Wanna Raise Money Online? Don't Forget About Email.

6/28/13 Footer 1

WANNA RAISE MONEY ONLINE? DON’T FORGET ABOUT EMAIL Practical ways to connect with supporters, activate donors, and raise money online.

www.bit.ly/npEXPERTS

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6/28/13 Farra Trompeter | www.BIgDuckNYC.com 2

Farra Trompeter Vice President, Big Duck

@farra | @bigduck

#npEXPERTS

#npEXPERTS | bigducknyc.com


What we’ll cover •  Why email? •  Four steps to use email to raise money •  Q & A


Why email?


Let’s start with why they give

http://www.nonprofitdonorengagement.com/CD_Nten_BenchmarkReport_Final.pdf

•  I believe in the cause [65%] •  I want to help make change happen [30%] •  I have friends/family who support it [20%] •  I know someone who has recvd services [19%] •  The charity asked for my help [18%] •  I want to set a good example [16%] •  I want to connect with others… [15%] •  I have recvd services from this org [12%]


… and where they want to hear from you

http://www.nonprofitdonorengagement.com/CD_Nten_BenchmarkReport_Final.pdf


53% of donors leave due to the charity’s lack of communication ~ Jay Love, Bloomerang

http://www.nonprofitmarketingblog.com/site/why_donors_stop_their_support image: archiexpo.com


Step 1: Collect emails


Ask for info—and use it

http://www.parentprojectmd.org


Invite them to join in-person


Be where they are

https://www.facebook.com/casefoundation


Step 2: Roll out the welcome mat


Step 3: Coordinate communication


http://www.fundraising123.org/node/863

Create an editorial calendar


http://www.ssireview.org/articles/entry/the_permanent_disruption_of_social_media

Diversify Calls-to-Action


Your emails should 1.  Clearly ask supporters to do something 2.  Give a reason to take the action – simply 3.  Feature someone they can relate to 4.  Connect to the look/feel of a landing page 5.  Make sense if it was forwarded


Step 4: Say thank you


Tell donors how gifts will help


Report back on results


Feature donors in emails


Q & A


Resources •  npEXPERTS ebook

https://www.blackbaud.com/nonprofit-resources/npexperts •  Big Duck blog

http://www.bigducknyc.com/blog •  Blackbaud: Charitable Giving Report

https://content.blackbaud.com/CharitableGivingReport.html

•  NTEN: Nonprofit Donor Engagement Benchmark Study http://www.nonprofitdonorengagement.com/CD_Nten_BenchmarkReport_Final.pdf


Contact Farra & Big Duck bigducknyc.com [email protected] facebook.com/bigduck twitter.com/bigduck twitter.com/farra


NPEXPERTS > DOWNLOAD THE FREE EBOOK

Connect with supporters, activate donors, and raise money online.

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-  Online marketing and fundraising -  Email communication -  Social media -  Mobile engagement

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Wanna Raise Money Online? Don't Forget About Email.

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