Vvmml Capstone Slide Show Presentation
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Transcript of Vvmml Capstone Slide Show Presentation
The Vermont Veterans Militia Museum and Library Overview Video
Presented by Fred Carbine MSIT Graduate Student-Spring 2010
Marlboro College Graduate School
Overview Video
The Vermont Veterans Militia Museum and Library (VVMML)
Where is it?
Colchester, VT
Marketing Problem
“Secured” Military Base
Non-Profit-Limited Advertising Funds
Advertising Mostly by “Word of Mouth”
Marketing Solutions?
• Print and Television Ads Too Pricey
• These Ads Can’t Provide 24 Hour Advertising
• VVMML’s Ad Needs Guaranteed Viewership
The Solution-You Tube
Why You Tube?
• 2nd largest search engine on web-400 million viewers
• Account and Video Upload is Free• Most Viral Marketing Tools are Free
-External Video Links Are Shared
-SEO-Metatags In Video
-Video Imbedding in Websites
Imbedded Video on VVMML’s Website
YOU TUBE OFFERS CLOSED CAPTIONING
Project Timeline-So…how long do I have to produce an Overview Video?
If the Project Risk Register Says You’re Running Late, Best Learn to
Mitigate!
Overview Video- Which Tools?
Use Intuitive and Inexpensive Tools for Overview Video
Overview Video- Why Not Use a Military Veteran?
Rewarding and Successful for the Overview Video…but a challenging interview process (Steering the Interviewee).
How Do You Ensure the Target Audience Watches Video?
Testing the Target Market
The Target Market Audience
Testing
Test Target Market. What Do They Think?
•Video Easy to Use?
•Video’s Medium…Acceptable?
•Any Educational Value of Video?
General Reactions/Comments/Feedback:Do you have any comments or suggestions on this video?
Target Market Views Video with a Testing Questionnaire/ Survey
3 Testing Processes Performed
Usability Testing-Evaluated Technology- Using You Tube Video
Quality Testing-Evaluated Market Feedback
ADDIE-Evaluated Educational Value of Overview Video (2 Part Questioning)
Test Results Used for Future Improvements on Overview Video for Target Market
Marketing Plan
Lessons LearnedVideo
•Duration…Too Long•Teacher/Principal Testimonial Needed•Say More About the Library
Project
•Testing/Implementation- Longer Than Production•Project Manager-Separate Creative/Mgmt. Roles•Avoid Project Baseline Revisions with Research•“Windshield” Time Eats at Project•Get All Project Resources at Initiation Phase
Wait! Don’t just leave your sponsor hanging after the project
Provide a Marketing Maintenance Hand Off Plan
Marketing Maintenance Hand Off Plan
•Confirm Deliverable Acceptance
•Perform Project Closeout
•Provide Hand Off Documentation to Assist Sponsors-Contact Info./Mgmt. Docs. for Deliverables
•Have Metrics in Place (e.g. You Tube’s “Inisght”/VVMML Visitor Form)
You Tube’s “Insight”
VVMML Visitor FormNew Field: How Did You Learn About Us…You Tube?
Capstone Leaning Experiences
Thank You!