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    September 20, 2010

    Industry : FMCG Industry View :Neutral Company Update

    "Stable Business,Attractive Dividend Yield"

    Buy

    VST Industries Ltd.

    S.Ranganathan

    [email protected]

    +91 22 6635 1270

    Disclaimer:The information in this document has been printed on the basis of publicly available information, internal dataand other reliable sources believed to be true and is for general guidance only. While every effort is made toensure the accuracy and completeness of information contained, the company makes no guarantee and

    assumes no liability for any errors or omissions of the information. No one can use the information as the basisfor any claim, demand or cause of action. LKP Securities Ltd., and affiliates, including the analyst who haveissued this report, may, on the date of this report, and from time to time, have long or short positions in, andbuy or sell the securities of the companies mentioned herein or engage in any other transaction involving suchsecurities and earn brokerage or compensation or act as advisor or have other potential conflict of interestwith respect to company/ies mentioned herein or inconsistent with any recommendation and related informa-tion and opinions. LKP Securities Ltd., and affiliates may seek to provide or have engaged in providingcorporate finance, investment banking or other advisory services in a merger or specific transaction to thecompanies referred to in this report, as on the date of this report or in the past.

    One Year Indexed( % ) 1 Month 3 Months 12 Months

    VST Industries 10.2 2.5 35.6

    BSE Relative 1.7 (9.0) 18.5

    Relative price performance

    Stock Data

    Current Market Price (`) 573

    Target Price (`) 713

    Potential upside (%) 25

    Reuters VSTI.BO

    Bloomberg VST IN

    Market Cap (`.bn ) 8.9

    52-Week Range (`) 617 / 443

    Avg. Daily Trading Volume 9,600

    Promoters (%) 32.2

    FII Holding (%) 0

    DII Holding (%) 9.3

    Public & Others Holding (%) 58.5

    Key Data

    Y/E March FY10 FY11E FY12E FY13E

    Net sales 4,721.6 5,178.8 5,795.4 6,488.9

    EBITDA (%) 17.5 16.5 16.6 15.9

    PAT (%) 13.1 13.9 12.7 11.9

    EPS (Rs) 40.2 46.6 47.8 50.0

    EPS Growth (%) 0.4 15.9 2.8 4.6

    P/E (x) 14.3 12.3 12.0 11.5

    P/BV (x) 3.6 3.6 3.7 3.9EV/EBITDA (x) 8.3 7.8 6.8 6.4

    ROCE (%) 90.6 62.6 58.6 69.5

    ROE (%) 25.1 29.1 30.8 34.1

    Dividend yield (%) 5.2 7.0 7.9 8.7

    Fiscal Year Ending

    VST, with a market share of about 6.9% by volume is a strong player in the low-

    price cigarette segment in the eastern and north-eastern markets. The company

    has witnessed steady increase in revenues over the years, despite the high

    taxes, led by strong performance of its key brands such as Charminar, Charms

    and Moments.

    Strategic Contracts for Key Raw Material Ensures Timely Supply

    VST has ensured uninterrupted and assured supply of tobacco, at the right price,

    through tie-ups with tobacco cultivating farmers in Andhra Pradesh and otherareas. This alliance helps VST in sourcing the correct quality of leaf at the most

    competitive price, while reducing the overall raw material costs.

    Holds Significant Capacity in a Highly Regulated Industry

    VST has significant unutilized licensed capacity of about 24,512 million sticks.

    Since the government has stopped issuing license for cigarette manufacturing,

    there are very few players into manufacturing. VST can unlock value, either by

    sub contracting work from larger players or selling off the excess capacity to

    other players looking to establish their presence in the market.

    Increasing Focus Towards Exports, Compensating for Decline inCigarette Volumes

    VST is concentrating on the growing tobacco exports segment and has entered

    into long term commitments with overseas tobacco merchants. VST is also

    concentrating on the development and marketing of Oriental Tobacco for exports

    and has tie-ups with potential customers which are expected to provide steady

    export revenues going forward.

    Healthy Balance Sheet, Consistent Dividend Payment Record

    With its healthy, debt free balance sheet, VST is expected to continue to generate

    robust free cash flows and the excess cash, we believe, would be distributed to

    the shareholders in form of dividends, expected to be around`30-40 per share.

    Valuation

    VST though not a growth stock is a value stock with an attractive dividend yield of

    5.2%. We believe VST is currently trading at an attractive 12xFY12E earnings

    with robust cash generation thereby providing visibility towards a higher dividend

    payout and we maintain Buy with a target price of`713.

    LKPSince 1948

    90

    103

    116

    129

    142

    Sep-09

    Oct-09

    Nov-09

    Dec-09

    Jan-10

    Feb-10

    Mar-10

    Apr-10

    May-10

    Jun-10

    Jul-10

    Aug-10

    Sep-10

    VST Industries B SE Sensex

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    Company Description

    VST Industries, a Hyderabad based firm, is engaged in the manufacturing and marketing

    of cigarettes. The company is the third largest producer of cigarettes in India, with a

    market share of about 6.9% and operates in the lower end of the cigarette market. The

    companys well known brands include Charminar and Charms brand of cigarettes. The

    company is an affiliate of British American Tobacco (BAT), UK, which holds a 32% stake

    in the company, while ITC and Bright Star Investments (BSI) hold 10% and 25% each.

    The company has its manufacturing facility in Azamabad in the state of Andhra Pradesh.

    As of FY10, the company has a total installed capacity of 23,976 million sticks, including

    the 25% extendable capacity. The cigarette output is approximately 624 million per

    month, which includes about 18% for contract manufacture.

    Most of the companys cigarette brands fall in the mid-price band. The company has

    shifted its focus from non-filter to filter segment recently, in line with other industry

    players, due to higher tax incidence in the former segment. While the volume of non-filter

    brands has been declining over the year, the performance of its filter brands has been

    steady, with some brands gaining volumes. The companys Charms Virginia Filter andCharms Smooth Virginia have performed well in volume terms while its brand, Moments,

    launched during the last quarter of the year FY07 has gained market acceptance and

    continues to display good performance. Some of its other brands include Charminar, XL

    Filter and Shaan. The company continues to launch new brands in the value-for-money

    segments, which are expected to provide further impetus to its revenues.

    While the company derives about ~85% of its revenues through sale of cigarettes, it is

    also involved in the business of selling raw and cut tobacco. The demand for

    unmanufactured (leaf) tobacco continues to remain strong globally, with high growth

    prospects, and the company continues to explore opportunities to successfully tap

    these export markets. The companys unmanufactured tobacco segment has graduallyincreased its share in the revenue mix, contributing about 14.4% to the total revenues in

    FY10 compared to 11.2% in the previous year.

    VST Industries

    Cigarette Manufacturing85.3% Share of Revenue

    Unmanufactured Tobacco14.4% Share of Revenue

    Shaan

    Charminar

    Charms Virginia Filter

    XL Filter

    Moments

    Light Soil Burley Tobacco

    Flue Cured Tobacco

    Sun/Air Cured Tobacco

    Oriental Tobacco

    Uncut Tobacco0.3% Share of Revenue

    Currently Focusing onDevelopment & Exports of this

    Variety

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    Revenue Mix (FY09) Total Sales`````10,047 Mn Revenue Mix (FY10) Total Sales ````` 11,254 Mn

    Cigarettes

    89%

    Cut Tobacco

    0%Unmanufactured

    Tobacco

    11%

    Source: Company reports. LKP Research

    Cigarettes

    86%

    Cut Tobacco

    0%Unmanufactured

    Tobacco

    14%

    Investment Argument

    Strong Position in the Value Segment of the Indian Cigarette Market

    VST is amongst the few players with licenses to manufacture cigarettes in India. With itsvarious brands, the company has established itself as a strong player in the low-price

    segment in the eastern and north-eastern markets. The company commands a market

    share of 6.9% (in volume terms), only behind Indian Tobacco Company (ITC) and Godfrey

    Phillips India (GPI), with sales of about 7,511 million sticks in FY10. Keeping in line with

    the changing trends, the company has exited the non filter-tipped segment totally, and is

    focused on the filter segments. The company has been able to build a substantial base

    in the filter segment and during FY10 the overall volume of filter brands stood at 94% of

    the branded volumes. The company has recently launched 59mm length cigarettes in

    western parts of India to attract volumes from the regular size filters. The company is

    also growing as a major player in exporting unmanufactured tobacco, which is reflected

    in its revenue mix over the years.

    Cigarette Market Share (FY10) VST Cigarette Sales Volume FY10 Total - 7511 Mn Sticks

    Source: Company reports. LKP Research

    Golden Tobacco

    2%VST

    7%Godfrey Phillips

    14%

    ITC

    77% Filter Volumes

    94%

    Non-Filter Volumes6%

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    Strategic Contracts for Raw Material Ensures Timely Supply

    Tobacco is the key raw material for manufacturing tobacco related products such as

    cigarettes, cut tobacco and unmanufactured tobacco. Since it forms a major proportion

    of the overall raw material costs, managing leaf sourcing profile is the key to delivering

    the correct quality of leaf at the most competitive price. VST has entered into tie-ups with

    tobacco cultivating farmers in Andhra Pradesh and other areas so as to ensure

    uninterrupted and assured supply at the right price. Further, the company has alsoestablished special tobaccos for niche markets, which are being produced by the large

    farmer base of the company.

    Source: Company reports, LKP Research

    Proportion of Raw Materials Consumed (FY10) Total 2,634 Mn

    Cigarette Paper

    1%

    Foil

    1%

    Filter Rods

    5%

    Hinge Lid Packs

    5%

    Others

    12%

    Board

    3%

    Unmanufactured

    Tobacco

    73%

    Holds Significant Capacity in a Highly Licensed Industry

    The total licensed capacity of the four largest players is about 2,23,308 million sticks

    annually, of which about more than 50%, about 1,38,646 is unutilized. Larger players

    such as ITC, dominate the cigarette market, while other players have sub contractedwork from larger players in a bid to generate revenues. VST is active in the lower segment

    of the cigarette market and envisages to seek a place in the profitable king size segment,

    where ITC has a very formidable presence. Also, with the progressive implementation of

    the Cigarettes and other Tobacco Products Act, leading to a ban on advertising and

    promotion in virtually every form, the introduction of new brands and similarly

    communicating to customer the relative merits of a new brand has become a daunting

    task. Hence, VST, in a bid to unlock value, can either sub contract work from larger

    players or sell off the excess capacity to other players looking to establish their presence

    in the market. Currently, of the total production, about 18% of the cigarette output is from

    contract manufacture.

    Source: Company reports, LKP Research

    Idle Capacity (Mn p.a.)

    0

    25,000

    50,000

    75,000

    100,000

    ITC VST Godfrey Phillips Golden Tobacco

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    Stable Revenues, Despite Onerous Tax Structure

    The company has witnessed consistent increase in revenues despite the punitive

    measures taken by the government, which has affected all the players in the industry.

    VST has however been able to recover substantial volumes in the filter category after

    experiencing declines in the FY09 due to steep increase in excise duties. It has been

    able to capture market share in new geographies, enough to compensate to a large

    extent for the drop in volumes in the affected regular and micro cigarette category. Thecompanys revenue registered a healthy CAGR of 15.8% from FY07 to FY10. Though

    cigarette volumes have recorded a decline, value realizations were higher at`.1.28 per

    stick in FY10, up from`.0.77 in FY07. In the first quarter of the current fiscal, the company

    recorded a volume growth of about 6-7% though the industry reported a drop of 3-4%.

    Further, the company has launched 59mm length cigarettes in western parts of India to

    attract volumes from the regular size filters. We expect these initiatives to help VST post

    a 1516% top line growth this fiscal.

    Revenue (````` Mn) Cigarette Volume

    -

    2,000

    4,000

    6,000

    8,000

    10,000

    12,000

    FY07 FY08 FY09 FY10

    0

    5

    10

    15

    20

    25

    30

    35

    40

    Cigarettes (LHS)

    Unmanufactured Tobacco (LHS)

    Cut Tobacco (LHS)

    Excise Duty as % of sales (RHS)

    Source: Company reports. LKP Research

    0

    100

    200

    300

    400

    500

    600

    700

    800

    900

    1000

    FY07 FY08 FY09 FY10

    0

    0.2

    0.4

    0.6

    0.8

    1

    1.2

    1.4

    Cigarettes (Mn) (LHS)

    Unit Realization (Rs) (RHS)(`) (RHS)

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    Increasing Focus Towards Exports, Compensating For Decline In CigaretteVolumes

    Un-manufactured tobacco or leaf tobacco, as it is popularly known, has a substantial

    demand in the export markets. India is one of the large global manufacturers of leaf

    tobacco. VST which procures leaf tobacco from its large farmer base is increasingly

    concentrating on the growing tobacco exports segment, where its performance has

    been very encouraging. The company has entered into long term commitments withoverseas tobacco merchants for exports of its regular Air Cured Burley and Fire Cured

    tobacco exports, which contains the lowest pesticide residues. In addition to this, the

    company has also established markets with premium customers for Air Cured Burley in

    new areas, which is expected to provide steady export growth in the years to come. The

    company continues to retain the premier status in Sun/Air/Fire cured tobacco exports.

    With higher demand and better realizations in the years ahead, this segment is expected

    to continue contributing an increasing portion to the revenues. The company is now

    concentrating on the development and marketing of Oriental Tobacco and has entered

    into long term (10 years) tie-ups with potential customers for the same.

    Source: Company reports, LKP Research

    Sales Segmentation (````` Mn)

    -

    2,000

    4,000

    6,000

    8,000

    10,000

    12,000

    FY07 FY08 FY09 FY10

    Sales within India Sales outside India

    Strong and Healthy Balance Sheet Position, Consistently Paying Dividend

    The company has a very healthy balance sheet which is debt free and has ample

    amount of cash at hand. Considering the equity capital of`154 million and market cap

    of`8.9bn, the company has cash holdings exceeding`1,903 million which is 21% of

    the current market cap. The company has also produced consistent profits in difficult

    market conditions and has paid consistent dividends over the years. The company is

    expected to continue to generate robust free cash flows and the excess cash, we believe,

    would be distributed to the shareholders in form of dividends, which is expected to be

    around`30-40 per share( a dividend payout ratio of 75%-85%)

    Source: Company reports, LKP Research

    Rising Profits and Dividends

    480

    520

    560

    600

    640

    FY07 FY08 FY09 FY10

    0%

    25%

    50%

    75%

    100%

    PAT (Rs Mn) Dividend as a % of PAT(`) (Mn)

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    Source: Company reports, LKP Research

    Quarterly Performance

    Q1-FY11 Financial Performance

    600

    780

    960

    1,140

    1,320

    1QFY09 1QFY10 1QFY11

    0%

    6%

    12%

    18%

    24%

    Net Sales (Rs Mn) (LHS) EBITDA Margin (%) (RHS)

    PAT Margin (%) (RHS)

    For Q1 FY11, VST Industries Limited reported a marginal rise in net revenues to `1278.5 million from`1261.2 million in the same quarter previous year, on the back of

    recovery in volumes in some of its key brands. However, the net profit of the company

    declined 25.23% to `180.2 million from`241.0 million, due to rising marketing costs

    and following fresh levy of taxes in some states such as Chhattisgarh.

    The quarter saw a decline in unmanufactured tobacco sales as some sales got

    postponed to the next quarter. EBITDA margins declined by 670 basis points to 15.8%

    mainly due to higher advertisement and selling expenditure of`127.1 million. However,

    raw material consumption was lower during the quarter, as the leaf tobacco sales were

    less than expected.

    The companys operating margins have remained at healthy levels of over 20% for the

    past couple of years, which reflects the companys strong financial performance. However,

    the continuous increase in taxation, an unprecedented rise in tobacco prices and

    increase in sales and advertising expense have dented margins during in FY09 and

    FY10.

    Net Profit Margins EBITDA Margins

    Source: Company reports. LKP Research

    480

    520

    560

    600

    640

    FY07 FY08 FY09 FY10

    0%

    5%

    10%

    15%

    20%

    PAT (Rs Mn) (LHS)

    PAT Margin (%) (RHS)

    800

    811

    822

    833

    844

    FY07 FY08 FY09 FY10

    0%

    8%

    16%

    24%

    32%

    EBITDA (Rs Mn) (LHS)

    EBITDA Margin (%) (RHS)

    (`) (Mn) (LHS)

    (`) (Mn) (LHS) (`) (Mn) (LHS)

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    Indian Tobacco Industry

    India ranks amongst the largest producers of Tobacco

    Tobacco is an important commercial crop grown in India and plays a significant role in

    the Indian economy as it contributes substantially in terms of employment generation,

    government tax collections and exports. India is the third largest producer of tobacco in

    the world, after China and Brazil, producing about 520 thousand tonnes of tobacco in

    2008. Of the different types grown, flue-cured tobacco, country tobacco, burley, bidi,

    rustica and chewing tobacco are considered important. Andhra Pradesh and Karnataka

    are the two biggest tobacco producing states in India where cigarette tobacco is cultivated,

    while chewing tobacco is grown in mainly in Tamil Nadu, Gujarat, Bihar, West Bengal

    and U.P. Out of the total tobacco produced in India, only one-third is flue-cured tobacco

    suitable for cigarette manufacturing. Most of the tobacco produce is suitable for the

    manufacture of chewing tobacco, bidis and other cheap tobacco products, which have

    no demand outside the country.

    During FY10, Indias tobacco exports surged 29% to `43,730 million, following higher

    demand from Europe and the US, as against `33,880 million in the same period last

    year. The rise in exports was also due to higher average price realization for Indian

    tobacco which was around $3 a kg in FY10 as against $2.50 a kg in the previous

    financial year. However, exports registered a decline of 7.0% to `9,710 million during

    April-June of FY11, against`10,420 million in the corresponding period, previous year,

    mainly due to poor global demand.

    Source: FAOSTAT

    Global Tobacco Production

    0

    1200

    2400

    3600

    4800

    2003 2004 2005 2006 2007 2008

    (thousand

    tonnes)

    China Brazil India EU-16 Turkey

    However Consumption of Cigarettes Has Remained Low

    India ranks fourth in the total tobacco consumption in the world. However in contrast to

    most other countries, Indias tobacco consumption pattern is predominantly of non-

    cigarette tobacco, primarily in the form of bidis, chewing tobacco and paan preparations.

    Of the total amount of tobacco produced in the country, around 35% is in the form of

    chewing tobacco, 50% as bidis, and only 15% as cigarettes. Thus, bidis, snuff and

    chewing tobacco (such as gutka, khaini and zarda) form the bulk (85%) of Indias total

    tobacco production. In the rest of the world, production of cigarettes is 90% of total

    production of tobacco related products. Despite the lower consumption, the contribution

    of tax revenues from cigarettes forms about 85% of the taxation revenues from the

    tobacco industry, due to prolonged punitive taxation by the government in form of higher

    excise, and other value added taxes by different states.

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    Consumption Pattern of tobacco Products Contribution to Exchequer through Tobacco products

    Source: Various Sources, LKP Research

    Indias per capita cigarette consumption is amongst the lowest in the word at about 85,

    compared to the global average of 844. The low per capita consumption cigarettes inIndia compared to international standards is due to the high usage of alternate forms of

    tobacco, that are manufactured locally and are cheaply available. Consumers have

    been reluctant to shift to cigarettes from beedis, due to the high price differentiation

    between the entry level cigarette brands and beedis, as well as due to the taste

    preferences. Most beedis manufactured in India are currently out of the tax net, either

    because of exemptions or tax evasion. Cigarettes have been taxed heavily and trends

    indicate that smokers affected by rising cigarette prices migrate to the other cheaper

    options such as beedis and Gutkas. Chewing tobacco is largely unregulated and more

    than 70% of the production comes from unregistered factories. In spite of low consumption

    of cigarettes on a per capita basis, the market potential in India is considered. The

    growth of cigarette industry both in the domestic and international market represents abig revenue opportunity for the economy.

    Source: ITC presentation, March 2010

    Per Capita Cigarette Consumption in India (Sticks)

    0

    800

    1600

    2400

    3200

    Japan

    USA

    China

    Pakistan

    Nepal

    SriLanka

    Bangladesh

    India

    World

    Average

    ChewableTobacco

    35%-38%

    Beedis

    50%-53%

    Cigarettes

    14%-15%

    ChewableTobacco

    10%-15%

    Cigarettes

    85%-90%

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    Source: ITC presentation, March 2010

    Per Capita Consumption of Tobacco in India (Gms per year)

    0

    350

    700

    1050

    1400

    China US Pakistan Nepal India World

    Top Four Players Account For 90% of the Industry Production

    The Indian tobacco and cigarette industry is controlled by government regulations and

    current norms do not permit international tobacco companies to set up shop in India,

    either directly or indirectly. Government has stopped issuing new cigarette manufacturing

    licenses since last decade and does not allow any manufacturing capacity enhancement

    in the tobacco industry either through grant of industrial license or through FDI. Further,

    existing licensed capacities are blocked by the large and dominant players, so ensuring

    difficulties for new competitors entering the markets.

    The industry is dominated by four large players, which account for about 90% of the total

    market. There are a couple of smaller-sized cigarette companies with manufacturing

    facilities, but they lack the necessary marketing infrastructure, and hence they produce

    cigarettes for the large cigarette companies on a sub-contract basis. Cigarette production

    in India increased from 87,568 million sticks in FY02 to 125,017 million sticks in FY07,an increase of 42%. However, the past two years have seen a slight decline in output. In

    financial year FY10, cigarette production dropped to 117,480 million sticks. The decline

    was mostly on account of increased excise duty on non-filter cigarettes. Cigarette sale

    volumes have recovered to 111,102 million sticks in FY10, after declining to 103,286

    million sticks in FY09.

    Cigarette Volumes (Mn sticks) Cigarette Sales (Rs Mn)

    Source: Company Reports

    Note: Considering top players in the industry, as they account for about 90% of the revenues

    0

    25,000

    50,000

    75,000

    100,000

    125,000

    FY07 FY08 FY09 FY10

    VST ITC GPI GTC

    0

    50,000

    100,000

    150,000

    200,000

    250,000

    FY07 FY08 FY09 FY10

    VST ITC GPI GTC

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    The potential of the Indian tobacco market coupled with the countrys resilience during

    the economic downturn has attracted a number of international cigarette majors. Some

    of the international tobacco players have invested in Indian companies and are trying to

    capture a large share of the growing Indian market by collaborating with them. These

    international players are trying to establish a strong foothold in the Indian cigarette

    market by incorporating majority-owned entities to carry on the business through

    sourcing, selling, distribution and marketing of cigarettes as well as other tobaccoproducts.

    Company Foreign Partner Cigarette Brands

    ITC BAT Insignia, India Kings, Classic, Gold Flake, Silk Cut, Navy Cut,

    Scissors, Capstan, Berkeley, Bristol and Flake

    GPI Philip Morris Four Square, Red and White, Jaisalmer, Cavanders and

    Tipper, Jaisalmer, I.gen, North Pole

    GTC None Panama, Flair, Chancellor, Gold Flake, Just Black, Lips,

    Esquire, and Legend, CHL (Chancellor Harward Luxury), Ms

    Special Filter (for women)

    VST BAT Charminar, Moments, Shaan, Special Extra Smooth

    RDB None Regent, No 10, Cool (7 brands including different variants)

    BBM Bommidala None Bright, Deal, Lucky Gold, Miles, Pride, Rolon, Ruby and Smart,

    Group

    Japan Tobacco Japan Tobacco Camel, Winston

    Source: LKP Research

    Industry Suffers From High Punitive Tax Rates

    Tobacco excise has become a particularly important source of revenue for the national

    budget. Over the years, the government has been more and more predictable in itspolicy towards the tobacco sector. Every year, the government has been increasing taxes

    in form of excise duties, which are then passed on by the manufacturers to the consumers.

    The government expects that increasing the price of cigarettes would lead to a reduction

    in smoking by discouraging youths and young adults from initiating smoking and reducing

    the total cigarette consumption among the addicted smokers.

    The tobacco industry in India is subject to a range of taxes imposed by the Central and

    State Governments. The Union Government raises revenue from the sales of all types of

    tobacco products through the imposition of excise duty calculated on an ex-factory basis.

    Cigarettes are taxed based on their length and according to their category, namely filter

    and non-filter category. In addition, state governments impose tax on tobacco productsthrough imposition of value-added-taxes (VAT) which differs from state to state and may

    range from 12.5% to 25%.

    The extraordinary increase in the rates of excise duty on non-filter cigarettes in the 2008

    Union budget, led the organized cigarette industry to exit the non-filter category, virtually

    wiping it out. This has resulted in some section of consumers migrating to smuggled

    and tax-evaded cigarettes resulting in a sharp decline in volumes for the legitimate

    cigarette sector, and leading to an estimated trebling of illegal cigarette volumes. These

    low priced tax-evaded illegal cigarettes are a growing threat to Government revenue, the

    social objective of regulating tobacco and will also affect the earnings of thousands of

    tobacco farmers, who gain the maximum realization from cultivating cigarette type

    tobaccos

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    Source: Central Excise Tariff

    Excise Duty on Cigarette (Rs/1000 Sticks)

    125

    509415 441

    1068

    620 659 659

    1005 1068

    13401424 1424 1424

    162416451748 1748 1748

    1948

    659

    133

    659

    1218

    1068

    659659

    12181068

    1068

    0.0

    550.0

    1,100.0

    1,650.0

    2,200.0

    FY07 FY08 FY09 FY10 FY11

    length 60 mm (Non-f iltered) length 60-70 mm (Non-filtered)length 70 mm (Filtered) length 70-75 mm (Filtered)length 75-85 mm (Filtered) length >85 mm (Filtered)

    However, despite the higher taxes, the players have witnessed an increase in average

    realization per cigarette, considering the fact that the higher tax has been passed on to

    the consumers through price hikes. While FY10 saw good growth in cigarette volumes,the government in the Budget 2010-11, has again increased the excise duty on cigarettes.

    Source: Company Reports

    Realizations Rs/Cigarette

    0.0

    0.6

    1.2

    1.8

    2.4

    FY07 FY08 FY09 FY10

    VST ITC GPI GTC

    Recent Ban on FDI to Jeopardize Plans of International Players

    In April 2010, the Cabinet Committee on Economic Affairs (CCEA) approved the proposal

    from the department of industrial policy and promotion (DIPP) to ban FDI in the tobacco

    sector. FDI will be prohibited in the manufacture of cigarettes, whether it is for domestic

    consumption or for exports. It will also cover SEZs. At present, three major global players

    British American Tobacco (BAT), Japan Tobacco and the Altria Group have large

    investments in India. The ban has affected plans of Japan tobacco which had envisaged

    increasing its stake in Indian venture from 50% to 75%, with an investment of $100

    million. Further BAT had also planned to increase its stake in ITC from 31.8% to 51%.

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    VST Industries Ltd.

    13LKP Research

    Industry Overview

    As of 31st March 2010 VST GPI GTC ITC

    Registered/Licenced (p.a.) 25,600.0 15,937.5 14,500.0 123,547.0

    25% extendable capacity 6,400.0 2,812.5 3,625.0 30,886.8

    Installed (p.a.) 23,976.0 5,160.0 18,012.0 134,383.0

    Self Production 6,106.0 6,536.0 1,782.0 68,857.0

    Contract Manufacture 1,382.0 9,060.0 - 11,069.0

    Idle Capacity 24,512.0 12,214.0 16,343.0 85,576.8

    Source: Company Report, LKP Research

    Competitive Landscape in Indian Tobacco Industry

    Rivalry Among Existing C ompetitors

    (LOW)Bargaining power of Suppliers(tobacco leaf farmers and oth er rawmaterial suppliers)(MODERATE) Farmers lack power in the supply

    chain

    There are l imited alternative raw

    materials in this market, so players

    are u nlikely to switch supplier,

    which i ncreases supplier p ower.

    Bargaining Power o f Buyers(retailers are considered as buyers)(MODERATE) Concentration of retail outlets is

    relatively fragmented in the

    tobacco market.

    Custom ers are likely to be loyal

    towards certain brands

    Threat of New Entrants Stringentregulations

    (WEAK) Stringent legislation and government

    regulation with regards to smoking

    Governments new set of rules to rein in

    surrogate advertising of tobacco

    products

    Banning of Foreign Direct Investment in

    cigarette manufacturing in India

    Probability of new brand off-take limited

    due to existing brand loyalty

    Threat of Substitute Products (Various

    substitutes available)(LOW) Indian tobacco market highly Inter-segmental substitutes apparent

    within this market, a lternatives to

    cigarettes and fi ne cut tobacco

    products include smokeless tobaccos,

    cigars and pipe tobacco. However,

    inter-segmental s ubstitution still

    involves essenti ally the same product

    Substituting tobacco products for

    products such as nicotine gum, or

    patches

    Threat of Substitute Products (Various

    substitutes such as nicotine gum, or

    patches)

    Indian tobacco market highly

    concentrated

    Brand driven mark et ensures market

    stability

    Rivalry in the market is boosted by the

    lack of product differentiation and the

    pressure p laced on market players by

    the illicit cigarette trade.

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    VST Industries Ltd.

    14LKP Research

    Key Risks

    The cigarette industry is regulated by high excise duties and multiple state taxes

    accompanied with a ban and restriction on promotions and consumption of ciga-

    rettes, limiting the growth of the industry. VST, along with other cigarette manufactur-

    ers are vulnerable to these regulatory changes.

    Cigarette industry is highly competitive, with players vying to increase market share.Larger players like ITC have large number of brands, very strong distribution network

    and national presence. VST, with its relatively limited brands is particularly focused in

    only northern regions.

    Outlook & Valuation

    VST, a strong player in the low-price cigarette segment in the eastern and north-eastern

    markets, is attractively placed in the cigarette industry with its stable business and high

    dividend yields. The company has been able to generate robust revenue streams over

    the years, despite onerous tax structure, primarily due to the uninterrupted and assured

    supply of tobacco, at the right price, through tie-ups with tobacco cultivating farmers inAndhra Pradesh and other areas. The companys exports are anticipated to grow in the

    future thereby providing a steady stream of revenue. Further, we expect new launches

    within the regular and micro segments to help the company post a topline growth of

    around 15% during the current fiscal.VST is expected to continue rewarding its

    shareholders in form of dividends, which is expected to be around`30-40 per share in

    the coming years.

    We had initiated coverage on VST Industries during February 2009 (stock price `210)

    and updated it in September 2009 (stock price `420) with the positioning as a value

    stock and not as a growth stock. We re-iterate the value proposition even now with the

    stock trading at 12xFY12E earnings. BUY with a target price of`713.

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    VST Industries Ltd.

    15LKP Research

    Financial Summary

    Income statement Balance sheet

    YE Mar (`````million) FY10 FY11E FY12E FY13E

    Gross Sales 11,254.2 12,947.1 14,488.6 16,222.3

    Excise Duty 6,532.5 7,768.2 8,693.1 9,733.4

    Net Sales 4,721.6 5,178.8 5,795.4 6,488.9Raw Materials & Pur. 2,618.4 2,710.0 3,104.5 3,649.5

    Mfg. & SGA. 1,277.6 1,616.0 1,726.6 1,809.4

    EBITDA 825.6 852.8 964.3 1,030.1

    EBITDA Margin (%) 17.5 16.5 16.6 15.9

    Depreciation 178.7 191.8 215.2 238.7

    EBIT 646.9 661.0 749.0 791.4

    EBIT Margin (%) 13.7 12.8 12.9 12.2

    Other Income 332.6 323.9 263.1 267.3

    Exceptional Item (124.1) - - -

    PBT 855.4 984.9 1,012.1 1,058.7

    PBT Margin (%) 18.1 19.0 17.5 16.3

    Tax 234.9 265.9 273.3 285.9

    PAT 620.5 718.9 738.9 772.9

    PAT Margin (%) 13.1 13.9 12.7 11.9

    YE Mar (`````million) FY10 FY11E FY12E FY13E

    SOURCES OF FUNDS

    Equity Share Capital 154.4 154.4 154.4 154.4

    Reserves & Surplus 2,319.4 2,315.6 2,241.5 2,111.0Total Networth 2,473.8 2,470.1 2,395.9 2,265.4

    Total Debt 0 0 0 0

    Total Liabilities 2,473.8 2,470.1 2,395.9 2,265.4

    APPLICATION OF FUNDS

    Net block 1,325.9 1,434.1 1,618.9 1,680.2

    Capital WIP 68.1 68.1 68.1 68.1

    Investments 1,903.1 1,500.0 1,500.0 1,500.0

    Deferred Tax (Net) 125.3 125.3 125.3 125.3

    Current Assets 2,146.7 2,605.9 2,735.6 2,980.8

    Cash and Bank 63.7 730.5 795.6 808.6

    Inventories 1,790.8 1,560.7 1,587.8 1,777.8

    Sundry Debtors 145.1 141.9 158.8 177.8

    Loan,& Advances 145.5 170.3 190.5 213.3

    Other Current Assets 1.6 2.6 2.9 3.2

    Current Liab & Prov 3,095.2 3,263.4 3,651.9 4,088.9

    Current liabilities 2,555.0 2,695.8 3,016.8 3,377.8

    Provisions 540.2 567.5 635.1 711.1

    Net Current Assets (948.6) (657.4) (916.3) (1,108.1)

    Total Assets 2,473.8 2,470.1 2,395.9 2,265.4

    Cash Flow

    YE Mar (`````million) FY11E FY12E FY13E

    PAT 718.9 738.9 772.9

    Depreciation 191.8 215.2 238.7

    Chng in working capital 375.6 324.0 204.9

    CF from operations (a) 1,286.4 1,278.1 1,216.4

    Capital expenditure (300.0) (400.0) (300.0)

    Chng in investments 403.1 - -

    CF from investing (b) 103.1 (400.0) (300.0)

    Long term borrowings - - -

    Dividend & dividend Tax (722.7) (813.0) (903.4)

    Proceeds from fresh equity - - -

    CF from financing (c) (722.7) (813.0) (903.4)

    Net chng in cash (a+b+c) 666.8 65.1 13.1

    Closing cash 730.5 795.6 808.6

    Key Ratios

    YE Mar FY10 FY11E FY12E FY13E

    Per Share Data (`````)

    EPS 40.2 46.6 47.8 50.0

    CEPS 51.8 59.0 61.8 65.5

    BVPS 160.2 160.0 155.2 146.7

    DPS 30.0 40.0 45.0 50.0

    Growth Ratios (%)

    Total revenues 12.0 15.0 11.9 12.0

    EBITDA -0.1 3.3 13.1 6.8

    PAT 0.4 15.9 2.8 4.6

    EPS Growth 0.4 15.9 2.8 4.6

    Valuation Ratios (X)

    PE 14.3 12.3 12.0 11.5

    P/CEPS 11.1 9.7 9.3 8.7

    P/BV 3.6 3.6 3.7 3.9

    EV/Sales 1.5 1.3 1.1 1.0

    EV/EBITDA 8.3 7.8 6.8 6.4

    Operating Ratios

    Inventory days 121.1 110.0 100.0 100.0

    Receivable days 11.2 10.0 10.0 10.0

    Net Debt/Equity (x) - - - -

    Profitability Ratios (%)

    ROCE 90.6 62.6 58.6 69.5

    ROE 25.1 29.1 30.8 34.1

    Dividend payout 74.7 85.9 94.0 99.9

    Dividend yield 5.2 7.0 7.9 8.7

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    LKPLKPLKPLKPLKP

    LKP Securites Ltd,10th floor, Nariman Bhavan, Nariman Point, Mumbai-400 021. Tel -91-22 - 66351234 Fax- 91-22-66351249 www.lkpshares.com

    Research Team

    S. Ranganathan Head of Research Pharmaceuticals , Agriculture 6635 1270 [email protected]

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