Vyral Marketing

Monthly Client Newsletter

May 2016 Clients,

Happy May! For those of you in real estate, I’ve been working this year on writing some incredible real estate drip

campaigns for you. These complement your two videos a month to your entire database. This year, so far, I’ve written

very effective Expired and FSBO drips. Email allison@getvyral.com and she will get you a copy to review. We’ll also

load these emails into your email drip system for you.

I just jumped off our monthly client-only training webinar where we discussed writing an effective buyer lead follow up

campaign. Buyer leads, as you know, are people who register to search for homes on your website. If you’re not in real

estate, this would be anyone who enters their email addresses into a web form in return for an item of value. In this case, for

our real estate clients, the offer is to register to save their home searches online. Once the person enters their email, they

receive ongoing property updates. Additionally, they commonly receive phone calls, text messages, and emails from the real

estate professional or sales team following up to see if it’s a legitimate opportunity for business. Most systems also drip out

plain text “checking in” emails to start a conversation, too.

In short, I’ve decided NOT to write a series of emails for your home buyer leads. These people are already receiving

property updates, messages from your sales team, plus your two educational videos a month with Vyral Marketing, and

usually more. I don’t think another layer of long term emails will add value. If it did, the content would have to be very

hyper-local, community driven content which is time intensive and expensive to create.

Rather, I recommend you record a personal introduction video for the first email leads receive. You also want to

remarket that video to your leads on Facebook and YouTube over 14 days from their last visit.

This video should be no longer than 1 minute. This way, when you or your team follows up, this person is likely to

know who you are and you’ll have a productive conversation. It’s not expensive to do this – you only need to install a

small piece of Facebook and AdWords remarketing code on your website and create the respective video ad. We can set this

up for you and test it with our new Facebook and YouTube advertising service. We offer a 30-day money back results

guarantee. It’s only $500 a month plus ad spend, month-to-month, without any commitment. Email Leah@getvyral.com to

set up a time to talk about how it works. The first step is to shoot your home buyer introduction video. Ask your Client

Manager on your next call to get that recorded so we can take the next steps. This strategy will help you improve lead

conversion beyond just adding on more emails to your existing follow up process.

If I can help you in any way – I’m available. Email me at frank@getvyral.com or call me directly at 402.515.5438. I’m

happy to visit anytime, about anything! Thank you for being a client and enjoy your May 2016 newsletter!

Frank Klesitz, CEO

Vyral Marketing

Jay Moderski is the head of sales for Finance of America,

serving all 50 states. They are backed by the multi-billion-

dollar hedge fund Blackstone. Jay is a friend of mine, and a

Vyral Client, who oversees all the loan officers for FoA in the

USA. I asked him if he would help us cover the postage for

our mailings. He agreed. You rock, Jay! For those of you in

real estate, I’ve spoken with their compliance department and

they are more than happy to authorize your local loan officer

with Finance of America to pay up to ½ of your Vyral

Marketing fee as long as you mention them in your videos or

in your marketing. We can do all that for you. –Frank

Email Jay at jaymoderski@financeofamerica.com or

Steve at sreich@financeofamerica.com and they will

connect you with your local loan officer.

2016 Real Estate Drip Campaign Webinars

July–Aug – Pre-Appointment ON DECK

7/7 & 8/4 @ 10am PST

Sept-Oct – Post-Appointment Campaign

9/1 & 10/6 @ 10am PST

Nov-Dec – New Client Welcome

11/3 & 12/1 @ 10am PST

Join at this time using this link:

https://www.gotomeeting.com/join/260256837

Facebook & YouTube Advertising Service

We now offer Facebook, YouTube, and Google Display Network advertising. Retarget your

web visitors, promote videos to your email lists, and reach niche audiences to build your

database. No minimum spend requirements. $500 a month flat fee. Month-to-Month.

30 Day Money Back Results Guarantee

$500 a month – month-to-month – plus ad spend

2 Week Set up Process – Build fee waived!

Weekly Phone Update / Monthly Scheduled Call

For our real estate clients, we recommend offering a free home value report to local homeowners, promoting your listings to

the local area, boosting “just listed/solds” and testimonials to neighborhoods, remarketing your website traffic with “Search

for Homes” or “Free Value Report” offers, and running hiring ads to local real estate agents for recruiting proposes. Email

leah@getvyral.com to see examples/results of all these campaigns and how they will be customized for you.

We will beat your current Facebook or YouTube performance in 30

days or we’ll give you the $500 back. No questions asked.

Summer 2016 Real Estate Mastermind Coeur d'Alene, Idaho July 14th – 15th

Join us! You’ll mastermind in a small group of 25 elite real estate professionals passionate about growing their

businesses and open to sharing every strategy and system working in their businesses. Our goal is to keep these

small, exclusive, and private. Open to clients and non-clients alike. Mastermind events are strictly limited to 25

agent. Only 1 real estate agent per market allowed. Google “Vyral Marketing Mastermind” to learn more.

Here are the attendees confirmed to date:

1. Jeff Cohn - Omaha, NE

2. Lisa Treu - West Palm Beach, FL

3. Jeremy Larkin - St. George, UT

4. Collier Swecker - Birmingham, AL

5. Ed and Dar Walden - Anchorage, AK

6. Jay Day - Baltimore, MD

7. Paul Campbell - Portland, OR

8. Pehr Black - Coeur d'Alene, ID

9. Kelly Fischer - Vero Beach, FL

10. Jason Bramblett - Greensboro, NC

11. Jeff Latham - Seattle, WA

12. Brett Kelly - Kalispell, MT

13. Gabe Cordova - Firepoint Solutions Inc.

14. Thomm Dallman - Boise, ID

15. Michael LaFido - Chicago, IL

16. Goran & Lisa Forss - Temecula, CA

17. Kevin Smits - Frisco, CO

18. Denise Swick - Dayton, OH

HURRY! We only have 7 tickets remaining.

Interested in joining us? Please send John McMillan

at john@getvyral.com an email. Tell us what you want to learn and how

you can benefit all the other members of the mastermind group.

The Database Marketing Hangout

How Realtor Brian Gubernick

Doubled Sales from His Database

Vyral Client Brian Gubernick built a successful real estate team reaching

across Arizona, Oregon, Washington, California and Michigan (six markets

total) with a database of nearly 40,000 people. He needed a way to stay

connected and improve communications to his diverse and sizable database.

Since Brian implemented video, he now reaches all of his markets with

universal messaging. This now saves him time and ultimately has played a role

in doubling sales from his database in various markets. If you’re in real estate

and looking to expand into new markets, this Hangout is for you.

During this Hangout, you’ll learn:

How Brian creates universal messages to reach every market

How his team follows-up with the people who watch the videos

How he stays accountable to shoot his videos

How he organizes his database for multiple markets

General marketing tips when you service multiple states in real estate

Wes Madden: How Co-Marketing

Relationships Helped Him Sell 579 Homes

Vyral Client Wes Madden owns a top performing real estate sales team in

Fairbanks, Alaska. He sold 579 homes last year and 50% of that business

came from his database. One of the ways he built this database was by

reaching out to local businesses to secure co-marketing relationships. He

would offer coupons and deals to his database, and in return, local businesses

would promote Wes and his real estate firm to their customers. We covered

how Wes did all this on this 100% educational Google Hangout.

During this Hangout, you’ll learn:

How to approach a local business for a referral

What deals and offers to send to your database people want

How to stay in touch with future clients 1 year or more away from

selling/buying

What video topics are working best for Wes and his team

To watch, visit www.getvyral.com and click “Hangouts”

Client Monthly Referral Drawing

We want to reward you for new client introductions! We hold a live drawing on Facebook every month for a

fun gift. For every new client introduction you make, you get 1 entry in next month’s drawing. To make an

introduction, email your story to a friend and copy your Client Manager on the email. You can also use the New

Client Introduction form on the upper-right side of our website www.getvyral.com.

Congratulations

Vyral Client Joe Mendoza!

You are the winner of our May 2016 client referral drawing!

We had 16 entries for our May client referral drawing.

Joe Mendoza had one entry and was drawn as the winner!

June 2016 Client Referral Drawing Prize

You can win a Countryside Gift Basket!

A BIG thank you so far to:

Nick Sakkis (1 entry)

Congratulations! You’re entered to win a Countryside Gift Basket.

The drawing will be held LIVE on Facebook on June 1st @ 10 am PST.

Join Our VIP Client Club!

Help us directly enroll 1 new client a year and you’ll get:

Complimentary (1) On-Site Video Production Day ($2,000 Value)

You’ll visit our Omaha office to record an unlimited amount of videos in our new professional studio. We’ll plan

your videos in advance, interview you, and edit your videos professionally.

Complimentary (5) Hours of Creative Billable Hour Work ($625 Value)

We have a talented team of graphic designers, web designers, and writers happy to complete projects for you.

These $125/hour projects include e-books, logo design, landing pages, follow up campaigns, postcards, sales

presentations, flyers, and more.

Complimentary (1) Month of Facebook/YouTube Advertising ($500 Value)

We now specialize in lead generation and conversion with Facebook and YouTube advertising. You get a free

month of service with no strings attached. You only pay your direct advertising spend. Existing advertising

clients will receive their next month free.

VIP Invitation to Client Appreciation Events We regularly attend the same conferences as you to learn. You’ll get a call from us in advance of any event we

attend with a priority invite to any client dinners or appreciation events we’re holding. You’ll be among the first

notified to secure a RSVP, seat, or ticket.

How to Introduce a New Client to Vyral Marketing

1. Email the person we should work with your story and copy your Client Manager on the email.

--- OR ---

2. Submit their name on our website under “Introduce a New Client to Vyral Marketing”

A BIG Thank You to Our VIP Client Club Members!

Joe Mendoza

Enrique Medellin

Thank you for helping us grow!

Questions? Talk to Scott Sillari who tracks all your

introductions. He will give you updates on their status on

becoming a client so you can get VIP Club benefits. Email

ssillari@getvyral.com for more details.

May Client Facebook Advertising Results

Campaign #1: VIP Perks - Entertainment.com “We invested $657.46 into Facebook for 1 month and generated 50 leads.”

The Opportunity

Vyral Client Marti Hampton, a

top real estate agent in Raleigh, NC,

wanted to promote their VIP Perks

coupons (an online coupon book) to

current, past and future clients in

return for their contact

information. We invested $657.46

into Facebook for 1 month and

generated 50 leads.

The Advertisement

To the right is the Facebook post

we optimized for conversions,

meaning Facebook targets people

most likely to enter their contact

information. We created a carousel

ad which displayed many images

enticing the user to “click.”

Landing Pages

To capture the contact information

we created a landing page. The ad

worked as a funnel, first by enticing

users to click the ad to learn more

about the deal. Then they were

prompted to provide their name,

phone, email, and – most

importantly – the length of time

before moving to get the coupon

on the landing page. We also added Marti's Barbara Corcoran endorsement video to the bottom of the landing

page for social proof of her results. Prospects who showed interest in moving within 3-6 months are placed on a

drip email campaign and receive follow up from agents in her office. Those interested in moving after 1 year are

added to the Vyral Marketing database for long term video nurture. This long term education-based video

marketing improves the likelihood they call Marti instead of another agent when they are ready to buy or sell.

The Audience

We targeted a 25-mile radius around Raleigh to these three audiences: We first targeted everyone in Marti’s email

database, then all her website visitors, and finally anyone who Facebook thinks is “likely to move” or a

homeowner.

The Metrics

In one month we reached 18,649 people. All three audiences had about the same cost per click. We invested

$657.46, brought 834 clicks to her landing page, and captured 50 leads at about $13 a lead.

The Results

After speaking with Marti and her team, they said, “We’ve been getting a ton of opt-ins to get the promo code.

When they fill out the form, we’ll put them into our Vyral database if they entered they’re going to move in 1 year

or longer. If they say they’re going to move in 6 months or less, we put them in our drip campaign and have them

in our system to follow up with as soon as possible.” We are still waiting to see if these leads will be closed deals.

Campaign #2: ‘We’re Hiring’ Real Estate Agent Recruiting “We invested $1,399 over one month and received 74 applications.”

The Opportunity

Vyral Client Jeff Latham is expanding his team and

needed to run an ad to hire more real estate agents. Jeff

guarantees his agents will earn $100,000 a year or he

will pay them the difference. This is the benefit we

promoted in the advertisement. We invested $1,399 into

Facebook over one month and received 74 applications.

The Advertisement

Jeff listed the benefits of joining his team in the

Marysville, Washington area. Jeff is looking for people

who are not satisfied with their current ceiling of

achievement and want more from their career.

Landing Pages

Once the ad on Facebook is clicked, people are directed

to Jeff's landing page where applicants submit their

email address. They are then presented with the

application. This was all built with Jeff's

ClickFunnels.com account. Jeff also provided two great

informational videos to include on the landing page as

well.

The Audience

We ran these ads to three separate audiences targeting

people 20-40 years old. The first audience was a cold

audience with a 25-mile radius around Marysville with

no detailed targeting. The second audience was

residents in Marysville with real estate related

targeting. The third audience was his whole email

database and anyone who had visited his website.

The Metrics

Over 30 days we spent about $1,400 to reach 104,603 people. We drove 722 clicks to his landing page which

resulted in 74 applicants. His ultimate cost per applicant was about $19.

The Results

Jeff was extremely happy with the

outcome of the advertisement. Here’s

what he posted on Facebook:

Client Success Story

How Realtor Dale Ross Achieved

10X ROI with His Videos

"Vyral is a great vehicle to get face-to-face - or at least, people feel

like it’s face-to-face with those surveys I take - more so than if you

just send them an email with some information or send some

recipes. The great thing about it is that it only takes me five minutes

to do a video, and it makes one heck of an impression out there. I

love the vehicle of it. I was looking for something where I didn’t

have to go in, create my own platform, and when I found Vyral

Marketing, it was nothing short of a prayer answered for me."

-Vyral Client Dale Ross

[Full Transcript Below]

John: I’m talking with Dale Ross today, down in the Houston area, correct? In Katy?

Dale: Correct, we are in Katy, Texas, a suburb of far-West Houston.

John: Okay. And you’ve been a client of Vyral for close to a year now?

Dale: Yes, it’s been right around a year.

John: Great. You’ve seen some results lately. Why don’t you kind of tell us what’s going on?

Dale: Well, it’s that time of year to sell. I always create articles that I feel like are matching the time frame of the year. One

of the last Vyral videos that went out to my database actually netted three listings. One of those listings was a past

customer. We knew it was a past customer because after we got them in we always ask how they heard about us. He said the

video email. We do look them up and he was a past client, so that was kind of a keep-in-touch kind of thing. Whenever we

close as a sales agent, one of our listings, that is, we always get information from the buyer. We get their email address,

phone number, and follow up with them. One of the listing calls we got was another agent’s buyer. They reached out to us

instead of the agent who sold the home, who’s apparently not keeping in touch with them in any way, shape or form. They

reached out to us and we listed their home last week. The last one, I don’t know how these people got into the database. We

got another listing. They’re in there, and they called us, and that’s what counts.

John: That’s great. In terms of ROI - these three deals have yet to go through, I’m guessing. But before that, or

maybe including those down the road, how do you measure that with Vyral?

Dale: Just these three deals will translate into more than $1 million in volume, so if they close - and we close most of the

transactions that we list - then that’s going to be in the $30,000 range. The others that I have listed as a result of Vyral

Marketing, I would guesstimate that is in the $60,000 to $70,000 range. That would make the ROI more than 10x. I’m

loving it.

John: That’s great. That’s fantastic. So you went into a specific story with this email. Do you have any other times

when the system worked really well for your team?

Dale: One of the first videos I did, I believe it was a question from a customer that I answered in a Vyral video. I invited

other people to ask questions and I offered them a free a steak dinner. I have a deal set up with one of my buddies, he has a

great steakhouse out here. He gives me gift cards all the time, because if you get them in once, they’ll keep coming back. So

I had a customer write in and answer their question online, and you ask anyone to send a question in and they will get a free

dinner at the steakhouse. By far, that has been my best response. We had 25-30 direct responses from that.

John: Wow.

Dale: Yeah, it was phenomenal. I mean, direct responses. I loved that. It was a lot of people I hadn’t necessarily been in

touch with because when you put them in the database, sometimes their phone numbers change. Email addresses don’t

change as often. These are people that have been in my database for seven, eight, nine, ten years. It was great to get that

feedback, and a few of those turned into listings. Vyral is a great vehicle to get face-to-face - or at least, people feel like it’s

face-to-face with those surveys I take - more so than if you just send them an email with some information or send some

recipes. The great thing about it is that it only takes me five minutes to do a video, and it makes one heck of an impression

out there. I love the vehicle of it. I was looking for something where I didn’t have to go in, create my own platform, and

when I found Vyral Marketing, it was nothing short of a prayer answered for me.

John: That’s great! Let’s get into that. Why did you hire us in the first place?

Dale: Well, I was doing it on my own for two months. I hired a girl that was very good at editing videos, but it was so time

consuming. She was my marketing director, and it would take her about 4 solid days to get everything ready, edit the video,

sweep the database to make sure the emails were all in order. We would shoot them out, get a lot of returns, and once again,

clean out the database. The videos would go out one time and then they were gone. They weren’t on a blog. They were

hanging out on YouTube, but they weren’t out there where they could be actually promoted and someone could go and look

to see recent and past videos. When I saw Vyral come along and saw the price, I thought it was a lot of money. After I

started doing it, you all returned ten times what I was investing, so it’s a very happy situation for me. I’m the type of person

who, if I can find someone who does things better than me, even though it may be expensive, typically it pays off in the

long run because it’s a more professional appearance than I could ever put together.

John: This is a good thing for people to know, because I’m sure a lot of people have tried doing this themselves. How

long was it taking you to do by yourself, on average?

Dale: It was taking her four solid days just to put everything together. That took up most of her week, and we were only

sending one per month. So, when I saw Vyral had two a month at the price they offered, it was a no-brainer.

John: She has to be pretty thankful about that, too.

Dale: Yes, she is. It freed up a lot of her time to do other things.

John: Did you have any fears before hiring us?

Dale: In the back of my mind, I was worried that it wouldn’t give me a return. But I’ve been selling homes for 35 years, and

I found out that you can’t rule something out until you try it. With the features that I saw with Vyral - and I had seen you at

Family Reunion before - the biggest fear was, you lose a few bucks. If it doesn’t work, you back up and try something else.

However, that wasn’t the case here. It’s absolutely working, and it’s working great.

John: Okay. A lot of people listening to this are probably on the fence about hiring us. What would you say to those

people?

Dale: I would say that every lead costs money. This is one way - probably my least expensive way - to reach every lead in

your database at one time with a nugget they’re going to appreciate in some way, shape or form. Does everyone open the

emails? Absolutely not. If they are in the area of thinking of selling their home and you hit a nerve with one of your video

topics, there’s an extremely good chance they will open that video and watch it. If you’re not there when they’re ready to

sell, guess what? You’re not going to get the business.

John: Right. We have a lot of clients who might come to us and say, “It’s been a few months. I’m not getting results

with Vyral. What do I need to do?” I do direct some of them to these success stories. What tips would you offer those

clients or people who want to become clients to be successful working with us?

Dale: You always want to make sure your content is very timely. I usually tailor my client to the time of year. I stick

exclusively to real estate topics, I don’t go off on other topics at all. I like the professional appearance that it puts forth. You

have to dress nice with a great background behind you, and know a little bit about what you’re going to say. The video can

always be edited, that was another great thing. I’m not perfect at making videos. Sometimes I have to shoot them three,

four, or five times before I get them right, or at least until I’m happy with them. That five or ten minutes that it takes to get

the video and upload it to video, for me it reaches 2,000 people. Reaching 2,000 people with 10 minutes of effort is a pretty

sweet deal.

John: What do you like most about working with us?

Dale: The lack of me having to do anything. I make the video, shoot it over to you all, it comes back, we proof it, and it

goes out. There’s maybe 45 minutes to an hour per month where I’m involved in the process.

[End of Transcript]

April 29, 2016

RE: Better Video and Audio Tips

Clients,

I’ve had quite a few questions lately about how to make your videos look better.

How to Get Better Video

When you sign up for Vyral Marketing, we ship you the Logitech c615 HD 720p

webcam. It’s about $45 on Amazon.com. This is an excellent webcam that works

on all computers. The Logitech c615 webcam is the fastest and simplest way to

get videos to your database.

However, I personally use the upgraded Logitech c920 webcam. It records at

1080p and has more features, so the video looks better.

Here’s example footage from the Logitech c920.

We originally did not ship you this upgraded webcam since your computer needs to be a bit

stronger to run it. If your computer isn’t powerful enough, the Logitech c920 webcam will

“skip frames” and your audio won’t match what you’re saying. You’ll look like an old ‘kung-fu’ movie if that’s the case.

We feel this isn’t a problem anymore with the advancement in computer technology.

All new clients running Windows who sign up starting Monday next week will receive the upgraded Logitech c920

webcam. It runs about $80 on Amazon.com. We’ll cover this cost for you in your build fee.

If you’re on an Apple computer, unfortunately, the Logitech software we need to record your videos with this webcam will

not work. If you’re using an Apple computer, we’ll still ship you the original Logitech c615 camera.

Logitech c615

Logitech c920

If you want to improve your video quality (and your computer is relatively new), I recommend you pick up the Logitech

c920 on Amazon.com. You’ll still have your Logitech c615 as a backup if your computer has difficulty with the upgraded

webcam.

How to Get Better Audio

Your webcam records audio through an onboard microphone. That’s just fine if you’re close

to the webcam without much background noise.

However, if you want better audio, we recommend you upgrade to the Yeti USB microphone.

It’s about $110 on Amazon.com. You’ll plug this into a USB slot on your computer (Apple

or Windows) and select it as your microphone device when you record your videos.

I’m using the Yeti USB microphone in the video example above. I have it on a boom arm

but you can just set it on your desk. You’ll hear loud, strong and clear audio. (A boom arm

keeps the microphone closer to your mouth and prevents the microphone from picking up

sounds on your desk). We do not include this microphone in the build fee since it complicates

the process a bit to get your videos out. It’s “one more thing” to plug in and adjust before you record.

Here’s another video example of our strategic partner Josh Cunningham at Rokrbox. He’s using

the Logitech c920 webcam with the Yeti microphone:

If you want upgraded audio, the Yeti is

what I recommend. You can also use a

simple USB headset. This is what we

use in our office and it sounds

great. There’s no problem wearing a

headset when you record your videos.

I’m wearing one all the time in

my Google Hangouts.

If you’re looking for better quality videos I recommend you

upgrade your webcam and microphone. It will only cost about

$200 for both (the Logitech c920 and the Yeti microphone). This

way we’ll still be able to interview you for your videos. I strongly do not recommend setting up a video studio with

expensive equipment. It’s very complicated to get the light, sound, and video right – plus we won’t be there to direct you.

If you have any questions about this, let me know. I’m happy to guide you for your specific situation.

Thank you for being a client and have a wonderful weekend!

Frank Klesitz, CEO

Vyral Marketing

PS: We just launched our first Entrepreneurial Professional Podcasts in the chiropractic, talent recruiter, wealth manager,

and mortgage professions today! Click the link to listen to them.

April 22, 2016

RE: Running a Local Business Podcast to Get Referral Partners

Clients,

I had a great call with a client yesterday I want to share with you.

A few months ago I wrote you about how running your own podcast is a great way to meet referral partners.

In fact, we’re launching 4 podcasts at Vyral Marketing, each in the financial advisor, talent recruiter, chiropractic, and

mortgage professions.

We built a list of the most influential people in each industry and invited them to an interview.

Over 40 people have agreed so far, which is incredible. It’s been a great way to meet people who we can help and, with

time, who may refer new clients to our firm.

The podcast will help position our firm as a thought leader in each industry, not to mention help a lot of entrepreneurial

professionals.

You can replicate this strategy if you’re looking to strengthen your referral partner program, or “allied network,”

this year.

For example, I suggested our client start a “Tampa Business Spotlight” podcast where every two weeks he interviews a

local business professional on the phone.

This would be in addition to his two educational Q&A videos a month to his database.

The questions to ask local business professionals would include:

Why did you get into the business?

What problem do you solve better than anyone else?

Who is your ideal client?

What’s your #1 tip you can offer to our local community?

What’s the first step someone should take to get involved with you?

This client is in real estate, so he would interview CPA’s, attorneys, mortgage professionals, home builders, and anyone else

who would likely work with people near buying or selling a home.

I suggested he start his podcast like this:

‘Hi this is Frank Klesitz, host of the Tampa Business Spotlight, where you meet local professionals who can help you solve

an abundance of problems. It’s our way to keep business local right here in Tampa, the community I love – and I know you

love too. Today on the show you’ll meet (guest) and learn (description). Welcome to the show (guest)…..!”

The best people to interview are ranked well on Yelp!, are members of the local Chamber of Commerce, ranked

“40 under 40” or something like that, and so on.

A podcast is simply a short recorded phone conversation. You can use a free recorded conference call service like

www.UberConference.com to do it.

Simply send us the audio file when you’re done. We’ll put these podcasts on your blog and syndicate them to iTunes. We

can include the podcast in your video emails to your database.

You can even pick your own introduction music on www.premiumbeat.com – we’ll edit your music into the audio.

Now this is the most important part. The biggest challenge will be booking new guests in your schedule once you exhaust

your personal relationships.

I suggest you talk to Matt Johnson (matt@pursuingresults.com). His PR

firm does this for you. I’ve hired him to book guests on our podcasts. He

does a great job. He builds the guest list and books the guests. He used to

work here at Vyral Marketing and went out on his own to do podcasts full

time.

I helped him shoot this video in our office to get his business off the ground.

I don’t own any part of his company and I don’t get paid to refer you. I’m

just a big believer in what he’s building.

Remember, the business value in your podcast is not the podcast itself, it’s the people you meet.

If you completed two podcasts a month, you’ll meet 24 referral partners a year.

Let me know if you’re interested in building your referral partner network through a podcast. I suggest you interview 2-3

people you know to start.

Once you like your interviews, we’ll talk about a structured podcast publication schedule going forward.

I’m happy to visit with you on the phone about this podcast strategy. Ask your Client Manager to invite me into your

next call, or just reply back to this email and let me know. We’ll get a time on the calendar to visit.

The editing, optimization, and promotion of your podcast is included in your Vyral Marketing fee. We’ll keep the podcast

on your current video blog and promote it in your video emails.

This is one more thing to add massive value to your time with us!

With that, thank you for being a Vyral Marketing client and have a wonderful, relaxing weekend!

Frank Klesitz, CEO

Vyral Marketing

April 15, 2016

RE: Monthly Print Client Newsletter

Clients,

We can now create a monthly direct mail print newsletter for your most valuable contacts that includes your latest two

educational videos.

Here’s an example:

There are only 3 items of content we

need monthly - two videos and one

client testimonial.

We’ll take high-resolution screenshots

of your videos and put them in the

newsletter with a strong headline, sub-

headline, and description pulled right

from your video email.

We offer this upon request – just ask

your Client Manager. We’ll send you a

PDF proof of your personalized print

newsletter within 30 days.

Just make sure to get on the phone with

us to discuss the “About Us” section and your respective call to actions. We need your help writing these very important

sections.

Also, I recommend you only send this to a few hundred people you know. A tri-fold self-mailer newsletter should only be

sent to your past clients, clients, and/or your best contacts.

I want you to see success with this audience before you direct mail strangers.

When it comes to actually printing and mailing your monthly print newsletter, we recommend you work

with www.LetterPrinting.net. It’s who we use for our direct mail.

An 8.5x11 tri-fold self-mailer will run you about $0.70 mailed with a first class stamp on the best paper printed in color.

They will print and mail it for you.

Our design team will make sure it’s designed to USPS 8.5x11 self-mailer standards.

Make sure you have someone in your office to manage all the returned mail. Many of your initial mailing addresses will

likely be incorrect, so you’ll need someone to research the best mailing address and then update your database.

Simply upload your mailing list, your provided monthly PDF newsletter from us, and make the appropriate selections for

your mailer with the guidance of LetterPrinting.net.

LetterPrinting.net will guide you or your assistant through this process. My contact there is Alan Parseghian and you can

reach him at alan.parseghian@letterprinting.net with questions.

The most important part of this process is to narrow your mailing list down to a few hundred important

contacts. This is the biggest road-block to a successful monthly newsletter campaign and set aside a few hours to make a

spreadsheet of all your best contacts.

Direct mail is still – and always will be - a powerful way to reach your audience. You want to be in front of your market by

phone, email, social media, direct mail, and in-person events.

You know how much I love direct mail! I mail you a 16-page client newsletter every month because it’s easier for you to

consume my longer messages in print.

The more media you leverage to communicate, the better.

That’s why we want to offer you the opportunity to participate in “direct mailing” your videos to your database in addition

to our current digital methods.

If you’re interested in a print newsletter design, talk to your Client Manager. They will schedule a call with you to go over

design options within USPS guidelines.

Thank you for being a client. We’re always looking for ways to bring more value to you.

Have a wonderful weekend!

Frank Klesitz, CEO

Vyral Marketing

April 8, 2016

RE: Adding Emails through Your Team

Clients,

As you know, I’ve been “Skyping” into many client office meetings these past few weeks.

I want to share with you this week the biggest “ah-ha” I’ve witnessed every meeting to date.

For our real estate clients, I start every meeting asking each person on the sales side of the business this important question:

“How many quality people do you speak with a week about buying or selling a home?”

Each salesperson goes around the room and shares their most conservative number.

In this case, there were 8 salespeople on the team working inbound leads, their database, and making outbound cold calls

for business.

The numbers report as follows:

That’s 176 people their team speaks with a week! That’s incredible! Remember, these are conservative numbers with

high quality contacts.

I revealed in the meeting that’s 704 high quality emails they should collectively add to their team database every single

month.

This simple email gathering opportunity is always the big “ah-ha” in the room.

“You’re already having conversations with people you’ve invested considerable time and money to get in front of,” I said.

“Why not ask for their best email address to nurture them?”

Here’s the script I shared:

“Hey, it was great to visit with you! We publish 2 helpful videos a month about what’s going on with our local real estate

market. They will come from our company. What’s your best email address so you receive them?”

Then, each salesperson puts the updated, permission-based email into their database.

But it does not stop there. It’s too easy to forget to ask for emails consistently.

We discussed the importance of a weekly team accountability meeting. This is where, among other things, everyone reports

their numbers specific to dials, contacts, appointments, deals closed, and more – but also, how many emails they’ve added

to the company database.

You must track the number of people who have given you permission to communicate.

“Permission based marketing is the future of this industry, as it is in every industry.” – Gary Keller

Every morning I get a report at Vyral Marketing with how many people we’ve added to our company database yesterday by

name – it’s one of the most important reports I receive.

It’s the building of your database that will bring business to you, instead of endlessly having to chase it. It’s expensive and

time-consuming to earn the attention and trust of strangers.

A thriving database is why many people exponentially grow their business without going broke.

It’s more efficient, you get more done, and it’s more profitable when people contact you instead of chasing them.

So, this weekend, here are a few questions to think about:

Are you asking for emails like you should be?

Is your team asking for emails after every conversation?

Are you tracking the growth of your #1 asset – your database?

If you’re a “company of one” without any people working with you, make sure to have a weekly meeting with yourself to

review your numbers.

If you give us a great list of people to communicate with, we will help you get the most out of it.

The #1 challenge for many of our clients is building a great permission-based database.

It starts by asking for an email address after every conversation.

If you’d like me to Skype into your next team meeting to cover database-building techniques, just reply back to this email

Sally – 20

people

Bob – 12

people

Shauna – 40

people

Tim – 22

people

Brianna –

20 people

Terry – 22

people

Pat- 20

people

Greg- 20

people

and let me know.

Thank you for being a client and have a wonderful weekend!

If there’s anything we can do to improve, please let me know.

Frank Klesitz, CEO

Vyral Marketing

April 1, 2016

RE: Speaking at Your Next Team Meeting

Clients,

I’m still very happy to Skype into your next team

meeting to help your people get fully on-board asking

for emails, providing you with real client questions to

answers in your videos, and help you prioritize

following up with those who watch your videos for

referrals and appointments.

Make sure to read The Database Reset, a short 20-page

e-book I wrote with the marketing plan you hired us to

implement for you. Give a copy to your team, too.

I’ve done these Skype-based meetings a few times now

and I’m getting pretty good at it! Here’s what Vyral

Client Paul Campbell said about a team meeting I

lead with him yesterday. I’ve taken the best parts of all

the campaigns I’ve seen over the years and brought them together for you into an easily personalized email autoresponder.

Paul has about 8 people in his office who speak with prospective clients. Each person, on average, speaks with 20 high

quality people a week from various lead-sources.

If you do the math, assuming a standard work week, that’s 640 people Paul’s team speaks with every month.

Imagine if they asked for an email after each conversation?

It would dramatically grow Paul’s company database and attract more clients. The best part is this takes no work of Paul,

only his leadership, to hold his team accountable to email gathering.

This is exactly what we covered at the meeting. Paul’s office is now excited and has the skills necessary to ask for an email

address (and log it) after every business conversation.

The script is: “It was great to visit with you! We publish videos about what’s going on in the Portland real estate market

that directly effects your home price (or the home you want to purchase). We publish 2 Q&A videos a month that are really

helpful. I’d like you to get them so you can make smart decisions in local Portland real estate. They come from our

company, Stellar Realty. What’s your best email so you receive them?”

After adding emails to their contact management program of choice, each team member exports their contact list over to us

once a month.

We bring all the emails into one big Steller Realty email list, organized by contact owner, so when we run the “open and

click” report everyone knows who owns each contact.

The email messages come from Paul’s company. He makes sure to feature his people in his email and video marketing so

he’s promoting the company, not himself specially.

This way, Paul can scale his message and his database building through his people.

This is such an incredible leverage point if you’re fortunate enough to have salespeople working with you.

We also covered a few other tips, such as asking everyone at your team meeting to share your video from your Facebook

business page onto their personal pages for more exposure, as well as how to pick great client questions to answer in your

videos.

I presented an hour of marketing content personalized for Paul’s team.

The bottom line is, I want to speak with your team at no charge. I know we can take your results to the next level if I

can meet with your team and get them invested in daily database-building activities.

I will do it personally.

If you’re interested, just reply back to this email and we’ll set up a time to talk about it.

Speaking of people on your team – I completed a great Google

Hangout last week with Vyral Client Kathy Moore, a full

time real estate recruiter in Midvale, Utah, on how she builds

her database of recruits, communicates with them, and brings

them into her office for a consultation.

Watch the full hangout to learn more.

Her recruiting techniques apply no matter what industry you

serve.

Next week, I’ll write you with the results of our monthly print

newsletter test. We’re testing the implementation of printing your videos on an 8.5x11 self-mailer to reach your database in

print.

Finally, on the heels of our Client VIP Club announcement last week, if you know anyone we should work with, introduce

us by email with your story or submit their name on our website.

If they work with us, you’ll get VIP Client Club membership. You get a complimentary video production day ($2,000

Value), 5 free hours of creative work ($625 Value), a free month of Facebook/YouTube advertising

management ($500), and a priority invitation to our client appreciation events. We want to help entrepreneurs in all

industries, so if you know anyone who would do well publishing videos to grow their business, we’d like to speak with

them.

With that, thank you for being a Vyral Marketing client! We appreciate you.

Sincerely,

Frank Klesitz, CEO

Vyral Marketing

P.S. I’m speaking at an online real estate training event called #RECAPTIVATE held April 5th-7th. I’ll discuss how to get

more commissions from your database with video. Since I’m a speaker, you can use code “VYRAL100” for $100 off the

standard rate. We don’t make any money on your purchase. I like the guys putting this on and wanted to give you a heads

up about it. You can register here.