Emerging Issues in

Ag Comm.

Emerging Issues in

Ag Comm.

Emily Rhoades, PhDEmily Rhoades, PhD

Opportunities & ChallengesOpportunities & Challenges

Where are Our Roots?

What about our Academic Roots?

• First Program

• 1905- Iowa State

• Applied Research

• Eclectic in nature -Draw from Psych and Sociology -Collaboration

Agriculture is Changing!Agriculture is Changing!

Agriculture is Changing!Agriculture is Changing!Our Audience

Media is Changing

Thus, We must Change• This is a time of DEFINITION

• Our theories

• Our home

• Our teaching

• Our research

Research Growth

• Enhance decision making within agriculture

• Aid the public to participate in public decision making related to agriculture

• Build competitive societal knowledge and intellectual capabilities

• Develop an effective agricultural work force for a knowledge-based society

Many ????

• What does the industry need to look like?

• What does the curriculum need to look like?

• How do we stay viable/valuable in our colleges/universities?

• Just because it is popular does that mean its effective?

Our Exciting future

• New growth

• New faculty

• New support

• New research

• New jobs for alumni

• Media in ag is alive and well!

Ag Communication at

• Unique position to be innovative, be a leader

• Partnership with communication unit and department

• Grow the profession

Thank yourhoades.100@mac.com

Thank yourhoades.100@mac.com