WAA AIT Overview - TISA · WAA AIT Overview Cape Town 12th November 2013 Muhammad Adam Area HdHead...

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Transcript of WAA AIT Overview - TISA · WAA AIT Overview Cape Town 12th November 2013 Muhammad Adam Area HdHead...

Page 1: WAA AIT Overview - TISA · WAA AIT Overview Cape Town 12th November 2013 Muhammad Adam Area HdHead AIT ... AIT Investigations/ ... Microsoft PowerPoint - WAA overview SA Presentation

WAA AIT OverviewC TCape Town

12th November 2013Muhammad AdamA H d AITArea Head AIT 

BAT WAA

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How IT operates in WAAHow IT operates in WAAFour Principle PortsFour Feeder RoutesFeeding a Network

4 main entry doors (Nouakchott, Conakry, Lome & Cotonou)

Key illicit brands : Ronson Monte CarloKey illicit brands : Ronson, Monte Carlo

Gold Seal, Business Royals, Bond, YES, American Legend, Capital, and host of  other Cheap whites

Outflow to  Mali through GK and BF, Nigeria through Niger, CDI through BF and beyond

Porous Borders

Lack of good governance results in endemic corruption.

Poor controls for goods in transit.

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AIT Operational structure WAA evolution

Muhammad AdamArea Head AIT

SUPPORT

Yakubu Uba AIT mngrNigeria

AIT Investigations/ Operations Manager

External 

Stakeholders

Halogen Investigators

Nigeria

Law Enforcement Agencies

NestorBenito

S i P idService

dService ProviderCameroun

Providers:2 Benito1 Cote d voire1 Mali

Sayon TroareM li

InvestigationsNiger

Ihuoma ChutaIntelligence Analyst

Mali

4 Pack Analyst

ClementGhana4 Pack Analyst

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Some of our challengesSome of our challengesgg

Draconian regulation Unpredictable excise Spike in illicit

i R f iPLL Vi d Insecurity Return of concessionsPLL Virus spread

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Insecurity Insecurity yyCaused difficulty in enforcement reversing gains on last 2years successes, IT incidence down from around 23% to 17% pre crisis but now around 35%  in  Mali

BURKINA FASO

NIGER

NIGERIA

CAMEROUN

InsecurityInsecurity

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Mali MarketKeys FactsMarket size: 2,325 mn sticks y

Only cigarettes manufactured or imported through Sonatam (ITG State monopoly) should be sold in Mali.

,

Illicit trade inc: 35%

Key Players:

Cigarette packs must have “For sale in Mali” written on them

y yLegal‐ ITG (Liberte), PMI (Marlboro)

‐ Illegal : Ronson & Monte Carlo Other illegal competitors: Gold Seal, 

Illicit product flowing in from Guinea Conakry therefore easily identifiable

Ronson and Monte Carlo represent major illicit

American Legend, Boss & Oris

Ronson and Monte Carlo represent major illicit operator  with DNP product of circa28% out of 35 % total illicit trade.

IT products widely visible in market openly sold andIT products widely visible in market, openly sold and ‘normal’ product to the trade and consumers

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DABANANI MARKET VIEWDABANANI MARKET VIEW

Market concentration of distributors and retailers of cigarettes

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We embarked on Major campaign to de normalise IT in order to  aid enforcement working with our partners in Government

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CAMPAIGN SUPPORTS 

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CAMPAIGN SUPPORTS

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TV CAMPAIGN: TV CAMPAIGN: Emission "Emission "itit isis discusseddiscussed""

THEME: "illicit tobacco trade"THEME: "illicit tobacco trade"

Guests (from left to right):Mahamane Assoumane TOURE / National Director of Trade and CompetitionMiten OUFFENE Ag / Representative of the Directorate General of Customs

Niazi COULIBALY / Journalist ORTMMs. Diallo DIAKITE / Pdt Network NGOs and the Fight against tobacco

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THEMETHEME: ": "illicitillicit tobaccotobacco tradetrade""TV CAMPAIGN: TV CAMPAIGN: 

Diffusion PAD in the TV show: Message from  Diffusion PAD in the TV show: Message Diffusion PAD in the TV show: Message from Mr Mahamane Assoumane TOURE /National Director of Trade and Competition

Diffusion PAD in the TV show: Message from MrModibo Keita Kane / Deputy Director of Customs Now DG

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Field Teams were Deployed

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TRADE FORUMS

SIKASSO

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TRADE FORUMS

KAYES

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TRADE PROXIMITY CAMPAIGNIn 3 cities (Bamako, Sikasso, Kayes)

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PRESS CAMPAIGN

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We Lost all the gains in one Go

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We now are starting afreshWe now are starting afresh

Customs official showing seized rolls of Ronson

Rolls of Ronson & Monte Carlo being off loaded into a pickup.

Customs officials visit to a convenience shop.

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Examples of DRCC raids Octobre 2013

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Examples of DRCC raids Octobre 2013

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PUBLICITY PUBLICITY ‐‐ PRESS CUTTINGSPRESS CUTTINGS

Journal Le Combat Journal L’ Indicateur du Renouveau

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PUBLICITY PUBLICITY ‐‐ PRESS CUTTINGSPRESS CUTTINGS

SUMMARY OF THE DAILIES REPORTThe tobacco industry through SONATAM was the pride of Malians since Independence in 1960. The tobacco industry continues to play an important role in the continues to play an important role in the Economy, in spite of the incidence of illicit tobacco trade.In 2011 for example the revenue contribution of legitimate tobacco industry to National revenue was estimated to be 17 million CFA  But for the increase in the million CFA. But for the increase in the incidence of illicit tobacco trade which is estimated to be around 28% to 38%, the legitimate industry’s contribution to National Revenue could have been far in excess of 17 million CFA this year.A   f th  f t th t  illi it t d  i    Aware of the fact that, illicit trade in any form undermines economies and by extension governments. British American Tobacco in collaboration with Ministry of Industry, Investment and Commerce as well as other Security agencies embarked on 

k d kJournal Le Jour

market raids in 6 communities in Bamako to rid the city of this scourge.Smuggling is a criminal activity which deprives  the government fiscal resources ( billions of CFA ) every year to better the lot of its people. Monies that accrue to these 

SUMMARY OF PRESS CLIPPINGSThe fight against the illicit cigarette trade far exceeds the capacity of one country or one region. It requires international cooperation to track and dismantle the networks of fraud and smuggling. For this reason the Malian customs authorities  

criminals are used to finance terrorist activities as well as destabilize legitimate governments in West Africa in particular and the World as a whole.

should request from their counterparts in Guinea to increase their awareness about the fraudulent  import of brands  such as RONSON and  MONTE CARLO: it appears that the import of these brands  by far exceed the required market demand of Guinea market and the  surplus is irresponsibility exported into Mali as contraband

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SUMMARY OF PRESS CLIPPINGSThe fight against the illicit cigarette trade far exceeds the capacity of one country or one region. It requires international 

i k d di l h k f f d dcooperation to track and dismantle the networks of fraud and smuggling. For this reason the Malian customs authorities  should request from their counterparts in Guinea to increase their awareness about the fraudulent import of brands suchtheir awareness about the fraudulent  import of brands  such as RONSON and  MONTE CARLO: it appears that the import of these brands  by far exceed the required market demand of Guinea market and the surplus is irresponsibility exported intoGuinea market and the  surplus is irresponsibility exported into Mali as contraband

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DRCC Warning Letter to Wholesalers

• This is a letter of notice to• This is a letter of notice towholesale giving a monitorium of6 month after which all noncomplaint Products without theNHWwill be seized. This will be 1stof March 2014

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In the Mean timeCombine Action DRCC & Customs carries on at specific locationsCombine Action DRCC & Customs  carries on at specific locations

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It’s a hard road but we willIt s a hard road but we will continue to tread till we 

reach our goal getting ride of ITIT

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Until then, Until then, 3 Building Distinct Brands3 Building Distinct Brands3. Building Distinct Brands3. Building Distinct Brands