with Joe VangieriCEO DigiTrax Entertainment

Why I Quit Karaoke

Why I Quit Karaoke

Glory DaysI built my karaoke business to a $350/night level.

• One night at a time• One venue at a time• One singer at a time

…by scouting out potentially great locations, and boldly going where no one had gone before.

Why I Quit Karaoke

Start by going where no one else is

• Scout new locations• Look for dead nights

If the place is empty when you visit, then you’ve struck gold.

Why I Quit Karaoke

Your pitch to the venue ownerIt’s all about building the night.

• Start on a graduated scale for yourself

• Ramp up pay as you build patrons

• Hit milestones every week until you reach your pay goal

Up-front agreement for 120-day contract.

Why I Quit Karaoke

What should your pay goal be?You are skilled labor.

Make sure you are being paid at least as much as an electrician, plumber or other skilled labor would be making in your area.

Why I Quit Karaoke

How to reach those milestonesYou must be willing to work it

• Keep it loose, fun & light• Become friends with

everyone• Be better than “the other

guy”• Walk and work the room:

Encourage & Uplift

You are building relationships with the venue owner and your patrons

Why I Quit Karaoke

Go the extra mileFind cross-marketing opportunities – they are everywhere.

• With your local beer distributor

• With your local nightspot guide publication

• Set up your karaoke anywhere people are and promote your shows

Why I Quit Karaoke

Go the extra mileFind cross-marketing opportunities – they are everywhere.

• With your local beer distributor

• With your local nightspot guide publication

• Set up your karaoke anywhere people are and promote your shows

Know your patrons… and always be communicating with them.

• “Like” your Facebook page when they sign up to sing

• Send everyone to your webpage

• Get emails from as many singers as possible

Why I Quit Karaoke

Compete Directly

• Show the venue owner how much more valuable you are

• Find and exploit novelty

• Market and re-market

Why I Quit Karaoke

Go head-to-head with the $50/night guys.

Learn more at our other seminars, or visit us at Booth 205