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Transcript of VSTINDUS_20100920
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September 20, 2010
Industry : FMCG Industry View :Neutral Company Update
"Stable Business,Attractive Dividend Yield"
Buy
VST Industries Ltd.
S.Ranganathan
+91 22 6635 1270
Disclaimer:The information in this document has been printed on the basis of publicly available information, internal dataand other reliable sources believed to be true and is for general guidance only. While every effort is made toensure the accuracy and completeness of information contained, the company makes no guarantee and
assumes no liability for any errors or omissions of the information. No one can use the information as the basisfor any claim, demand or cause of action. LKP Securities Ltd., and affiliates, including the analyst who haveissued this report, may, on the date of this report, and from time to time, have long or short positions in, andbuy or sell the securities of the companies mentioned herein or engage in any other transaction involving suchsecurities and earn brokerage or compensation or act as advisor or have other potential conflict of interestwith respect to company/ies mentioned herein or inconsistent with any recommendation and related informa-tion and opinions. LKP Securities Ltd., and affiliates may seek to provide or have engaged in providingcorporate finance, investment banking or other advisory services in a merger or specific transaction to thecompanies referred to in this report, as on the date of this report or in the past.
One Year Indexed( % ) 1 Month 3 Months 12 Months
VST Industries 10.2 2.5 35.6
BSE Relative 1.7 (9.0) 18.5
Relative price performance
Stock Data
Current Market Price (`) 573
Target Price (`) 713
Potential upside (%) 25
Reuters VSTI.BO
Bloomberg VST IN
Market Cap (`.bn ) 8.9
52-Week Range (`) 617 / 443
Avg. Daily Trading Volume 9,600
Promoters (%) 32.2
FII Holding (%) 0
DII Holding (%) 9.3
Public & Others Holding (%) 58.5
Key Data
Y/E March FY10 FY11E FY12E FY13E
Net sales 4,721.6 5,178.8 5,795.4 6,488.9
EBITDA (%) 17.5 16.5 16.6 15.9
PAT (%) 13.1 13.9 12.7 11.9
EPS (Rs) 40.2 46.6 47.8 50.0
EPS Growth (%) 0.4 15.9 2.8 4.6
P/E (x) 14.3 12.3 12.0 11.5
P/BV (x) 3.6 3.6 3.7 3.9EV/EBITDA (x) 8.3 7.8 6.8 6.4
ROCE (%) 90.6 62.6 58.6 69.5
ROE (%) 25.1 29.1 30.8 34.1
Dividend yield (%) 5.2 7.0 7.9 8.7
Fiscal Year Ending
VST, with a market share of about 6.9% by volume is a strong player in the low-
price cigarette segment in the eastern and north-eastern markets. The company
has witnessed steady increase in revenues over the years, despite the high
taxes, led by strong performance of its key brands such as Charminar, Charms
and Moments.
Strategic Contracts for Key Raw Material Ensures Timely Supply
VST has ensured uninterrupted and assured supply of tobacco, at the right price,
through tie-ups with tobacco cultivating farmers in Andhra Pradesh and otherareas. This alliance helps VST in sourcing the correct quality of leaf at the most
competitive price, while reducing the overall raw material costs.
Holds Significant Capacity in a Highly Regulated Industry
VST has significant unutilized licensed capacity of about 24,512 million sticks.
Since the government has stopped issuing license for cigarette manufacturing,
there are very few players into manufacturing. VST can unlock value, either by
sub contracting work from larger players or selling off the excess capacity to
other players looking to establish their presence in the market.
Increasing Focus Towards Exports, Compensating for Decline inCigarette Volumes
VST is concentrating on the growing tobacco exports segment and has entered
into long term commitments with overseas tobacco merchants. VST is also
concentrating on the development and marketing of Oriental Tobacco for exports
and has tie-ups with potential customers which are expected to provide steady
export revenues going forward.
Healthy Balance Sheet, Consistent Dividend Payment Record
With its healthy, debt free balance sheet, VST is expected to continue to generate
robust free cash flows and the excess cash, we believe, would be distributed to
the shareholders in form of dividends, expected to be around`30-40 per share.
Valuation
VST though not a growth stock is a value stock with an attractive dividend yield of
5.2%. We believe VST is currently trading at an attractive 12xFY12E earnings
with robust cash generation thereby providing visibility towards a higher dividend
payout and we maintain Buy with a target price of`713.
LKPSince 1948
90
103
116
129
142
Sep-09
Oct-09
Nov-09
Dec-09
Jan-10
Feb-10
Mar-10
Apr-10
May-10
Jun-10
Jul-10
Aug-10
Sep-10
VST Industries B SE Sensex
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Company Description
VST Industries, a Hyderabad based firm, is engaged in the manufacturing and marketing
of cigarettes. The company is the third largest producer of cigarettes in India, with a
market share of about 6.9% and operates in the lower end of the cigarette market. The
companys well known brands include Charminar and Charms brand of cigarettes. The
company is an affiliate of British American Tobacco (BAT), UK, which holds a 32% stake
in the company, while ITC and Bright Star Investments (BSI) hold 10% and 25% each.
The company has its manufacturing facility in Azamabad in the state of Andhra Pradesh.
As of FY10, the company has a total installed capacity of 23,976 million sticks, including
the 25% extendable capacity. The cigarette output is approximately 624 million per
month, which includes about 18% for contract manufacture.
Most of the companys cigarette brands fall in the mid-price band. The company has
shifted its focus from non-filter to filter segment recently, in line with other industry
players, due to higher tax incidence in the former segment. While the volume of non-filter
brands has been declining over the year, the performance of its filter brands has been
steady, with some brands gaining volumes. The companys Charms Virginia Filter andCharms Smooth Virginia have performed well in volume terms while its brand, Moments,
launched during the last quarter of the year FY07 has gained market acceptance and
continues to display good performance. Some of its other brands include Charminar, XL
Filter and Shaan. The company continues to launch new brands in the value-for-money
segments, which are expected to provide further impetus to its revenues.
While the company derives about ~85% of its revenues through sale of cigarettes, it is
also involved in the business of selling raw and cut tobacco. The demand for
unmanufactured (leaf) tobacco continues to remain strong globally, with high growth
prospects, and the company continues to explore opportunities to successfully tap
these export markets. The companys unmanufactured tobacco segment has graduallyincreased its share in the revenue mix, contributing about 14.4% to the total revenues in
FY10 compared to 11.2% in the previous year.
VST Industries
Cigarette Manufacturing85.3% Share of Revenue
Unmanufactured Tobacco14.4% Share of Revenue
Shaan
Charminar
Charms Virginia Filter
XL Filter
Moments
Light Soil Burley Tobacco
Flue Cured Tobacco
Sun/Air Cured Tobacco
Oriental Tobacco
Uncut Tobacco0.3% Share of Revenue
Currently Focusing onDevelopment & Exports of this
Variety
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Revenue Mix (FY09) Total Sales`````10,047 Mn Revenue Mix (FY10) Total Sales ````` 11,254 Mn
Cigarettes
89%
Cut Tobacco
0%Unmanufactured
Tobacco
11%
Source: Company reports. LKP Research
Cigarettes
86%
Cut Tobacco
0%Unmanufactured
Tobacco
14%
Investment Argument
Strong Position in the Value Segment of the Indian Cigarette Market
VST is amongst the few players with licenses to manufacture cigarettes in India. With itsvarious brands, the company has established itself as a strong player in the low-price
segment in the eastern and north-eastern markets. The company commands a market
share of 6.9% (in volume terms), only behind Indian Tobacco Company (ITC) and Godfrey
Phillips India (GPI), with sales of about 7,511 million sticks in FY10. Keeping in line with
the changing trends, the company has exited the non filter-tipped segment totally, and is
focused on the filter segments. The company has been able to build a substantial base
in the filter segment and during FY10 the overall volume of filter brands stood at 94% of
the branded volumes. The company has recently launched 59mm length cigarettes in
western parts of India to attract volumes from the regular size filters. The company is
also growing as a major player in exporting unmanufactured tobacco, which is reflected
in its revenue mix over the years.
Cigarette Market Share (FY10) VST Cigarette Sales Volume FY10 Total - 7511 Mn Sticks
Source: Company reports. LKP Research
Golden Tobacco
2%VST
7%Godfrey Phillips
14%
ITC
77% Filter Volumes
94%
Non-Filter Volumes6%
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Strategic Contracts for Raw Material Ensures Timely Supply
Tobacco is the key raw material for manufacturing tobacco related products such as
cigarettes, cut tobacco and unmanufactured tobacco. Since it forms a major proportion
of the overall raw material costs, managing leaf sourcing profile is the key to delivering
the correct quality of leaf at the most competitive price. VST has entered into tie-ups with
tobacco cultivating farmers in Andhra Pradesh and other areas so as to ensure
uninterrupted and assured supply at the right price. Further, the company has alsoestablished special tobaccos for niche markets, which are being produced by the large
farmer base of the company.
Source: Company reports, LKP Research
Proportion of Raw Materials Consumed (FY10) Total 2,634 Mn
Cigarette Paper
1%
Foil
1%
Filter Rods
5%
Hinge Lid Packs
5%
Others
12%
Board
3%
Unmanufactured
Tobacco
73%
Holds Significant Capacity in a Highly Licensed Industry
The total licensed capacity of the four largest players is about 2,23,308 million sticks
annually, of which about more than 50%, about 1,38,646 is unutilized. Larger players
such as ITC, dominate the cigarette market, while other players have sub contractedwork from larger players in a bid to generate revenues. VST is active in the lower segment
of the cigarette market and envisages to seek a place in the profitable king size segment,
where ITC has a very formidable presence. Also, with the progressive implementation of
the Cigarettes and other Tobacco Products Act, leading to a ban on advertising and
promotion in virtually every form, the introduction of new brands and similarly
communicating to customer the relative merits of a new brand has become a daunting
task. Hence, VST, in a bid to unlock value, can either sub contract work from larger
players or sell off the excess capacity to other players looking to establish their presence
in the market. Currently, of the total production, about 18% of the cigarette output is from
contract manufacture.
Source: Company reports, LKP Research
Idle Capacity (Mn p.a.)
0
25,000
50,000
75,000
100,000
ITC VST Godfrey Phillips Golden Tobacco
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Stable Revenues, Despite Onerous Tax Structure
The company has witnessed consistent increase in revenues despite the punitive
measures taken by the government, which has affected all the players in the industry.
VST has however been able to recover substantial volumes in the filter category after
experiencing declines in the FY09 due to steep increase in excise duties. It has been
able to capture market share in new geographies, enough to compensate to a large
extent for the drop in volumes in the affected regular and micro cigarette category. Thecompanys revenue registered a healthy CAGR of 15.8% from FY07 to FY10. Though
cigarette volumes have recorded a decline, value realizations were higher at`.1.28 per
stick in FY10, up from`.0.77 in FY07. In the first quarter of the current fiscal, the company
recorded a volume growth of about 6-7% though the industry reported a drop of 3-4%.
Further, the company has launched 59mm length cigarettes in western parts of India to
attract volumes from the regular size filters. We expect these initiatives to help VST post
a 1516% top line growth this fiscal.
Revenue (````` Mn) Cigarette Volume
-
2,000
4,000
6,000
8,000
10,000
12,000
FY07 FY08 FY09 FY10
0
5
10
15
20
25
30
35
40
Cigarettes (LHS)
Unmanufactured Tobacco (LHS)
Cut Tobacco (LHS)
Excise Duty as % of sales (RHS)
Source: Company reports. LKP Research
0
100
200
300
400
500
600
700
800
900
1000
FY07 FY08 FY09 FY10
0
0.2
0.4
0.6
0.8
1
1.2
1.4
Cigarettes (Mn) (LHS)
Unit Realization (Rs) (RHS)(`) (RHS)
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Increasing Focus Towards Exports, Compensating For Decline In CigaretteVolumes
Un-manufactured tobacco or leaf tobacco, as it is popularly known, has a substantial
demand in the export markets. India is one of the large global manufacturers of leaf
tobacco. VST which procures leaf tobacco from its large farmer base is increasingly
concentrating on the growing tobacco exports segment, where its performance has
been very encouraging. The company has entered into long term commitments withoverseas tobacco merchants for exports of its regular Air Cured Burley and Fire Cured
tobacco exports, which contains the lowest pesticide residues. In addition to this, the
company has also established markets with premium customers for Air Cured Burley in
new areas, which is expected to provide steady export growth in the years to come. The
company continues to retain the premier status in Sun/Air/Fire cured tobacco exports.
With higher demand and better realizations in the years ahead, this segment is expected
to continue contributing an increasing portion to the revenues. The company is now
concentrating on the development and marketing of Oriental Tobacco and has entered
into long term (10 years) tie-ups with potential customers for the same.
Source: Company reports, LKP Research
Sales Segmentation (````` Mn)
-
2,000
4,000
6,000
8,000
10,000
12,000
FY07 FY08 FY09 FY10
Sales within India Sales outside India
Strong and Healthy Balance Sheet Position, Consistently Paying Dividend
The company has a very healthy balance sheet which is debt free and has ample
amount of cash at hand. Considering the equity capital of`154 million and market cap
of`8.9bn, the company has cash holdings exceeding`1,903 million which is 21% of
the current market cap. The company has also produced consistent profits in difficult
market conditions and has paid consistent dividends over the years. The company is
expected to continue to generate robust free cash flows and the excess cash, we believe,
would be distributed to the shareholders in form of dividends, which is expected to be
around`30-40 per share( a dividend payout ratio of 75%-85%)
Source: Company reports, LKP Research
Rising Profits and Dividends
480
520
560
600
640
FY07 FY08 FY09 FY10
0%
25%
50%
75%
100%
PAT (Rs Mn) Dividend as a % of PAT(`) (Mn)
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Source: Company reports, LKP Research
Quarterly Performance
Q1-FY11 Financial Performance
600
780
960
1,140
1,320
1QFY09 1QFY10 1QFY11
0%
6%
12%
18%
24%
Net Sales (Rs Mn) (LHS) EBITDA Margin (%) (RHS)
PAT Margin (%) (RHS)
For Q1 FY11, VST Industries Limited reported a marginal rise in net revenues to `1278.5 million from`1261.2 million in the same quarter previous year, on the back of
recovery in volumes in some of its key brands. However, the net profit of the company
declined 25.23% to `180.2 million from`241.0 million, due to rising marketing costs
and following fresh levy of taxes in some states such as Chhattisgarh.
The quarter saw a decline in unmanufactured tobacco sales as some sales got
postponed to the next quarter. EBITDA margins declined by 670 basis points to 15.8%
mainly due to higher advertisement and selling expenditure of`127.1 million. However,
raw material consumption was lower during the quarter, as the leaf tobacco sales were
less than expected.
The companys operating margins have remained at healthy levels of over 20% for the
past couple of years, which reflects the companys strong financial performance. However,
the continuous increase in taxation, an unprecedented rise in tobacco prices and
increase in sales and advertising expense have dented margins during in FY09 and
FY10.
Net Profit Margins EBITDA Margins
Source: Company reports. LKP Research
480
520
560
600
640
FY07 FY08 FY09 FY10
0%
5%
10%
15%
20%
PAT (Rs Mn) (LHS)
PAT Margin (%) (RHS)
800
811
822
833
844
FY07 FY08 FY09 FY10
0%
8%
16%
24%
32%
EBITDA (Rs Mn) (LHS)
EBITDA Margin (%) (RHS)
(`) (Mn) (LHS)
(`) (Mn) (LHS) (`) (Mn) (LHS)
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Indian Tobacco Industry
India ranks amongst the largest producers of Tobacco
Tobacco is an important commercial crop grown in India and plays a significant role in
the Indian economy as it contributes substantially in terms of employment generation,
government tax collections and exports. India is the third largest producer of tobacco in
the world, after China and Brazil, producing about 520 thousand tonnes of tobacco in
2008. Of the different types grown, flue-cured tobacco, country tobacco, burley, bidi,
rustica and chewing tobacco are considered important. Andhra Pradesh and Karnataka
are the two biggest tobacco producing states in India where cigarette tobacco is cultivated,
while chewing tobacco is grown in mainly in Tamil Nadu, Gujarat, Bihar, West Bengal
and U.P. Out of the total tobacco produced in India, only one-third is flue-cured tobacco
suitable for cigarette manufacturing. Most of the tobacco produce is suitable for the
manufacture of chewing tobacco, bidis and other cheap tobacco products, which have
no demand outside the country.
During FY10, Indias tobacco exports surged 29% to `43,730 million, following higher
demand from Europe and the US, as against `33,880 million in the same period last
year. The rise in exports was also due to higher average price realization for Indian
tobacco which was around $3 a kg in FY10 as against $2.50 a kg in the previous
financial year. However, exports registered a decline of 7.0% to `9,710 million during
April-June of FY11, against`10,420 million in the corresponding period, previous year,
mainly due to poor global demand.
Source: FAOSTAT
Global Tobacco Production
0
1200
2400
3600
4800
2003 2004 2005 2006 2007 2008
(thousand
tonnes)
China Brazil India EU-16 Turkey
However Consumption of Cigarettes Has Remained Low
India ranks fourth in the total tobacco consumption in the world. However in contrast to
most other countries, Indias tobacco consumption pattern is predominantly of non-
cigarette tobacco, primarily in the form of bidis, chewing tobacco and paan preparations.
Of the total amount of tobacco produced in the country, around 35% is in the form of
chewing tobacco, 50% as bidis, and only 15% as cigarettes. Thus, bidis, snuff and
chewing tobacco (such as gutka, khaini and zarda) form the bulk (85%) of Indias total
tobacco production. In the rest of the world, production of cigarettes is 90% of total
production of tobacco related products. Despite the lower consumption, the contribution
of tax revenues from cigarettes forms about 85% of the taxation revenues from the
tobacco industry, due to prolonged punitive taxation by the government in form of higher
excise, and other value added taxes by different states.
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Consumption Pattern of tobacco Products Contribution to Exchequer through Tobacco products
Source: Various Sources, LKP Research
Indias per capita cigarette consumption is amongst the lowest in the word at about 85,
compared to the global average of 844. The low per capita consumption cigarettes inIndia compared to international standards is due to the high usage of alternate forms of
tobacco, that are manufactured locally and are cheaply available. Consumers have
been reluctant to shift to cigarettes from beedis, due to the high price differentiation
between the entry level cigarette brands and beedis, as well as due to the taste
preferences. Most beedis manufactured in India are currently out of the tax net, either
because of exemptions or tax evasion. Cigarettes have been taxed heavily and trends
indicate that smokers affected by rising cigarette prices migrate to the other cheaper
options such as beedis and Gutkas. Chewing tobacco is largely unregulated and more
than 70% of the production comes from unregistered factories. In spite of low consumption
of cigarettes on a per capita basis, the market potential in India is considered. The
growth of cigarette industry both in the domestic and international market represents abig revenue opportunity for the economy.
Source: ITC presentation, March 2010
Per Capita Cigarette Consumption in India (Sticks)
0
800
1600
2400
3200
Japan
USA
China
Pakistan
Nepal
SriLanka
Bangladesh
India
World
Average
ChewableTobacco
35%-38%
Beedis
50%-53%
Cigarettes
14%-15%
ChewableTobacco
10%-15%
Cigarettes
85%-90%
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Source: ITC presentation, March 2010
Per Capita Consumption of Tobacco in India (Gms per year)
0
350
700
1050
1400
China US Pakistan Nepal India World
Top Four Players Account For 90% of the Industry Production
The Indian tobacco and cigarette industry is controlled by government regulations and
current norms do not permit international tobacco companies to set up shop in India,
either directly or indirectly. Government has stopped issuing new cigarette manufacturing
licenses since last decade and does not allow any manufacturing capacity enhancement
in the tobacco industry either through grant of industrial license or through FDI. Further,
existing licensed capacities are blocked by the large and dominant players, so ensuring
difficulties for new competitors entering the markets.
The industry is dominated by four large players, which account for about 90% of the total
market. There are a couple of smaller-sized cigarette companies with manufacturing
facilities, but they lack the necessary marketing infrastructure, and hence they produce
cigarettes for the large cigarette companies on a sub-contract basis. Cigarette production
in India increased from 87,568 million sticks in FY02 to 125,017 million sticks in FY07,an increase of 42%. However, the past two years have seen a slight decline in output. In
financial year FY10, cigarette production dropped to 117,480 million sticks. The decline
was mostly on account of increased excise duty on non-filter cigarettes. Cigarette sale
volumes have recovered to 111,102 million sticks in FY10, after declining to 103,286
million sticks in FY09.
Cigarette Volumes (Mn sticks) Cigarette Sales (Rs Mn)
Source: Company Reports
Note: Considering top players in the industry, as they account for about 90% of the revenues
0
25,000
50,000
75,000
100,000
125,000
FY07 FY08 FY09 FY10
VST ITC GPI GTC
0
50,000
100,000
150,000
200,000
250,000
FY07 FY08 FY09 FY10
VST ITC GPI GTC
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The potential of the Indian tobacco market coupled with the countrys resilience during
the economic downturn has attracted a number of international cigarette majors. Some
of the international tobacco players have invested in Indian companies and are trying to
capture a large share of the growing Indian market by collaborating with them. These
international players are trying to establish a strong foothold in the Indian cigarette
market by incorporating majority-owned entities to carry on the business through
sourcing, selling, distribution and marketing of cigarettes as well as other tobaccoproducts.
Company Foreign Partner Cigarette Brands
ITC BAT Insignia, India Kings, Classic, Gold Flake, Silk Cut, Navy Cut,
Scissors, Capstan, Berkeley, Bristol and Flake
GPI Philip Morris Four Square, Red and White, Jaisalmer, Cavanders and
Tipper, Jaisalmer, I.gen, North Pole
GTC None Panama, Flair, Chancellor, Gold Flake, Just Black, Lips,
Esquire, and Legend, CHL (Chancellor Harward Luxury), Ms
Special Filter (for women)
VST BAT Charminar, Moments, Shaan, Special Extra Smooth
RDB None Regent, No 10, Cool (7 brands including different variants)
BBM Bommidala None Bright, Deal, Lucky Gold, Miles, Pride, Rolon, Ruby and Smart,
Group
Japan Tobacco Japan Tobacco Camel, Winston
Source: LKP Research
Industry Suffers From High Punitive Tax Rates
Tobacco excise has become a particularly important source of revenue for the national
budget. Over the years, the government has been more and more predictable in itspolicy towards the tobacco sector. Every year, the government has been increasing taxes
in form of excise duties, which are then passed on by the manufacturers to the consumers.
The government expects that increasing the price of cigarettes would lead to a reduction
in smoking by discouraging youths and young adults from initiating smoking and reducing
the total cigarette consumption among the addicted smokers.
The tobacco industry in India is subject to a range of taxes imposed by the Central and
State Governments. The Union Government raises revenue from the sales of all types of
tobacco products through the imposition of excise duty calculated on an ex-factory basis.
Cigarettes are taxed based on their length and according to their category, namely filter
and non-filter category. In addition, state governments impose tax on tobacco productsthrough imposition of value-added-taxes (VAT) which differs from state to state and may
range from 12.5% to 25%.
The extraordinary increase in the rates of excise duty on non-filter cigarettes in the 2008
Union budget, led the organized cigarette industry to exit the non-filter category, virtually
wiping it out. This has resulted in some section of consumers migrating to smuggled
and tax-evaded cigarettes resulting in a sharp decline in volumes for the legitimate
cigarette sector, and leading to an estimated trebling of illegal cigarette volumes. These
low priced tax-evaded illegal cigarettes are a growing threat to Government revenue, the
social objective of regulating tobacco and will also affect the earnings of thousands of
tobacco farmers, who gain the maximum realization from cultivating cigarette type
tobaccos
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Source: Central Excise Tariff
Excise Duty on Cigarette (Rs/1000 Sticks)
125
509415 441
1068
620 659 659
1005 1068
13401424 1424 1424
162416451748 1748 1748
1948
659
133
659
1218
1068
659659
12181068
1068
0.0
550.0
1,100.0
1,650.0
2,200.0
FY07 FY08 FY09 FY10 FY11
length 60 mm (Non-f iltered) length 60-70 mm (Non-filtered)length 70 mm (Filtered) length 70-75 mm (Filtered)length 75-85 mm (Filtered) length >85 mm (Filtered)
However, despite the higher taxes, the players have witnessed an increase in average
realization per cigarette, considering the fact that the higher tax has been passed on to
the consumers through price hikes. While FY10 saw good growth in cigarette volumes,the government in the Budget 2010-11, has again increased the excise duty on cigarettes.
Source: Company Reports
Realizations Rs/Cigarette
0.0
0.6
1.2
1.8
2.4
FY07 FY08 FY09 FY10
VST ITC GPI GTC
Recent Ban on FDI to Jeopardize Plans of International Players
In April 2010, the Cabinet Committee on Economic Affairs (CCEA) approved the proposal
from the department of industrial policy and promotion (DIPP) to ban FDI in the tobacco
sector. FDI will be prohibited in the manufacture of cigarettes, whether it is for domestic
consumption or for exports. It will also cover SEZs. At present, three major global players
British American Tobacco (BAT), Japan Tobacco and the Altria Group have large
investments in India. The ban has affected plans of Japan tobacco which had envisaged
increasing its stake in Indian venture from 50% to 75%, with an investment of $100
million. Further BAT had also planned to increase its stake in ITC from 31.8% to 51%.
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Industry Overview
As of 31st March 2010 VST GPI GTC ITC
Registered/Licenced (p.a.) 25,600.0 15,937.5 14,500.0 123,547.0
25% extendable capacity 6,400.0 2,812.5 3,625.0 30,886.8
Installed (p.a.) 23,976.0 5,160.0 18,012.0 134,383.0
Self Production 6,106.0 6,536.0 1,782.0 68,857.0
Contract Manufacture 1,382.0 9,060.0 - 11,069.0
Idle Capacity 24,512.0 12,214.0 16,343.0 85,576.8
Source: Company Report, LKP Research
Competitive Landscape in Indian Tobacco Industry
Rivalry Among Existing C ompetitors
(LOW)Bargaining power of Suppliers(tobacco leaf farmers and oth er rawmaterial suppliers)(MODERATE) Farmers lack power in the supply
chain
There are l imited alternative raw
materials in this market, so players
are u nlikely to switch supplier,
which i ncreases supplier p ower.
Bargaining Power o f Buyers(retailers are considered as buyers)(MODERATE) Concentration of retail outlets is
relatively fragmented in the
tobacco market.
Custom ers are likely to be loyal
towards certain brands
Threat of New Entrants Stringentregulations
(WEAK) Stringent legislation and government
regulation with regards to smoking
Governments new set of rules to rein in
surrogate advertising of tobacco
products
Banning of Foreign Direct Investment in
cigarette manufacturing in India
Probability of new brand off-take limited
due to existing brand loyalty
Threat of Substitute Products (Various
substitutes available)(LOW) Indian tobacco market highly Inter-segmental substitutes apparent
within this market, a lternatives to
cigarettes and fi ne cut tobacco
products include smokeless tobaccos,
cigars and pipe tobacco. However,
inter-segmental s ubstitution still
involves essenti ally the same product
Substituting tobacco products for
products such as nicotine gum, or
patches
Threat of Substitute Products (Various
substitutes such as nicotine gum, or
patches)
Indian tobacco market highly
concentrated
Brand driven mark et ensures market
stability
Rivalry in the market is boosted by the
lack of product differentiation and the
pressure p laced on market players by
the illicit cigarette trade.
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VST Industries Ltd.
14LKP Research
Key Risks
The cigarette industry is regulated by high excise duties and multiple state taxes
accompanied with a ban and restriction on promotions and consumption of ciga-
rettes, limiting the growth of the industry. VST, along with other cigarette manufactur-
ers are vulnerable to these regulatory changes.
Cigarette industry is highly competitive, with players vying to increase market share.Larger players like ITC have large number of brands, very strong distribution network
and national presence. VST, with its relatively limited brands is particularly focused in
only northern regions.
Outlook & Valuation
VST, a strong player in the low-price cigarette segment in the eastern and north-eastern
markets, is attractively placed in the cigarette industry with its stable business and high
dividend yields. The company has been able to generate robust revenue streams over
the years, despite onerous tax structure, primarily due to the uninterrupted and assured
supply of tobacco, at the right price, through tie-ups with tobacco cultivating farmers inAndhra Pradesh and other areas. The companys exports are anticipated to grow in the
future thereby providing a steady stream of revenue. Further, we expect new launches
within the regular and micro segments to help the company post a topline growth of
around 15% during the current fiscal.VST is expected to continue rewarding its
shareholders in form of dividends, which is expected to be around`30-40 per share in
the coming years.
We had initiated coverage on VST Industries during February 2009 (stock price `210)
and updated it in September 2009 (stock price `420) with the positioning as a value
stock and not as a growth stock. We re-iterate the value proposition even now with the
stock trading at 12xFY12E earnings. BUY with a target price of`713.
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VST Industries Ltd.
15LKP Research
Financial Summary
Income statement Balance sheet
YE Mar (`````million) FY10 FY11E FY12E FY13E
Gross Sales 11,254.2 12,947.1 14,488.6 16,222.3
Excise Duty 6,532.5 7,768.2 8,693.1 9,733.4
Net Sales 4,721.6 5,178.8 5,795.4 6,488.9Raw Materials & Pur. 2,618.4 2,710.0 3,104.5 3,649.5
Mfg. & SGA. 1,277.6 1,616.0 1,726.6 1,809.4
EBITDA 825.6 852.8 964.3 1,030.1
EBITDA Margin (%) 17.5 16.5 16.6 15.9
Depreciation 178.7 191.8 215.2 238.7
EBIT 646.9 661.0 749.0 791.4
EBIT Margin (%) 13.7 12.8 12.9 12.2
Other Income 332.6 323.9 263.1 267.3
Exceptional Item (124.1) - - -
PBT 855.4 984.9 1,012.1 1,058.7
PBT Margin (%) 18.1 19.0 17.5 16.3
Tax 234.9 265.9 273.3 285.9
PAT 620.5 718.9 738.9 772.9
PAT Margin (%) 13.1 13.9 12.7 11.9
YE Mar (`````million) FY10 FY11E FY12E FY13E
SOURCES OF FUNDS
Equity Share Capital 154.4 154.4 154.4 154.4
Reserves & Surplus 2,319.4 2,315.6 2,241.5 2,111.0Total Networth 2,473.8 2,470.1 2,395.9 2,265.4
Total Debt 0 0 0 0
Total Liabilities 2,473.8 2,470.1 2,395.9 2,265.4
APPLICATION OF FUNDS
Net block 1,325.9 1,434.1 1,618.9 1,680.2
Capital WIP 68.1 68.1 68.1 68.1
Investments 1,903.1 1,500.0 1,500.0 1,500.0
Deferred Tax (Net) 125.3 125.3 125.3 125.3
Current Assets 2,146.7 2,605.9 2,735.6 2,980.8
Cash and Bank 63.7 730.5 795.6 808.6
Inventories 1,790.8 1,560.7 1,587.8 1,777.8
Sundry Debtors 145.1 141.9 158.8 177.8
Loan,& Advances 145.5 170.3 190.5 213.3
Other Current Assets 1.6 2.6 2.9 3.2
Current Liab & Prov 3,095.2 3,263.4 3,651.9 4,088.9
Current liabilities 2,555.0 2,695.8 3,016.8 3,377.8
Provisions 540.2 567.5 635.1 711.1
Net Current Assets (948.6) (657.4) (916.3) (1,108.1)
Total Assets 2,473.8 2,470.1 2,395.9 2,265.4
Cash Flow
YE Mar (`````million) FY11E FY12E FY13E
PAT 718.9 738.9 772.9
Depreciation 191.8 215.2 238.7
Chng in working capital 375.6 324.0 204.9
CF from operations (a) 1,286.4 1,278.1 1,216.4
Capital expenditure (300.0) (400.0) (300.0)
Chng in investments 403.1 - -
CF from investing (b) 103.1 (400.0) (300.0)
Long term borrowings - - -
Dividend & dividend Tax (722.7) (813.0) (903.4)
Proceeds from fresh equity - - -
CF from financing (c) (722.7) (813.0) (903.4)
Net chng in cash (a+b+c) 666.8 65.1 13.1
Closing cash 730.5 795.6 808.6
Key Ratios
YE Mar FY10 FY11E FY12E FY13E
Per Share Data (`````)
EPS 40.2 46.6 47.8 50.0
CEPS 51.8 59.0 61.8 65.5
BVPS 160.2 160.0 155.2 146.7
DPS 30.0 40.0 45.0 50.0
Growth Ratios (%)
Total revenues 12.0 15.0 11.9 12.0
EBITDA -0.1 3.3 13.1 6.8
PAT 0.4 15.9 2.8 4.6
EPS Growth 0.4 15.9 2.8 4.6
Valuation Ratios (X)
PE 14.3 12.3 12.0 11.5
P/CEPS 11.1 9.7 9.3 8.7
P/BV 3.6 3.6 3.7 3.9
EV/Sales 1.5 1.3 1.1 1.0
EV/EBITDA 8.3 7.8 6.8 6.4
Operating Ratios
Inventory days 121.1 110.0 100.0 100.0
Receivable days 11.2 10.0 10.0 10.0
Net Debt/Equity (x) - - - -
Profitability Ratios (%)
ROCE 90.6 62.6 58.6 69.5
ROE 25.1 29.1 30.8 34.1
Dividend payout 74.7 85.9 94.0 99.9
Dividend yield 5.2 7.0 7.9 8.7
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LKPLKPLKPLKPLKP
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