Booosting 2015juni2 - IHC Studio Metalix - Marcel Vroom MVAVD
Vroom short presentation
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Vroom.be Skynet Advertising
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Document containing the clue for the Shazamable question during the Skynet Road Trip on April 2nd, 2015.
Transcript of Vroom short presentation
Vroom.be Skynet Advertising
94% of consumers use the Web to research automobiles — perhaps the most profound car buying trend of the past 10 years. Source: Cap Gemini, “My Car, My Way”, Dec 2013
PREMIUM car website with high quality news and reviews
More than 50.000 visits / day* Part of the MEDIAHUIS group
(Het Nieuwsblad, De Standaard, GVA, Het Belang Van Limburg…)
*Source: CIM, Q4 2014
Everything you need to know about new and second hand cars…
With contents ranging from car news, road test to second hand cars
Car news Road tests
New car prices Second-hand cars
Source: CIM – monthly averages 2014
Reaching a mass audience: 5 millions Page Views per month 2 millions Visits per month 400.000 addresses for a daily emailing
A male audience but also MALE and UPSCALE…
AGE GENDER/LANGUAGE
12 – 34 40%
35 – 54 44%
> 55 16%
70,8%
29,2%
51,4%
48,6%
Source: CIM metrics – Q1 2012
65% SC 1-4
SOCIAL CLASS
71% MALE
77,7% 18-54
Vroom.be is… Qualitative content
Mass audience
400.000 contacts available by email
Traditional & impact formats
Responsive site
…
Talk to us & contact us 02/202 46 78 [email protected]
www.skynetadvertising.be facebook.com/ proximusskynetadvertising @skynet_regie
