Wallace and Gromit have been around since 25 December 1989 till present

CASE STUDY

What are their aims?

• To ensure The Curse of the Were-Rabbit is a must watch film

• To be the number 1 film over the opening weekend

• To rise above their rivals

Who are their target audience?

Young children and families

There is a higher chance of young children and their families going to watch the film due to its half term release.

Some examples of similar products/services.

There is a clay animation, like Wallace and Gromit called Celebrity Deathmatch

A game was also made prior to the TV show to help fuel the number of viewers to the show

Media and effectiveness.

A promotional game used to grasp the attention of red button users.

The game is assisting the movie in a way that is eye catching for both young and old.

Clay animation is a distinctive way of presenting a story. Clay is a child's toy and perhaps in watching the film it will generate and excel their imagination.

Sources used…Informationwww.thinkbox.tv/server/show/ConCaseStudy.1123

ImagesGoogle images, www.thinkbox.tv/server/show/ConCaseStudy.1123 (The

video)

Thank You For Listening.

Do you have any questions?

By Mickey, Meli and Steven.