WALMARTTEAM - 3

Krishan Kamal Joshi(912)Lakshay Mehra(913)Lalitha Kumari(914)

Lovey Chauhan(915)Megha Indra(916)

Introduction

• Biggest private employer

• Found by Samuel Walton in 1962

• Saving people money so that they can live better

• Head quartered Bentonville, Arkansas, US

History

• 1980, first sam’s club opened• 1987, installed the largest private satellite communication system• 1988, first supercenter opened in Washington • David Glass was the CEO by then• 1990, nations no. 1 seller• 1992, saving people money concept• 2014, Doug McMillon succeeded Mike Duke as CEO

Mission And Vision

"We save people money so they can

live better."“If we work together, we’ll lower the cost of living for everyone…

we’ll give the world an opportunity to see what it’s like to save and have a better life.”

Culture And Values

Open Door Policy

Sundown Rule

Grass Roots Process

3 Basic Beliefs and Values

Culture And Values

10-Foot Rule

Servant Leadership

Wal-Mart Cheer

Management structure

• Commit to your business.• Share your profits with all your business partners and treat them as partners.• Motivate your partners. Money and ownership alone aren’t enough• Communicate everything you possibly can to your partners.• Appreciate everthing your associates do for your business.• Celebrate your success.• Listen to everyone in your company and figure out ways to get them talking.• Exceed your customer’s expectation.• Control your expenses better than your competition.• Swim upstream. Go the other way. Ignore the conventional wisdom.

Well Organized Hierarchy

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f Sto

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General Manager

Co Manager

Assisstant Manager

Support Manager

COS, CSM

CASHIER/ Sales Associate

Categories of divisional Structure

• Product Structure

• Market Structure

• Geographic Structure

Future Plans

• Improve the Customer Experince

• Beat Competitors on price

• Expand the product Assortment

Products And Services

Walmart Store U.S.

Discount Stores Super Centres Neighbourhood Market Walmart Express

Products And Services

Walmart Private Labels

Sam’s Choice Great Value Equate Price First Others

Products And Services

Sam’s Club Global E-commerce

The Walmart Money Centre Logistics

Walmart Realty

Walmart Studio Service

Entertainment

Market Competitors

Domestic Competitors• Target

• Kmart

• Costco

• Dollar General Corporation

Other Retailers• Safeway in groceries

• Best Buy (BBY) in consumer electronics

• Macy's in apparel and home decor.

International Competitors

• Britain's Tesco

• France's Carrefour

• Germany's Metro.

• Creating value for money for the average consumer by focusing on low prices.

• Achieve higher sales volumes by keeping sales prices lower than his competitors by reducing his profit margin.

• Competing on value

Unique Selling Proposition

Marketing Strategy

• Incredibly low prices they offer products for• Offering small additions to your customers purchaseLow Prices

• Extremely easily accessible – thousands of stores all around the world.

• Online Stores – can contact 24hours/day.Easily Accessible

• Offers all type of products.Appeal to Many

Marketing Strategy

Social Media Campaigns:

• One of the best type of marketing due to consistent results.

Two best media marketing strategies:

• Blogging

• Video Sharing (YouTube) and then linking those content posts with your social networking profiles such as Facebook , google+ , twitter , Instagram etc; to promote products and services.

Marketing Strategy

Neighborhood Market

• The average store is about 20% the size of a Su-percentres.

• Wal-Mart has about 400 Neighbourhood Markets, compared with more than 3,300 Supercentres..

• Big box stores are becoming irrelevant;

• The Neighbourhood Markets are primarily in urban areas.

Technical Innovations

• RFID- (radio frequency identification)

• Point of Sale (POS) system

• K-Mart

Technical Innovations

Global Connection• 2007 - launches Site to Store service, enabling online customers to pick up merchandise in

stores.• www.Walmart.com

Mobile Application• Launched in 2010• Savings Catcher Program

Supply Chain Management• Through a combination of distribution practices, truck fleet management and

technological innovations, Wal-Mart not only became the model of supply chain efficiency and used it to become the largest retailer and private sector employer in the world.

SWOT ANALYSIS

StrengthsScale of operationsCompetence in information systemsWide range of productsCost leadership strategyInternational operations

WeaknessLabor related lawsuitsHigh employee turnoverLittle differentiationNegative publicity

OpportunitiesRetail market growth in emerging marketsRising acceptance of own label productsTrend toward healthy eatingOnline shopping growth

ThreatsIncreasing competition from brick and mortar and online competitorsIncreasing resistance from local communitiesRising commodity prices

THANKYOU