Hellofrom Dare

“Think about how much your life has changed and how all the things around you have changed, and yet when you go in your

living room to watch the TV... it almost feels like you’re rewinding the clock and

you’ve entered a time capsule and you’re going backwards.”

Tim Cook, September 2014

We think the same is true of cinema.

helloDare is a New Digital agency. We help transform businesses by digitally connecting the customer experience.We want to help you realise your ambitions for Vue. For 14 years, we’ve focused on designing and creating remarkable experiences, platforms and communications around the nuances and needs of human behaviour. This is a huge opportunity to change the face of cinema in the UK.

Modern brands are built on the experiences they provide. The cinema experience has not kept pace with the possibilities that a connected world allows and which, increasingly, consumers are expecting from modern brands. The challenges you face echo those we have worked on across a wide range of categories, from banks and hotels, to airlines and charities.

Putting the customer experience first has helped us develop business-transformational work for clients including Aviva, Barclays, EE, Ryanair and Vision Express. Our creative output includes websites, mobile apps, content programmes and advertising.

Independent since our founding in 2000, we were named Campaign’s Digital Agency of the Decade and listed by FastCompany as one of their 50 Most Innovative Companies in the World.

what we make

Reach, Relate, Respond.

Design & UX

Products & Services

Brand Content

ExperiencesExperiences

Together we will define a clear point of view for your brand, but also a vision of an ideal Vue experience, taking into account the existing opportunities and pain points. It’s a crucial task: if the real-world experience doesn’t live up to the brand promise, consumers fast become disillusioned.

It’s essential that assets like the mobile Vue experience are up to scratch. The journey of a Vue cinemagoer should be a seamless and friction-free experience from easy, location-based mobile booking, to ‘checking in’ at the cinema, paying as an individual or group, ordering food and drinks, enjoying the film, and sharing their thoughts. It’s the least modern customers expect.

A seamless customer experience can open the way for a data-rich, more personalised experience for customers and one they want to share (we’ve already been working with Apple to understand how we can push the mobile experience even further). Our work on Barclays shows how leveraging shared passions like football – and film – can build a committed community that helps drive consideration beyond the primary audience.

Defining a brand promise and an experience vision.

Fixing the basics.

A connected, community experience

* Together we’ll tick these boxes

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how we get there

our london office

our london office

Some relevant work....

Our work as lead digital agency for EE shows the critical difference we make in putting the customer at the heart of EE’s digital landscape. Our role encompasses the development and implementation of digital brand guidelines, the definition of customer experience, design conceptualisation and product and service innovation.

We undertook the complete re-platforming, re-design and re-birth of ee.co.uk; a fully responsive and personalised brand and eCommerce platform. This meant structuring significant operational efficiencies, raising NPS, and re-shaping the approach to online help and support in order to reduce the propensity for consumers to make costly customer service calls. We developed an experience vision, engagement strategy and content strategy for the EE digital ecosystem. This shows the breadth of the EE proposition from mobile and tablet, through to innovation, breaking technology, music, film and connected lifestyles, spanning both digital and retail estates.

The project has had a hugely successful impact on their business. It has provided product owners with the tools to generate and quickly publish customer-centric content to support their new products and services. They can also get near-instant feedback on what content is resonating with customers. It enables EE to be responsive to the wider world and to demonstrate EE’s passion for innovation by reacting to industry news and offering a point of view, developing a stronger brand identity that its customers can be proud to be part of.

It has had a positive effect on consumer content engagement, with site visits by mobile device up 209%, as well as a shift in ordering and payment behaviours. Volume of bill payments by mobile is up 401%. Volume of bill payments via the digital platform is up 258%.

Most importantly, it has also had a crucial impact on self-service operational efficiencies. Volume of traffic to self-serve functionality up 63%.

Design& UX

Products & Services

Aviva:Car insurance is commoditised and dominated by aggregators. Aviva needed a point of difference that was true to its brand promise of “Recognising each customer’s needs”. Comms couldn’t solve this problem. What was needed was a new product which linked insurance premiums to an individual’s driving.

Black box solutions using telematics were already in market, allowing driving behaviour to be tracked and linked to premiums. We seized the opportunity to make this mass by replicating this service in a pioneering smartphone app – Aviva Drive.

Our app has driven the lowest cost-per-acquisition ever for the brand and delivered positive ROI within 24 months of launch.

Penguin:For Penguin, we launched Stephen Fry’s ‘The Fry Chronicles’ as a completely new reading experience. A reading experience based on how people increasingly like to read ‘on the go’, myFry lets you delve in and out of a book by topic, and consume bite-size chunks in your own order.

Readers could explore the book’s contents in unexpected ways, creating their own personal narrative: reading perfectly packaged up for a non-traditional audience.

myFry went straight to the top of Apple’s App Store charts in the UK and was the number one highest grossing of all paid apps. In its first week of sales, myFry outsold Penguin’s former bestselling app by 100%.

It was also cited in press reports and elsewhere as evidence that Penguin “gets” digital. Penguin reported a surge in sales, with ebooks offsetting the more sluggish performance of traditional print formats.

Barclays were long term sponsors of the Premier League, but their investment was doing nothing to make people value them as a brand. We helped change that.

The key was to make the sponsorship more meaningful to customers. Rather than play on associations of highly paid footballers, we celebrated the fans – without whom the Premier League couldn’t exist. Our idea, ‘#YouAreFootball’, spawned a season-long campaign of films, interviews, conversations and stories delivered through social and earned channels, which highlighted the incredible dedication and passion of the fans who supported the game in the ‘right way’.

We put together a multi-disciplinary team – journalists, film-makers, designers and client partners – who revealed and celebrated great footballing stories, from legends like Arsene Wenger, Gianluca Vialli and Frank Lampard to superfans from around the world.

We published these stories to a worldwide audience, rewarding fans with everything from free match tickets to VIP experiences. And with our #YouAreFootball experiment film, we proved that fans’ heart rates soar even higher than those of the players during a game. We worked closely with our sister agencies to ensure the impact of this film was felt across owned, earned and paid media channels.

The #YouAreFootball campaign helped Barclays top the social media index and helped drive a 9% increase in brand consideration. The content has been seen by 190 million unique users. The hashtag has been used over 100,000 times since August 2013, with 1.25 billion Facebook impressions.

The commercial return of the brand impact

Socialcontent

Rachel CharlieStrategy Partner Technical Partner

Leigh BrianCEO Creative Partner

thank youWe would love to be part of this process.

Please feel free to give me a call.

Leigh Thomas, CEO

07872 827884Leigh.Thomas@thisisdare.com