Walmart advertises with Affinity.com
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TRANSACTIONS WITH A 90% SALES CONFIRMATION RATE within 3 months. 48,000 OBJECTIVE Generate Online Sales for various Electronics Deals/Offers available at Walmart's expansive online shopping portal for Brazil. This required Affinity to run multiple, precisely targeted Pay- Per-Click ad campaigns across our network of Premium In- Text Publishers & Cherry-picked Syndication Channels to attract the highest quality of traffic. OUR APPROACH We ran a combination of Geo, Category and Keyword targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions on a Cost-Per-Action (CPA) basis These campaigns were contextually targeted at web users (across cities in Brazil) browsing online content related to Electronics across Affinity’s In-Text Publisher Network Campaigns were targeted to an extensive list of 10,000+ keywords related to various electronics deals/offers available at Walmart with an individual landing page for each keyword Day Parting was extensively used. Ads would only be served during the identified high activity/traffic hours of the day in Brazil to maintain high conversion rates All the campaign parameters (Keywords, Categories, PPC Bids, Traffic Sources, etc.) were constantly optimized by Affinity’s dedicated Account Managers to achieve the campaign objectives BRAND RESULTS Walmart, one of the world’s most valuable companies, is the largest retailer in the world. Walmart’s expansive online shopping portal for Brazil advertises with Affinity to generate online sales. Affinity's Innovative Pay-Per-Click (PPC) Network delivered CASE STUDY affinity.com Follow us on
Transcript of Walmart advertises with Affinity.com
TRANSACTIONS WITH A 90%SALES CONFIRMATION RATE within 3 months.
48,000
OBJECTIVE
Generate Online Sales for various Electronics Deals/Offers
available at Walmart's expansive online shopping portal for
Brazil.
This required Affinity to run multiple, precisely targeted Pay-
Per-Click ad campaigns across our network of Premium In-
Text Publishers & Cherry-picked Syndication Channels to
attract the highest quality of traffic.
OUR APPROACHWe ran a combination of Geo, Category and Keyword targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions on a Cost-Per-Action (CPA) basis
These campaigns were contextually targeted at web users (across cities in Brazil) browsing online content related to Electronics across Affinity’s In-Text Publisher Network
Campaigns were targeted to an extensive list of 10,000+ keywords related to various electronics deals/offers available at Walmart with an individual landing page for each keyword
Day Parting was extensively used. Ads would only be served during the identified high activity/traffic hours of the day in Brazil to maintain high conversion rates
All the campaign parameters (Keywords, Categories, PPC Bids, Traffic Sources, etc.) were constantly optimized by Affinity’s dedicated Account Managers to achieve the campaign objectives
BRAND
RESULTS
Walmart, one of the world’s most valuable companies, is the largest
retailer in the world. Walmart’s expansive online shopping portal for
Brazil advertises with Affinity to generate online sales.
Affinity's Innovative Pay-Per-Click (PPC) Network delivered
C A S E S T U D Y affinity.com
Follow us on
