Wapple Mobile Internet and Mobile Web Development Tools - Premier Mobile Web Publishing Platform
-
Upload
wapple -
Category
Technology
-
view
3.745 -
download
2
description
Transcript of Wapple Mobile Internet and Mobile Web Development Tools - Premier Mobile Web Publishing Platform
Premier Mobile Web Publishing PlatformPresented by
Rich Holdsworth, CTO
Wapple
• We are a mobile web technology business–Platform–Build–Technology–Bespoke
Mobile Web vs. OS Apps
• Apps are temporary, the web is forever• We swap our phones every 12-18 months• How many PC operating systems have you
truly used?• Will iPhone users migrate to the next ‘big
thing’? What if it isn’t an iPhone?– New phones lose application dependant customers
Some applications prohibit use
• The friend with the pizza app pays• A reliant user won’t connect without the
app• Application updates are cumbersome
compared to dynamic Mobile Web sites* The exception is a custom application deployed to a
workforce!
Connection trends
• I am finding myself connecting via wi-fi more and more, Vodafone less and less
• Choosing mobile device over laptop and desktop more and more
• Only sites and services designed for Mobile web
• ‘Real’ websites are painful on even the smartest smartphones.
My Gut Feeling
• I made such a transition before• My landline used to be my preferred number• Now it is only there because I have Broadband• As more services work reliably on mobile we
will see a significant rise on browsing through mobile devices– But not so great through mobile carriers
Transcoding - Transchmoding
• Lets not mix up video and web transcoding– Video transcoding – good– Web transcoding - bad
• Show me a transcoded site that is any good• Transcoding does not honour the fundamental
difference between mobile and desk-based access• Creating specifically for mobile allows tailored
experiences
Continued...
• Computers are very bad at recognizing diverse visual patterns.– CAPCHA signup protection
• Would you trust an automated process to turn a book into a film?
Mobile Web
• The possibilities are limitless– Mobile internet presents an unrivalled opportunity
to connect with users wherever they are– You know this
• The Mobile Internet is NOT the Internet– Users browse the mobile internet with a different
purpose– Have you considered this?
Developing from scratch is difficult
• Tremendous variation between devices– Screen size– Markup– Quirks / bugs– Scrollbar– File formats– Downloads & delivery
Multiply that...
• Connection– Wireless– 3G– 2.5G– 2G
• Network– Streaming– DRM
Our values
•Wapple technology is–Easy–Fast–Affordable–Reliable
• Wapple Canvas–Complete mobile website design and
publishing platform–Web-based interface for creating advanced
sites–Easy to use point-and-click controls–Full mobile marketing tools
• Wapple Architect–WAPL: XML based mark-up language–WAPL makes ANY web application mobile
ready–Already acclaimed - .NET magazine
Web to Mobile
• Wapple Exhibit–Optimizes mobile site pages for EVERY
device (Canvas & Architect)–Dynamic device profiler and delivery
engine– Intelligent and organic–Preserves customer brand integrity!
Device Optimisation
Brands on Wapple
Summary
• Lets see how long the apps fad lasts• Expect increased browsing to mobile web
sites• Wapple is the solution for publishing
anything and everything to the worldwide mobile web audience