Want to Know How To Create Viral Content?
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Transcript of Want to Know How To Create Viral Content?
@antennasocial • antennasocial.ca
4 Pillarsof Sharable Content &
Storytelling Aug 30, 2016
1 08_30_4Pillars.key - August 30, 2016
@antennasocial
Viral Content = Social posts that have been
organically shared far beyond your fan-base.
3 08_30_4Pillars.key - August 30, 2016
@antennasocial
Provide amazing tips to make life easier. • Your audience is more likely to share
content that they think their friends will also find useful.
Be a thought leader for your niche. • Providing tips on a particular topic on
a consistent basis gives you credibility.
• Be both a curator and a trend-setter.
1) Be Helpful
6 08_30_4Pillars.key - August 30, 2016
@antennasocial
Pull on heartstrings and tickle funny bones.
• This is why cute kittens and puppy dogs rule the Internet.
Try to elicit: • Positive feelings. • Emotional complexity. • Nostalgia. • Surprise.
2) Be Emotional
9 08_30_4Pillars.key - August 30, 2016
@antennasocial
People just want to belong. • The Internet has given
people with unique interests a place to connect where location is not an obstacle.
• With language and visuals, make your audience feel like they belong to a special community or shared experience.
3) Create Belonging
13 08_30_4Pillars.key - August 30, 2016
@antennasocial
Bring a sense of wonder to someone’s day.
• People love to share stories that are bizarre, quirky, unbelievable, or even shocking.
4) Be Awe Inspiring
16 08_30_4Pillars.key - August 30, 2016
@antennasocial Video Link: fooddorks.com/the-big-blizzard-of-2013-newfoundland
18 08_30_4Pillars.key - August 30, 2016
@antennasocial
1. Be Helpful 2. Be Emotional 3. Create a Sense of
Community 4. Be Awe Inspiring Let’s look at big viral examples…
Antenna’s 4 Pillars of Sharable Content
20 08_30_4Pillars.key - August 30, 2016