Wandr Focus Group Insights Report November & December 2015

Agenda Objective

Data Analysis Event Maps Session Responses Ideal Event App Traits

Recommendations

Pivoting the original objective adds more value to the Member relationship

Initial Objective

To conduct multiple focus group sessions to receive target market feedback on events/event-related behaviors

Value Added Objective

To analyze collected data, all in forms, to uncover actionable insights to be used to continue improving Wandr’s value proposition

Agenda Objective

Data Analysis Event Maps Session Responses Ideal Event App Traits

Recommendations

Event maps were deemed as unfruitful MAJORITY INSIGHTS

Vast majority of event maps began at home and ended at home

As number of stops increased, the odds of groups “splintering” increased

Frequent stops: Dinkytown Bars & Restaurants

Houses in Como

Apartments in Dinkytown

MINORITY INSIGHTS

• Transportation was important

• Food stops can occur both before and after events

• Average stop count: 4 stops/night

Agenda Objective

Data Analysis Event Maps Session Responses Ideal Event App Traits

Recommendations

Session responses held valuable insights for application improvements MAJORITY INSIGHTS

Interest is consistently peaked on Facebook but finalized through in-person meetings or messaging

Top Used Transportation: Walking Lightrail Bus Uber

Car is rarely used (parking and alcohol related issues)

Events are finalized around 5:00 – 7:00 pm the day of the event

Every group has a “nexus of influence”

MINORITY INSIGHTS

Chain of events: Event has been finalized

Select group members

Transportation

Attire

Attend event

Communication Channels: Pre-Event: Facebook, Twitter, Messaging

During/Post Event: Snapchat, Messaging

Event length is key leverage point

Agenda Objective

Data Analysis Event Maps Session Responses Ideal Event App Traits

Recommendations

Ideal Event App Traits presented straightforward app additions MAJORITY INSIGHTS

Ability to pre-determine transportation options and routes

Address of event, along with GPS directions and a picture of the location

Amount of Facebook friends in attendance/interested

Showcase key event traits Cost Alcohol availability & cost Event Attire Coat/Backpack check Food Weather conditions

MINORITY INSIGHTS

Ability to filter events by Category Public vs. Private

Party

Music & Food

Arts & Culture

“Plan of Attack”: geotag high priority locations

Agenda Objective

Data Analysis: Event Maps Session Responses Ideal Event App Traits

Recommendations

Several key recommendations should be implemented prior to the beta launch

Low Effort Medium Effort High Effort

Short Term

• Due diligence on all collected data • Key Event Trait Icons

• “Plan of Attack”

• Event Feed

Long Term

• Marketing Wandr through parties • Tailored Event List • Determine “nexus” of

target markets

Key Event Trait Icons “Plan of Attack” Tailored Event List

Create simple icons that inform the user on important event traits

Allow users to geotag locations on the map; enables lost group members to locate high priority events

Based off past events attended, users will receive a tailored list of events to attend

Thank you.