Walking Warriors Presentation

FINAL DESIGN STUDIO 2012/2013

Anna MAGGI | Lucia SARMIENTO | Pedro GOMES | Ruzhang HUANG | Salomé SANTAMARÍA

SERVICE

Walking Warriors is a professional service for out-door walking/running customized programs, based on the experience sharing through Dergano community.

Walking Warriors is an Inexpensive training service, supervised by qualified personal on different program levels. WW is triggered by a self-motivational state, based on an offline and online gaming approach (the user can earn and lose points), in this way people get more involved in the activity and is possible to generate a long-term behavioral change in Dergano's citizens; this would produce a better perception and the strengthening of the social tissue of the neighborhood.

WHAT DOES IT OFFER?

INEXPENSIVE PROFESSIONALTRAINING PROGRAMS

SEASONAL/SPECIAL EVENTS

VIDEO GAMEAPPROACH

PROVIDER

MAIN OFFER

VALUES

SECONDARYOFFER

MERCHANDISINGDIFFERENT PATHS

SELF-MOTIVATIONBE CONSCIOUS

OF PUBLIC SPACESCHANGE NEIGHBORHOOD

PERCEPTION

MAIN OFFER

BASED ON

user’s starting skills

subscription duration

Choose the level

EASY MEDIUM HARD FLASH

“guest” lesson

monthly package

seasonal package

yearly package

INEXPENSIVE PROFESSIONALTRAINING PROGRAMS

levels score

VIDEOGAMEAPPROACH

BASED ON

SECONDARY OFFER

LEVEL UP!

10 pts ->path20 pts -> last path

15 pts -> win challenge30 pts -> special events

-10 pts -> missing 3 weeks or more

Available for one week

Sequential

Jolly path!

System of awards/punishments

225 points packagediscount

125 free gadgetEvery level requires 10 tracks to be completed.

To UNLOCK a path you mustcomplete the previous one.

SECONDARY OFFER

DIFFERENT PATHS

MEDIUM LEVEL

Duration: 35min. aprox.Speed: 00:09:30 min/km

Path distance: 3,7km

3km

1km

2km

EASY LEVEL

Duration: 40min. aprox.Speed: 13:00 min/kmPath distance: 3km

1KM2km

3km

1km

FLASH LEVEL



1km5km

3km

2km4km

SECONDARY OFFER

DIFFERENT PATHS

HARD LEVEL



2KM

3km

4km

1km

2km

FLASH LEVEL



1km5km

3km

2km4km

ACTORS

ASLMILANO

DERGANOINHABITANTS

QUALIFIEDPERSONAL TRAINERS

SPACE ANDSPONSORSHIPS SPACE

MUNICIPALBILLPOSTING OFFICE

USABILITY OF THENEIGHBORHOOD

INHABITANTS FROMNEARBY NEIGHBORHOODS

WORKERS INSIDETHE NEIGHBORHOOD

PROVIDER

MAIN ACTORS

USERS

SUPPLIERS

TECHNICAL ISSUES MERCHANDISING

TOUCHPOINTS | GUERRILLA ADVERTISEMENT

A WARRIOR DOESN’T GIVE UP WHAT HE LOVES!

WALKING.WARRIOR.DERGANO

WALKING.WARRIOR.DERGANO

NOTHING IS SO GENTLEAS REAL STRENGTH!

JOIN US

0,45 CalBECOME A WARRIOR0,90 CalKEEP IN FIT

TOUCHPOINTS | WEBSITE & APP

ABOUT EVENTS SHOP SIGN UP | LOG IN

[email protected] +39 389 5063559

FOLLOW US ATNEWSLETTER

BECOME A WALKING WARRIOR

Walking Warrior is a professional service for out-door walking/running customized programs, based on the experience sharing through Dergano community.


ABOUT EVENTS SHOP SIGN UP | LOG IN



BECOME

START

DOWNLOAD

APPHOW TO PLAY



ABOUT EVENTS SHOP



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AVATAR

PROFILE FRIENDS ADVICES

PLAY PLAYERS RANKING

7:00-9:00

punti

FELICE DI RIVEDERTI, SEI COSTANTE!

MANCANO 7 PERCORSI AL PROSSIMO LIVELLO!

LUCA ti sfida nella corsa, Sabato alle 10:00!MATTIA VILLA25 years old

18 friendsLevel | HARD

17JAN

18JAN

19JAN

20JAN

21JAN

14000:09:26 min

41.9 km

SILVER WARRIOR

ABOUT EVENTS SHOP




AVATAR

PATHS MISSION


ABOUT EVENTS SHOP

EASY

140pt PATHS 23/40

MEDIUM HARD




AVATAR

PATHS MISSION


ABOUT EVENTS SHOP

140pt PATHS 23/40

EASY MEDIUM HARD FLASH10/10 10/10 3/10 0/10




AVATAR

PATHS MISSION


ABOUT EVENTS SHOP

90pt

CHALLENGESPOINTS 20pt

MEIMEI HAN

WIN 3/4 WIN 0/0

ALESSANDRO MAGGI

WIN 1/3

NICOLE KINDMAN

WIN 0/2

MESSI PETTE

CHALLENGE CHALLENGE CHALLENGE CHALLENGE

1




AVATAR PLAY PLAYERS RANKING

ABOUT EVENTS SHOP

1st

2nd

3nd

4th

5th

21th

MEIMEI HAN 324pt

300pt

275pt

195pt

150pt

90pt

BLAIR BASS

ALESSANDRO MAGGI

NICOLE KINDMAN

FEDERICA AMBROSIO

MATTIA VILLA


FOLLOW US AT

SIGN UP LOG IN

A service for professional outdoor sport programs based on the experience sharing through Dergano community.

Unexpensive professional supervision by qualified personal trainers on differet program levels.WW is trigger by a self-motivational state, based on an offline and online gaming approach (the user can earn and lose points), to enhance in the long term behaviour change of Dergano citizens, enforcing the social tissue and the neighborhood perception.

BECOME A WALKING WARRIORSIGN UP LOG IN


BECOME A WALKING WARRIOR

ABOUT EVENTS SHOP

NEXT

Walking Warrior is a professional service for out-door walking/running customized programs, based on the experience sharing through Dergano community.




PROFILE FRIENDS ADVICES

AVATAR

LUCA ti sfida nella corsa, Sabato alle 10:00!

ABOUT EVENTS SHOP

MATTIA VILLA25 years old

18 friendsLevel | HARD

7:00-9:00

FELICE DI RIVEDERTI, SEI COSTANTE!

MANCANO 7 PERCORSI AL PROSSIMO LIVELLO!

17JAN

18JAN

19JAN

20JAN

21JAN

22JAN

23JAN

24JAN

punti14000:09:26 min

41.9 km

SILVER WARRIOR

PLAYERS RANKING

PATHS MISSION

AVATAR

ABOUT EVENTS SHOP

PLAY

90pt

CHALLENGESPOINTS 20pt

MEIMEI HAN

WIN 3/4

CHALLENGE

ALESSANDRO MAGGI

WIN 0/0

CHALLENGE

TOUCHPOINTS | HEADQUARTER IN BASSI PARK

TOUCHPOINTS | COMMUNICATION

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque vehicula tempor mi quis ultrices. Suspendisse semper risus et elit venenatis non feugiat erat laoreet. Sed pharetra sollicitudin elementum. Sed malesuada dolor id nibh adipiscing non mollis mauris varius. Etiam eu ligula eget diam interdum gravida suscipit eget purus. Vestibulum arcu nulla, ultrices et dictum lobortis, hendrerit vitae felis. Nam blandit porta nulla id pharetra. Vivamus sit amet elit risus, quis tincidunt metus. Proin mauris felis, pellentesque at bibendum nec, viverra et arcu. Integer eleifend ipsum ut magna hendrerit vitae tempus dui posuere.

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In bibendum, sem ac faucibus interdum, neque nibh pharetra ligula, eu elementum neque mauris sed leo. Curabitur eu sapien eu mi elementum eleifend et non ligula. Suspendisse ac nibh malesuada tortor iaculis condimentum. Vivamus quam eros, ultrices et laoreet et, pharetra sit amet turpis. Fusce vel odio vitae dui auctor mollis. Phasellus ligula augue, lacinia sit amet placerat a, pharetra eu libero. Proin pretium nunc faucibus nunc ullamcorper non sagittis erat mollis. Sed ornare, sapien at vestibulum eleifend, massa purus varius felis, sed eleifend erat risus a urna. Cras in tortor eu lorem.

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ALESSANDRO LUPI PERSONAL TRAINER

VIA LIVIGNO 3, 20158 MILANOmob 348 528 6793email [email protected]

WALKING WARRIORSVIA LIVIGNO 3, 20158 MILANO

WALKING WARRIORSVIA LIVIGNO 3, 20158 MILANO

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque vehicula tempor mi quis ultrices. Suspendisse semper risus et elit venenatis non feugiat erat laoreet. Sed pharetra sollicitudin elementum. Sed malesuada dolor id nibh adipiscing non mollis mauris varius. Etiam eu ligula eget diam interdum gravida suscipit eget purus. Vestibulum arcu nulla, ultrices et dictum lobortis, hendrerit vitae felis. Nam blandit porta nulla id pharetra. Vivamus sit amet elit risus, quis tincidunt metus. Proin mauris felis, pellentesque at bibendum nec, viverra et arcu. Integer eleifend ipsum ut magna hendrerit vitae tempus dui posuere.

Donec nulla elit, ultricies vitae lobortis eu, iaculis quis dui. Sed at est mi. Suspendisse pretium pellentesque interdum. Suspendisse potenti. Pellentesque molestie aliquam nisi. Sed ultrices diam nec odio pellentesque quis tristique orci accumsan. Sed eget mi nunc, in sollicitudin ligula. Ut imperdiet nunc id ante adipiscing ut faucibus libero adipiscing. Integer nec odio arcu. Nulla varius, felis in condimentum auctor, nulla augue tempor velit, vitae consequat eros metus id ligula. Sed eu massa at magna feugiat molestie. Morbi ac mi ante, et laoreet mauris. In faucibus turpis in lacus mo.

Cras eleifend pretium orci sit amet varius. Etiam erat nisi, pharetra imperdiet mollis vitae, gravida nec ante. Fusce fringilla ligula at dui commodo tristique. Cras in aliquam diam. Vivamus pellentesque commodo elit tincidunt eleifend. Quisque elementum gravida ante et suscipit. Integer eget diam arcu. Duis rhoncus pretium urna eu posuere. Cras nunc nisi, ultricies et posuere at, tempor nec magna. Proin libero turpis, pulvinar at laoreet nec, venenatis at tellus. Pellentesque in quam a magna ultrices placerat ac in orci. Suspendisse sit amet urna eu massa ullamcorper laoreet.

In bibendum, sem ac faucibus interdum, neque nibh pharetra ligula, eu elementum neque mauris sed leo. Curabitur eu sapien eu mi elementum eleifend et non ligula. Suspendisse ac nibh malesuada tortor iaculis condimentum. Vivamus quam eros, ultrices et laoreet et, pharetra sit amet turpis. Fusce vel odio vitae dui auctor mollis. Phasellus ligula augue, lacinia sit amet placerat a, pharetra eu libero. Proin pretium nunc faucibus nunc ullamcorper non sagittis erat mollis. Sed ornare, sapien at vestibulum eleifend, massa purus varius felis, sed eleifend erat risus a urna. Cras in tortor eu lorem.

Lorem ipsum dolor sit amet, consectetur adipiscing elit Quisque vehicula tempor mi quis ultrices

TOUCHPOINTS | COMMUNICATION

IF YOU WANT TO BECOME A REAL WALKING WARRIORFIND US AT:

VIA LIVIGNO 3, 20158 MILANOwww.WALKINGWARRIORS.it

WALKING.WARRIORS.DERGANO

TO A REAL WARRIOR, POWER PERCEIVED MAY BE POWER ACHIEVED!

WALKING.WARRIORS.DERGANO

BECOME FIT, HEALTHY AND A WARRIOR

SLEEPING 8 HOURS PER NIGHTYOUR BODY WILL BURN 570 kcal

KEEP THE BACK STRAIGHTDURING THE RUNNING IT’SA GOOD TRAINING FOR THE POSTURAL COORDINATION

WALK/RUN CONSTANTLY CANIMPROVE THE CARDIOVASCULARAND RESPIRATORY SYSTEM,OXYGENATE THE ORGANISM ANDIMPROVE BLOOD CIRCULATION

BECOME FIT, HEALTHY AND A WARRIOR

WALKING DOWNHILL FOR 5 MINUTES, YOU CAN BURN 29KCAL

YOU CAN RUN EVERYWHERE, BUT IT’S BETTER TO CHOOSE GREEN AREAS, BECAUSE IT FACILITATES OXYGENATION

RUNNING OR WALKING FIGHT DEPRESSION. IT CAUSES THESECRETION OF ADRENALINE AND ENDORPHINS THATFOSTER WELL BEING, DYNAMISM AND EUPHORIA

WARRIOR ADVICES

MERCHANDISING

TOUCHPOINTS | MERCHANDISINGMERCHANDISING

MERCHANDISING

BUSINESS MODEL

COST STRUCTURE

.01

StartingApp developmentAdvertisementWebsiteInfopoint

KEY PARTNERS

.01

Council of Zone 9(€/areas/sponsorship)

.02

F.I.D.A.L.(personal trainers)

.03

Providers(merchandising and advertising material)

KEY ACTIVITIES

.01

App(track/check your avatar)

KEY RESOURCES

.01

Human/Intelectual(PT = knowledge + expertise)

PlatformSocial networks

.02

SpaceFacilities(paths, signs)

Infopoint

.02

Advertisement

.04

Supervision

.03

Walking/Running(different levels & paths)

VALUE PROPOSITION

.01

Customization

.02

Performance

CUSTOMER RELATIONSHIP

.01

Personal dedication

CUSTOMER SEGMENTS

.01

Dergano inhabitants(young adults, elderly)

.02

Inhabitants fromnearby neighborhoods

.03

Workers insidethe neighborhood

.02

Assistance +Communities(physical & online)

CHANNELS

.01

Selling points

.03

App

.02

Online(web)

.04

Cost reduction(low cost, professional service)

.03

Status(be part of a group)

.06

Gaming.07

Healthier life style

.05

Accessibility

REVENEU STREAMS

.01

How customers pay?Info point (money or credit card)Online (credit card or paypal)

.02

What customers pay?Singular lessonLoyalty period (1 month, 3 months or 1 year)

.02

FixSalariesWebpage & App manteinanceInfopoint costs

.03

VariableMerchandisingSpecial eventsAdvertisement relaunch

Walking Warriors is aProfit startup private corporation (creating shared values)

TYPE OF ORGANIZATION FINANCIAL NEED €61.058of investement

€

WHO WANTS TO BECOMEA WALKING WARRIOR?

Thank you!

Walking Warriors Presentation

Technology

Transcript of Walking Warriors Presentation