Vserv - Overview
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MaximizeMobileMobile Ad Exchange across Emerging Markets
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280+MILLIONUNIQUE USERS
PER MONTH
*Q4, 2013
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31 Billion Ad Requests Per
Month
*Q4, 2013
LATAM AFRICA
MID EASTINDIA
SE ASIA
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Emerging Markets
are Leading
the
Mobile Wave
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Asia Pacific3,666 mn
Middle East297 mn
Europe1,165 mnNorth America
391 mn
Latin America713 mn
Africa784 mn
RegionMobile Subscriber Base (Mn)
Source: Portion Research
Half the ‘Mobile World’ will be in ASIA
Over 50% of new subscriber additions worldwide will be from
China, India, Indonesia and Brazil
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West
ern Eu
rope
Easte
rn Europe
North Ameri
ca
Asia Pac
ific
Latin Ameri
ca
Middle Ea
stAfric
a0%
10%
20%
30%
40%
Mobile Devices Smartphones
5 Yrs CAGR in Device Shipments by Regions (%)
Source: Portion Research
Developed Markets
14%Emerging Markets
20%<
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Asia Pacific17X 40%Middle East & Africa
17X27%
Europe10X22%North America
9X 18%
Latin America13X 32%
Region5 Yrs Growth in Mobile Data Traffic (X);CAGR Mobile App User Base (%)
Worldwide Average 13X; 30%Source: VNI, CISCO
Emerging Markets will race aheadGrowing faster on both Mobile App Users & Mobile Data Consumption
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We are leveraging
this massive opportunity!
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Maximize the Value of Mobile Media forAdvertisersDevelopersTelcosPublishers
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ADVERTISERSMAXIMIZE REACH / ENGAGEMENT / ROI
Exclusive Full-Screen Ads at App launch that deliver exceptional
ROI
AudiencePro™ - Next Wave of Audience Targeting
Engage Users with Impactful Rich-Media Ads & Smarts
Rewards
Unparalleled Reach across Emerging Markets
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DEVELOPERSMAXIMIZE APP-REVENUES
Simple Integration with AppWrapper™ & Cross Platform
SDKs
Real Time Bidding (RTB) & Hybrid Mediation maximizes global revenues
High eCPMs through standards compliant Rich Media Ads
Partner for Emerging Markets by using mediation adaptors
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TELCOSMAXIMIZE ARPU
Fully Privacy Compliant
Architected to work without any PII (Personally Identifiable Information) & Opt-Out built in
AudiencePro™ - Leverage Subscriber Data for Advertising
Basic Parameters
› Real Time Balance
› ARPU
› City
› Gender / Age Group
› Roaming Status
Advanced Parameters
› Home / Office / Current location (Cell ID based)
› Site / App usage
› Device Age on Network
› VAS Genre
› Influencers
Boost Mobile Content ARPUs with Subscriber Balance based Ads
Generate Ad Revenue from subscriber Home & Office Location
Grow Mobile Internet data usage with SmartRewards
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PREMIUM PUBLISHERSMAXIMIZE AD-REVENUES
Largest Ad Sales Team across Southeast Asia,
India, Middle East & Africa
Unclutter your site with Space Optimized Rich Media
Ad Formats
Comprehensive Monetization across
Apps & Sites
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Brand Advertiser Partners
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Performance Advertiser Partners
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Developer Partners
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Premium Publisher Partners
17
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Awards & RecognitionProducts:• AudiencePro - Mobbys 2013• AppWrapper - mBillionth South Asia 2013
Leadership:
• Mobile Professional of the Year – Mobbys• #22 on Business Insider’s Most Important
People in Mobile Advertising• #22 on India’s First Digital Power 100 –
Impact• WAT Award – Mobile Entrepreneur of the
Year
Company:• Media Company of the Year - MMA Smarties• Red Herring Top 100 - Asia• Fastrack Top 20 Startup – Techcircle• Fastest Growing Company in the Portfolio –
IDG Ventures
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Research & Insights
BRIC SE ASIA LATAM
EUROPE MID EAST AFRICA
• Brazil• China• India• Russia
• Indonesia• Malaysia• Singapore• Thailand• Vietnam
• Argentina• Chile• Columbia• Mexico• Venezuela
• France• Germany• Italy• Spain• UK
• Egypt• Jordan• Saudi Arabia• Turkey• UAE
• Ghana• Kenya• Nigeria• South Africa• Uganda
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Key MilestonesAppWrapper.org
Launched SmartRewards
SE AsiaExpansion
Ad Requests
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Get in [email protected]
INDIA USA UK
SINGAPORE SOUTH AFRICA DUBAI
INDONESIA MALAYSIA THAILAND
VIETNAM PHILIPPINES
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