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welcome to alaska airlines magazine and horizon edition magazine

Alaska Airlines Magazine and Horizon Edition Magazine strive to be the best travel, lifestyle and business publications covering the West. The magazines are designed to engage, entertain and inform the passengers of Alaska Airlines and Horizon Air, a sophisticated audience of business and leisure travelers. Insightful, timely and cleanly designed, the magazines reflect the quality and integrity of both Alaska Airlines and Horizon Air. We focus on the people and places around the airlines’ route system, exploring the issues, trends and events that shape these regions. With superior writing and striking photography, Alaska Airlines Magazine and the Horizon Edition spotlight the cultural and visual diversity of the markets served by the airlines: from the wilderness of Alaska to the beaches of Southern California; from the rich, tropical flavor of Mexico and Hawai‘i to the cosmopolitan intrigue of cities such as San Francisco and New York; from Vancouver’s sophistication to the ranches of Montana.

advertising media kit

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an attentive and captive audience

new issues

Ninety-two percent of frequent fliers are aware a new

issue of the airline magazine is available each month.

trusted source

Ninety percent of airline magazine readers say they

trust the information they read in the in-flight publication.

reaching an attentive and captive audience

Frequent fliers are a very select group of travelers. They are successful professionals with sophisticated tastes

and the income to pursue their interests. On board Alaska Airlines and Horizon Air, the average household

income of a reader is more than $103,000.

Note: Information extracted from the The Arbitron In-Flight Media Study, 2006.

advertising impact

• In-flight magazines place traditional advertising

in front of these exclusive consumers when they

are not distracted.

• Themajorityoffrequentfliersreadtheairline’sin-flight

magazine. Ninety-one percent of frequent-flier program

membershavereadorlookedthroughtheairline’sin-flight

magazine ... readers spend an average of 30 to 40 minutes

looking through the magazine.

• Mostreadersfeeltheypaycloserattentiontothein-flight

magazine because they are on a plane, and close to seven

out of 10 in-flight magazine readers have acted upon

information they saw in the magazine.

• AlaskaAirlinesdoesnotprovideseatback-installedvideo

or audio devices.

• Theairlinemagazineistheonlyreadingmaterial

in the seatback pocket.

digital editions

Readers can view the Digital Editions of our award-winning

in-flight magazines, link to advertiser Websites and request

information directly from advertisers.

www.AlaskaAirlinesMagazine.com www.AlaskaAirlinesMagazine.com/HorizonEdition

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reader demographics

passenger profile

average age . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49 .1

gender

Male . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49% Female . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51%

marital status

Married . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68% Single . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32%

education

Attended College . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90% Graduated College . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66%

household income

$50,000–100,000 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35% $100,001–150,000 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23% $150,001 or more . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23% Average . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $103,400

employment

Professional/Managerial . . . . . . . . . . . . . . . . . . . . . . . . 46%

reason for travel

Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46% Vacation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45%

travel frequency

Number of round trips in the last year . . . . . . . . . . . . 6 .5 Nights away from home in the last year . . . . . . . . . 42 .3 Staying in hotel/resort/rental home . . . . . . . . . . . . . 67%

alaska airlines and horizon airenplanements (average total passenger boardings

per month): 2,004,747 passengers

readership Plog Research (61% readership) — 1,224,270 average readers per month

Alaska Airlines has a strong 79-year heritage and continues to be recognized and appreciated by passengers all around its North American route system. The airline is honored to have been ranked by J.D. Power and Associates as Highest in Customer Satisfaction Among Traditional Network Carriers in North America in 2008, 2009, 2010 and 2011.

Horizon Air has been serving key West Coast markets for 29 years. The airline is renowned for outstanding cus-tomer service and has been recognized by the editors of Air Transport World magazine as Regional Airline of the Year.

Alaska Airlines operates a combined fleet of 162 aircraft to more than 90 destinations in the United States, Canada and Mexico—cities in the West, as well as to Hawai‘i, New York, Massachusetts, Washington D.C., Florida, Georgia, Texas, Illinois, Minnesota and Missouri.

To

To

To

Mammoth Lakes

Houston

Portland

Seattle

Bellingham

Calgary

MissoulaLewiston

PullmanYakima

Walla Walla

Boise

Victoria

Klamath Falls

Wenatchee

Redmond/Bend

Eugene

To Minneapolis/St. Paul

Kahului, Maui To Kona,

Hawai‘i

To Atlanta

Austin

Lihue,Kaua‘i

Dutch Harbor

Loreto

La Paz

Sonoma County/Santa Rosa

Kalispell

Helena

BozemanBillings

Sun ValleyMedford

Fresno

Pasco

Redding

Great Falls

Edmonton

Kelowna

San Diego

Los Cabos

Puerto Vallarta

Manzanillo / Costa Alegre

Mazatlán

Ixtapa / Zihuatanejo

Phoenix

Tucson

To Washington, D.C.Reagan National Airport

To Boston

Dallas/Ft. Worth

Denver

To New York/Newark

To Miami

Adak

To OrlandoSanta Barbara

Guadalajara

Mexico City

Honolulu,O‘ahu

Dillingham

King Salmon

Kodiak

Anchorage

To Chicago

Fairbanks

Juneau

PetersburgWrangell

Cordova

Vancouver

Spokane

Los Angeles Int'lBurbank

Orange CountyOntario

Long Beach

San Francisco Int'lOakland

San Jose

Reno

Las Vegas

Palm Springs

Sacramento

Barrow

Prudhoe Bay

Kotzebue

Nome

Bethel

Yakutat

Glacier Bay/Gustavus

Sitka

Ketchikan

To St. Louis

route map

Alaska Airlines and Horizon Air dominate the West Coast and Pacific Northwest — if you are flying along the West Coast or in the Intermountain West, you'll be flying on Alaska Airlines and Horizon Air.

Alaska Airlines and Horizon Air serve Alaska, Washington, Oregon, California, Hawai‘i, Idaho, Montana, Colorado, Arizona, Texas and Nevada, plus Illinois, Minnesota, Missouri, Georgia, Massachusetts, New York/New Jersey, Washington D.C., Florida, Western Canada and Mexico.

Notes: Some nonstop routes shown are operated seasonally.

07/11

alaska airlines quick facts

Passengers Boarded Monthly (average) 2 Million Number of Flights Monthly 41,350 Average Length of Flight 1 Hour 55 Minutes All-Boeing 737 and Bombardier Q400 Fleet 162 Aircraft Major Hubs Seattle/Tacoma (WA), Portland (OR), Los Angeles (CA), Anchorage (AK) Destinations Served 90 Founded 1932 (Alaska) / 1981 (Horizon)

(Includes Alaska Airlines and Horizon Air)

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monthly passenger enplanements

ALASkA

Anchorage .......................................... 111,551 Fairbanks ................................................30,161 Juneau .....................................................26,940 Ketchikan ................................................15,239 Inside Passage ......................................20,803 Interior Alaska .......................................14,496 Western Alaska ....................................... 9,556

Total .....................................................228,746

ArizoNA

Phoenix ...................................................26,645Tucson ....................................................... 3,991

Total ....................................................... 30,637

cALiForNiA

Burbank ...................................................15,950 Fresno ........................................................ 4,644Long Beach .............................................. 4,722 Los Angeles......................................... 133,160 Mammoth Lakes .................................... 1,897Oakland ...................................................26,001 Ontario ....................................................15,879 Orange County .....................................34,341 Palm Springs .........................................15,501 Redding..................................................... 5,053Sacramento ...........................................31,660 San Diego ...............................................41,771 San Francisco ........................................50,143 San Jose ..................................................42,811 Santa Barbara .......................................... 3,258Sonoma County/Santa Rosa .............. 8,947Total .....................................................435,737

coLorADo

Denver ................................................... 16,784

FLoriDA

Miami ......................................................... 4,125 Orlando ..................................................... 7,669

Total ....................................................... 11,795

GeorGiA

Atlanta ...................................................... 4,281

HAwAi`i

Honolulu .................................................13,361 Kahului ....................................................19,341 Kona ........................................................... 8,258 Lihue .......................................................... 4,343

Total ....................................................... 45,302

iDAHo

Boise .........................................................25,585Lewiston .................................................4,100Sun Valley ................................................. 1,699

Total ....................................................... 31,383

iLLiNoiS

Chicago ................................................. 19,726

MASSAcHuSeTTS

Boston ...................................................... 9,952

MiNNeSoTA

Minneapolis/St. Paul............................ 7,910

MiSSouri

St. Louis .................................................... 4,726

MoNTANA

Billings ....................................................... 3,869Bozeman ................................................... 3,097Great Falls ................................................. 3,534Helena ....................................................... 2,743Kalispell ..................................................... 3,427Missoula .................................................... 4,729

Total ....................................................... 21,398

NevADA

Las Vegas ................................................46,799Reno/Lake Tahoe .................................11,898Total ....................................................... 58,696

New York

New York/Newark ................................. 8,066

oreGoN

Eugene .................................................. 9,363Medford .................................................... 9,873 Portland ............................................... 194,836Redmond/Bend ...................................... 9,313Total .....................................................223,384

TexAS

Austin ......................................................... 9,333Dallas/Forth Worth ..............................10,561Houston .................................................... 3,317Total ....................................................... 23,211

wASHiNGToN

Bellingham .............................................11,169Pasco (Tri-Cities) ..................................... 7,820Pullman (Moscow)................................. 5,191Seattle/Tacoma ................................. 637,356 Spokane ..................................................41,984 Walla Walla ............................................... 2,441Wenatchee ............................................... 3,911Yakima ....................................................... 4,336

Total .....................................................714,209

wASHiNGToN, D.c.

Reagan National ................................ 12,031

cANADA

Calgary ...................................................... 4,398Edmonton ................................................ 4,534Kelowna .................................................... 3,927Vancouver ..............................................29,098Victoria ...................................................... 7,060Total ....................................................... 49,017

Mexico

Guadalajara.............................................. 4,547 Ixtapa/Zihuatanejo ............................... 2,594 La Paz .............................................................820Loreto......................................................... 1,057Los Cabos ...............................................16,630 Manzanillo ............................................... 1,647 Mazatlán ................................................... 3,464 Mexico City .............................................. 5,302Puerto Vallarta ......................................11,695 Total ....................................................... 47,756 Total Average Monthly Enplanements 2,004,747 Annual Enplanements ...................... 24,154,980

j.d. power and associates 2008, 2009,

2010 and 2011 north american airlines

satisfaction studysm

Alaska Airlines is

honored to have

been ranked

“Highest in Customer Satisfaction

Among Traditional Network Carriers in

North America, Four Years in a Row.”

For details please visit jdpower.com.

condÉ nast business travel awards

•TopDomesticSingle-ClassAirlines2002–2008

travel+leisure magazine

Top 10 Domestic Airlines 2004–2008

6A

2012 editorial calendar

JANuArYCollege PrepReinventing RetirementSpecial Section:MeetingPlanners’Guide*Health and FitnessDestination: San FranciscoGoa, IndiaAd Close Date: Nov 15, ‘11

FeBruArYYouth VolunteerismWestern DesertsHawai‘i: Weddings/Honeymoons SpecialSection:Spokane*Destination: AlaskaManagua, NicaraguaAd Close Date: Dec 15

MArcHSled-Dog RacingMajorLeagueSoccerConsumer TechnologyRealEstate/HomeDesign**Special Section: California Travel PlannerGreat EscapesAquitaine, FranceAd Close Date: Jan 13, ‘12

APriLStadium QuestHawai‘i: Family VacationsAnchorage Profile Golf2012**Destination: San DiegoSouth Pacific IslandsAd Close Date: Feb 15

Plus, Regular Departments: The Journal section, with coverage of business, recreation, entertainment, trends and personalities; a rotation of Columns such as autos, finance, technology, food and wine, higher education, and health and fitness; and At Large, a column featuring an essay approach to the trends and people shaping the West. *TheseSpecialSectionsarepublishedinbothAlaska Airlines Magazine and Horizon Edition Magazine, and are overprinted.**WesternCanada,RealEstate/HomeDesign,OregonandGolfwillruninbothAlaska Airlines Magazine and Horizon Edition Magazine.

MAYAlaskaAirlines’80thAnniversaryStars of SustainabilityCellular Sensations2012 Photo ContestSpecialSection:Seattle*Cape Town, South AfricaAd Close Date: Mar 15

JuNeAlaska Travel PrimerHawai‘i: Sports EventsPortland Arts and RecreationSummer GolfSpecialSection:Washington*Reykjavik,IcelandAd Close Date: Apr 13

JuLYAlaska CuisineSummer OlympicsIconic ImagesRealEstate/HomeDesign**Great EscapesHainan Island, ChinaAd Close Date: May 15

AuGuSTPreserving Alaskan LanguagesKindie RockThe Art and Science of WinemakingHawai’i:MountainsandVolcanoesOregon**Rhodes, GreeceAd Close Date: Jun 15

SePTeMBerHigher EducationNFL FootballHawai‘i: GolfGreat EscapesDestination MexicoMileagePlanPartnersGuide*Ad Close Date: Jul 13

ocToBer2013 New CarsPortland Economic DevelopmentRealEstate/HomeDesign*Best of CaliforniaDestination: AlaskaMartiniqueAd Close Date: Aug 15

NoveMBerHealth Care AdvancesSkiing the WestHawai‘i: Eco AdventuresHoliday Gift GuideDestination: Palm SpringsPrague, Czech RepublicAd Close Date: Sept 14

DeceMBerGenealogical TravelWriting for ChildrenWinter GolfSpecialSection:GreatNorthwest*Destination: MexicoSydney, AustraliaAd Close Date: Oct 15

10/1

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6B

2012 editorial calendar

07/1

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Plus: The Region: A review of business, trends and recreation; and Air Time: An engaging essay about life in the Northwest.*TheseSpecialSectionsarepublishedinbothHorizon Edition Magazine and Alaska Airlines Magazine and are overprinted.**WesternCanada,RealEstate/HomeDesign,Golf,andOregonwillalsoappearinbothHorizon Edition Magazine and Alaska Airlines Magazine.

JANuArYWinter in Yellowstone CountryArts Corps Preparing for RetirementSpecial Section: MeetingPlanners'Guide*Ad Close Date: Nov 15, ‘11

FeBruArYBaja:LoretoandLaPazSucculent SteamersSpecialSection:Spokane*Ad Close Date: Dec 15

MArcHConsumer TechnologyTravel ApparelRealEstate/HomeDesign**Boise Ad Close Date: Jan 13, ‘12

APriLGreat EscapesSonoma County Golf2012**Ad Close Date: Feb 13

MAYMontana Scenic AdventuresOutstanding OkanaganPhoto ContestSpecialSection:Seattle*Ad Close Date: Mar 15

JuNeMammoth Mountain SummerAerial MasterpiecesPortland BusinessSpecialSection:Washington*Ad Close Date: Apr 13

JuLY2012 Summer OlympicsGourmet Ice CreamRealEstate/HomeDesign**Southern OregonAd Close Date: May 15

AuGuSTEastern Washington Wine TrailWildlife Expert Jack HannaCyclocrossDestination Oregon**Ad Close Date: Jun 15

SePTeMBerPac-12 FootballHigher EducationRomantic ResortsMileagePlanPartnersGuide*Ad Close Date: Jul 13

ocToBerGreat EscapesPortland RecreationSpecial Section: IdahoAd Close Date: Aug 15

NoveMBerGrowing Up GreenHealth and FitnessSkiing/Winter RecreationWesternCanada**Ad Close Date: Sept 14

DeceMBerMentors Making a DifferenceSensory ScienceExotic LynxSpecialSection:GreatNorthwest*Ad Close Date: Oct 15

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award-winning editorial and design

destination travel stories

real estate and home design features

business-related editorial

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special overprinted editorial sections

The special editorial sections shown below, in addition to appearing in Alaska Airlines Magazine and/or

Horizon Edition Magazine, are also overprinted at quantities between 5,000 and 10,000 for special distribution

through visitor bureaus, economic development agencies, Alaska Airlines Board Room airport club locations,

and by mail to specialty lists.

reaching a captive, targeted audience

• American Demographicsdescribesthein-flightaudience:“Whetherthey’reonabusinesstriporvacation,these travelers are often in a spending mode, and captive to marketing messages.”

• Advertising Age states: “The reality for advertisers is that they get in front of people with real disposable incomes, much more so than other magazines.”

• Washingtonpost.com: “When you look at the affluent statistics of in-flights, what lies behind that is a portrait of a reader who is extremely culturally aware, who participates in outdoor sports and museums, and is a very socially sophisticated kind of person.“

MeetingsMeetings SpokaneSpokanecalifornia Travel Plannercalifornia Travel Planner SeattleSeattle

washington washington Great NorthwestGreat Northwest

Mileage Plan Partners GuideMileage Plan Partners Guide idaho

idaho

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MLS ExcitementPortland, Seattle and Vancouver

renew their soccer rivalry

AAM 03.11 Cover.indd 1 2/11/11 3:58:18 PM

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reader response service

Alaska Airlines Magazine and Horizon Edition Magazine offer all display advertisers a FREE service whereby readers

can request information about an advertiser using a postal reply card provided in the magazines, or by responding via our

Website at www.alaskaairlinesmagazine.com/ads or www.alaskaairlinesmagazine.com/horizonedition/ads.

The magazines provide reader response leads in an electronic format twice each month to each advertiser, for their

follow-up and action.

ACCOMMODATIONS

1 America’s Best Value Inn Anchorage: Convenient hub for many attractions, activities and business travelers. Your home away from home. (800) 770-6366. www.executivesuitehotel.com.

2 Barcelo Hotels & Resorts: More than you imagine. www.barcelo.com.

3 Barcelo Los Cabos Palace Deluxe: Say hello to all new. www.barcelo.com.

4 Cedarbrook Lodge: �Delightfully unexpected. Quintessentially Northwest. Free shuttle to Sea-Tac Int’l Airport. www.cedarbrooklodge.com.

5 Coast Hotels & Resorts: More than 35 locations throughout the Western U.S. and Canada. www.coasthotels.com.

6 Courtyard by Marriott—Anchorage Airport: Moderately priced. Choose king or two double beds. Restaurant, lounge, pool, spa, exercise room. (877) 729-0197.

7 Executive Hotels & Resorts: Boutique-inspired hotels in central locations throughout Canada, Washington and California. www.executivehotels.net/escape.

8 Executive House Hotel: The best of Victoria, B.C., at our doorstep. www.executivehouse.com.

9 Heathman Hotel: 15 minutes to Seattle, in Kirkland. Four-diamond rated. www.heathmankirkland.com.

10 Heathman Hotel Portland: Portland’s premier down-town hotel—where service is still an art. Ask about our new “bed menu.” www.heathmanhotels.com.

11 Hi-Tide Ocean Beach Resort: Located in Moclips on the Washington Coast. www.hitideresort.com.

12 Hotel deLuxe: Embodies charm of an era with con-temporary amenities. www.hoteldeluxeportland.com.

13 Hotel Fifty: If you’re traveling to Portland, give Hotel Fifty a try. www.hotelfifty.com.

14 Hotel Lucia: Pillow menus with luxury linens on a pillow-top mattress. Several other generous amenities in the heart of Portland. www.hotellucia.com.

15 Hotel Max Seattle: If seeing is believing ... Hotel Max—you gotta see this! (866) 833-6299. www.hotelmaxseattle.com.

16 Hotel Murano: Celebrating glass art and luxury. www.hotelmuranotacoma.com.

17 Hotel Playa Mazatlan: The hotel’s 425 rooms are nestled among lush gardens of colorful bougainvillea and graceful palms.

18 Inn@Northrup Station: Northwest Portland’s fabulous all-suites hotel. Come sleep with us! www.northrupstation.com.

19 Jet Pad Homes: Luxury vacation home and villa rentals. www.jetpadhomes.com.

20 MarQueen Hotel: Luxury boutique hotel conveniently located in Seattle’s theatre district. www.marqueen.com.

21 Millennium Alaskan Hotel: Deluxe lakefront hotel with warm Alaskan ambience, convenient to airport, downtown. www.millenniumhotels.com/anchorage. (800) 544-0553.

22 Pueblo Bonito Oceanfront Resorts and Spas: World-class service and warm hospitality in any one of the seven luxury resorts. www.pueblobonito.com.

23 Rancho Las Palmas Resort & Spa: The desert’s premier resort with something for everyone. www.rancholaspalmas.com.

24 Residence Inn by Marriott Anchorage: Studio, 1-, 2-bedroom suites with full kitchens. Complimentary breakfast buffet, pool, spa, exercise room. (877) 729-0197. www.residenceinn.com.

25 Shadow Mountain Resort & Club—Palm Desert: Family fun, tennis, huge pool, bikes, golf, walk to shops. www.shadowmountainresort.com.

26 Shilo Inns: Affordable excellence in lodging and dining. Many amenities. Send for directory of our convenient Western U.S. locations. www.shiloinns.com.

27 Springhill Suites by Marriott Anchorage: Separate living, working, sleeping areas. Complimentary continental breakfast. Pool, spa, exercise room. (877) 729-0197. www.springhillsuites.com.

28 Top of the World Hotel: Come enjoy our modern hotel overlooking the Arctic Ocean ... from the top of the world. www.tundratoursinc.com.

29 Villa Group Resorts Timeshares: Award-winning service and amenities to make your timeshare vacation all you deserve. (800) 676-9394. www.villagroupresorts.com.

30 The Westin Monache Resort, Mammoth: � Earn Bonus Alaska Airlines Mileage Plan Miles at The Westin in Mammoth. www.westinmammoth.com/alaskaairspecial.

31 Wickaninnish Inn: “Rustic elegance on nature’s edge,” on Vancouver Island’s rugged West Coast. (800) 333-4604. www.wickinn.com.

CASINOS

32 Fantasy Springs Resort Casino: Palm Springs’ largest, most elegant casino and golf resort. www.fantasyspringsresort.com.

RESTAURANTS

33 The Crab Pot: Try our famous Seafeasts for two or more! www.thecrabpot.com.

34 El Gaucho: The Northwest’s Steakhouse Legacy focused on elegant, old-school tableside service. For people celebrating their lives.

35 Elliott’s Oyster House: “One of America’s Top 5 Oyster Bars”–Fortune magazine. Seafood excellence on Seattle’s Pier 56. (206) 623-4340. www.elliottsoysterhouse.com.

36 John Howie Steak: Now open at The Bravern, Bellevue, WA. www.johnhowiesteak.com.

37 Metropolitan Grill: One of the top-rated steakhouses in the U.S. Downtown Seattle at 2nd and Marion. (206) 624-3287. www.themetropolitangrill.com.

38 Prime Time Top 10: Send comments and interests to Prime Time Top 10, 4369 D’Evereaux Circle, Pensacola, FL 32504. www.primetimetop10.com.

39 Seastar Restaurant and Raw Bar: Perfection in sea-food. Chef John Howie’s award-winning Bellevue, WA restaurant. Also in Seattle. www.seastarrestaurant.com.

TRANSPORTATION

40 Alaska Air Cargo: www.alaskacargo.com.

41 Audi of America: Can one car make a difference in the way you see every car? Find out! www.audi.com.

42 Dave Smith Motors: Hassle-free buying. World’s largest Dodge truck dealer. Low prices—high customer satisfaction. (800) 635-8000.

43 Delta Western: When it comes to Alaska … we deliver. Alaska’s petroleum distributor. www.deltawestern.com.

44 Northland Services: Marine transportation service to southeast, southcentral and western Alaska ports. www.northlandservices.com.

LEGAL SERVICES

45 James A Wexler, Attorney at Law: Arbitration and mediation neutral. International and U.S. disputes. (206) 849.9455. [email protected].

FINANCIAL SERVICES

46 Alaska Airlines Visa Business Card: Earn Mileage Plan Miles on your business purchases. (888) 600-4000. Mention code 3984. www.bankofamerica.com/alaskabusinesscard.

47 Alaska Airlines Visa Signature Card: Earn 20,000 Bonus Miles upon approval, plus 5,000 Bonus Miles after making at least $750 in net purchases. (800) 932-2775. www.myalaskacard.com.

BUSINESS SERVICES

48 Construction Machinery: Largest Alaska-owned heavy-equipment supplier to the state’s construction, mining and logging industries. (800) 478-3822. www.cmiak.com.

49 CVPartners, Inc.: Specializing in finance, accounting, IT, HR and R&D contract and permanent placement. www.cvpartnersinc.com.

50 G C I: Alaska’s best long-distance choice by far. You’ll get the pricing you expect and the quality you deserve. www.gci.com.

51 Propel Insurance: Innovative insurance solutions that help clients grow their businesses. www.propelinsurance.com.

USB: Connecting you with a whole new world of computing experiences. www.usb.org.

RECRUITING

52 Alaska State Troopers: Are you worthy? Our loyalty, integrity and courage are summed up with the badge we wear. Apply now. www.alaskastatetrooper.com.

53 Ketchikan General Hospital: Seeking family practice and internal medicine physicians. www.peacehealth.org/southeastalaska.

HAWAI‘I

54 Aston Islander on the Beach: 27 hotels and condo-minium resorts in Hawai‘i, California and Idaho. www.astonhotels.com.

55 Aston Kaua‘i Beach at Makaiwa: 27 hotels and condominium resorts in Hawai‘i, California and Idaho. www.astonhotels.com.

56 Chase ’N Rainbows Real Estate, Inc.: The largest selection of oceanfront vacation condominiums in West Maui. www.chasenrainbows.com.

57 Hanalei Colony Resort: Discover the only beachfront resort on Kaua‘i’s North Shore. www.hcr.com.

58 Hawaiian Hotels & Resorts: Oceanfront resorts on Ka‘anapali Beach, Maui and Hawai‘i’s Big Island. www.RoyalWeddingsHawaii.com/ak.

59 Honua Kai Resort and Spa: Discover Maui’s newest, all-suites luxury resort on famous Ka‘anapali North Beach. www.honuakaimaui.com.

Visit www.alaskaairlinesmagazine.com/ads or mail in the facing response card* to request free information on products

and services offered by our advertisers, and we’ll enter you in a drawing to win a free Alaska Airlines ticket!

Information About Our Advertisers

96 AlAskA �Airlines �MAgAzineNOVEMBER 2009

AAM RR 1109.indd 96 10/16/09 11:49:39 AM

Readers can easily link to an advertiser Website from the magazine Websites. Please visit www.AlaskaAirlinesMagazine.com/Ads or www. AlaskaAirlinesMagazine.com/HorizonEdition/Ads.

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U 25,000-44,999

V 45,000-74,999

W 75,000-110,999

X 111,000 and up

7 DO yOu ADD PleASure DAyS

TO yOur buSINeSS TrIPS?

Y Often

Z Sometimes

AA Seldom

8 TrAVel FreQueNCy

BB Weekly

CC Monthly

DD Quarterly

EE Yearly

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February 2009 Issue

Expires: May 30, 2009



Name/Title Company


Phone Email



1 Age

A 17 or under

B 18-34

C 35-54

D 55+

2 eDuCATION

E Graduate degree


G College graduate

H Attended college


3 geNDer

J Female

K Male

4 OCCuPATION



N Technical

O Sales

P Retired

5 reASON FOr TrIP

Q Business

R Leisure

6 INCOMe

S under 14,999

T 15,000-24,999

U 25,000-44,999

V 45,000-74,999

W 75,000-110,999

X 111,000 and up



Y Often

Z Sometimes

AA Seldom

8 TrAVel FreQueNCy

BB Weekly

CC Monthly

DD Quarterly

EE Yearly

1

2

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February 2009 Issue




Name/Title Company


Phone Email



1 Age

A 17 or under

B 18-34

C 35-54

D 55+

2 eDuCATION

E Graduate degree


G College graduate

H Attended college


3 geNDer

J Female

K Male

4 OCCuPATION



N Technical

O Sales

P Retired

5 reASON FOr TrIP

Q Business

R Leisure

6 INCOMe

S under 14,999

T 15,000-24,999

U 25,000-44,999

V 45,000-74,999

W 75,000-110,999

X 111,000 and up



Y Often

Z Sometimes

AA Seldom

8 TrAVel FreQueNCy

BB Weekly

CC Monthly

DD Quarterly

EE Yearly

1

2

3

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February 2009 Issue


AK_RR Card.indd 2 1/16/09 9:04:48 AM

10

ad file submission requirements

Full Page1 / 3

Ver

tica

l2/3

Vertical

1/2 Vertical

1/6 Horizontal

1 / 6

Vert

ical 1/3

Square

1/2 Horizontal

ad formats

ad dimensions size width depthSpread bleed 17-1/4

" 11-3/8"non-bleed 15-3/4" 9-7/8"

1/2-page spread bleed 17-1/4" 5-7/16"non-bleed 15-3/4" 4-13/16 "

Full-page bleed 8-7/8" 11-3/8"trim size 8-3/8" 10-7/8"non-bleed 7-5/16" 9-7/8"

2/3-vertical 4-13/16 " 9-7/8"1/2-vertical 4-13/16 " 7-5/16"1/2-horizontal 7-5/16" 4-13/16"1/3-vertical 2-5/16 " 9-7/8"1/3-square 4-13/16 " 4-13/16 "1/6-vertical 2-5/16 " 4-13/16 "1/6-horizontal 4-13/16 " 2-5/16 "

submission requirementsPrinting: Heat-set web offset Trim: 8-3/8 " x 10-7/8"

Binding: Alaska Airlines: Perfect Horizon Edition: Saddle-stitch

Color: 4-color process (AAAA/MPA/SWOP)

Publication Trim and Bleed Specifications: On bleed ads keep live matter 5/16" from trim.

1 Page Trim: 8-3/8 " x 10-7/8" — Bleed: 8-7/8" x 11-3/8 "

Spread Trim: 16-3/4" x 10-7/8" — Bleed: 17-1/4" x 11-3/8 "

1/2 Page Spread Trim: 16-3/4" x 5-1/16" — Bleed: 17-1/4" x 5-7/16"

Line Screen: 133-line screen. Dot size 5% to 95%.

Density: Overall printing density of all colors cannot exceed 300%.

PDF files: Ads should be submitted as press-ready PDF files (PDF-X-1a preferred). Please embed all fonts, and convert all photos and spot colors to CMYK. On bleed ads include crop marks offset to 1/4" outside of the trim area.

Graphics and Photos: Include all high-resolution digital photo scan and graphics files (at a resolution of 300 dpi or higher at the size which they will be used). Save graphics files as EPS or TIFF files. Save color photos in CMYK format.

Native Files: Ads may also be submitted as native files using recent versions of InDesign, Illustrator, FreeHand and PhotoShop. Include all screen fonts and high-resolution graphics files.

Proofs: A SWOP-standards contract proof of the final file is required for color matches on press. Output proof at 100%, showing crop and bleed marks. Publisher will not accept responsibility for color reproduction if the client-supplied proof does not meet SWOP specifications.

FTP Transfers: Connect to the following Web-based site using current Internet Explorer, Safari or Firefox browsers.

Site: www.pcg4.biz User name: upload Password: inflight

Please Note: To avoid additional charges, ads must be supplied in sizes and formats specified. Alterations or additional preparation of artwork or proof changes will be billed separately.

PMS/Spot Colors: PMS or spot colors should be converted to 4-color process equivalents in file.

Production Charges: Changes in new and existing ads will be subject to additional production charges billed to the customer. Production charges are in addition to space rate.

In-House Ad Production: Paradigm Communications Group offers creative design and complete ad-production services at competitive prices. Ask your account executive or contact us directly for an estimate. Production costs are non-commissionable.

Advertising Production Department2701 First Avenue, Suite 250, Seattle, WA 98121 | Phone: 206-441-5871 ext. 28 | Fax: 206-448-6939

www.alaskaairlinesmagazine.com | www.alaskaairlinesmagazine.com/horizonedition

AD cLoSe/ AD iSSue ProDucTioN coPY Due MATeriALS Due

January 2011 Nov 15 Nov 22February Dec 15 Dec 22March Jan 14, ’11 Jan 21, ’11April Feb 15 Feb 22May Mar 15 Mar 22June Apr 15 Apr 22July May 13 May 20August June 15 June 22September July 15 July 22October Aug 15 Aug 22November Sept 15 Sept 22December Oct 14 Oct 21January 2012 Nov 15 Nov 22February Dec 15 Dec 22March Jan 13, ’12 Jan 20, ’12April Feb 15 Feb 22May Mar 15 Mar 22June Apr 13 Apr 20

2011 deadlines

11

contacts

NATioNAL SALeS oFFice

2701 First Avenue, Suite 250, Seattle, WA 98121

206.441.5871 ext. 31 | Fax 206.448.6939

[email protected]

www.inflightpubs.com

ADverTiSiNG DirecTor

Kenneth J. Krass, ext. 11

Western Washington • eastern Washington • Florida • canada

Becca Conversano, ext. 21

Western Washington • illinois • kansas • Missouri

Stephany Angelacos, ext. 13

caliFornia • arizona • nevada • texas • Minnesota

Yael Kallin, ext. 27

oregon • idaho • Montana • Michigan • colorado

Clay M. Schurman, ext. 33

ALASkA

Duane Epton

3705 Arctic Boulevard, #452, Anchorage, AK 99503

907.561.2450 | Fax 907.344.7262

eAST coAST

Kenneth J. Krass, ext. 11

HAwAi`i

Debbie Anderson

3555 Harding Avenue, Suite 2C, Honolulu, HI 96816

808.739.2200 | Fax 808.739.2201

Mexico

Paloma Martinez

Calle Presa de la Angostura 8, Mexico D.F. 11500

011.52.55.2122.3918 | Fax 011.52.55.5395.4985

Alaska Airlines Magazine and Horizon Edition Magazine are published monthly by

Paradigm Communications Group, a custom-publishing company founded in 1987 and dedicated to producing magazines of the

highest quality. Paradigm Communications Group is based in Seattle, Washington.

According to publisher/president Mimi Kirsch, “Our mission for these magazines is to

engage, entertain and inform the passengers who fly on Alaska Airlines and Horizon Air.”

Kirsch’steamworkscloselywiththeexecutives of the airlines, as well as with their sales, marketing,

communications and public affairs staff to create publications customized for the passengers of

Alaska Airlines and Horizon Air. Paradigm Communications Group works with the best writers,

photographers and graphic artists to produce superior writing and well-designed magazines that feature the people, places and events that characterize the regions served by Alaska Airlines and Horizon Air.

w e l c o m e t o a l a s k a a ri l ni e s m a g a z ni e ...€¦ · 1 w e l c o m e t o a l a s...

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