry your favorite music with you..anywhere, anytime! 

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UploadPhotos@Facebook

Snap, Send, Share! 

read more

LoveMeter

When yOu are in Love, you can’t fall asleep because reality is better than your

dreams. 

WaridSMSEmail

Now get your e-mails on your mobile via SMS. 

RechargeMe

Stay in touch, even at low balance

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BalanceShare

Out of cash? But never out of balance! 

ZemGupLagao

Gup Lagao-Dost Banao Sir Zem Kay saath

WaridFunStore

Now gift to friends & spread the joy! 

Zem.Talky

Express your emotions with Zem Talky Service 

Warid.Sports.Station

Never miss out your favorite game 

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These services and so many other are provided by MN communication

(franchisee of warid) to the warid customers .Descriptions and details of the

services are given bellow

Sales new prepaid warid sim

Warid franchise MN communication sale the new sim of warid to the customers

The sims stock are provided by warid which is franchisor.MN communication pay

some percentage to WARID against sales of the warid sim.

Issue new postpaid warid sim

Warid franchise MN communication sale the new postpaid sims of warid to the

customers and franchise keep the security against issuance of post paid sim and

also pay percentage to the franchisor.

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Issue duplicate sim card

MN communication ( franchise) is gives service of issue of duplicate sim

to warid customers.warid customers can re issue the sim if they lost it.

Postpaid bill collection

Warid customers can pay their postpaid bill on the warid franchise MN

communication through credit, cash or debit card

Mini load to retailer

MN communication (warid franchise) is provide services to mini load of the

retailer of the warid.

Block the lost sim

Warid customers can block their lost sim from the warid franchise (MN

communication)

GPRS settings

Warid customers can activate their GPRS setting from the warid franchise.

Handset offer

Registration of sim

Warid customers can registered their new sim from warid franchise and they can

also change the ownership as well,

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International roaming

Share all your overwhelming Hajj experiences with your loved ones back home!

Warid offers amazing International Dialing rates for as low as Rs. 7.50+tax/min

on landlines in Saudi Arabia and with our free incoming SMS on International

Roaming, we’ll make sure you stay connected at the most affordable rates with

the most faithful connection in your hand!

Prepaid international roaming

You can now use your prepaid connection abroad. Warid aims to provide prepaid

international roaming at all major destinations.

Top Up on Roaming

When you go abroad it's always a good idea to top up your mobile phone before

you leave. But if you do need to top up from overseas, not a problem, Warid has

a solution for that too, all you need to do is go to the nearest participating retailer

or Warid’s website and buy your required chunk of minutes and you will be well

on your way to making your important calls again.

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Small Business ManagementPresented to: Sir. Sikander Aziz

You can use your Credit/Debit Card, and or cash to pay the retailer for your Top-

Up or go online. These options will allow you to top up via the Warid Top-Up

website from overseas just in case you run out of scratch cards or unable to do

balance share from someone back home.

Retailers are currently available at UAE, UK & USA. For all other destinations

Top Up can be done online.

That’s not it! We thought it would be a great idea to let people Top-Up their loved

ones’ cell phones from overseas!!

Now with Warid’s International Top-Up you can Top-Up your grand children’s

phone and talk to him/her for as long as your heart pleases. It’s

really simple yet extremely intimate. You can either make it a birthday present or

just a token of your love! Top-up your loved one’s minutes from overseas and

make their day!

Sms roaming

Warid is proud to have launched 'SMS Roaming' for the first time in Pakistan,

which facilitates you in staying in touch with your contacts and loved ones while

you roam around the world. You can send & receive SMS while traveling abroad.

Messages are sent instantly to your friends and family regardless of the day &

time, just as it would be back home.

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It provides a cost-effective means of communication by enabling SMS only. Pay

as low as Rs. 2,000 (refundable security deposit) and enjoy the most economical

roaming available in Pakistan. Our widespread IR coverage is now much more

affordable with the ease-of-use of two-way textual communication. Warid stands,

once again, a pioneer in providing quality services to our esteemed customers.

7- Marketing strategy

Market strategy is consist of following points

Advertisement

Advertisement through print media i.e news paper, electronic media i.e

television,radio,internet,and as well bill boards

Role of Personal Selling

Personal selling mean sale the warid products through the sale man which are

sale the warid products in the market.

Publicity and Public Relations

Open new outlets and franchises in different cities of pakistan

Distribution Channels of Warid

There are two types of distribution channel used by WARID TELCOM which are

followings

Direct Channel

As Warid telecom is on introduction stage it uses direct selling also.In this

channelcompany has large no. of sales of officers who meet persons and tell

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them about waridtelecom products.This sale force is totally committed towards

their work.They knowhow to sell the products to the customers.In future warid

telecom is planning to startdoor to door selling of their products.In the

introduction stage of its operations waridtelecom wants to provide all the things to

its customers at their door step.The directselling staff is highly trained and

motivated.They use their personal references,retailers, friends for selling

products.

Franchise Selling

Warid telecom is providing their brands to ultimate consumers through

franchises. Ithas a strong network of franchises all over the Pakistan.In Multan

there are 5franchises of Warid telecom they want to establish 7 franchises.In

franchises Waridtelecom brands are sold and commission is giver to

franchisee.The franchisee workaccording to the requirements of Warid

telecom.In order to provide best services totheir customer’s Warid telecom

monitor the working of franchisees time to time.Franchisees sell Warid brands

directly to the ultimate consumer or they can appointtheir own dealers in order to

save the product.Warid telecom provides technicaltraining to the staff of

franchisees.Warid telecom franchisees are in all the importantareas of Multan.So

for a Warid customer it is easy to get connection at any time

fromeverywhere.Warid telecom establishes franchisees in the important areas of

every city.

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Small Business ManagementPresented to: Sir. Sikander Aziz

8- Operational system

Distribution activity monitoring of franchises/distributors within the assigned

territory; Set channel footprint across the territory ... Managing systems and

compliances of franchises/distributors and retailers.

Market Coverage

Channel Structure

Logistics/Physical Distribution

9- Reporting system

The daily reporting system of MN communication is auto update to the franchisor

computers.Resolution of all system related issues with IT, reported by franchisee

to franchisor.

Management and coordination for RAN rollout- Participation in weekly internal

and external meetings with vendor and other stakeholders for timely target

delivery- Coordination with Vendors/subcon for projected and unprojected RAN

deliverables.- Escalation and possible resolutions for various problems during

RAN implementation- Swap and expantion of sites as per planning requirements-

Conducting telecom PATs

Including BTS, Access Transmission, BSC and PCU.- Participation in

RFI as per agreed specification of Macro, Micro and IBS sites,

Franchisee staff

The franchise staff is hired by franchisee .franchisee

(MN communication) is independent to take decision for recruiting selecting and

termination.

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Small Business ManagementPresented to: Sir. Sikander Aziz

10- Conclusion

10.1 General impression about the company

Warid telecommunication is the multinational telecom company and has numbers

of franchise in Pakistan.warid franchise is the successful small business in

Pakistan because warid have million of customers and have good repute in

telecommunication industry.

10.2 Future prospects

Future prospects of the warid is open his new franchises in different cities of

Pakistan and give different packages to franchisee to promote franchise

business.

11- Suggestions for improvement

Affordable security deposit for new franchisee

Increase their coverage area because it’s direct effect of new desired

franchisee who wants to become franchisee.

Warid telecom is offering cheap rates for its prepaid and postpaid

customers as

Gives compensations and benefit to franchisee

More staff to should be hired in some departments to meet the

requirements.

Compensation and benefits plans should be revised, as it can be used as

a very important tool to create motivation in employees.

There should be consistency of brand ambassadors, jingles, colors and

graphics in their print and electronic media ads to create strong brand

recognition.

There should be more decentralization and employees should be

encouraged for their ideas.

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Small Business ManagementPresented to: Sir. Sikander Aziz

Provide management skills

Training program

Low call rates

Free issue of duplicate sim to retain the customers

Provide tension free faculties/services

Follow rules and regulations which is set by PTA

(Pakistan telecommunication authority)

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