Walt Disney's Magical Approach to Big Data
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Transcript of Walt Disney's Magical Approach to Big Data
Big Data Meets Walt Disney's Magical Approach
Mark van Rijmenam Founder Datafloq Twitter: @vanrijmenam
Big Data Strategist
International Keynote Speaker Author Think Bigger
Agenda Accelerated Change Walt Disney The MyMagic+ initiative
There was 5 Exabytes of information created between
the dawn of civilization through 2003, but that much
information is now created every 2 days and the
Pace is Increasing
Accelerated change is the only constant
Well, Walt Disney took the right approach…
A Supreme Magical Entertainment Experience
Walt Elias Disney: First cartoon in 1923
Steamboat Willie: first appearance of Mickey Mouse - 1928
1940: Release of the movie Fantasia
1955: opening of 1st Disneyland in California
1971: opening Walt Disney World Florida – the world’s most visited vacation resort:
52 million visitors annually
2006: Walt Disney buys Pixar for $ 7,4 billion
27 themed resorts
9 non-Disney hotels
4 theme parks
2 water parks 4 golf courses
2 miniature golf courses
1 camping resort
1 shopping mall
1 ESPN Sports complex
Walt Disney World Resort is BIG – 111 km2
2013: Introduction of the MyMagic+ system: a $ 1 billion Big Data system
MyMagic+ - A Multi-Channel, Multi-Platform Digital Experience Initiative
ARevolu)onaryDevicethatenablescustomersto: Enterthepark Unlockhotelroomdoors Payatshopsandrestaurants BerecognizedbyDisneyCharacters Priorityaccesstoexperiences
Fully customizable and personal
The Wrist band:
Waterproof RFID chip
2.4GHz transmitter
$ 12.95
Walt Disney collects a lot of data As much data as Scrooge McDuck has money
A Data Management Platform based on Hadoop, Cassandra and MongoDB to process, analyze and visualize all data
Source:Clouderapresenta1on
Making Magic
with Digital Technologies
Key Digital
Levers Deployed by
Disney Source:CapgeminiConsul1ng
Data mining enables
Disney to understand
past behavior and make
personalized offers using predictive analytics Source:CapgeminiConsul1ng
80.000 cast members
have 240.000 shifts and
they need to be at the right
place and time serving
the right customer Source:CapgeminiConsul1ng
70.000 employees
trained 28.000 hotel rooms with RFID and scanners installed
across the parks Source:CapgeminiConsul1ng
Disney strives to find new ways for its
customers to digitally interact:
High-tech kiosks
Source:CapgeminiConsul1ng
4 key Ingredients How Disney
Delivers a Magical Big Data
Experience
Source:CapgeminiConsul1ng
Jack Dorsey Executive Chairman Founder of Twitter
Sheryl Sandberg Member of the Board
COO Facebook
John Chen Member of the Board
CEO Blackbery
Walt Disney has very digital-savvy leadership
“I really believe the company should
look at technology as a friend”
Bob Iger - CEO
The Disney Analytics & Optimization Summit: Sharing and exchanging insights & ideas
Disney Research: collaboration with academic labs Disney Accelerator: supporting startups 15 weeks
Disney’s MyMagic+
initiative is a $ 1 billion
investment in the future
Source:CapgeminiConsul1ng
“Analytics helped improve Disney’s
accuracy in managing labour
resources at its parks by 20%”
Bob Iger - CEO
“Disney’s call centre analytics project paid for
itself ‘10 times over’ in the first year of
operation”
Bob Iger - CEO
“The MyMagic+ initiative helped
Disney accommodate 3000 additional
daily visitors”
Bob Iger - CEO
“Disney’s store designs, including
usage of digital kiosks, helped it boost sales and
profit margins by 20%”
Bob Iger - CEO
Collecting different data sources, from social media data to structured GPS data
Data is received and analyzed in real-time and enables personalized offers to the customer
With 100 million annual potential users, Walt Disney creates massive amounts of data
A Data Management Platform using Hadoop, Cassandra & MongoDB ensures data governance
Thanks to data from a wide variety of sources, they understand the context and can act upon
BI helps Disney to improve their parks, services and products to offer the best experience
A $ 1.000.000.000 investment, but with a BIG Return on Investment
The possibilities of Big Data are endless
Thank you!
@vanRijmenam
https://datafloq.com
Available on Amazon