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Wall Drug Proposal1. Redo the activities to make people say oh, snap!

a. Operations

i. Celebrate holidays and decorate place to be more festive

1. Halloween

2. Labor day3. Drinking day

4. Anniversary

5. of Wall Drug with huge festival

ii. Hold special shows: cowboys vs samurais, cowboys vs Indians, old west

reenactment, cowboys vs aliens

iii. Construction of several buildings

1. Casino

2. Bars

3. Pool

4. Laser Quest

5. Hotel franchise or a theme specific hotel

6. Adult free zone aka day careiv. Find ways to cut cost in operations

1. Better venue to make goods or make it ourselves (subsidiaries)

b. Finance

i. 5 year plan analysis with all suggestions and recommendations

ii. Cash problem

iii. Rate of Return

iv. Stocks options

v. Optional discuss the pros and cons to building our own hotel vs franchising a

hotel like Holiday Inn

vi. Cost of new ideas like celebrating festivals and construction of new buildings

vii. Find ways to cut cost in operations

viii. How to allocate employment cost for new or permanent employeesc. Marketing

i. Rebrand imagine and logo

ii. Decide whether to hire a third party to do creative marketing or hire full time

employee

iii. Capitalize on history and emphasis on family owned name

iv. Utilize social media cost of advertisement for the following

1. Facebook

2. Twitter

3. Google

4. Youtube

5. Yahoo!

v. Define target Marketd. Human Resources

i. Develop a more in-depth job descriptionsii. Create job chart and organization structure for new employees

iii. Create better positions to lighten load for top management

iv. Find better ways to use the permanent employeesv. Improve Customer-Relations/Customer Service

vi. Investment of employees

vii. Improve training for new employees

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viii. How to allocate employment cost for new or permanent employees

2. Overseas operations

a. Choose a different country to invade (Blair)

i. choice Japan - needs research on why we choose this over others, cultural aspect

and other interesting tibit

b. strategy - strategic alliance and transnational: research on potential partner and why we

want transnational implementation over other theology (Brandon)c. what would wall drug need in order to have the park established

i. permits

ii. human resources

iii. how the work will be split with the other company

d. Structure of new park

i. what it looks like and what it has

choose which topic you want.

Sidenote:

I think we should finish the first recommendation before we start on the second part because th

second part will require us to meet and discuss about the 2nd recommendation

Few Ideas not sure where to apply: Combine the marketing personnel for Badlands and Mount Rushmore with Wall Drug for

stronger marketing team or cut deals so we can split advertising cost and package deals

Do we want to try and make it more seasonal or not

Since the hotel is being created, we can make a bus system to take to all places

Package deal

Split cost for hotel and bus system

Color Legend:

Red Optional

Green - Combine two areas to meet and discuss

PowerPoint Layout:

1. Drink so we can gain cofidence

2. Intro to Wall Drug3. Opportunities

4. Threats

5. Recommendations

6. 1st Recommendation Plan

a. Operations

b. Human Resource

c. Financial

d. Marketing

7. 2nd Recommendation Plan

a. Human Resource

b. Financial

c. Marketingd. Operations

8. Closing recap of recommendations

9. Throw a party

Paper Layout:

Introduction of Wall Drug

Luong and short term plans

Quick explanation of recommendations

Talk about each specific section similar to PowerPoint for both recommendations

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Closing with recommendations

Drink some more