Social Media: Waking up the social

animal inside

Photo source: Flickr.com – Here’s looking at youhttp://www.flickr.com/photos/aunto

Social Media

Social networksSocial media sitesCollaborative websites Community networks The Social webWeb 2.0

Social networksSocial media sitesCollaborative websites Community networks The Social webWeb 2.0

Today’s jargon

BlogsWikisCommunity-generated content (GGC)Instant messagingSocial networkingPodcasts Videos

BlogsWikisCommunity-generated content (GGC)Instant messagingSocial networkingPodcasts Videos

FaceBook LinkedIn Orkut Twitter Flickr YouTube

FaceBook LinkedIn Orkut Twitter Flickr YouTube

We’re evolving toward a mindset of sharing

Source: Adapted from Neil Perkin ‘What’s Next in Media’

Traditional Media

Brand or service createsthe content

The service or brand controls everything

“We publish you listen”(all push)

Single read &copyright

Repeat same message

Focused on the brand

Social Media

Content created by consumer/or co-created

Consumer controls

Part of the conversation (push and pull)

Add/modify/some rights reserved(notion of Creative Commons)

Adapt/improve the message/beta

Focused on the consumer

The ecosystem of the social web

Web Social

Source: Adapté de Faris Yakob http://tinyurl.com/c8c256

Sharing

Discussion

SocialNetworks

Microblogs

LifeStream

LifeCast

VirtualWorlds

SocialGaming

Publication

MMO

The social web is watching

Published on BBC News Website: Oct 3rd 2010http://www.bbc.co.uk/news/business-11450923

…it helped Barack Obama

Why did Obama’s campaign work so well?

Source: http://www.flickr.com/photos/klbw/2524083477/

WiserEarth.org helps the global movement of of people and organizations working toward

social justice, indigenous rights, and environmental stewardship to connect,

collaborate & build alliances

WiserEarth.org

How WiserEarth.org uses social media• On the site: created a

community of changemakers who – Create a profile &

connect with others– Create or become

members of groups working on global issues

– Share content e.g. best practices/events

• External:– FaceBook Site & App– WiserEarth blog – Videos on YouTube– Twitter & TwitterFeeds– RSS feeds

• On the site: created a community of lenders

– Create a profile & connect with other members

– Become a member of a group of lenders based on your interests

• External:- Kiva Friends Site- Kiva blog - Kivapedia site- Videos on YouTube- FaceBook App - Twitter- Kiva Toolbar

How Kiva uses social media

NothingButNets.net

• Flashmob information• International campaign

to reduce cases of malaria

• Case studies• Videos & presentations

that could be easily shared with the public through social media

• Creation of teams (netraisers)

• Donations online

…and videos on YouTube

http://www.youtube.com/watch?v=quBDpMKp8Wk

Do you have time?

BlogWorld and others share best practices…but need to put toe in water oneself

Waking up the social animal inside…

It’s aligned with our overall objectives

We’re willing to listen

We’re looking for greater transparency

We’re looking forfeedbackfrom othersaround the problemswe’re addressing asan organization

We have ‘socialobjects’ to beshared withothers (videos/photos etc)

We have timeto commit to this

We’re trying tobuild up relationshipswith others sharingsimilar interests & poolour ideas

We’re nottrying to ‘sell’ our servicesor anything else!

Climb aboard

?

What about you?

List of Resources• The Networked Nonprofit: Beth Kanter & Allison Fine (2010)

• Wikinomics: How mass collaboration changes everything - Don Tapscott & Anthony Williams (2006) & MacroWikinomics (2010)

• Web Analytics – An Hour a Day (2007) For the more techy among us

• Here Comes Everybody: The power of organizing without organizations - Clay Shirky (2008)

• The Social Pulpit – Barack Obama’s social media toolkit

• Designing for the Social Web – Joshua Porter (2008)

Blogs…for starters (as there are 100s of these!):Beth’s Blog: http://www.bethkanter.org/

Mashable: http://mashable.com/Social Media Biz: http://www.socialmedia.biz/