CLP Colonial Properties Trust March 2010 Presentation Slides Deck
Walmart CLP Presentation
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Transcript of Walmart CLP Presentation
![Page 1: Walmart CLP Presentation](https://reader031.fdocuments.in/reader031/viewer/2022022419/587551161a28ab00528b46cb/html5/thumbnails/1.jpg)
![Page 2: Walmart CLP Presentation](https://reader031.fdocuments.in/reader031/viewer/2022022419/587551161a28ab00528b46cb/html5/thumbnails/2.jpg)
Kettle Chip
![Page 3: Walmart CLP Presentation](https://reader031.fdocuments.in/reader031/viewer/2022022419/587551161a28ab00528b46cb/html5/thumbnails/3.jpg)
Fettle Kettle Madelyn Box
Lauren Schofield
Harry Woosley
![Page 4: Walmart CLP Presentation](https://reader031.fdocuments.in/reader031/viewer/2022022419/587551161a28ab00528b46cb/html5/thumbnails/4.jpg)
Packaging Design
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Packaging Design
Front Back
Fettle: state or condition of heal th,
fitness, wholeness, spirit, or form
Our mission is derived from our
name Fettle which is the state or
condition of health, fitness,
wholeness, spirit, or form. We got
our start on the idea that your
favorite snack should be good
for you. No one should have to
give up a snack they love be -
cause of harsh ingredients or
unwanted extras. We have
stripped down the Kettle Chip to
just its delicious base. Potatoes,
peanut oil, and seasoning is all
we need to make the perfect
snack. At Fettle Kettle we strive
to provide the best snack to
fulfill your wish to be in "fine
fettle".
O U R STO RY
Shearer's Snacks
100 Lincoln Way East,
Massillon, Ohio 44646
Copyright Shearer's
Snacks All Rights
Reserved
Tr y al l t he fl avor s! Ci l a n t r o -Li me P i c o d e Gu a c
Sa l t & Cr a c k e d Pe ppe r So u t h e r n BBQ
N a sh v i l l e H o t Ch i c k e n
![Page 6: Walmart CLP Presentation](https://reader031.fdocuments.in/reader031/viewer/2022022419/587551161a28ab00528b46cb/html5/thumbnails/6.jpg)
Brand Story
![Page 7: Walmart CLP Presentation](https://reader031.fdocuments.in/reader031/viewer/2022022419/587551161a28ab00528b46cb/html5/thumbnails/7.jpg)
Promotion: Social Media
![Page 8: Walmart CLP Presentation](https://reader031.fdocuments.in/reader031/viewer/2022022419/587551161a28ab00528b46cb/html5/thumbnails/8.jpg)
Promotion: Social Media Cont.
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Promotion: Social Media Cont.
![Page 10: Walmart CLP Presentation](https://reader031.fdocuments.in/reader031/viewer/2022022419/587551161a28ab00528b46cb/html5/thumbnails/10.jpg)
Promotion: Walmart Ads
Weekly Online Advertisements
![Page 11: Walmart CLP Presentation](https://reader031.fdocuments.in/reader031/viewer/2022022419/587551161a28ab00528b46cb/html5/thumbnails/11.jpg)
Placement: In-Store
Chip AisleEnd-Caps or Side-Stacks
![Page 12: Walmart CLP Presentation](https://reader031.fdocuments.in/reader031/viewer/2022022419/587551161a28ab00528b46cb/html5/thumbnails/12.jpg)
Placement In-Store Cont.
Bright Ideas (Samples)Promotional Stands
![Page 13: Walmart CLP Presentation](https://reader031.fdocuments.in/reader031/viewer/2022022419/587551161a28ab00528b46cb/html5/thumbnails/13.jpg)
Pricing
Fettle Kettle: $2.65
Lays: $2.68
Kettle Brand: $2.98
Cape Cod: $2.72
*All prices are based off an 8 ounce bag
![Page 14: Walmart CLP Presentation](https://reader031.fdocuments.in/reader031/viewer/2022022419/587551161a28ab00528b46cb/html5/thumbnails/14.jpg)
Financial Impact
$
![Page 15: Walmart CLP Presentation](https://reader031.fdocuments.in/reader031/viewer/2022022419/587551161a28ab00528b46cb/html5/thumbnails/15.jpg)
Brandon Clark
Conner Dracos
Tristan Dopyera
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Packaging DesignFront Back
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Promotion: Social Media
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Promotion: Contests
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Promotion: Mad Lib
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Promotion: Low Cost Marketing
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Place
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Place: In-Store
![Page 23: Walmart CLP Presentation](https://reader031.fdocuments.in/reader031/viewer/2022022419/587551161a28ab00528b46cb/html5/thumbnails/23.jpg)
Pricing
Bag Size (oz.) Price / Bag ($) Price / oz. (¢) Mkt. Share (%)
Lay’s 8.0 2.68 33.5 50.7
Cape Cod 8.5 2.72 32.0 17.9
Kettle Brand 9.0 2.98 35.1 10.5
Fresh Kut 8.0 2.58 32.3 -
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Financial Impact
$
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Questions?
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Craft Soda
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Bearded Oak
Team 1William Blair
Shannon Carroll
Beth Mask
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Bearded Oak
Colors: Earthy- Burgundy, Hunter
Green, Navy Blue, Purple
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Packaging Design
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Flavor Names
Gnarled Roots Root Beer
Campfire Cola
Backcountry Briar Cream Soda
Honeysuckle Nectar Agave Lime
Grizzled Woods Orange Cream
![Page 31: Walmart CLP Presentation](https://reader031.fdocuments.in/reader031/viewer/2022022419/587551161a28ab00528b46cb/html5/thumbnails/31.jpg)
Promotion: Social Media
![Page 32: Walmart CLP Presentation](https://reader031.fdocuments.in/reader031/viewer/2022022419/587551161a28ab00528b46cb/html5/thumbnails/32.jpg)
Promotion Timeline
March 25 –Product Arrival
March 28 –Social Media
Coverage
April 14 –Global Green
April 18 - MABD
April 25-29 -Relay
May 9-13 –Establish
Bearded Oak Social Media
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Promotion: Charity
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Message
91% are likely to switch
Social Media
Care about the brand and the charity
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Pricing Strategy
Boylan’s Soda Yuengling & Sons Jones Soda
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Pricing Strategy Cont.
Premium Pricing Strategy
Penetration Pricing Strategy
Offer our soda for $0.062/ fl oz
Retail price of $.5.99 for an 8 pack of 12 fl oz
cans
![Page 37: Walmart CLP Presentation](https://reader031.fdocuments.in/reader031/viewer/2022022419/587551161a28ab00528b46cb/html5/thumbnails/37.jpg)
Place: In-Store
Objective: To place our craft soda in a location that will maximize sales
Soda AisleSampling
StandGeographical
Placement
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Place: In-Store Cont.
Soda Aisle
• Middle of aisle
• End cap
Product Position
• Eye level
• Middle of Shelf
Number of Facing
• More items will increase sales
![Page 39: Walmart CLP Presentation](https://reader031.fdocuments.in/reader031/viewer/2022022419/587551161a28ab00528b46cb/html5/thumbnails/39.jpg)
Sampling Stand
Product Exposure
Banner with logo
Call outs
Sign with aisle
location
Display all
Flavors
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Store Placement
Store Placement
Local Product
Trendy
Natural
Suburban Neighborhoods
503 Walmart Stores
![Page 41: Walmart CLP Presentation](https://reader031.fdocuments.in/reader031/viewer/2022022419/587551161a28ab00528b46cb/html5/thumbnails/41.jpg)
Financial Impact
$
![Page 42: Walmart CLP Presentation](https://reader031.fdocuments.in/reader031/viewer/2022022419/587551161a28ab00528b46cb/html5/thumbnails/42.jpg)
Bearded Oak
Team 2Andrew Barnes
Shawn Mulligan
Katlyn Pauvlik
![Page 43: Walmart CLP Presentation](https://reader031.fdocuments.in/reader031/viewer/2022022419/587551161a28ab00528b46cb/html5/thumbnails/43.jpg)
Packaging Design
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Brand Story
![Page 45: Walmart CLP Presentation](https://reader031.fdocuments.in/reader031/viewer/2022022419/587551161a28ab00528b46cb/html5/thumbnails/45.jpg)
Flavor Names
Root 66
Maple Cola
Orange Dream
Cedar Cream
Agave Nectar
![Page 46: Walmart CLP Presentation](https://reader031.fdocuments.in/reader031/viewer/2022022419/587551161a28ab00528b46cb/html5/thumbnails/46.jpg)
Charity
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Promotion: Social Media
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Promotion: In-Store
Costco is the leader in this space; their data suggests some products experience a 2000% sales boost.
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Place: In-Store
![Page 50: Walmart CLP Presentation](https://reader031.fdocuments.in/reader031/viewer/2022022419/587551161a28ab00528b46cb/html5/thumbnails/50.jpg)
Competitors’ Prices
Product Price Ounces Price/Fl. Oz.
Jones Soda Cans $4.99 8 - 12oz cans $0.05/Fl. oz.
Jones Pure Cane
Soda$3.99 4 - 12oz cans $0.08/Fl. oz.
Reed’s Original
Ginger Brew$4.99 4 - 12 oz. bottle $0.10/Fl. oz.
DEWshine Bottles $3.99 4 - 12oz bottles $0.08/Fl. oz.
Appalachian
Brewing Co. Root
Beer
$5.98 6 - 12oz bottles $0.08/Fl. oz.
$3.98
![Page 51: Walmart CLP Presentation](https://reader031.fdocuments.in/reader031/viewer/2022022419/587551161a28ab00528b46cb/html5/thumbnails/51.jpg)
Financial Impact
$386,214.26
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Questions