Vyne BistroBy: Alisha, Jakarra, Mason, Sheila, Christiana, Joanna, Argyle, Pamela

Connecting with Wine Lovers

We chose Vyne Bistro because:

● We love Food & Wine

● We had a connection with the

owners

● We wanted to increase its brand

image

● It’s a growing business in the heart

of downtown San Jose

● Entrepreneurs created a space for

wine, food, jazz, art, etc.

Content Themes for Brand Image

Monday Tuesday Wednesday Thursday Friday

Content Theme

Discount Promotio

n

Laugh it up

Wine- Wednesd

ay Events News

Our posts:

● Engaged and represented frequent customers

- Urban professionals

● Remained consistent and incorporated many elements of Vyne

- Wine & Food

- Music

- Art

- Community

Great Food, Wines & Friends

Our Audience

#VyneBistroSJ

● Researched local wine

lovers

● Interacted with followers

● Pictures with watermark

logo

● Promoted weekly events

● Implement new content

● Engage new followers

Capture the Moment

● Broaden the audience

Popular Posts

3/8/14 | 358 Views

International Women’s day Wine Wednesday Favorites, Retweets, Mentions

4/30/14 | 20 likes

● Theme: International

Women’s day. Most

influential women in the

wine industry

● Posted: March 8, 2014

● 17 Likes

Facebook

● Theme: Wine Wednesday

● Posted: April 30, 2014

● 20 likes

Instagram

● WineMaps favorited 2

Tweets

● Mike Henderson retweeted● Heather retweeted a

Tweet we were mentioned in

Twitter

Measuring GrowthInstagramTwitter

Facebook

+270%

+167%

+23%735

83

89

600

24

31

before

now

Challenges & Successes

Challenges Successes

● Conflict of interest

● Our vision vs. Owners’

● Account Hacks

● Access to accounts

● Content Overload

● Use of original pictures

● Growth of follower base

● Consistent content

● Connection with local

wineries & businesses

Cheers!