Walton company
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Transcript of Walton company
Welcome to our presentation
Group memberNusrat Jahan Farha 142011017
Israt Jahan 142011102
Shahnewaz bulbul 142011144
Ahsan habib 142011086
Sumit das 142011138
INTRODUCTION
• Its headquarters is situated at 10 Dilkusha C/A Dhaka-1000,Dhaka, Bangladesh. Has become a sensation all over Bangladesh and in the world of electronics, electrical and automobile industries.
• Is one of the highest taxpayers in Bangladesh and has a strong impact on the country's economy.
Walton as a Brand
• Walton brand is known at every household of the country.• ‘It’s Our Product’ (in Bangla: “ ”আমাদে�র পণ্য )—a major slogan
of the brand.• Walton has also been ranked as the 5th best brand among all
best local brands, while the 18th best brand among all local and foreign brands of Bangladesh.
HISTORY
• Was founded by S.M Nurul Alam Rezvi in 1977 as a trading company.
• Entered into the steel industry in late 1970s .
• Since the 2000s Walton has expanded towards electronics and automobiles
WALTON PRODUCTS
Upcoming product
Vision • Walton vision is “ AMADER PONNO” that means Walton ltd. Is
always there to help the customers get the full assistance of communications services in their daily lives.
• There are the 120 outlets different place in our country.
Mission• The company desires to provide the latest technology based
products with innovative design, excellent quality and many different models & capacities.
SERVICES & FUNCTIONS
• Is providing customers the latest technology based products, innovative design, and excellent quality with different models & capacities.
• Walton service network is the country’s only ISO 9001:2008 Standard Certified after sales service network.
Target Market (Local/Abroad)
•Walton Groups all targets local customers as well as international market•.•Specify market places according to the choice and needs of customers.
•Achieve a good position in international market.
Market segmentation
Market segmentation Geographic Segmentation: • City area: Walton is a conglomerate based in Dhaka,
Bangladesh. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Walton brand. The subsidiaries include Walton Motors, Walton Mobile and Walton Electronics.
Demographic segmentation:• The total targeted population is 10 million users.• There is an almost equal ratio between male & female users.• Ages from 18-51 are see to use Walton product.• Mid ages have great fun with the androids.
Market segmentation
Psychographic segmentation• Lifestyle: Walton has focuses on their customer’s lifestyle in
product, advertising.• Personality: Walton also focuses the personality of the status
oriented people including achievers.
Behavioral Segmentation: Buyers are divided on the basis their knowledge of attitude toward, use of response of product.•Use rate: Light, medium, heavy.•Loyalty status: None, medium, strong.•Attitude toward product: Positive , indifferent, negative , hostile.
Michal Porter’s Formulating methods :
•Low switching costs •A lot of customers with bargaining power•Newcomers use low prices to all act buyers•Must customers use the product in the same ways•Price competition among rivals is especially powerful.
Advertising policy
TV Advertisement
WALTON uses I; A.T.N Bangla; NTV and other Bangladeshi channels for their advertising purpose. Also maintaining a special program in Bangla Vision named “Walton Mobile Music Club”. WALTON Hi-tech Industries Ltd.
Newspaper
.
Three Major Newspaper‘Ittefaq’, ‘Bangladesh Pratidin’ and ‘prothom-Alo’ are used for their advertising purpose. In English version, they used ‘The Daily Star’and ‘New Age’ for placing advertisements. Also, they used other newspapers if required
Social sites
Walton understand that the future direct response
advertising occur through related social site. Walton concentrates in here to capture the most attraction from the customers
Billboard and posters
Billboard is the most important marketing tools to attract the potential consumers. People become aware of the brand. Very few numbers of Walton uses for advertising throughout the country.
Point of purchase
Consumer can purchase product in different outlet of Walton. Walton has a strong chain outlet all over the country. Potential consumers go there and purchase whatever they like.
According to the above picture we can see that when customers come to Walton center they warmly welcome them, behave friendly and introduce new products to them.
Main product
Market share
Market share
Refrigerator 13%
mobile 12.8%
AC 2%
Motorcycle 8%
Walton Refrigerator
Walton Refrigerator & Freezer ensures highest quality compressor, Condenser is made by 100% copper, which lasts for 20-30 years.
Competitors Refrigerator
LG Sony
Sharp Samsung
Competitors analysis
Walton mobile
Offers innovative and user-friendly mobile devices with elegant design, premium build quality, superior performance, customizable software with the latest Android operating system, and to bring high-end smart phones & making it affordable for customers.
Competitors Mobile Symphony Samsung
Competitors analysis
Walton microwave
Walton microwave and electric ovens are easy to use With simple features like one-touch controls and child lock protection. It is available in a variety of sizes and finishes. Walton microwaves and electrics contain a range of innovative features.
Competitors
Miacko LG
Sharp Samsung
Competitors analysis
Walton motorcycle
The motorcycles have become famous because of the special specification like mobile phone indicator, Digital gear display, Fuel location meter, Air shock absorber, Remote control, Hydraulic Brake, Anti-Theft lock and Alloy rim etc. Walton motorcycles are also fuel-efficient.
Competitors
CSR activities
Regulatory Compliance • Regulatory Compliance : Walton obeys international and
domestic policy
• pays full attention on updating rule of trend of business community.
• Established judgment or on-going important litigation.
CSR activities
Energy Consumption
• The major direct energy of Walton is electricity.
• he total usage of electricity in 2010 and 2012 is as below.
CSR activities
Water Consumption
• implementing the water-saving programs .
• eliminate water usage by daily control and employee training
• The total volume of 2015 is lower than the past years.
CSR activities
Greenhouse Gas Emissions
• takes the responsibility to eliminate the greenhouse gas
• Gas Emissions in 2010 and 2012 are as below
CSR activities
Corporate social responsibility Prize giving ceremony
CSR activities
Walton best example of flourishing local industries
• Plays a vital role in the country`s industrialization and making significant contributions to the economy.
• increasing national productivity and giving protection to the local industries.
• Equipped with latest technology of the world,
CSR activities
Walton general knowledge competition
Conclusion
Walton has become a company to be proud of in the export arena.Walton has truly redefined Bangladesh from being a consumer country to a producer country for home appliances.
THANK YOU