Revolutionize your

communications culture

through community engagement

Julie Faulstich Michele Levy

Assistant Head of School Chief Marketing Officer

March 2012

What are your challenges?

An endless (fulfilling) journey

• Start with the right structure

• Know where the bus is heading

• Make it everyone’s job

• Lessons learned along the way

First…some context

World-class artistic training, rigorous college-prep academics

• Academic classes: 8 am - 2 pm

• Arts programs: 2 pm til….

Dance, Creative Writing, Music, Theater, Visual Art

• Community Dance Academy

• Summer programs

Almost 300 students

• 70% boarding, 30% day

• 30% of boarding are international

Start with the right structure

Communications

Department

Start with the right structure

Integrated

Marketing

Communications

Team

Dev

elo

pm

en

t

Ad

mis

sio

ns

Stu

de

nt

Life

Co

mm

un

ity

Pro

gram

Perhaps most important…

The special sauce

“Sprinkled among every walk of life…

are a handful of people with a

truly extraordinary knack of

making friends and acquaintances.

They are Connectors.”

- Malcolm Gladwell, The Tipping Point

Know where the bus is headed

Make it everyone’s job

Lessons learned along the way

Find your

early adopters

Content management is not all it’s

cracked up to be…

At the end of the day…

it’s about what works

Questions?