VTD - Cost Reduction - 27 Jul 2011 - E

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    29 Jul 2011, HCMC, F&B VillaVu The Du

    QUN L CHI PH:

    MT VI T DUYLNH O CHI PH ,TIT KIM & TO

    DNG GI TR

    Costmanagement:costleadershipthinking,saving&valuecreation

    Cc cng ty tiu l260$t hng nm.Organizationsarewasting260$eachyear

    TheSpendingAnalysisBenchmarkReport

    TheAberdeenGroup

    Ch 7%CFOl rt thamn cch thc cngtyh qun l chiph.

    Only7%ofCFOsareverysatisfiedwithcostmanagementLeadingPracticesinExpenseManagement CFOResearchServices

    Ch 50%cty c chng trnh phn tch chiph chitiu xem xt chitiu hng nm.Only50%oforganizationshavecostanalysistoreviewexpenditure

    everyyearTheSpendingAnalysisBenchmarkReport TheAberdeenGroup

    Mt vi conssuy ngmFacts&Figures

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    Tit kim Sng toCreative saving

    T Duy Lnh oChi ph

    Cost leadership thinking

    To dng Gi tr quaChin lc

    Value creation throughstrategy

    Ni DungContents

    Game QLCPCost management

    game

    Tit kim Sng toCreative saving

    T Duy Lnh oChi ph

    Cost leadership thinking

    To dng Gi tr quaChin lc

    Value creation throughstrategy

    Ni DungContent

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    Ngn ng s dngLanguagesusing

    Ct gim chiphGim bin ch

    SathiChm dt

    Costreduction

    DownsizingDismissal

    Termination

    Gim lng phTng nng sutTo lp gi tr

    Hp l ho

    WastereductionProductivityimprovement

    ValuecreationStreamlining

    PhngNCPT

    R&DDepartment

    Ph

    nghucn&Muahng

    P

    urchasing&Logistic

    Department

    Cc phng banhot ng chc nng trongcng ty

    Companyorganization

    PhngNhns

    HRDepartment

    PhngHnhchnh

    Adm

    inistrationDepartment

    PhngTiCnh

    FinanceDepartment

    PhngSnxut

    Pr

    oductionDepartment

    PhngIT

    ITDepartment

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    Phng php Qun l Chiph truyn thngTraditionalmethodinCostmanagement

    Vng CmRestricted areas

    Vng tptrung

    Focusing area

    PhngNCPT

    R&DDepartment

    Phnghucn&Muahng

    P

    urchasing&Logistic

    Department

    PhngNhns

    HRDepartment

    PhngHnhchnh

    Adm

    inistrationDepartment

    PhngSnxut

    Pr

    oductionDepartment

    PhngIT

    ITDepartment

    PhngTiCnh

    FinanceDepartment

    Phng php Qun l Chiph hin iNewmethodinCostmanagement

    Vng tptrung

    Focusing area

    PhngNCPT

    R

    &DDepartment

    Phng

    hucn&Muahng

    Pur

    chasing&Logistic

    Department

    PhngNhns

    HRDepartment

    Ph

    ngHnhchnh

    Admin

    istrationDepartment

    PhngTiCnh

    Fin

    anceDepartment

    Ph

    ngSnxut

    Prod

    uctionDepartment

    PhngIT

    ITDepartment

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    Ging nhQLCL,QLChiPh phi lhotng c thc hin nghim tc

    bi mi nhn vin trong cng ty.LikeQualitymanagement,Costmanagementmust

    includeoperationsthatareimplementedseriouslybyallemployeesincompany

    RobinCooper,ProfessorinPracticeofCostManagement, Goizueta Business

    School,EmoryUniversity,Georgia.

    Gim sai chiph cn t hn lchng

    gim chiph no c.Reduceincorrectcostisworsethannotreduce

    anything

    PcW

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    T Duy Lnh o

    Chi phCost leadership thinking

    Lun th thchChallenging always

    Chu TN c nhnPersonal

    responsibltity

    Kin trStability

    Ci tin lin tcContinuous improvement

    Kt qu nhanhPrompt effect

    Qui trnh gnCompact procedure

    Lun hoi nghiSkepticism

    ng mi chu soBe responsible

    Lm gngExemplarity

    - Lun th thch i ng v nngsut tng v chi ph trn tngn v gim

    - S th thch tng bui hpv cho tt c cc phng ban

    ---- Always challenge the team about productivity

    improvement and cost reduction- Challenging in each meeting and in all

    department.

    Lun th thchChallenging always

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    - Tng loi chi ph c tn c nhnngi chu trch nhim

    - Xc lp thi gian c th bo cov loi bo co

    ---- Name each person to each cost item.

    - Define reporting process.

    Chu TN c nhnPersonal

    responsibility

    - Kin tr mc tiu ct gim chon khi t c mc tiu

    - S kin tr lun c n pbng cc cch thc sng to ctgim chi ph

    ---- Pursue reduction target skeptically

    until reach the goal.

    - Skepticism always gets creative

    methods of cost reduction

    Kin trSkepticism

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    - Khng bao gi tha mn vi ccchng trnh v mc ct gim

    - Ch cn 1%/1 nm hn l5%/nm ri 4 nm sau khngct gim g c

    ---- Never satisfy with reduction program

    and elimination level- 1% per year is better than 5% in first

    year and 4 years later does

    not cut anything

    Ci tin lin tcContinuous

    improvement

    - Cc chng trnh ct gimc ln k hoch v thc hintrong thi gian ngn: tun,thng, qu

    ---- Reduction program is planned and

    implemented in short time: weekly,

    monthly, quarterly

    Kt qu nhanhPrompt effect

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    - C s liu y nh phn tchchi tiu, phn loi, so snh

    - Cc s liu nn c chia scho cc phng ban

    ---- Having enough data as expenditure

    analysis, classification, comparison

    - Data should be shared to alldepartment

    Qui trnh gnCompact procedure

    - Lun nu cu hi vi cc dngchi ph t ngt tng, gim

    - Lun nu cu hi cho ccchng trnh bn hng, chi tiu,pht trin sn phm

    ---- Always raise the questions to the cost

    up and down suddenly

    - Always raise the questions to sales

    program, expenditure, product

    development

    Lun hoi nghiSkepticism always

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    - D cc phng ban u c vai tr quan trngtrong QLCP, 2 phng ban sau c vai tr cc kyquan trng:

    TC: phi hiu bit v chin lc v hotng DN

    NS: phi a ra c cc la chn v giiphp cho vn QLCP cng vi truynthng ni b

    ---- Eventhough all departments play the same roles in

    cost management, 2 departments below have

    important duties:

    Finance: need to understand company strategies

    and operations

    HR: propose options and solutions for each cost

    management issues with internal communication

    ng mi chu soBe responsible

    - Mi NV u nhn vo cch chitiu ca G: Chi ph c nhn

    Chi ph VP Chnh

    Vi i tc---

    - All employees observe CEO spending

    on:

    Personal

    Head office

    Partners

    Lm gngExemplarity

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    Tit kim Sng toCreative saving

    T Duy Lnh o Chiph

    Cost leadership thinking

    Ni DungContents

    To dng Gi tr quaChin lc

    Value creation throughstrategy

    Tit kim Sng to Creative saving

    Nhanh hnFaster

    n gin hnSimplifier

    Cht lng hn

    Khch hng gipCustomers assist

    Bin ph thnh tinMake costs become profits

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    - Cc ch s chnh vng quay hngtn, vng quay vn lu ng, thigian thu hi tin bn hng (DSO)

    - Vng quay cng nhanh cng tt: sxsn phm mi, d ton NS, cuchp, cc d n trin khai

    ---- Some indices as inventory turnover,

    working capital turnover, days sales

    outstanding (DSO)- The faster turnover is better: new product

    releasing, budget planning, meeting,

    project deployment

    Nhanh hnFaster

    - n gin lun lm gim chi ph:qui trnh, th tc, cc cuc hpgia cc phng ban

    - n gin c th gn trchnhim c nhn

    ---- Simplification always reduces cost:

    procedures, meetings

    - Simplification could be attached topersonal responsibility

    n gin hnSimplifier

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    - CL lm gim chi ph: JIT khngnhng lm gim hng tn dtr, cn lm nhn vin khng cc hi lm sai v tr ni

    ---- Quality makes cost down. JIT not only

    decreases inventory but also prevents

    employees from errors andpostponement

    Cht lng hnQuality

    - Tm im KH mun t mnh lm- V d: t chn (kem/yaourt t

    chn), qua internet gii thiu,t hng

    ---- Exploring the things that customers

    wants to do by themselves

    - Ex: self-service in ice-cream/ yoghurt,

    internet using or ordering

    Khch hng gipCustomers assist

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    - Bng gi t chn gip KH la chn giph hp ng thi gip DN ti u ho chiph;

    - Thu KH lm dch v (Carnival Cruise),NCC va KH u tr tin (tp ch khoa hcchuyn ngnh), KH tr tin nu s dngDV helpdesk nhiu (dch v IT)

    ---- Optional price lists give customers opportunities to

    select proper price and company could optimize

    cost accordingly- Get customers involve in service (Carnival Cruise),

    suppliers & customers pay service (scientific

    magazine), pay per service (IT)

    Bin ph thnh tinMake costs become profits

    To dng Gi tr quaChin lc

    Value creation throughstrategy

    Ni DungContents

    Tit kim Sng toCreative saving

    T Duy Lnh o Chiph

    Cost leadership thinking

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    To dng Gi tr QuaChin lc

    Value creation throughstrategy

    Qua Chin lc giPricing strategy

    Qua St NhpM&A

    Qua pht trin sp hiu quDevelop product effectively

    Qun l VP Chnh hiu quOptimize head office

    management

    Qua St NhpM&A

    - L cch thng thng todng gi tr v tit kim chi ph

    - Hp nht Cng ty cng ngnh(tit gim chi ph) hiu qu hncng ty khc ngnh (gia tngdoanh s)

    ---- Common way to create value and

    saving- Consolidate similar subsidairies (cost

    elimination) is more effective than

    manage separated ones (increase

    revenue)

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    - Chin lc gi cty ng u v ctytn cng l thuc vo c cu chi phsx

    - Chin lc gim gi sm trnng kinh nghim s dng sp mi

    - Chin lc gim gi qua k kt Hdi hn

    ---- Pricing strategies of leading company and

    following company belong to structure of

    manufacturing cost

    - Early discount strategy on new product

    - Discount strategy with longterm contract

    Qua Chin lc giPricing strategy

    - Lun da trn tnh ton chi phu t hiu qu cho tt c ccsp mi hoc th trng mi

    ---- Base on the efficient investment to

    control new product or market

    Qua pht trinsp hiu qu

    Develop producteffectively

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    - Lun phn quyn ti cc n v kinh doanh(BU)

    - Quan h VP chnh v cc BU trn c s quanh KH NCC

    - Qun l cht chi ph VP chnh- Xc lp cc KPI cho VP Chnh v ss cc cty

    khc: tho mn KH, nng sut- Qun ly VP chnh lun phi c th thch

    ---- Decentralize to the business units (BU)

    - HO and BU relationship is based on customer - supplier

    relationship.

    - Manage HO cost tightly

    - Establish KPI for HO and make comparison with other

    companies: customers satisfaction, productivity...

    - HO management must always be challenged

    Qun l VP Chnhhiu qu

    Optimize head officemanagement

    Gii thiu GameQun L ChiPhDoanh Nghip

    CostmanagementgameIntroduction

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    Tit kim Sng toCreative saving

    T Duy Lnh oChi ph

    Cost leadership thinking

    To dng Gi tr quaChin lc

    Value creation throughstrategy

    Ni DungContents

    Game QLCPCost management

    game