Walt Disney: Where Dreams Come True
-
Upload
sourabh-das -
Category
Entertainment & Humor
-
view
67 -
download
1
Transcript of Walt Disney: Where Dreams Come True
![Page 1: Walt Disney: Where Dreams Come True](https://reader033.fdocuments.in/reader033/viewer/2022051501/5880c0a41a28abba3b8b581b/html5/thumbnails/1.jpg)
![Page 2: Walt Disney: Where Dreams Come True](https://reader033.fdocuments.in/reader033/viewer/2022051501/5880c0a41a28abba3b8b581b/html5/thumbnails/2.jpg)
Walt Disney & Roy Disney formed an entertainment company in 1923 .
![Page 3: Walt Disney: Where Dreams Come True](https://reader033.fdocuments.in/reader033/viewer/2022051501/5880c0a41a28abba3b8b581b/html5/thumbnails/3.jpg)
The Disney brand has always been synonymous with trust, fun, and quality entertainment for entire family .
![Page 4: Walt Disney: Where Dreams Come True](https://reader033.fdocuments.in/reader033/viewer/2022051501/5880c0a41a28abba3b8b581b/html5/thumbnails/4.jpg)
So what made it so successful ?
![Page 5: Walt Disney: Where Dreams Come True](https://reader033.fdocuments.in/reader033/viewer/2022051501/5880c0a41a28abba3b8b581b/html5/thumbnails/5.jpg)
PROVIDE A PROMISE, NOT A PRODUCT
The idea came from his daughter, when she was riding a carousal. His wife once asked, “Why do you want to build an amusement Park ? They’re so dirty.” Walt replied, “That’s the point. Mine won’t be.” From day one, Disney has focused on “the experience” as a key component to increasing the value of its parks.
![Page 6: Walt Disney: Where Dreams Come True](https://reader033.fdocuments.in/reader033/viewer/2022051501/5880c0a41a28abba3b8b581b/html5/thumbnails/6.jpg)
ALWAYS EXCEED CUSTOMERS’ EXPECTATIONS
One of the reasons the Disney tradition stands the test of time is that Walt Disney was more critical of his creations than anyone else could ever possibly be. He was a relentless perfectionist with a keen eye for detail, often forcing projects to go over budget and past deadline because he wasn’t satisfied with the finished product.
![Page 7: Walt Disney: Where Dreams Come True](https://reader033.fdocuments.in/reader033/viewer/2022051501/5880c0a41a28abba3b8b581b/html5/thumbnails/7.jpg)
PURSUE YOUR PASSION, AND THE MONEY WILL FOLLOW
Walt Disney went bankrupt more than once, leveraging everything he had in terms of assets in order to build his studio, his films and his dreams. His vision was constantly growing.
![Page 8: Walt Disney: Where Dreams Come True](https://reader033.fdocuments.in/reader033/viewer/2022051501/5880c0a41a28abba3b8b581b/html5/thumbnails/8.jpg)
STAY TRUE TO YOUR COMPANY’S MISSION & VALUES
Walt Disney was famous for saying, “I hope that we never lose sight of one thing — that it was all started by a mouse.”
![Page 9: Walt Disney: Where Dreams Come True](https://reader033.fdocuments.in/reader033/viewer/2022051501/5880c0a41a28abba3b8b581b/html5/thumbnails/9.jpg)
DIFFERENTIATE YOUR OFFER
Every facet of Disney’s operation is unique. Disney theme park creating a dream vacation.
![Page 10: Walt Disney: Where Dreams Come True](https://reader033.fdocuments.in/reader033/viewer/2022051501/5880c0a41a28abba3b8b581b/html5/thumbnails/10.jpg)
LEAD BY EXAMPLE & DELEGATE
Walt Disney was the artist who originally sketched Mickey Mouse, as well as several of the other iconic Disney characters. He hired reliable men and women who understood his vision and trusted them to translate that vision to others.
![Page 11: Walt Disney: Where Dreams Come True](https://reader033.fdocuments.in/reader033/viewer/2022051501/5880c0a41a28abba3b8b581b/html5/thumbnails/11.jpg)
DEFY CONVENTION
It was show biz insiders telling him no one would ever sit still for a feature-length animated film. Others saying Walt was crazy for buying acres and acres of murky swampland in central Florida.
![Page 12: Walt Disney: Where Dreams Come True](https://reader033.fdocuments.in/reader033/viewer/2022051501/5880c0a41a28abba3b8b581b/html5/thumbnails/12.jpg)
LEAVE BEHIND SOMETHING TO GROW
According to one historian , “The true measure of a man’s greatness is what he’s left behind to grow.” Disney world even didn’t open its gates until nearly five years after Walt Disney’ s death.
![Page 13: Walt Disney: Where Dreams Come True](https://reader033.fdocuments.in/reader033/viewer/2022051501/5880c0a41a28abba3b8b581b/html5/thumbnails/13.jpg)
Disney consists of five business segments:
Studio Entertainment Parks and Resorts Consumer products Media Networks Interactive Media
![Page 14: Walt Disney: Where Dreams Come True](https://reader033.fdocuments.in/reader033/viewer/2022051501/5880c0a41a28abba3b8b581b/html5/thumbnails/14.jpg)
![Page 15: Walt Disney: Where Dreams Come True](https://reader033.fdocuments.in/reader033/viewer/2022051501/5880c0a41a28abba3b8b581b/html5/thumbnails/15.jpg)
Disney infinity gaming platform: It allowed consumers to play with many of Disney characters.
![Page 16: Walt Disney: Where Dreams Come True](https://reader033.fdocuments.in/reader033/viewer/2022051501/5880c0a41a28abba3b8b581b/html5/thumbnails/16.jpg)
What does Disney do best to connect with its core consumers ? Disney used emerging technologies to connect with customers, this help customers to be served more easier and entertainingly . From 1980s it adopted strategy to reach older audience, now its market consists of all ages and culture. Disney organizes different type of events for customers.
![Page 17: Walt Disney: Where Dreams Come True](https://reader033.fdocuments.in/reader033/viewer/2022051501/5880c0a41a28abba3b8b581b/html5/thumbnails/17.jpg)
What are the risks and benefits of expanding the Disney brand in new ways ? It is Disney policy to always seeking for exploring and expanding its makes. They themselves invest in the areas such as theme parks, movies, … This helps the company to bring more revenues and profits.
![Page 18: Walt Disney: Where Dreams Come True](https://reader033.fdocuments.in/reader033/viewer/2022051501/5880c0a41a28abba3b8b581b/html5/thumbnails/18.jpg)
So what now ?
![Page 19: Walt Disney: Where Dreams Come True](https://reader033.fdocuments.in/reader033/viewer/2022051501/5880c0a41a28abba3b8b581b/html5/thumbnails/19.jpg)
![Page 20: Walt Disney: Where Dreams Come True](https://reader033.fdocuments.in/reader033/viewer/2022051501/5880c0a41a28abba3b8b581b/html5/thumbnails/20.jpg)
SUMMERY
![Page 21: Walt Disney: Where Dreams Come True](https://reader033.fdocuments.in/reader033/viewer/2022051501/5880c0a41a28abba3b8b581b/html5/thumbnails/21.jpg)
DISCLAIMERCreated by Sourabh Das, SVNIT Surat , during a marketing internship by Prof. Sameer Mathur, IIM Lucknow.