GSA meeting18th Feb 2013

Who we areIntroduction:- Safari Travel, since 1982 (30 years of local expertise).- Our Motto is: Quality, Consistency and passion .- Medium Sized agency with expertise in both corporate and Leisure, 6 branches, 30 staff. - Parent company, Safari Group among top 100 companies.- Chosen for representation by, Bahrain air, Czech Airlines, Saudi Airlines.

Snap Shot of Country:- Largest Arab estate in Arabian Peninsula (2,149,690 km2 )- Monarchy and welfare state.- Stable currency- 2nd Largest Oil reserves.- 6th largest Gas reserves.- Increasing / Stable Oil prices after financial crisis.- Estimated Population of 25 m, Riyadh - 7 million- GDP 2013 estimate: 775.075 billion

Why Safari ? Since 1982 (experience of 30 years) Knowledge of Local Market with international expertise and

standards. GSA handling experience/accolades

(Turnaround/Successful re positioning of BN achieving Riyadh as highest revenue generation station in 2013).

Strong corporate presence. Experienced GSA team and support system. Experienced in Marketing activities. Commitment, dedication and passion.

Opportunities Social Dynamics, greater proportion of Youth and

growing influence of female segment. Relaxation of US visa. UK as a popular business/leisure destination. Changing Holiday Seasonality with school holidays

falling in European commercial high season. Growing cross Atlantic demand. Positioning of strong VS global brand. Strong and growing economy. Recession in UK, stabilizing pricing of Leisure

products and increasing reach of prospective clients.

Challenges Political Environment: (Arab Spring) Saudization Product Awareness Social Dynamics and Airline Image Positioning Absence of Code Share partners. Online presence of Key European carriers. Strong loyalty programs of LH and BA. Competition by growing cross Atlantic reach of Middle

Eastern Carriers (EK/EY/QR direct flights) Yielding and Price flexibility of competition. Online presence

Marketing Strategy Prominent Display. Coordinating with leading newspapers for Print

Media reviews. BTL activities. Kiosk at Fashion brands / Key Malls targeting

Youth and families. Event Sponsorship. Fam Trip’s. Giveaways. Agency staff reward scheme.

Strategic Plan Youth Focused marketing activity to increase share of Economy

segment in Premium malls / Fashion brands. Corporate focused activity for Premium Economy and Upper

Class. Strong Market presence, missionary sales with a dedicated Sales

Executive. Setting achievement benchmarks for the GSA staff. Cross Atlantic travel : targeting NYC North East, Orlando in South

East and Los Angeles in West coast. Targeting destination London. Flexible Pricing strategy with availability of IT fares for Leisure

business. Strong Media presence and coordinating favorable reviews. Increasing brand visibility by agency branding (appointed agent

stickers) and giveaways.

MatrixYear TTV RemarksAchieved 2012 1.

5Approximate

2013 2.1

2014 3.5

2015 6

Year Investment

Standard Retention

Achieved 2012

02013 145 K 63 K2014 170 K 105 K 2015 180 K 180 K

• Above is based on approximation.• We recommend, 5 + 2% commission to justify expenses.

Support required Airline system. GSA staff Training. Interline / SPA agreement. Code Share arrangements. Giveaways and visibility material. Leads. Joint Marketing / Cost sharing. GSA Special Commission / Override consideration. IT fares. Toll free number for Dubai Call center (easy access). Reduced fare / Industry discount tickets.

Thank You