w00t! Absolut Vodka Case Study
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CASE STUDY Á Absolut Vodka were promoting their limited edition Absolut Masquerade gift pack vodka; Á They needed to influence tastemaker audiences to seek out & purchase them; Á With Urban Junkies, we created a guide to both pure & hedonistic events, places and services in London, mirroring the themes of the campaign while also providing much sought after editorial content; Á Combined with site takeovers & daily newsletter support, we over-delivered on expected views by 50% and achieved an average dwell time of over 3 minutes. Delivering ad-funded guide books
Transcript of w00t! Absolut Vodka Case Study
CASE STUDY
Absolut Vodka were promoting their limited edition Absolut Masquerade gift pack vodka;
They needed to influence tastemaker audiences to seek out & purchase them;
With Urban Junkies, we created a guide to both pure & hedonistic events, places and services in London, mirroring the themes of the campaign while also providing much sought after editorial content;
Combined with site takeovers & daily newsletter support, we over-delivered on expected views by 50% and achieved an average dwell time of over 3 minutes.
Delivering ad-funded guide books