Walk This Way! Talk This Way! How Social Media is Being Used in Delaware
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Transcript of Walk This Way! Talk This Way! How Social Media is Being Used in Delaware
WALK THIS WAY, TALK THIS WAY!
Presented byDelaware Office of Highway Safety
Lisa FlowersCommunity Relations & Public Information Officer
May 2016
How Social Media is Being Used to Communicate & Connect in Delaware
[email protected] Delaware Office of Highway Safety (302) 744-2743
EVERYONEis talking about it.
Source: DelawareOnline.com and WMDT47
[email protected] Delaware Office of Highway Safety (302) 744-2743
Pedestrian Fatalities - Answering the WHY Nationally, a new focus
Information, case studies, surveys, etc., is limited. Pedestrian Survey
Launching next week Used data to select routes Survey will help us:
Create better education and enforcement outreach Create better infrastructure (sidewalks, bus stops, etc.)
[email protected] Delaware Office of Highway Safety (302) 744-2743
Starting a New Conversation
[email protected] Delaware Office of Highway Safety (302) 744-2743
[email protected] Delaware Office of Highway Safety (302) 744-2743
What We’re Doing Enforcement - Continuing the Conversation
Launched based on cumulative data of where pedestrian injuries/fatalities have happened Able to use up-to-date data to quickly target problem
areas
Source: NBC10
[email protected] Delaware Office of Highway Safety (302) 744-2743
What We’re Doing Education
We need to learn more – Pedestrian Survey Corporate partners
Growing – adding new members In the field engagement
Colleges and universities Other sporting events Hispanic community 4th – 12th grade
[email protected] Delaware Office of Highway Safety (302) 744-2743
Conversations in the Community
Walk Smart . Arrive AliveDE. Campaign• Campaign message was relatable on a personal level to Wesley
students• Last year a student lost her life to a pedestrian related accident• Light-up buttons • Cornhole game paired with Fatal vision goggles
[email protected] Delaware Office of Highway Safety (302) 744-2743
@DelStateUniv event with our marketing partner:
Used social media to promote our presence as well as impairment tests/games
[email protected] Delaware Office of Highway Safety (302) 744-2743
More Conversations on Social Media
[email protected] Delaware Office of Highway Safety (302) 744-2743
[email protected] Delaware Office of Highway Safety (302) 744-2743
What We’re Doing (cont’d) Paid media
Radio, TV, digital, print, outdoor, social media DE Advisory Council on Walkability & Pedestrian
Awareness Addressing pedestrian safety Members include:
Law enforcement Service agencies State agencies Community advocates
Twitter chats – NEW and Coming Soon! Distracted driving Impaired driving Pedestrian safety
[email protected] Delaware Office of Highway Safety (302) 744-2743
More Convos on Social Media
[email protected] Delaware Office of Highway Safety (302) 744-2743
Conversations on Traditional Media
Flyers and postersDoor hangersAds on buses and Jolly TrolleyLifeguard standsSocial media
[email protected] Delaware Office of Highway Safety (302) 744-2743
Conversations with Other StatesPartnering with Ocean City – An exceptional program recognized nationally by GHSA.
[email protected] Delaware Office of Highway Safety (302) 744-2743
Conversations with Corporate PartnersCorporate Partners’ Meeting
Spring 2016
EducationOutreachEducational materialsFacebook Group – NEW!
[email protected] Delaware Office of Highway Safety (302) 744-2743
Ideas Start a Facebook or LinkedIn group
Let the conversation begin! Positions you or your org as a leader Educate and inform Builds trust and rapport Promote events Invite community leaders Group members can help
Develop new ideas Share your message
[email protected] Delaware Office of Highway Safety (302) 744-2743
Source: TheStar.com
[email protected] Delaware Office of Highway Safety (302) 744-2743
[email protected] Delaware Office of Highway Safety (302) 744-2743
Continuing the Conversation Online Using
Areas of Continued Work Increasing education
Teaching the community the dangers of: Walking under the influence of drugs or alcohol Not being visible at night
Wear reflective clothing and carrying a flashlight Not using a cross-walk Walking while distracted (texting or using the phone)
Multi-component intervention Community led mobilization
Adjusting strategies as laws change Continuing the conversation throughout
[email protected] Delaware Office of Highway Safety (302) 744-2743
Additional ResourcesJoin our online conversations!
@ArriveAliveDE on Facebook and YouTube@DEHighwaySafe on Twitter and Instagram
Office of Highway Safetywww.ohs.delaware.gov
National Highway Traffic Safety Associationhttp://www.nhtsa.gov/Pedestrians
http://www.nhtsa.gov/Bicycles
Governors Highway Safety Association www.ghsa.org
AAA Foundation for Traffic Safetyhttp://midatlantic.aaa.com/Foundation/CommunityPrograms/PedestrianSafety
http://midatlantic.aaa.com/Foundation/CommunityPrograms/BicycleSafety
[email protected] Delaware Office of Highway Safety (302) 744-2743
Walk Smart. Arrive Alive DE.
(302) 744-2743
[email protected] Delaware Office of Highway Safety (302) 744-2743