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  • Cohesion Case Analysis On

    Walt Disney Company 2007

    Submitted To:

    Sir Sohail Aslam

    Submitted By:

    Ruquia Batool Roll # 02

    Lubna Mueen Arbi 06

    Yasmeen Khan 33

    Jamshaid 47

    The Walt Disney Company,

    together with its subsidiaries,

    is a diversified worldwide

    entertainment company with

    operations in many business

    segments.

    This report is designed to gain

    knowledge and experience in

    preparation of The Strategy-

    Formulation Analytical

    Framework of Walt Disney

    Company. Report Contain

    current vision, mission, values,

    strategies matrixes,

    suggestion, implementations

    and projected financial

    statements.

  • Table of Contents Overview & History ...................................................................................................................................... 3

    VISION, MISSION AND VALUES ..................................................................................................................... 3

    Walt Disney Companys Strategies ............................................................................................................... 4

    S.W.O.T. Analysis Table ................................................................................................................................ 5

    Competitive Profile Matrix ........................................................................................................................... 6

    Walt Disney External Factor Evaluation ........................................................................................................ 7

    Internal factor matrix ................................................................................................................................... 9

    Internal-External (IE) Matrix ....................................................................................................................... 10

    SWOT Matrix.............................................................................................................................................. 10

    BCG Matrix for Disney ................................................................................................................................ 12

    Grand Strategy Matrix ................................................................................................................................ 13

    Space matrix Walt Disney ........................................................................................................................... 15

    QSPM MATRIX ........................................................................................................................................... 17

    RECOMMENDATIONS ................................................................................................................................. 19

    IMPLEMENTATION ..................................................................................................................................... 20

    EVALUATION AND CONTROL ...................................................................................................................... 21

    Projected Financial Statements .................................................................................................................. 22

  • Overview & History

    The Walt Disney Company is founded on October 16, 1923 by Walt Disney and his brother Roy as

    a small cartoon animation studio, is a leading American diversified multinational entertainment and

    mass media conglomerate, headquartered in Burbank California. After the great struggle and debut

    of Mickey Mouse the company turned around. Now headed by Robert A. Iger Disney is one of the

    largest entertainment corporations in the world with approximately 166,000 employees and annual

    revenues approaching the $45 billion mark.

    For eight decades, Walt Disney has entertained people around the world with its different products

    theme parks, resorts, cruises, movies, TV shows, radio programming, and memorabilia. In start the

    company established itself as a leader in the American animation industry then it diversified itself

    into live-action film production, television and travel. The company went public in 1940 and was

    Re incorporated under its current name in 1986 and expanded operations and also started divisions

    focused on theatre, radio, music, publishing and online media.

    VISION, MISSION AND VALUES

    VISION

    To make people happy.

    MISSION

    The Walt Disney Company's objective is to be one of the world's leading producers and providers

    of entertainment and information, using its portfolio of brands to differentiate its content, services

    and consumer products. The company's primary financial goals are to maximize earnings and cash

    flow, and to allocate capital toward growth initiatives that will drive long-term shareholder value.

    VALUES

    Values make our brand Stand Out:

    Innovation

    o We follow a strong tradition of innovation.

    Quality

    o We strive to follow a high standard of excellence.

    o We maintain high-quality standards across all product categories.

    Community

    o We create positive and inclusive ideas about families.

    o We provide entertainment experiences for all generations to share.

  • Storytelling

    o Every product tells a story.

    o Timeless and engaging stories delight and inspire.

    Optimism

    o At the Walt Disney Company, entertainment is about hope, aspiration and positive

    resolutions.

    Decency

    o We honor and respect the trust people place in us.

    Walt Disney Companys Strategies Horizontal Integration

    Walt Disney Company acquired Marvel Entertainment to strengthen its brand portfolio. Just as the

    2006 acquisition of Pixar that brought the incredible talented team of artists and writers behind such

    award-winning and commercially successful films as Ratatouille, Wall-E and Up, Marvel can bring

    long-lasting value to Disney.

    Market Development

    Disney open world-class theme park in last November with Chinese In a new joint venture. This

    innovative approach extends to retail as well. Last year the company opened 19 newly designed

    Disney Stores around the world.

    It is also expanding original programming at home and abroad. Disney focused on what kids and

    tweens want to see and hear and this becomes a great source of talent and creative ideas for the

    Company. Its also become a very effective global ambassador. Last year, Disney Channel

    expanded its market in Japan, Russia and Ukraine and launching a new joint-venture local language

    channel in South Korea.

    Related Diversification

    Disney also focused diversification for years and the company covers a wide array of products and

    services. It always tries to practice effective economies of scale in production. Like the latest cruise

    ship, The Disney Dream, a beautiful craftsmanship, uses technology in all kinds of interesting ways

    to make the passenger experience more enjoyable.

    Globalization

    Walt Disney Products and Services are found all over the world in different forms and areas.

    Disney has focused on growth internationally in the last few years. The companys recent focus has

    been on establishing the foundations for long-term growth in the emerging markets of Latin

    America, Russia, India and China. Recently more focus has been placed on Japan, Europe, the

  • Middle East and Africa, where the company is well established, yet there is substantial room for

    growth .

    Proposed Vision

    Walt Disney strives to be the worlds most famous entertainment provider company by creating

    innovative and complete brand portfolio and an amazing experience for individual of all ages.

    Proposed Mission

    Our Mission is to be one of the worlds leading entertainment and information producer and

    provider, from parks to network media, and website for all ages. By remaining committed to

    balancing environmental stewardship with its corporate innovative goals and operations by using

    advance technology in all unique brands throughout the world for individuals. Which would

    produce financial rewards to our shareholders. In everything we do, we try to contribute to our

    communities by giving them the best experience.

    S.W.O.T. Analysis Table

    STRENGTHS

    Strong diversification.

    Responsiveness to markets.

    Brand recognition/ loyalty.

    Vast size of operations.

    Largest worldwide licensor of character based merchandise.

    Global standardization.

    Well established divisions.

    Increasing trends in overall revenues and profits.

    Wide and unique portfolio

    Innovative entertainment business

    Strong customer service

    Strong Media Networks and Broadcasting division

    WEAKNESSES

    High costs. o Sunk costs. o Costs of entertainment

    production.

    Frequent change in top management positions.

    Parks and Resorts are not easily accessible leading to a costly trip for

    visitors.

    Parks and Resorts success unpredictable.

    o Travel trends o Leisure time o Seasonal

    Large R & D

    Large risk factor

    Negative impact on childrens mind

    OPPORTUNITIES

    Growth through further diversification.

    International growth and new